Posts Tagged ‘Web Pages’

Do Search Engines Think That Your Website is Spam?

March 2nd, 2013 4 comments

For example, search engines may look for the most frequent keyword in the web page, the number of times a particular keyword appears in the web page, the domain name associated with the web page, the number of links pointing to the page, the HTML tags in which a keyword appears and many other factors.

The patent filing indicates that search engines look at hundreds of different factors to rank web pages.

How search engines try to detect spammy pages

The are so many potential spam pages on the Internet that search engines cannot identify all spam pages manually.

To identify potential spam pages, search engines might manually label some web pages as spam and then take information from that pages to find other spam pages.

For example, a web page that uses keyword stuffing has more keywords than a legitimate page. By training the spam detection algorithm with a few web pages that use keyword stuffing, other web pages that use keyword stuffing can be detected automatically.

In other words, a spam detection algorithm labels web pages as spam or not spam by looking at decisions made by humans. According to the patent application, the algorithm might look at the following factors:

  • the number of inbound links coming from labeled spam pages
  • the top level domain of the site
  • the quality of phrases in the document and density of keywords (spammy terms)
  • the count of the most frequent term
  • the count of the number of unique terms
  • the total number of terms and the number of words in the path
  • the number of words in the title
  • the rank of the domain and the average number of words
  • the top-level domain
  • the number of hits within a domain
  • the number of users of a domain
  • the number of hits on a URL and the number of users of a URL
  • the date the URL was crawled, the last date page changed
  • many more factors

If your website uses similar elements as the spammy web page then it’s likely that your website will be classified as spam. The usual impact of a website being labeled as spam is that the site might be pushed down in search results, or removed completely.

What does this mean for your website?

You should make sure that your web pages use similar elements as the top ranked pages instead of elements that can be found on spam pages.

The easiest way to make sure that your web pages use all the elements that are used by top ranked pages is to analyze your pages with my Top 10 Optimizer. This will analyze all important elements of your web pages and it will tell you in plain English what you have to do so that your web pages get top 10 rankings.

Go to my site and look for (Internet Business Marketing Tools) to analyze your site:

If search engines label your website as spam you will lose a lot of visitors and customers. You should analyze all elements of your web pages to make sure that search engines label your web pages as high quality content and not as spam.

Gary Neame

Gary Neame

Why You Must Create Websites for Ongoing Passive Google Adsense Earnings?

March 2nd, 2013 No comments

People new to internet marketing frequently wonder what the Google Adsense Program can do for them. This article will discuss what the Google Adsense Program can do for you and your income and will show you how to increase your Adsense income even further by optimizing your sites with the highest paying Adsense keywords.

In three words, earn you money. More relevant ads on your pages translate into more clicks-and more money that you receive. Because when users click on an ad, Google will pay you. If you’ve set up your own sales team, you’ll get an additional benefit: Adsense complements their efforts. It doesn’t compete with them. With AdSense, for more details visit you get a reporting page that gives you a breakdown on how your ads are doing and what they’re bringing in.

Google has a huge advertiser base, so they have ads for all kinds of businesses and for just about every type of content no matter how broad or specialized it is. And since Google provides the ads, you don’t have to spend time talking to your advertisers. Adsense represents advertisers that span the spectrum. These advertisers range from large global brands to small and local companies. And ads are targeted by geography so global businesses can display local advertising easily. One more thing: you can use AdSense in many languages.

So how does AdSense figure out how to do all this targeted advertising? Well, AdSense has the ability to deliver relevant ads because the gurus at Google understand how web pages really work and they’re continually refining their technology to make it smarter all the time.

Of course there are other strategies, such as creating high paying keyword content pages to suit individual sites and also generating more traffic to your site. These have to be implemented too, to ensure success. For more detail visit to The Google Adsense Program has come to stay. It is a great way to earn an additional income for most webmasters and a big income for some who have made the Adsense Program as the main source of income. Which ever way you look at it the Adsense Program is a happy hunting ground for all and these Adsense Tips can help you get started.

When you put a Google search box on your site you start making money off of web searches that people do on your site. This ability to search off of your page keeps them on your site longer-since they can search from right there where they are-and it will only take you a few minutes to get AdSense up and running. The best part, of course, is that AdSense is free for you to use.

Now that you understand what the Google Adsense Program can do you and your income capacity it’s critical that you get access to the best Adsense tools.

