Archive

Posts Tagged ‘Spiders’

SEO Marketing Solutions in Link Exchange

March 5th, 2013 7 comments

SEO and link popularity are strategies that webmasters, developers and various other web purchasers use to promote their web sites to leading search engines.

SEO in the Works:

Link popularity starts with web owners collecting quality, relevant links from other web owners. The treasurers use databases to deliver e-mails and linking pages, which they write e-mails to other web owners requesting permission to link to their web page. Some web owners permit one-way link remonstrance, while others back link, or except inflowing, (inbound) or outbound links, as well as reciprocal links. In some instances, PR2-3-4, and so on is requested before the web owners can link to partnering web sites with relevant content.

The web sites requested to insert links on their page must have relevant products or services to finish link popularity. The links must have quality that meets the standards of major search engines to reach the top ranks. Ranking is big-league*, since if web owners can get to the top of search engines, traffic is likely to reach their pages.

Web owners often rely on front in workers, specializing in SEO to collect links to other web sites. Some of the larger link exchanges fall short of great prospect, which interrupts tasks? Because so many SEO marketing complications lead to many misfortunes, thus technology continues to urbanize forwarding tools to aid web partners in collecting links, satisfactorily adept of getting their pages ranked at the top search engines.

SEO or search engine optimizing is a marketing solution that web owners have used for ages to plump for* web sites. SEO involves link case, keyword density, articles, farm links, algorithms spiders, URL, goods and so on. Web owners will often use a corn* of options to get their web pages specialized on the top search engines.

Ranking is determining. If a web site branches off to the top ranks, accordingly the page will draw a privileged volume of traffic. Therefore acquainting yourself with the leading strategies in SEO is important, especially to those marketing their web sites.

SEO is difficult for raw webmasters over and over again they dwindle short of freight with SEO marketing in a way that it encumbers the owners to reach top search engines online. Consequently, SEO articles are customary practices, which SEO experts sometimes cram in keywords, which major search engines reject. Keyword density is of great magnitude, in view of the fact that rich density stuff is the way to come near leading search engines. Still, the web sites requested to lug in links on webmasters web pages must have relevancy to products or services in order to engender link popularity. The relevant links have to have excellence quality that meets the moral code of hefty search engines to near the top ranks. Ranking is earnest, since if web owners can get to the top of search engines, thus the puzzles increase traffic.

Martin Lukac
http://www.articlesbase.com/seo-articles/seo-marketing-solutions-in-link-exchange-111565.html

3 Basic Steps to Search Engine Optimization

February 27th, 2013 6 comments

Search engine optimization or SEO, is the art and science of making your websites pages appear attractive to the search engines. The better optimized your webpages are, the higher the ranking it will receive from a search engines web crawlers and spiders. The higher it ranks, the more traffic your website will receive. The more traffic your website receives, of course, the more profit you will be able to generate. The key to all of this is good Internet search engine optimization.

Why is having a high ranking website so important to the future success of your online business? Studies have shown that consumers seldom view websites that don’t rank a spot on of the first two pages the search engines displays. Websites that receive a ranking that places them on the third page (or any other page subsequent to that) see a significantly lower amount of traffic at their websites then one that is ranked on the second page. There is even a staggering difference between the first and second page. In the world of e-commerce ranking and strong search engine optimization is paramount.

At first, search engine optimization may feel like trying to rappel down the Grand Canyon. There is a huge scary world full of big words like web crawlers, PageRank, Meta tags, and algorithms. You may have never heard of any of these things. A quick internet search of the world algorithm doesn’t help; all you may get is a printout of strange symbols and numbers arranged in complex algebraic equations.

Sit back, take a deep breath, and try to relax. Search engine optimization is much more simple then you may think.

Algorithms really are every bit as complex as they look. Simply defined they are a finite set of carefully defined instructions. Most, if not all, computer programs are designed with strict algorithms.

PageRank is simply the program Google designed to search, index, and rank it registered webpage’s. PageRank operates on a link analysis algorithm. PageRank is credited for Google incredible success.

Web crawlers are tools search engines use to browse the World Wide Web in a methodical, automated manner. When web crawlers are browsing websites they are looking for algorithms.

Meta tags are special HTML tags that provide information to about a web page. Meta tags are written directly into the title tag and are only visible to the search engine.

The reality of search engine optimization is that you can start to optimize your website without any knowledge at all of the technical stuff involved in search engine optimization. Simply stated the very first step in designing a website that is going to be well ranked by the search engines is to create a content rich site. What this means is that you must cram as much information about your product into your website as you possibly can.

The third step to search engine optimization is to fill your site with keywords that will attract the web crawler’s attention. The final step in a wonderfully optimized website is to submit it to the search engine that will compliment it.

Lastly, there is Link Popularity. What is this link popularity anyway, and why do you need it? Link popularity is a score that is accessed to a web site based on how many external and internal links are pointing or linking to any particular page. External links would include those that come from any other web site other than your own whereas internal links would be those that come from within the same domain name. Link popularity is also based not only on the quantity of links but the quality of those links as well. Therefore, to have a good link popularity score, it is not necessarily required to have a large number of links pointing to your site but rather a good number of quality links.

Pj Germain
http://www.articlesbase.com/seo-articles/3-basic-steps-to-search-engine-optimization-130993.html

Primary Types of Search Engines and Directories

February 21st, 2013 2 comments

Key to improving your Web site’s rank in the different search engines is understanding the basic criteria by which search

engines index and then retrieve documents. Before you go and submit or re-submit your Web site to each search engine,

we want you to have the tools and information to maximize your results.

For our purposes there are two primary kinds of search services:

1. search engines: These use “spiders” to index Web sites. You submit your page to a search engine and the “spider”

will index your entire site. Theoretically these “spiders” might find your site by accident, but odds are they will not

unless you go to them and tell them about your site by filling out their “submit” page. Examples are AltaVista, Excite,

Lycos, and others.

2. Directories: These rely on submissions from users and Web site owners to populate their indexes. Most directories

add your site to their index, but generally they link only to your home page rather than indexing the full text of each

page on your site. Examples are Yahoo!, Linkstar, and WWW Yellow Pages.


GOLDEN RULE OF SEARCH ENGINE MARKETING

“To Achieve A Top Position In A Particular search engine, Analyze What Other High Ranking Web Pages Have

Done!”

If there is one rule that should be referred back to as the refrain in search engine positioning, it is this:

The best way to move up the search result list is to learn what kind of things affect your rankings and then analyze the pages of those who ranked higher than you did (those Web sites that ranked in the Top 10) for real clues on how you can achieve that high ranking, too.