Susheel Batra

Primary Types of Search Engines and Directories

February 21st, 2013 2 comments

Key to improving your Web site’s rank in the different search engines is understanding the basic criteria by which search

engines index and then retrieve documents. Before you go and submit or re-submit your Web site to each search engine,

we want you to have the tools and information to maximize your results.

For our purposes there are two primary kinds of search services:

1. search engines: These use “spiders” to index Web sites. You submit your page to a search engine and the “spider”

will index your entire site. Theoretically these “spiders” might find your site by accident, but odds are they will not

unless you go to them and tell them about your site by filling out their “submit” page. Examples are AltaVista, Excite,

Lycos, and others.

2. Directories: These rely on submissions from users and Web site owners to populate their indexes. Most directories

add your site to their index, but generally they link only to your home page rather than indexing the full text of each

page on your site. Examples are Yahoo!, Linkstar, and WWW Yellow Pages.


“To Achieve A Top Position In A Particular search engine, Analyze What Other High Ranking Web Pages Have


If there is one rule that should be referred back to as the refrain in search engine positioning, it is this:

The best way to move up the search result list is to learn what kind of things affect your rankings and then analyze the pages of those who ranked higher than you did (those Web sites that ranked in the Top 10) for real clues on how you can achieve that high ranking, too.

Search engines change their ranking algorithm from time to time. A page in your Web site that earned a top ranking last week might drop in the rankings just a few months later – and then, left untouched, that same page could climb right back into its old search position a while later, although this is less likely to happen by chance.

The trick to always being on top is to learn the variables that can be influenced and analyze the contents of the top Web sites to see what they’re doing better than you.

(Refer to the detailed report in WebPosition for an easy reference). Literally click on their listings, visit their site and select “view” from the pull-down menu in Netscape and then the “Document Source” selection on that menu. You can do the same in Microsoft Explorer. This allows you to view the actual HTML code that makes up their page.

Ask yourself, “is a particular keyword more prominent in their title tag than in mine?” (i.e., is the keyword placed at the beginning of the title or perhaps repeated more times?) And, “is a particular keyword more prominent (is the important keyword the first second, or third word in their site’s title or META tags?) or repeated more often in their description META tag or in the actual copy that makes up their page than on my Web site?”

Perhaps they are using the keyword in the heading tags, or keywords appear in hyperlinks to other internal pages or some other way that you had not considered or are not using. This is the proven way to isolate the variables and climb ahead of other sites in search engines.

Visit for more on Sublime Directory or Internet Marketing Directory at

Roger Glass

Search Engine Marketing Company Can Make Your Company Boom

February 15th, 2013 5 comments

If your business has a website, you are probably wondering how to draw more customers to it. Many companies assume that being on the Internet is the be all and end all to having a web presence, but once they establish that online presence, they quickly realize that there is a lot of competition for attention online. Even good websites can sometimes be completely ignored and figuring out exactly how to attract more attention, and more money, is not easy. That’s exactly where a search engine marketing company can help. The company can provide your business with the right tools to increase web traffic and generate income for your site.

An SEM company is simply a company with experience in promoting your business online through major search engines such as Yahoo! and Google. Basically, the way the search engines operate on the consumer end is that a customer seeking a specific item will enter major search keywords when surfing for a product or service. A site like Google will give the customer a list of millions of possible web pages that may interest them. Since there are millions of results, the customer will usually only glance through the first page or two of results before deciding which website to actually visit. This means that if you are a shoe retailer in Boston you want your website prominently listed among the first few results on Google. A search engine marketing company can help you learn how to make that happen.

Figuring out how to get great results or rankings with major search engines is both a science and an art. A good search engine marketing company spends many hours determining what works and what does not so that they can help your business get the best results. There are many things that affect rankings, so a quality SEM company may take a multi-pronged approached to ensure that your business gets the attention it deserves. This approach may include:

Adding content to your website
Search engines rely on words on a website to decide how relevant a website is to the search. By creating just the right amount of content with the right density of the right words, you will be able to attract more customers.

Your website may become part of a network of links
Having other web pages linking to your website often increases your rankings and gets you a more prominent spot on search engine results. Your website might benefit from having additional pages or having links from online articles linking back to your website. An online marketing professional can help you decide how many links, and from where, you need in order to get the best results.

Your website needs to appeal to a specific customer
Online marketing experts will help you determine what your potential customers are looking for online. They will help you design a website that attracts those customers like a magnet. For example, in the case of the customer looking for shoes in Boston, you will identify that your customer is a shoe-buyer in Boston and look at what site design and keywords would be appropriate for that customer base. A professional working with an SEM company can help you to determine which strings of words customers are entering into search engines and therefore which words you need to be able to integrate correctly into your website.

You have likely invested a considerable amount of money and time into your website in the hopes that it will bring your company more success and more business. This can only happen if your customers and clients actually get to see your website. A good search engine marketing company can help you figure out how to make your website more visible. Many companies will even do all the work for you, providing you with the right links and content that you need in order to make that first page of search engine results.

Andy West

How to Create Your Own Website With Gogobuilder?

February 15th, 2013 No comments

There are several simple steps you can take when you want to create your own website with The first step is to learn how to create a text document, the second step is to learn the basic HTML tags, the third step is to learn how to view a sample web page, the fourth step involves the use of electronic images, the fifth step is to learn how to insert HTML tags and then learn how to view and edit web pages. The final step is to learn how to put your website in search engines and make it be known by web users.

Creating a text document is one of the ways to create your own website with You need to learn how to create the words on your web pages, you can do this by making use of the word processor on, You have to give your document a name ending in html. You can begin by creating a title with attention grabbing introduction, this will make people realize immediately what your page is all about. You can think about places where you can insert breaks in your texts, long paragraph breaks would help your web pages become more readable while creating them on will help you make use of the paragraph and horizontal rules in creating perfect web pages for your website. will also help you in starting off your pages with eye-catching images and pictures right beside the title and at the top of your web pages. will also help you insert your pictures if they are electronic format.

You can create your own website with through the use of the web browser, you can use the browser to create smart of curly quotes on your web pages, you can turn the quotes off and they will form little icons on your web browser, while straight quotes become much more fascinating. You can make use of the straight quotes that you have created on for your web authoring activities.

You do not have to be worried about creating perfect word and text documents for your web pages, has designed templates as well as other web design tools that can make it very easier for you, all you need to do is to play with the tools and you will be surprised how fast you will learn to use them in creating web page contents for your website.

Muhammad Ishfaq

Organizing a Cost Effective Small Business Website Promotion and How to Promote your Website Without Costing you a Nickel

May 25th, 2012 No comments

Organizing a Cost Effective Small Business WebSite Promotion And how to promote your website without costing you a nickel.!

Small Business Web Site Promotion

The most important thing to remember when you want to encourage visitors to visit your web site is to make sure they will want to return again. ‘Visitors’ means not just human web surfers, but also the search engines and directories. Small business website promotion, no matter how much you promote your site, will be the look of the site that will keep visitors there and hopefully buy your products or services.

Optimize your Site for Search Engines; Check your links

Small business website promotion starts with a search engine spider indexing or cataloging your site by following the links from one page to another. Just as human visitors dislike a broken link, so do the spiders. If a link doesn’t
work they’ll simply move onto the next page. No matter how sophisticated the search engine software is, it can’t index what it can’t find. Also remember that a spider will not be able to follow a link that requires a form submission or Java Script so small business website promotion is very important.

While considering the subject of links, if you are using HTML and CSS on your site, make sure that both work properly. A certain minimum level of requirements must be met so that your pages will display correctly. It is only if these are met that a spider can do its work. There are free facilities online that can check both of these for you.

* Make sure your links work.
* Do not use forms or Javascript if you want a search engine spider to find your pages
* Check that HTML and CSS work properly.

Do not make your Pages too big!

Most of us have heard the expression ‘size isn’t everything’. While this may not be true of many things, it does matter when it comes to web pages. People do not like having to wait an eternity for a web page to load. Search engine spiders may not fully index a page bigger than 150k in size. Remember that the size of a page does not simply depend on the actual HTML file itself, but includes everything on the page such as images, banners etc.

If you have a lot of images on your pages, then either reduce the number of them, or use a program such as Macromedia Fireworks to optimize them for the web. If the page has a big file size because there is a massive amount of text in it, then you should consider splitting the text into smaller, more manageable pieces and putting them on several pages and linking one to another. SEO Chat has a tool called "Page Size Lookup" which can tell you the size of your web page; you can check it out at:

* Keep the file size to below 150k
* Optimize images for the web
* Use a free page size checker to find out the actual size of the page.

Search Engines and Directories; What is the difference between a search engine and a directory?People frequently use the term ‘search engine’ as a catch-all expression for anything they use to search the Web. They are different things though, and an understanding of the differences will enable you get use both effectively to promote your site more successfully.