Search engines change their ranking algorithm from time to time. A page in your Web site that earned a top ranking last week might drop in the rankings just a few months later – and then, left untouched, that same page could climb right back into its old search position a while later, although this is less likely to happen by chance.

The trick to always being on top is to learn the variables that can be influenced and analyze the contents of the top Web sites to see what they’re doing better than you.

(Refer to the detailed report in WebPosition for an easy reference). Literally click on their listings, visit their site and select “view” from the pull-down menu in Netscape and then the “Document Source” selection on that menu. You can do the same in Microsoft Explorer. This allows you to view the actual HTML code that makes up their page.

Ask yourself, “is a particular keyword more prominent in their title tag than in mine?” (i.e., is the keyword placed at the beginning of the title or perhaps repeated more times?) And, “is a particular keyword more prominent (is the important keyword the first second, or third word in their site’s title or META tags?) or repeated more often in their description META tag or in the actual copy that makes up their page than on my Web site?”

Perhaps they are using the keyword in the heading tags, or keywords appear in hyperlinks to other internal pages or some other way that you had not considered or are not using. This is the proven way to isolate the variables and climb ahead of other sites in search engines.

Visit for more on Sublime Directory or Internet Marketing Directory at http://www.webcitymarketing.com

Roger Glass

Effectively Marketing Your Site With a Proper Search Engine Optimization

February 18th, 2013 No comments

There are more than 4 billion pages on the Internet. How will people find yours? This is a short article about the design of your site with search engine optimization (SEO) in mind to help users find what they are offering.

There are two ways to search the Internet using a directory or using a search engine. A directory like Yahoo lists of Web sites using categories. Users must select the appropriate category, and then “details” to find your site. Generally, you must submit your own site (and often pay a fee), which are listed in a directory.

Search engines such as Google employ robots (known as robots or spiders) that crawl the Internet constantly looking for new information. Once the new information found, which is evaluated and placed in the giant database used when a user enters a search term.

His first task in designing your site with SEO in mind, therefore, is to determine what search terms of its potential users will use to search for product information or service in place. What you call your products and what its potential customers to call their products can be two different things. You need to optimize the conditions for most of the time sought by potential customers. These are your keywords. You are structured around your website keywords.

How do you determine the keywords? The easiest way is to ask potential users how the search for a site that offers the service or product. Ask friends and neighbors is good, but calls for your clients is better. Focus group is even better.

If you have an existing website, to check their records for reference. ClickTracks Web Analytics is a good log file analyzer. What search terms are used to find your site? If you currently sell products, adding a line to your shopping cart asking people how they found the site. Another good way to determine which keywords to use is the investigation of their competitors sites. What do the keywords you use?

You need to identify each of the words used to describe your product and the frequency of those words. If your product or service is local, its location is a key word that you should be sure to include on each page. Need a jump start? Overture, a pay-per-click service offers a free search term suggestion tool. For a fee, Word tracker will do the same. You can check to see how to classify your keywords in various search engines in Free http://www.visualsindia.com

Once you have established your keywords, you can start designing your site
SEO related articles and guide details SEO articles

Visuals India
http://www.articlesbase.com/seo-articles/effectively-marketing-your-site-with-a-proper-search-engine-optimization-678947.html

Organizing a Cost Effective Small Business Website Promotion and How to Promote your Website Without Costing you a Nickel

May 25th, 2012 No comments

Organizing a Cost Effective Small Business WebSite Promotion And how to promote your website without costing you a nickel.!

Small Business Web Site Promotion

The most important thing to remember when you want to encourage visitors to visit your web site is to make sure they will want to return again. ‘Visitors’ means not just human web surfers, but also the search engines and directories. Small business website promotion, no matter how much you promote your site, will be the look of the site that will keep visitors there and hopefully buy your products or services.

Optimize your Site for Search Engines; Check your links

Small business website promotion starts with a search engine spider indexing or cataloging your site by following the links from one page to another. Just as human visitors dislike a broken link, so do the spiders. If a link doesn’t
work they’ll simply move onto the next page. No matter how sophisticated the search engine software is, it can’t index what it can’t find. Also remember that a spider will not be able to follow a link that requires a form submission or Java Script so small business website promotion is very important.

While considering the subject of links, if you are using HTML and CSS on your site, make sure that both work properly. A certain minimum level of requirements must be met so that your pages will display correctly. It is only if these are met that a spider can do its work. There are free facilities online that can check both of these for you.

* Make sure your links work.
* Do not use forms or Javascript if you want a search engine spider to find your pages
* Check that HTML and CSS work properly.

Do not make your Pages too big!

Most of us have heard the expression ‘size isn’t everything’. While this may not be true of many things, it does matter when it comes to web pages. People do not like having to wait an eternity for a web page to load. Search engine spiders may not fully index a page bigger than 150k in size. Remember that the size of a page does not simply depend on the actual HTML file itself, but includes everything on the page such as images, banners etc.

If you have a lot of images on your pages, then either reduce the number of them, or use a program such as Macromedia Fireworks to optimize them for the web. If the page has a big file size because there is a massive amount of text in it, then you should consider splitting the text into smaller, more manageable pieces and putting them on several pages and linking one to another. SEO Chat has a tool called "Page Size Lookup" which can tell you the size of your web page; you can check it out at:

http://www.seochat.com/seo-tools/page-size/

* Keep the file size to below 150k
* Optimize images for the web
* Use a free page size checker to find out the actual size of the page.

Search Engines and Directories; What is the difference between a search engine and a directory?People frequently use the term ‘search engine’ as a catch-all expression for anything they use to search the Web. They are different things though, and an understanding of the differences will enable you get use both effectively to promote your site more successfully.

How does a search engine work?

Search engines use highly sophisticated software to search the web for new pages. It then automatically creates and updates their indexes. Whenever they find an active hyperlink, they will follow it and add that to the index and so on. These ‘crawling’ programs are generally referred to as ‘spiders’.

Normally, all this is totally automatic, but sometimes human intervention is involved. The spider will return periodically to the pages and check for updated content. Often there will be a delay between you uploading your page, and the spider finding it, unless you submit your URL directly to the search engine itself. You can submit a
web URL to Google ™ free of charge.

* Search engines are usually automatic
* They will revisit your pages.
* Spiders will find all the pages on your site as long as there are active hyperlinks for them to follow.
* You can submit a site to most search engines free of charge.

How Directories Work.

The primary difference between a search engine and a search directory is that a directory is compiled by a real person. Frequently the site owner will submit a short description of the site together with its URL to the directory compiler to be considered for inclusion. Directories are arranged into categories to make it easier to find what you are looking for.

When you submit your site to a directory, you choose the category you want your site to be featured in. A reviewer then checks to ensure that your site is in the most suitable category.Another difference between a search engine and a directory is that whereas a search engine could list every individual page in your web site, a directory will generally only contain a single entry covering your entire site.

* Directories are compiled by real people.
* They are categorized.
* A reviewer checks to ensure your site is in the best category.
* A directory will usually only contain one entry for your entire site.

Shared Indexes and Hybrids

Things are never so straightforward though. Some search portals are a hybrid, combing a search engine and a directory. The search engine part returns automated results, while the directory gives human found results.Normally, a hybrid will supply hits from the directory as the primary source, with the search engine results of
individual pages as the secondary source.

Getting your Site Ready

It cannot be stressed too strongly that search engines and/or directories are by far the most important way of getting your site noticed. To do this, you have to properly prepare the site and submit your URL to them. Keywords are important: Choose the right keywords

Think what your web site is all about. If you had to describe your site in one word, then that word is your first keyword. Then think about other words to describe your site. Make a list of them, with the most important at the top of the list and so on. You want a list of between ten and fifteen words. Since these keywords will be used in a variety of ways, it is important that you take some time selecting them.

Keywords are important because they are possibly the most important thing that a search engine uses to determine whether a page is included in the search results. Even although different search engines use keywords in different ways, most experts agree that the frequency and position of your keywords is an important factor.

* Select keywords to describe your site.
* Choose 10 – 15 keywords.
* Take your time picking keywords – they are extremely important.

Pick a Good Title for your Web Page

When you write a web page, there is always a tag. This goes into the section of your web page.
The tag is what is shown at the top of your web page when it is displayed in a web browser. Search
engines, however, often use the tag as the title of the listing in the results.
The tag looks like this
The name of my Web Page

Not only is it good practice to make your tag have a good description of the content of the page, but if you can manage to work into it some of your keywords, so much the better.

Why you should use Meta Tags? What are meta tags?

Meta tags are a special type of HTML code that goes into the section of a web page. Site visitors do not normally see them, but search engine spiders do. Just as some HTML tags have an attribute with a value, so too do meta tags.

As far as optimizing your web page for search engines is concerned, the most important meta tags are keywords and description. The syntax for the keyword tag is as follows:

<meta name="keywords" content="">

The description tag is as follows:

<meta name="description" content="">
 
Unlike some HTML tags, it is not strictly necessary to have the meta tag closed, but if you want to have valid

XHTML, then you do need to close all your tags.
Consider your URL

Since we are discussing matters that will influence how a page appears, it is worth considering the actual URL of the page itself. Since the URL that appears in your browser reflects the file path for the page, it makes good sense to have the file name reflect the navigation of the site.

You can see at a glance that this page refers to the Lower Square, which is part of the Castle, which in turn is part of Stirling. Not only does this meaningful URL impart information to the visitor, but for the web designer it makes sense to have the separate files arranged in a logical manner. This will only apply to pages that have not been dynamically created by a database program, of course.

* Choose a meaningful title for your page.
* Put your keywords into the /www.dmoz.org/). This is the largest human-maintained directory of the Web. Because it allows virtually anyone to access its resources, many search portals such as AOL, Netscape and HotBot take advantage of this and include their data into their own systems. This means that once you are included on the ODP database, you are also included in many others.

* There are places you can submit your site free of charge
* Google is probably the most important place to submit to.
* Yahoo is a good second choice if you don’t mind registering with them.
* Do not forget the Open Directory Project.

Paid Listings

Although Google and Yahoo do not charge you anything for submitting your site to them, they do not guarantee where or when your site will appear in their listings. However, they do have sponsored links that appear either above or beside the listing of search engine hits. These are useful for promoting your small business web site since they are targeted links. If, for instance, someone searches for “bagpipes”, then not only will they get a list of bagpipe related sites returned, but they will also see the ‘sponsored links”.

Free Promotional Techniques: Ad Swapping

This is one of the easier ways of getting your web site promoted. What it involves basically is that you display an advertising banner, button or text link on your web site, and other sites do the same for your ads.The simplest way of swapping banner ads is to join an existing banner swapping network Banner Advertising

Banner networks work because you are provided with a few lines of HTML code to include on your web pages, usually near the top. The HTML creates banners from other sites on your pages. When a visitor clicks on them, they are re-directed to their web site. At the same time, you provide the network organizer with your own banner to display elsewhere.

There are many banner ad networks available, so choose with caution. Try to find one that will direct traffic to your site, by displaying your ad on related sites. In order for the network to make money, they will perhaps ask you to display 2 banners in return for displaying yours once.

No network will promise a 1:1 ratio, so avoid those that do. Do not consider paying for extra banners until you have proved to yourself that the free ad is generating enough visitors to your site. Although most networks will promise not to display ads for pornographic or other unsuitable sites, in reality you have no control over them.

* Banner ads are free
* Try to choose a network that is related in some way to your business.
* Avoid those that make extravagant claims about the ratio of ads.
* Be aware that you have virtually no control over what ads appear on your site.
* You might get buttons or text links instead of banners.

Peer to Peer Swaps

Although banner swapping can yield increased exposure of your site, sometimes a more targeted approach is required. The object of the exercise is to get your ad seen by as many possible visitors as possible, therefore if you can arrange a deal with the webmaster of a busier site than yours it could be advantageous.

You may have to compromise. In return for prominently displaying an advertisement for a busier or better known web site than yours, you might have to agree to less prominence on the other site.Web RingsThese are networks of similarly themed sites which creates links from one to another to form a chain. You will display a web link icon and a list of at least some of the other sites in the ring. If you are just launching your web site it is probably best to try to join an established ring.

There are possible flaws in joining a web ring. You will need to allow space on your pages to display the ring logo. Visitors might think that you are part of an organization, and if some of the sites are badly built, you might be associated with the rest of them. You will have no control over which sites join the ring, and link to you and vice
versa.

* Web rings are free.
* They are normally similar web sites to your own.
* You have no control over the quality of the other sites in the ring.

Article Submission Sites : What is an Article Submission site?

An article submission site, and there are roughly 250 of them, are an effective way of promoting your own goods and services as well as generating traffic to your web site. Their purpose is to provide webmasters, e-book editors and e-zine publishers with free content for their own publications. The articles are usually arranged into different categories, and the site is normally searchable.