How does a search engine work?

Search engines use highly sophisticated software to search the web for new pages. It then automatically creates and updates their indexes. Whenever they find an active hyperlink, they will follow it and add that to the index and so on. These ‘crawling’ programs are generally referred to as ‘spiders’.

Normally, all this is totally automatic, but sometimes human intervention is involved. The spider will return periodically to the pages and check for updated content. Often there will be a delay between you uploading your page, and the spider finding it, unless you submit your URL directly to the search engine itself. You can submit a
web URL to Google ™ free of charge.

* Search engines are usually automatic
* They will revisit your pages.
* Spiders will find all the pages on your site as long as there are active hyperlinks for them to follow.
* You can submit a site to most search engines free of charge.

How Directories Work.

The primary difference between a search engine and a search directory is that a directory is compiled by a real person. Frequently the site owner will submit a short description of the site together with its URL to the directory compiler to be considered for inclusion. Directories are arranged into categories to make it easier to find what you are looking for.

When you submit your site to a directory, you choose the category you want your site to be featured in. A reviewer then checks to ensure that your site is in the most suitable category.Another difference between a search engine and a directory is that whereas a search engine could list every individual page in your web site, a directory will generally only contain a single entry covering your entire site.

* Directories are compiled by real people.
* They are categorized.
* A reviewer checks to ensure your site is in the best category.
* A directory will usually only contain one entry for your entire site.

Shared Indexes and Hybrids

Things are never so straightforward though. Some search portals are a hybrid, combing a search engine and a directory. The search engine part returns automated results, while the directory gives human found results.Normally, a hybrid will supply hits from the directory as the primary source, with the search engine results of
individual pages as the secondary source.

Getting your Site Ready

It cannot be stressed too strongly that search engines and/or directories are by far the most important way of getting your site noticed. To do this, you have to properly prepare the site and submit your URL to them. Keywords are important: Choose the right keywords

Think what your web site is all about. If you had to describe your site in one word, then that word is your first keyword. Then think about other words to describe your site. Make a list of them, with the most important at the top of the list and so on. You want a list of between ten and fifteen words. Since these keywords will be used in a variety of ways, it is important that you take some time selecting them.

Keywords are important because they are possibly the most important thing that a search engine uses to determine whether a page is included in the search results. Even although different search engines use keywords in different ways, most experts agree that the frequency and position of your keywords is an important factor.

* Select keywords to describe your site.
* Choose 10 – 15 keywords.
* Take your time picking keywords – they are extremely important.

Pick a Good Title for your Web Page

When you write a web page, there is always a tag. This goes into the section of your web page.
The tag is what is shown at the top of your web page when it is displayed in a web browser. Search
engines, however, often use the tag as the title of the listing in the results.
The tag looks like this
The name of my Web Page

Not only is it good practice to make your tag have a good description of the content of the page, but if you can manage to work into it some of your keywords, so much the better.

Why you should use Meta Tags? What are meta tags?

Meta tags are a special type of HTML code that goes into the section of a web page. Site visitors do not normally see them, but search engine spiders do. Just as some HTML tags have an attribute with a value, so too do meta tags.

As far as optimizing your web page for search engines is concerned, the most important meta tags are keywords and description. The syntax for the keyword tag is as follows:

<meta name="keywords" content="">

The description tag is as follows:

<meta name="description" content="">
Unlike some HTML tags, it is not strictly necessary to have the meta tag closed, but if you want to have valid

XHTML, then you do need to close all your tags.
Consider your URL

Since we are discussing matters that will influence how a page appears, it is worth considering the actual URL of the page itself. Since the URL that appears in your browser reflects the file path for the page, it makes good sense to have the file name reflect the navigation of the site.

You can see at a glance that this page refers to the Lower Square, which is part of the Castle, which in turn is part of Stirling. Not only does this meaningful URL impart information to the visitor, but for the web designer it makes sense to have the separate files arranged in a logical manner. This will only apply to pages that have not been dynamically created by a database program, of course.

* Choose a meaningful title for your page.
* Put your keywords into the / This is the largest human-maintained directory of the Web. Because it allows virtually anyone to access its resources, many search portals such as AOL, Netscape and HotBot take advantage of this and include their data into their own systems. This means that once you are included on the ODP database, you are also included in many others.