How they workYou write an article or series of articles about what you have to offer on your web site. The purpose of the article is not to directly sell your goods. Let us suppose that your web site sells a wide range of possible gifts for all members of the family. Your article might be about, for example, birthday gift ideas for teenage boys.

The purpose is to make your article interesting enough and informative enough for it to be used somewhere else. Since you have included some biographical details about yourself, including your own URL, and your article is published exactly as it appears on the article site, your URL appears in the end-user’s web site. Thus you are getting free publicity, and the publisher is getting free content.

* Article submission sites get you free publicity.
* Publishers get free page content.
* Your URL appears wherever your article is used, and so generates traffic to your site.

Paid or free submissions

All article submission sites will allow you to submit your article for nothing. You register with the site, and you can select what category you want your article to appear in. When you write your article you will include the same keywords as you did when you wrote the HTML for your web site. Thus a search engine will find your site, as well as the article you wrote about it.

Some article sites will allow you to bid for better placement within their pages. Basically, the more you bid, the higher prominence you will get on the article site’s home page. Thus you are the first thing a publisher notices. Even if you are outbid for top spot, chances are you will still be on the home page. Since a lot of the sites also have separate front pages for each of the categories, even if you don’t achieve prime position on the site’s home page, you likely will in the category pages.

* Use the same keywords you used on your web pages.
* You can bid for increased placement on the article site’s pages.

Summary

As you can see, there are many ways that you can promote your small business web site. By far the simplest way is to ensure that your web site has carefully chosen key words for search engines to find. You can also submit your web site to search engines, ad exchange networks, web rings and article submission sites free.

Rajesh
http://www.articlesbase.com/seo-articles/organizing-a-cost-effective-small-business-website-promotion-and-how-to-promote-your-website-without-costing-you-a-nickel-101704.html

How to Promote your Small Business Web Site Without Costing you a Nickel

May 23rd, 2012 No comments

Title : How to Promote your small business web site without costing you a nickel.

Desc : Organizing a Cost Effective Small Business Web Site Promotion And how to promote your website!

How to: Promote your small business web site without costing you a nickel.

Small Business Web Site Promotion

The most important thing to remember when you want to encourage visitors to visit your web site is to make sure they will want to return again. ‘Visitors’ means not just human web surfers, but also the search engines and directories. Small business website promotion, no matter how much you promote your site, will be the look of the site that will keep visitors there and hopefully buy your products or services.

Optimize your Site for Search Engines; Check your links

Small business website promotion starts with a search engine spider indexing or cataloging your site by following the links from one page to another. Just as human visitors dislike a broken link, so do the spiders. If a link doesn’t work they’ll simply move onto the next page. No matter how sophisticated the search engine software is, it can’t index what it can’t find. Also remember that a spider will not be able to follow a link that requires a form submission or Java Script so small business website promotion is very important.

While considering the subject of links, if you are using HTML and CSS on your site, make sure that both work properly. A certain minimum level of requirements must be met so that your pages will display correctly. It is only if these are met that a spider can do its work. There are free facilities online that can check both of these for you.

* Make sure your links work.

* Do not use forms or Javascript if you want a search engine spider to find your pages

* Check that HTML and CSS work properly.

Do not make your Pages too big!

Most of us have heard the expression ‘size isn’t everything’. While this may not be true of many things, it does matter when it comes to web pages. People do not like having to wait an eternity for a web page to load. Search engine spiders may not fully index a page bigger than 150k in size. Remember that the size of a page does not simply depend on the actual HTML file itself, but includes everything on the page such as images, banners etc.

If you have a lot of images on your pages, then either reduce the number of them, or use a program such as Macromedia Fireworks to optimize them for the web. If the page has a big file size because there is a massive amount of text in it, then you should consider splitting the text into smaller, more manageable pieces and putting them on several pages and linking one to another. SEO Chat has a tool called “Page Size Lookup” which can tell you the size of your web page; you can check it out at

http://www.seochat.com/seo-tools/page-size/

* Keep the file size to below 150k

* Optimize images for the web

* Use a free page size checker to find out the actual size of the page.

Search Engines and Directories; What is the difference between a search engine and a directory?

People frequently use the term ‘search engine’ as a catch-all expression for anything they use to search the Web. They are different things though, and an understanding of the differences will enable you get use both effectively to promote your site more successfully.

How does a search engine work?

Search engines use highly sophisticated software to search the web for new pages. It then automatically creates and updates their indexes. Whenever they find an active hyperlink, they will follow it and add that to the index and so on. These ‘crawling’ programs are generally referred to as ‘spiders’.

Normally, all this is totally automatic, but sometimes human intervention is involved. The spider will return periodically to the pages and check for updated content. Often there will be a delay between you uploading your page, and the spider finding it, unless you submit your URL directly to the search engine itself. You can submit a web URL to Google ™ free of charge.

* Search engines are usually automatic

* They will revisit your pages.

* Spiders will find all the pages on your site as long as there are active hyperlinks for them to follow.

* You can submit a site to most search engines free of charge.

How Directories Work.

The primary difference between a search engine and a search directory is that a directory is compiled by a real person. Frequently the site owner will submit a short description of the site together with its URL to the directory compiler to be considered for inclusion. Directories are arranged into categories to make it easier to find what you are looking for.

When you submit your site to a directory, you choose the category you want your site to be featured in. A reviewer then checks to ensure that your site is in the most suitable category.

Another difference between a search engine and a directory is that whereas a search engine could list every individual page in your web site, a directory will generally only contain a single entry covering your entire site.

* Directories are compiled by real people.

* They are categorized.

* A reviewer checks to ensure your site is in the best category.

* A directory will usually only contain one entry for your entire site.

Shared Indexes and Hybrids

Things are never so straightforward though. Some search portals are a hybrid, combing a search engine and a directory. The search engine part returns automated results, while the directory gives human found results.

Normally, a hybrid will supply hits from the directory as the primary source, with the search engine results of individual pages as the secondary source.

Getting your Site Ready

It cannot be stressed too strongly that search engines and/or directories are by far the most important way of getting your site noticed. To do this, you have to properly prepare the site and submit your URL to them.

Keywords are important: Choose the right keywords

Think what your web site is all about. If you had to describe your site in one word, then that word is your first keyword. Then think about other words to describe your site. Make a list of them, with the most important at the top of the list and so on. You want a list of between ten and fifteen words. Since these keywords will be used in a variety of ways, it is important that you take some time selecting them.

Keywords are important because they are possibly the most important thing that a search engine uses to determine whether a page is included in the search results. Even although different search engines use keywords in different ways, most experts agree that the frequency and position of your keywords is an important factor.

* Select keywords to describe your site.

* Choose 10 – 15 keywords.

* Take your time picking keywords – they are extremely important.

Pick a Good Title for your Web Page

When you write a web page, there is always a tag. This goes into the section of your web page. The tag is what is shown at the top of your web page when it is displayed in a web browser. Search engines, however, often use the tag as the title of the listing in the results.

The tag looks like this

The name of my Web Page

Not only is it good practice to make your tag have a good description of the content of the page, but if you can manage to work into it some of your keywords, so much the better.

Why you should use Meta Tags?

What are meta tags?

Meta tags are a special type of HTML code that goes into the section of a web page. Site visitors do not normally see them, but search engine spiders do. Just as some HTML tags have an attribute with a value, so too do meta tags.

As far as optimizing your web page for search engines is concerned, the most important meta tags are keywords and description. The syntax for the keyword tag is as follows:

The description tag is as follows:

Unlike some HTML tags, it is not strictly necessary to have the meta tag closed, but if you want to have valid XHTML, then you do need to close all your tags.

Consider your URL

Since we are discussing matters that will influence how a page appears, it is worth considering the actual URL of the page itself. Since the URL that appears in your browser reflects the file path for the page, it makes good sense to have the file name reflect the navigation of the site.

You can see at a glance that this page refers to the Lower Square, which is part of the Castle, which in turn is part of Stirling. Not only does this meaningful URL impart information to the visitor, but for the web designer it makes sense to have the separate files arranged in a logical manner. This will only apply to pages that have not been dynamically created by a database program, of course.

* Choose a meaningful title for your page.

* Put your keywords into the /www.dmoz.org/). This is the largest human-maintained directory of the Web. Because it allows virtually anyone to access its resources, many search portals such as AOL, Netscape and HotBot take advantage of this and include their data into their own systems. This means that once you are included on the ODP database, you are also included in many others.

* There are places you can submit your site free of charge

* Google is probably the most important place to submit to.

* Yahoo is a good second choice if you don’t mind registering with them.

* Do not forget the Open Directory Project.

Paid Listings

Although Google and Yahoo do not charge you anything for submitting your site to them, they do not guarantee where or when your site will appear in their listings. However, they do have sponsored links that appear either above or beside the listing of search engine hits. These are useful for promoting your small business web site since they are targeted links. If, for instance, someone searches for “bagpipes”, then not only will they get a list of bagpipe related sites returned, but they will also see the ‘sponsored links”.

Free Promotional Techniques

Ad Swapping

This is one of the easier ways of getting your web site promoted. What it involves basically is that you display an advertising banner, button or text link on your web site, and other sites do the same for your ads.

The simplest way of swapping banner ads is to join an existing banner swapping network:

Banner Advertising

Banner networks work because you are provided with a few lines of HTML code to include on your web pages, usually near the top. The HTML creates banners from other sites on your pages. When a visitor clicks on them, they are re-directed to their web site. At the same time, you provide the network organizer with your own banner to display elsewhere.

There are many banner ad networks available, so choose with caution. Try to find one that will direct traffic to your site, by displaying your ad on related sites. In order for the network to make money, they will perhaps ask you to display 2 banners in return for displaying yours once.

No network will promise a 1:1 ratio, so avoid those that do. Do not consider paying for extra banners until you have proved to yourself that the free ad is generating enough visitors to your site. Although most networks will promise not to display ads for pornographic or other unsuitable sites, in reality you have no control over them.

* Banner ads are free

* Try to choose a network that is related in some way to your business.

* Avoid those that make extravagant claims about the ratio of ads.

* Be aware that you have virtually no control over what ads appear on your site.

* You might get buttons or text links instead of banners.

Peer to Peer Swaps

Although banner swapping can yield increased exposure of your site, sometimes a more targeted approach is required. The object of the exercise is to get your ad seen by as many possible visitors as possible, therefore if you can arrange a deal with the webmaster of a busier site than yours it could be advantageous.

You may have to compromise. In return for prominently displaying an advertisement for a busier or better known web site than yours, you might have to agree to less prominence on the other site.

Web Rings

These are networks of similarly themed sites which creates links from one to another to form a chain. You will display a web link icon and a list of at least some of the other sites in the ring. If you are just launching your web site it is probably best to try to join an established ring.

There are possible flaws in joining a web ring. You will need to allow space on your pages to display the ring logo. Visitors might think that you are part of an organization, and if some of the sites are badly built, you might be associated with the rest of them. You will have no control over which sites join the ring, and link to you and vice versa.

* Web rings are free.

* They are normally similar web sites to your own.

* You have no control over the quality of the other sites in the ring.

Article Submission Sites : What is an Article Submission site?

An article submission site, and there are roughly 250 of them, are an effective way of promoting your own goods and services as well as generating traffic to your web site. Their purpose is to provide webmasters, e-book editors and e-zine publishers with free content for their own publications. The articles are usually arranged into different categories, and the site is normally searchable.

How they work

You write an article or series of articles about what you have to offer on your web site. The purpose of the article is not to directly sell your goods. Let us suppose that your web site sells a wide range of possible gifts for all members of the family. Your article might be about, for example, birthday gift ideas for teenage boys.

The purpose is to make your article interesting enough and informative enough for it to be used somewhere else. Since you have included some biographical details about yourself, including your own URL, and your article is published exactly as it appears on the article site, your URL appears in the end-user’s web site. Thus you are getting free publicity, and the publisher is getting free content.

* Article submission sites get you free publicity.

* Publishers get free page content.

* Your URL appears wherever your article is used, and so generates traffic to your site.

Paid or free submissions

All article submission sites will allow you to submit your article for nothing. You register with the site, and you can select what category you want your article to appear in. When you write your article you will include the same keywords as you did when you wrote the HTML for your web site. Thus a search engine will find your site, as well as the article you wrote about it.

Some article sites will allow you to bid for better placement within their pages. Basically, the more you bid, the higher prominence you will get on the article site’s home page. Thus you are the first thing a publisher notices. Even if you are outbid for top spot, chances are you will still be on the home page. Since a lot of the sites also have separate front pages for each of the categories, even if you don’t achieve prime position on the site’s home page, you likely will in the category pages.

* Use the same keywords you used on your web pages.

* You can bid for increased placement on the article site’s pages.

Summary

As you can see, there are many ways that you can promote your small business web site. By far the simplest way is to ensure that your web site has carefully chosen key words for search engines to find. You can also submit your web site to search engines, ad exchange networks, web rings and article submission sites free.