* There are places you can submit your site free of charge
* Google is probably the most important place to submit to.
* Yahoo is a good second choice if you don’t mind registering with them.
* Do not forget the Open Directory Project.

Paid Listings

Although Google and Yahoo do not charge you anything for submitting your site to them, they do not guarantee where or when your site will appear in their listings. However, they do have sponsored links that appear either above or beside the listing of search engine hits. These are useful for promoting your small business web site since they are targeted links. If, for instance, someone searches for “bagpipes”, then not only will they get a list of bagpipe related sites returned, but they will also see the ‘sponsored links”.

Free Promotional Techniques: Ad Swapping

This is one of the easier ways of getting your web site promoted. What it involves basically is that you display an advertising banner, button or text link on your web site, and other sites do the same for your ads.The simplest way of swapping banner ads is to join an existing banner swapping network Banner Advertising

Banner networks work because you are provided with a few lines of HTML code to include on your web pages, usually near the top. The HTML creates banners from other sites on your pages. When a visitor clicks on them, they are re-directed to their web site. At the same time, you provide the network organizer with your own banner to display elsewhere.

There are many banner ad networks available, so choose with caution. Try to find one that will direct traffic to your site, by displaying your ad on related sites. In order for the network to make money, they will perhaps ask you to display 2 banners in return for displaying yours once.

No network will promise a 1:1 ratio, so avoid those that do. Do not consider paying for extra banners until you have proved to yourself that the free ad is generating enough visitors to your site. Although most networks will promise not to display ads for pornographic or other unsuitable sites, in reality you have no control over them.

* Banner ads are free
* Try to choose a network that is related in some way to your business.
* Avoid those that make extravagant claims about the ratio of ads.
* Be aware that you have virtually no control over what ads appear on your site.
* You might get buttons or text links instead of banners.

Peer to Peer Swaps

Although banner swapping can yield increased exposure of your site, sometimes a more targeted approach is required. The object of the exercise is to get your ad seen by as many possible visitors as possible, therefore if you can arrange a deal with the webmaster of a busier site than yours it could be advantageous.

You may have to compromise. In return for prominently displaying an advertisement for a busier or better known web site than yours, you might have to agree to less prominence on the other site.Web RingsThese are networks of similarly themed sites which creates links from one to another to form a chain. You will display a web link icon and a list of at least some of the other sites in the ring. If you are just launching your web site it is probably best to try to join an established ring.

There are possible flaws in joining a web ring. You will need to allow space on your pages to display the ring logo. Visitors might think that you are part of an organization, and if some of the sites are badly built, you might be associated with the rest of them. You will have no control over which sites join the ring, and link to you and vice

* Web rings are free.
* They are normally similar web sites to your own.
* You have no control over the quality of the other sites in the ring.

Article Submission Sites : What is an Article Submission site?

An article submission site, and there are roughly 250 of them, are an effective way of promoting your own goods and services as well as generating traffic to your web site. Their purpose is to provide webmasters, e-book editors and e-zine publishers with free content for their own publications. The articles are usually arranged into different categories, and the site is normally searchable.

How they workYou write an article or series of articles about what you have to offer on your web site. The purpose of the article is not to directly sell your goods. Let us suppose that your web site sells a wide range of possible gifts for all members of the family. Your article might be about, for example, birthday gift ideas for teenage boys.

The purpose is to make your article interesting enough and informative enough for it to be used somewhere else. Since you have included some biographical details about yourself, including your own URL, and your article is published exactly as it appears on the article site, your URL appears in the end-user’s web site. Thus you are getting free publicity, and the publisher is getting free content.

* Article submission sites get you free publicity.
* Publishers get free page content.
* Your URL appears wherever your article is used, and so generates traffic to your site.

Paid or free submissions

All article submission sites will allow you to submit your article for nothing. You register with the site, and you can select what category you want your article to appear in. When you write your article you will include the same keywords as you did when you wrote the HTML for your web site. Thus a search engine will find your site, as well as the article you wrote about it.

Some article sites will allow you to bid for better placement within their pages. Basically, the more you bid, the higher prominence you will get on the article site’s home page. Thus you are the first thing a publisher notices. Even if you are outbid for top spot, chances are you will still be on the home page. Since a lot of the sites also have separate front pages for each of the categories, even if you don’t achieve prime position on the site’s home page, you likely will in the category pages.

* Use the same keywords you used on your web pages.
* You can bid for increased placement on the article site’s pages.