About the Author:

Rajesh V. Tavakari, Senior SEO of http://www.website-promotion-ranking-services.com/. Offering affordable website promotion and natural optimization services since 1998. Website : http://www.website-promotion-ranking-services.com/ . You may freely reprint this article on your website or in your newsletter provided this courtesy notice, author name and URL remain intact.

Rajesh Tavakari
http://www.articlesbase.com/small-business-articles/how-to-promote-your-small-business-web-site-without-costing-you-a-nickel-129732.html

Search Engine Optimization : Elements of an SEO Strategy

May 20th, 2012 3 comments

Of all the areas of Internet Marketing, Search Engine Optimization is the most misunderstood, and potentially the most important to your marketing efforts. There are millions upon millions of pages of web content out there — you can work hard, build a great site, and then be totally lost in the shuffle. SEO is important. It’s also a very complex process that requires patience, careful planning and a long-term approach.

If you’re just getting started with:

  • Selecting an SEO firm

  • Trying to start a search engine campaign on your own

  • Reviewing your current SEO efforts

…read on. This article should provide you with a high-level review of the SEO process, dispel a few SEO myths, and help you understand legitimate optimization strategies.

What is Search Engine Optimization?

Search Engine Optimization, or SEO, defies easy definition. But here’s a short version:

Search Engine Optimization
Using keyword analysis and other legitimate practices to gain the highest possible search engine and directory rankings, under a given key phrase, for a given URL.

Every SEO professional in the world just cringed, so I’ll break this definition down a bit and hopefully prevent a hail of angry e-mails:

Keyword Analysis is the process of mining keyword search data to find the best balance between the keywords you need and the best potential search niche. More on this later.

Search Engine means an automated search engine. ‘Search Engines’ include Google, AlltheWeb.com, Yahoo (powered by Google plus their own directory information), AOL Search, Ask Jeeves and MSN Search. A search engine obtains its results from ‘spiders’ or ‘bots’ — small programs that come to your web site read it in much the same way you would: By reading the content on a page, and then moving from page to page via links. A directory, on the other hand, is built at least in part by human beings reading sites and other information and deciding where each site fits into the directory structure. Yahoo’s directory area and Open Directory are both examples of directories.

Ranking is the numeric rank reflecting your position in the results list when someone performs a search on a particular set of keywords.

Highest Possible means getting as close to number one as you can. Sometimes you just can’t get that number one spot. Maybe someone else has a 400-page web site solely dedicated to the key phrase for which you’re attempting to optimize. Or maybe they’re paying a fortune in advertising. That’s life, sometimes…

Key Phrase is the keyword or set of keywords someone types into the little ‘search’ field in Google or Alta Vista or any other search engine.

A URL is the address of one page on your site. Most search engines display keyword search results and provide a link directly to the page most relevant to those results, rather than your home page. It’s very, very important to keep that in mind when you build and optimize your site.

Legitimate Practices is a pet peeve of mine. A true search engine optimization campaign will not use practices such as page or content cloaking, redirects, or lists of links (so-called ‘link farms’) but relies on good coding practices, well-written content, steady link popularity work and site features that will be every bit as valuable for site visitors as for search engine ranking. Anything less is a short-term fix that will likely reduce your rankings more often than increase them.

So, the long version of the definition would be:

Search Engine Optimization
Using keyword analysis, good coding practices, well-written copy, link popularity analysis and careful site organization to move a web page as close to the number one search results position as possible for a given key phrase, in both search engines and directories.

Hey, that’s not so bad after all. But how do you get started? First, you separate reality from myth…

SEO Urban Legends

There are quite a few SEO myths out there. Here are my favorites:

The Keywords META Tag Matters. Mostly wrong. Only Inktomi pays any attention to the keywords meta tag. You should do something basic, but don’t bother putting in keywords that aren’t supported by your page content.

Search Engines can read Flash, images and video. Sorry, and Ford isn’t selling a flying car yet, either. Search engines can read one thing: Text. Anything else, while perfectly legitimate as a design tool, will not help your ranking. And relying too heavily on Flash or images may reduce your site’s visibility. Google is one partial exception — they can read some links in Flash, but still have very limited ability to read Flash content.

Mirroring my site in multiple locations will improve ranking. Actually, just the opposite. Duplication of content will generally have no effect or, worse, reduce your ranking in major search engines. Most search engines now have rules against this form of ‘spam’ and may reduce your ranking or ban your site altogether.

‘Doorway’ pages improve ranking. Pages that have lots of keywords but then quickly redirect to the main site will not help you in major search engines, such as Google. And, if someone catches you and reports you to Google or the other search engine, you may be banned altogether. A ‘landing’ or ‘bridge’ page, though, that’s designed to be as useful for users as for search engines, and does not redirect the user, can help by providing keyword-rich content that’s genuinely worthwhile.

Firms promising to get me #1 rankings in 10,000 search engines for $99.95 can help. I alternate between tooth-grinding and hysterical laughter when I see these ads. First, there aren’t 10,000 search engines. Actually, there are probably 10-20 you should really worry about. Getting listed in the other thousand or so is largely a waste of time. Second, no one can guarantee any ranking in any search engine for a specific keyword. Period. And finally, the price is less than half the cost to get an express submission in a single directory (Yahoo). Chances are anyone trying to get you to spend the $99.95 is operating a ‘link farm’ where they list dozens, or hundreds, of sites. While they won’t hurt your ranking, they won’t help, either. To learn more about how to choose an SEO firm, check out Google’s article: http://www.google.com/intl/mr/webmasters/seo.html.

Firms charging me more money and guaranteeing a #1 ranking on Google can help. This is the latest SEO scam. I can get you a number one ranking on Google, too, as long as I get to pick the keyword or can get you ranked under a fairly unique company name. But no one, and I mean no one can guarantee a #1 rank under a specific keyword. Even Google says so.

Forget the myths — if an offer seems too good to be true, it is. The truth is that search engines are now almost savvy enough to read your pages like a human being would, so anything that will drive away a typical site visitor will also probably reduce your ranking. Things that will increase your search engine ranking include:

  • Well-written content

  • Good, clean HTML code

  • Useful, relevant TITLE tags

  • Useful, relevant DESCRIPTION tags

  • Relevant, appropriate links from other web sites

There are some basic steps that, well executed, will do more to increase your page rank than an ocean of snake oil.

The SEO Campaign Process

A typical SEO campaign starts with keyword analysis, and then emphasizes insuring your site doesn’t impede search engine bots and follows up with ongoing link and traffic analysis. If you like pretty pictures, here’s one:

search engine optimization process diagram
 What’s a Bot?
A ‘bot’ is a program used by a search engine to read the content of your site into a directory. I mentioned this briefly in ‘What is Search Engine Optimization?’ above. Keep up, now….