As you can see, there are many ways that you can promote your small business web site. By far the simplest way is to ensure that your web site has carefully chosen key words for search engines to find. You can also submit your web site to search engines, ad exchange networks, web rings and article submission sites free.


Better Ways To Harnessing the Power of the Search Engines to Market Your Business

May 17th, 2012 No comments

Here are a few tips to help you tame search engines to get better results.

Ranking Algorithms

You may have heard of ranking algorithms when you were researching search engine trends and optimization techniques. These algorithms are mathematical formulas that search engines use to determine how Web pages are indexed in their databases. These algorithms also help to determine how Web pages are ranked in the results for specific keyword searches. Each of the search engines has its own specific ranking algorithm, but the actual formulas are kept confidential by each individual search engine company.

Because these algorithms have the power to change Web rankings and the way people do business, they are kept from other companies to protect the business interests of each search engine. Even though you don’t know exactly what these formulas are, there are guidelines for each search engine that you can follow to improve your rankings.

Ranking algorithms differ for each search engine, so you can use one search engine and then use a second search engine for the same keyword and get completely different results. This is why you need to have a wide range of search engine optimization techniques in place to optimize your Web site for the best results across all of the search engines.

If you heavily optimize your site for one search engine, you will lose traffic on other search engines. If you optimize your site for the top search engine, you may be able to get away with very little optimization for the other search engines.

All of this will depend on how the search engines are ranking sites when you are optimizing your site. You will also have to keep up with the major search engine trends after you initially optimize your site so you know what changes need to be made.

Off-page optimization has become increasingly more important because of the changes in search engine optimization. Many people involved in the SEO community have learned how to optimize their pages so the search engines started to place increasingly more importance on off-page optimization.

Off-page optimization means that you will have to work on optimizing your site without actually using the pages of your site for optimization purposes. One of the best tools for off-page optimization is link building. Link building means that you are building links from other Web sites to your own site. One-way links are the most valuable since they show that other Web site owners find the information on your site to be relevant or important.

Some of the bigger search engines determine the popularity of the Web sites that are ranked well in the results for specific keywords. If a well-ranked site is not getting much traffic from the search results, the search engines will decrease the rank of this site because Web users have shown it to be an irrelevant or useless site.

If a site that is not ranked as well in the search engines gets a lot of traffic, the search engines may elevate the rank of the site. Users who keep visiting the site despite its low rank are showing the search engines that the site’s information is very important and relevant to the keywords used in Web searches returning that particular site in the rankings.

The Importance of Google

If you have a small search engine optimization budget, you may be wondering if it’s really necessary to optimize your site for all of the search engines. While optimizing your site for all of the search engines will give you the best results, targeting the major search engines can help you to optimize your site for the smaller search engines at the same time.

Google, Yahoo, and MSN are known as the major search engines and they are in constant competition with each other to improve the way information is returned every time someone searches for a particular word or phrase. Google is the most important of these search engines, and the Google organization has changed the way users get information with their innovative search techniques and complementary services.

In addition to the search engine services it provides, Google also offers Google Scholar, Google Earth, Google Checkout, G-mail, and a number of other services for Web users. Google Scholar allows users to search for information in scholarly publications. This is an excellent tool for anyone writing a thesis, dissertation, or article for publication.

Google Earth is Google’s way of getting involved with satellite photographs. Users can search for photographs taken by satellites. Google Checkout is Google’s new payment processing system that is closely linked with major retailers, making it the online shopping experience for convenient. G-mail is Google’s e-mails service that has a very large storage capacity, making it the first choice for users who want to take advantage of the almost 3 GB inbox size.

Google PageRank

Google PageRank (PR) is a statistical tool that can be used by Web marketers to determine how their site is perceived in the online community. Google creates this statistic using a mathematical formula that takes the number of links to and from your Web site into consideration and comes up with the PR number.

When other Web site owners link to your site, Google interprets each link as a “vote” for your site. This allows Web users to contribute to the popularity of a site. The quality of the links to your site is just as important, if not more important, than the number of links to your site. If a Web site linking to you has a PR of 8 and 200 outgoing links, this may slightly help your PR.

If a site linking to you only has a PR of 6 but only has 10 links, this will be more helpful. Because the site has few outgoing links, Google assumes that your site is important because they used one of their few links to drive viewers to your site.

Checking your PageRank is easy using a tool called PR Checker. You simply enter your Web address and your PR will be displayed in a matter of seconds. If you find that your PR is low, you can attempt to increase it by building links and employing other SEO strategies.