Step 1: Keyword Analysis. Ah, keywords. If you say the right word enough times on your site, you’ll get that coveted #1 spot, right? Wrong. Choosing the right keywords starts with you making a list of the keywords or phrases under which you’d like to be found, and typically ends up somewhere completely different. Typically, selecting the best keywords is a four-step process:

  1. List the keywords and phrases under which you’d like to be found.

  2. Find out whether anyone searches on those keywords, and whether they’re searching for relevant items.

  3. Find out how many other sites are struggling for rankings under those keywords.

  4. Pick keywords with the same meaning but a better search-to-competition ratio.

Maybe I want to rank #1 under ‘Search Engine Optimization’. Guess what? There are 686,000 other URLs in Google trying for that spot. Hmmm. But wait! Under ‘Seattle Search Engine Optimization’ there are only 19,000. So, I targeted that key phrase, instead. And guess what? We got a #3 ranking.

Don’t forget about relevance, either. If you want a high ranking under ‘tires’, you’re going to have your work cut out for you. And in the end you’ll likely end up getting found for ‘bicycle tires’, ‘automobile tires’, ‘spare tires’ and who knows what else. Is it worth it? Sometimes yes, sometimes no. But you have to do your homework to find out.

Data Mining and Keywords
If you’re doing a campaign for a large site, you may end up testing and comparing thousands of keywords and phrases. Having a good data-mining tool (even Excel will do) on hand is important when you’re doing keyword analysis. We use S-Plus, by Insightful Software. It’s saved our lives, and clicker fingers, several times.

There are several tools that help you research the number of searches and competitors for keywords. Wordtracker (http://www.wordtracker.com) is a good one — don’t depend on their results from Overture, though, unless you’re specifically preparing an Overture campaign. Metacrawler’s MetaSpy tool is worth a look, too. Ideally, look at results from a few different sources.

Keyword analysis is the hardest part of a campaign, in number-crunching terms. It requires a lot of work and may not tell you what you want to hear. But in my experience it’s critical to a successful campaign.

Step 2: Search Engine Readiness. Almost every web site we review has one or more problems that will prevent search engine bots from properly reading all content. Typical showstoppers include:

  • An all-Flash or all-images home page

  • A home page that automatically redirects to another page

  • Pop-up ads (does anyone really read these things?)

  • A site full of pages with fewer than 400 words on a page

  • Broken links

  • Navigation that is generated by JavaScript

  • No TITLE or DESCRIPTION tags

A major step in any SEO campaign is making sure that the site will present the friendliest profile to search engines. Happily, the investment in optimizing will also pay off in a faster, more universally compatible site.

Step 3. Content and Site Preparation. You’ve done your research: You know which keywords match your message, and your site’s HTML code is one big search engine welcome mat. Now it’s time to make sure that your site contains those keywords. This is where I most often see folks get confused — should you rewrite your web content to emphasize keywords? Yes, but with extreme caution. Should you make small, appropriate changes? Yes. Here are my guidelines for content preparation.

  • Don’t write for keywords (much). This almost always leads to stilted, hard-to-read prose. Writing keyword-rich content that really works for users is an art form. Be careful.

  • Do a little careful editing. If you use the word ‘car’ but ‘auto’ is the keyword you need, chances are you can do a few replacements without marring your carefully crafted copy.

  • Spend time on the titles and description tags. Make sure every page in your site has a unique, relevant TITLE and DESCRIPTION tag.

  • Never use an automatic page generator. Tools like WebPosition Gold offer to generate optimized pages for you. Don’t. They tend to hurt your ranking as much as help, and they generate ugly, ugly pages.

  • Write more stuff. More content is almost always better. If your site is just missing a specific keyword or phrase, but you think it’s important, then your potential customers probably do too. By adding a few more pages, or a white paper, or some other content focusing on those absent keywords, you’ll likely help visitors and improve your keyword ranking at the same time. And, the more text-rich your site is, the better the odds that you’ll catch longer, stranger but really important key phrases that you can’t anticipate.

Step 4. Link Analysis. Quite a few major search engines (Google, most importantly) weigh your ‘link popularity’ when ranking your site. A more accurate term, though, is ‘link analysis’, because these engines don’t just count up the number of links to your site. They look for links near and containing relevant text. So a page full of links, one of which happens to be yours, won’t help very much. But a link from a related site, near a short paragraph that contains relevant keywords, will probably give you a boost. Having keywords in the link itself is even better. A quick example:

http://www.portentinteractive.com doesn’t help much.

For search engine optimization, visit http://www.portentinteractive.com is much better.

For search engine optimization, visit Portent Interactive where ‘search engine optimization’ is the link to Portent, is the absolute best case.

There are a few ways to build your link popularity:

  • Contact sites that relate to yours and request a link exchange. This works really well, but obviously takes a long time.

  • Syndicate your content. If you can provide an easy way for interested webmasters to link directly to relevant stories on your site, you provide an instant link popularity boost, and get your message out to boot.

  • Start an affiliate program. If you sell a product, consider setting up an affiliate sales program.

Google’s ‘One Site, One Vote’ Rule
Google awards a lot less weight to a link to your site if that link is on a page with lots of other links. That’s why so-called ‘link farming’ doesn’t work. Ideally, you want a link to your site from a page that includes relevant content and not that many other outgoing links.

Step 5. Submit your site. Many search engines, Google included, allow you to submit your site for free. Generally you can submit your home page and let the search engine crawl the rest of your site. Some directories and engines offer paid ‘express’ services, and some, like Teoma, require that you pay for URL submission. Which engines you choose depends on your budget and campaign.

Step 6. Review, Revise, and Keep Going. Think you’re done? Wrong — search engine optimization is an ongoing project. At least once per month, review your rankings, site traffic reports and link popularity and tweak your site as necessary. The tools you need to measure results are:

  • Site traffic reports. Any web hosting company should provide you with a web site traffic report, and almost all of the reporting tools in use today provide a ‘referrals from search engines’ section. Take a look at this section for a good measure of campaign results.

  • Link counts. Use the link: command on Google (see above) to determine your link popularity.

  • Your keyword list. Search on the relevant search engines to see if your ranking has improved.

  • Your brain. You have to interpret what you see, and decide whether changes are warranted. There’s no hard and fast rule for this, and no magic formula. Sorry about that…

So now you’ll get instant results, right? Well, not quite…

A Word About Expectations

Search engine optimization can take time. Even Google only refreshes its entire index once a month, so don’t expect instant results.

If your first registration run doesn’t generate increased rankings within a month or two, don’t panic. Look at your site traffic and search on the keywords you chose. Make sure that the search engine you’re checking actually includes your site, too — most likely the bots just haven’t gotten around to ‘crawling’ your site.

Still stumped? Find a professional. Sure, we cost money. But you may have missed something about your site that’s preventing a good keyword rank, and a second set of eyes can help.

A Solid Marketing Strategy

Obviously, Search Engine Optimization is a big job. But nothing can send more traffic to your site, for lower per-click cost. If you follow the basic steps, and keep at it, you will definitely get results. What’s really, really important is to make sure you don’t award too much weight to one step (such as link popularity) at the expense of the others. A well-rounded campaign will provide solid, long-term results.

What about pay per click?
Pay-per-click services, such as Overture and Google Adwords, are very different animals. If you’ve done your keyword analysis you’re halfway there, but there are other tasks. I’ve not talked about them in this article because, well, they need an article of their own. Check back soon…

Sortins Technologies

Google Adsense is Wonderful Tools in the Popular Google Search Engine

March 6th, 2012 No comments

These days a web business has many great tools in the fight to stay competitive in their field. One of these wonderful tools is the popular Google search engine; they clearly have what it takes to make your web business a success. It is clear that 90 million visitors each and every month can pay testament to this fact. Google is one of the largest search engines on the web today, they have tools employed to ensure this and they have tools to ensure you succeed as well.

What Google does is they take the first few lines on text and incorporate that into the search result when someone punches in your keyword, this is how you develop page rank and popularity. There are traffic monitors available to you when you use the Google service; this is great in knowing when you need to adjust your words to find more traffic. When dealing with Google, it is most important for you to make the first paragraph of your page the biggest impact statement. This is what is going to be seen on the search result by the viewer. For more help visit to: www.yourgoogleincome.com.You need to ensure that is what they see, impact! This will prompt them to investigate your site. The more views you have to your site, the higher the traffic volume, the more volume, the higher the page ranking and popularity. Google is also unique in the fact that they rank you higher if you have original content on your website. That means original programs, ads, and articles. On the internet content is king and Google does a good job of rewarding you for your efforts

To be original.

A good rule of thumb is have at least 10% of the words you use be keywords with about 300 words being used as the impact paragraph, this is what will be seen first, so you must make it count. There is what is known as spiders (spiders are robots that travel all over the web and index its pages) that constantly view sites, for more detail go to: www.instant-adsense-dollars.com record content, and pull keywords off of your site to use while indexing. You never know when they will be surfing your site. Google does not want people to cheat so they send their spiders out without warning the public. It is not always the case that they will index your entire site on one trip to it, so you need to ensure that you optimize your pages (the more original content the better). They will always start from the top of the page; this is why it is best to have the most impact near the top of the site. The best method of ensuring that your entire site is crawled on by the spiders is to place your site on Google Sitemaps. Instant updating on the site indexing is one of the great perks that come with the Google Sitemaps.

IG SERVE
http://www.articlesbase.com/advertising-articles/google-adsense-is-wonderful-tools-in-the-popular-google-search-engine-721906.html

Information Regarding Website Search Tools

November 18th, 2011 No comments

Many companies after spending a substantial amount of money on the
development of their websites assume that once the website is
published on the Internet, people will flock onto it and, therefore,
do not take website promotion as seriously as the development part
of it. Today, with millions of websites around, no matter how great
your website is, if you don’t promote it effectively, you will not
get the visibility that your site deserves.

Effective promotion of a website starts with submission of the site
to various search tools available on the Internet. There are two
different types of search tools: search engines and directories.
Search engines index their listings based on the information
retrieved by their spiders that crawl through the Internet following
links constantly looking for new websites. The directory listings
are compiled by human editors from the URLs submitted to the
directory. If your website is listed in the directories you can be
sure that the spiders of different search engines sooner or later
will index your site. That’s why you should start submitting your
website first from search directories.

For more information on website search tools click here

Search Engine Optimization Tools

November 7th, 2011 No comments

With all the search engine optimization tools that are on the market these days, getting prosperous in the field of Search engine optimization has been rather simple for most organisations. Ahead of, it was honestly troublesome to total tasks due to the fact you had to do it manually. Now, you have these search engine optimization tools computer software that can support you. Here are some of the trendy and most preferred tools on the net.

Sitemap Builder Tool

As a common rule, Sitemap is made use of to guarantee that your webpage has spiders and index. Ahead of, it was fairly difficult to build a Sitemap manually. With Sitemap Builder Tool, you are capable of building an optimized sitemap with only just a couple of seconds. Search engine optimization tools like these increases the ranking of your webpage by efficiently attracting excellent targeted traffic.

Title Tag Checker

For an productive webpage search engine optimization method, keeping track of competitors is necessary. Fundamentally, you wouldnt honestly want to be left behind. Title Tag Checker is a tool that comes handy if you want to check out what tags are the competition applying. In this manner, you are confident what you are up against.

Meta Tags Generator

In the market of Search engine optimization, most organisations do not see the significance of adding Meta tags to their webpage. In spite of this, this is 1 of the most productive approaches to enhance the rankings of your webpage. If you submit homepage in search engines, you will have to have Meta tags to make an operational Search engine optimization strategy. Fundamentally, Meta tags are critical if you want your web-site to be recognized for the keyword you are promoting. These also give the users an notion about what they can anticipate ahead of entering your webpage. To attract way more many people to check out your web-site, you will have to have superb and strategic Meta tags.

So, Meta Tags Generator assists webmasters build Meta tags which incorporate Meta Title, Meta Key phrases, and Meta Description inside just a couple of seconds. Applying this tool, it will be a lot easier for you to crucial in the proper Meta Tags for your web-sites.

Link Making Tool

Of course, it is 1 of the properly-identified Search engine optimization techniques to link with other partner web-sites. As the saying goes, No man is an island. This goes the similar for the market, too. In spite of this, if you intend to link with a certain web-site, you have to have to assure that this will give you way more targeted traffic. This is a lot easier performed applying a Link Making tool. What this does is that it provides you answers on who would be the most desirable partners for you. This is 1 of the search engine optimization tools that enable you to identify which certain webpage is beneficial, or which is not. Aside from getting time-consuming, it is also a waste of power to be linking with web-sites that will not give you the considerably necessary profit.

Those are just 4 of the countless search engine optimization tools that you can get a hold of these days. Tools like these are made to support lighten your load with the complete Search engine optimization technique. In this manner, your rankings will enhance exponentially.