The Sandbox Effect

Because Google is so important in the world of search engines, it has had a strong effect on how Web pages are indexed and ranked in the search engine results. This importance has resulted in an effect that is often called the Sandbox Effect. This effect refers to the period of time that Web site owners must wait before being ranked by the search engines. This period can be anywhere from 3 months to 6 months and this time is often used to see if each new Web site can survive without rankings.

If a Web site is not ranked but still has significant traffic, it means that the information and tools on the site must be worthwhile enough to attract visitors without using the search engines to generate traffic. If a Web site is able to stay afloat before it is ranked, Google assumes that the content is important enough to allow the Web site to be ranked for its specific keywords and phrases.

Duplicate Web Content

There is a lot of information about the duplicate content penalty on the Internet, but there are just as many web sites that are devoted to proving the rumor to be false. Duplicate content is when you use content that is already on the Web to populate your web site with information.

Doing this is easy as it saves you time and money on writing your own articles, but if the search engines penalize you for duplicate content, you could be derailing your own SEO efforts. According to those who promote the existence of a duplicate content penalty, search engines have a filter that is used when duplicate content is detected. If your content is ignored by the search engines, you’re not going to improve your rankings and you may not even get anywhere near the top 10 of the results.

Having your own unique content is important for many reasons beyond the threat of a penalty for duplicate content. Writing your own content can position you as an expert in your field. Visitors will be much more impressed with your qualifications if you provide original content than they will be by visiting your web site and finding the same article they just read 10 minutes ago.

Having unique content on your web site can also help you improve your SEO efforts because other sites will want to link to your original information. Would you rather link to someone who has original ideas and a wealth of information on their web site, or to a web site that has the same content as 10 other sites? That’s how other people think and you’ll benefit from this thinking when they see that you have a ton of fresh content just waiting to be read by people all over the Web.

Another reason that adding unique content to your site on a regular basis is important is because it can help you to improve your search engine rankings. Search engines send crawlers out to look for information at designated intervals. If you update your web site, a crawler may visit it and gather the new information for indexing. This can help to improve your search engine ranking.

If you have a web site, newsletter, e-zine, tip sheet, or other information product, you’re going to want to have unique content. This can help to build your subscriber list to your newsletter and make your products more valuable in the online marketplace. Some of the same e-books and articles have spread all over the Internet and have the same tired information that is already out of date.

If you dedicate yourself to creating unique content, you can keep up with the latest trends and give your readers exciting and relevant information that they can use in their businesses. This will solidify your reputation as an expert in your field, and can also create goodwill with your web site visitors. One final reason to avoid using duplicate content is so that you can avoid any legal claims of plagiarism or copyright violation.

Just because something is on the internet doesn’t mean it’s free to reuse or distribute. If you inadvertently distribute or use something that is protected by copyright, you may find yourself in hot water with the copyright owner.

Keeping up with search engine trends and learning how to best optimize your web site for the search engines will not only bring you additional traffic, it will also bring you more chances for sales conversions and satisfied customers. Use these techniques wisely and you’ll be able to manage a steady business for many years to come.

Khemal Dole

True Web Searching Tools For Business “Turf”!

March 7th, 2012 No comments

Searching for specific business related information on the Web, using specialized high precision searching tools, can “Turn Up Real Finds (TURF)”! But, where do you find the business specific tools you need? How can you tell if you are getting the most that can be expected from the Web? Here is how I solved the problem.

An Expanding Universe Of Information

There are more than 56 million Web sites out there, and the number is growing every day. This means billions of Web pages and trillions of words. The WWW is fast becoming a universe.

Now, every Web surfer will search the Web for something, often many times per day. Some will spend hours searching and often end up not quite finding what they were looking for.

In spite of the increasing power of the search engines, the keyword expressions we use (one to three words, on average) only manage to scratch the surface of what is available out there on the Web.

The amount of information we get back is often overwhelming, and only vaguely relevant. When we try to refine our search … we often find that we have drifted away from our goal.

This situation is annoying, when not downright frustrating.

Information Is Vital To Business

You cannot run a business, any size of business, with search tools and methods that give such uncertain results.

From brainstorming ideas, to identifying the competition and investigating legal issues, you need fast, reliable access to verifiable information you can count on.

Obviously, you need more than whatever you can extract from general purpose search engines.

Tools To Mine The Web

You and your business need a web searching tool set designed specifically to find the business information you need in a timely, effective, and efficient manner.

The good news is that these specialized search tools already exist. Yes, they are all available on the Web. New ones even pop up almost every week! Most of them are freely accessible too!

The bad news is that there are hundreds of them … and they are not all equally reliable or easy to use! Sure, you can find them yourself … given time and determination. You can test, and learn how to use each one, personally. During this time, you will be learning a lot about Web searching … and about the depth of your resolve!

Meanwhile, this self-imposed apprenticeship will not let you attend to business as you should.

I let the experts spend their time and energy on finding and testing Web searching tools. They have their own reasons for doing that kind of work. I am not in the business of finding and testing tools. Besides, I do not have the expertise, nor the time.

By supplying me with fully tested and approved Web searching tools for my business, they win my respect and patronage. I win precious time, which I spend taking full advantage of the information gems I discover using their best Web searching tools. My business is well fed with the highly focused, and reliable information it requires to grow safely.

That’s what I call taking care of business. I can truly mind my own business, because the Web searching tool set I use can definitely “TURF”!

Claude Jollet

Search Engine Ranking

March 6th, 2012 3 comments

At least 85% of people looking for goods and services on the
Internet find websites through search engines such as Google,
Yahoo, and MSN. The idea of optimizing your pages for high
search engine rankings is to attract targeted customers to your
site who will be more than likely to make a purchase. The higher
your page comes up in search engine results, the greater the
traffic that is directed to your website. That’s what search
engine optimization is about.

You can immerse yourself in all the technical information
available online to figure out how to optimize your web pages to
achieve higher rankings. Or you can look at a few simple items
on your pages, make some small adjustments, and most likely see
improved rankings quite rapidly. The first item you should
examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page.
Look at the words that appear there when you access your home
page. To increase search engine rankings, the words on your
homepage’s title bar should include the most important keywords
or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the
pages you access. Each title bar on every single page of your
site should contain the most important keywords and phrases
taken from the page itself. However, avoid very long strings of
keywords, keeping them to six words or less. Avoid repeating
keywords more than once in the title bars, and make sure that
identical words are not next to each other.

The next item to put under your microscope is your website
. Search engines generally list sites that contain
quality content rather than scintillating graphics. The text on
your site must contain the most important keywords – the words
that potential customers will be typing into search engines to
find your site.

Aim to have around 250 words on each page, but if this is not
desirable due to your design, aim for at least 100 carefully
chosen words. If you want to achieve a high ranking on search
engines, this text is essential. However, the search engines
must be able to read the text, meaning that the text must be in
HTML and not graphic format.

Lastly, we come to the issue of link popularity. This is
a factor that is extremely important in terms of search engine
rankings. Almost all search engines use link popularity to rank
your website. 21:59 08.06.2005is based on the quality of the
sites you have linked to from your links page.

If you visit Google and type in “link:” (without the
quotations) followed by your site address (no space after the
colon), you will be shown the sites that are linked to your site
as per Google. Example Note that
searching will return different results than
searching . To find your site’s link
popularity on other search engines search the phrase “free link
popularity check” and try one of the many link popularity tools
available on the Web.

If you find that there aren’t many sites linked to yours, or
that the sites that are linked have low search engine rankings,
you need to start promotion campaign. Filling blogs / wwwboards
/ message boards with your articles and link is one of the best
ways. It directs more quality traffic to your website.

We automated this process – filling hundreds of blogs is like a
one button click with our product – Blogs Auto Filler. Use
Blogs Auto Filler and save your time and money!

Search engine rankings are extremely important for a successful
Internet marketing campaign. Before you go out and hire a search
engine optimization company, try taking some of the simple steps
listed above, and see if you can’t boost your rankings yourself.
Don’t ever ignore this all-important factor in Internet
marketing. Remember, the higher your search engine ranking, the
more quality customers will be directed your way

Oksana Savaryn

Information Regarding Search Engine Optimization Checker

December 19th, 2011 No comments

There are many search engine optimization tools for the various utilities. Lets examine them and take a close look:
Similar page checker: SEO contains various types of duplicate information or content. It may also happen that there are similar types of pages found into some other websites as well. Similar page checker enables you to inform what those similarities are.

Search Engine Spider Simulator: This tool helps in motivating the SEO by displaying the contents of the web page similar to the other web page along with the hyper link followed by a Search Engine Optimization SEO while visiting those specified web pages.

For more information on search engine optimization checker click here