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Posts Tagged ‘Search Optimization’

Search Engine Optimization Strategies ~ Keyword Density

March 5th, 2013 3 comments

Not content with your site’s page rank? Of course you want to be on the first twenty search results when somebody typed in the keyword you are targeting. However, you are apparently getting nowhere. Perhaps it’s time to do something about it.

— Keyword Density Misconceptions

One of the first things you should check is your page’s keyword density. Check your articles’ content. They say, to increase the traffic in your site, you need to maintain a keyword density of 2% – 12% in your articles. The higher the percentage, the better are your chances to be on top.

Since you think this is the best that you can do to increase the traffic in your site, you will keep in mind to maintain such a percentage. Hence, in writing your articles, you will aim to reach a certain percentage that you have set. This would not be a problem as long as it is well-written and organized. However it is more than likely that your articles will not make sense because of such great keyword density.

— Keyword Spamming

After packing your pages with keywords, you may not still be able to attain your page rank goals. Your articles may be keyword-packed but the search engines may just lump you up with the keyword spammers. This will not do at all.

The key here is to use other words related to your keyword. How will you do it then? Perhaps the dictionary will help you on this. Writing an article can be exhaustive, though, and it will be even more exhausting if you need to seek related words. There may be times when you run out of words and all you can do is to keep on repeating your keyword/s.

— The Wordtracker Solution

Should you want your site to be top ranking in search results try other means aside from maintaining a certain percentage in word density. Analyze your articles keyword content and variation using a wordtracker.

In case you don’t know, wordtracker is a tool that you can use to search for other words related to your keyword or keywords. Just click on the word universe and all the words related to your keyword or keywords will appear. Thus, you will not keep on repeating the same word or set of words over and over again until you finish your article.

Through the wordtracker, your article will appear very well-written and informative without much difficulty on your part. You can now write as many articles as you want, each packed with relevant keywords that would boost your site ranking, without sacrificing the quality of the information you are conveying to your target market or readers. In short, your pages are keyword-rich even while they makes sense to your target readers.

You may wonder how you can be on top of the search engine results pages if your keyword is not mentioned in your article a lot of times. The fact is, search engines can now group keywords and keyword variations. As long as you have a lot of your keyword variants in the article, that article will still be considered keyword dense and thus relevant. This can lead to increased page rank.

There is a bonus, too, to using word tracker. Once your target consumers reach your site, they will find your content and articles informative and easy to read since it is not filled with a recurring keyword or keyword phrases. Your readers will then find your articles worth reading because you don’t sound so redundant, and they may be induced to bookmark your page, refer you to others or better yet, buy your products or avail of your services.

David Bain
http://www.articlesbase.com/seo-articles/search-engine-optimization-strategies-keyword-density-138905.html

How to Design a Successful Search Engine Optimization Plan

March 2nd, 2013 4 comments

5 steps to create Successful Search Engine Optimization strategies and improve your website’s organic ranking.

Dear Reader,

You are reading this article probably because you want to learn about Search Engine Optimization techniques and tricks. Perhaps you want to promote your site and generate more leads, increase the revenue, and ultimately bring more business for your site.

Therefore, I gathered some information about search engine optimization subject which I hope you will get benefit from reading it.

Search engine marketing is using the search engines to drive traffic to your website. Consumers are using the internet and for the most part “search engines” to find what they are looking for. Therefore, it’s important for your business to have a website that has a good ranking in search engines.

There are numbers of method you can use to market your website using the search engines; however, I will only cover those that are free of charge in this article.

Organic Search Engine Optimization

This is probably the most common search engine marketing strategy for your website. There are enormous amount of information on the web about organic search engine optimization; however, which one will work for your site?

Learn from my mistake. It won’t happen over the night. You must have a good plan for your website optimization process and dedicate yourself to that plan. Therefore, it’s important to have a well-planed search engine optimization strategy to reduce your chance of failure. Today, there are so many FREE TOOLS available to you that you can use to create a successful plan for your site such as Google Webmaster Tools, GoodKeyword and many more.

I have divided the search Engine optimization planning into 5 major steps.

1. Decide which search engine you want to focus on. I would suggest start with Google, Yahoo, MSN respectively and Lean as much as you can about these search engines. For example, learn what is important to Google and use it your advantage. These information are usually published at their sites and it’s available to the public. In addition, there are thousands of methods that have been patented by USPTS and it’s available to you for FREE which you can study and learn from it.

2. This is an important part of your plan. You have to be realistic. Select your target keywords as narrow as possible. Why? Because if you choose very wide keywords you are diminishing your chance of being successful in your project. Remember, you are not the only one that is trying to optimize his or her site and those who started before you are ahead of the game. So be patient and start from the button and get to the top.

3. Identify you competitors and find out about their strategies. By doing a simple search on Google you can find your competitors and discover their strategies and secrets. Using methods like number of incoming links to the website, website’s contents, number of pages and…est. learn as much as you can about them.

4. Once you have identified all the search-terms it’s time to start the optimization process from your home page and other important pages on your site. In this step prepare the Meta tags, keywords, heading, contents, link tags… Remember, search engine optimization is divided into two major parts; inside optimization and outside optimization. Please note; do not neglect to put relative Meta tags and content for your pages. Although, search engines such as Google, and Yahoo do not put a high value on Meta tags anymore, however not-having Meta tags can reduce your ranking up to 1%. Don’t say 1% doesn’t matter, when you are competing with more than one million pages.

5. Once you have figure-out your Meta tags, Keyword, and contents, it’s time to start the real and more challenging step “outside optimization”. The best and most effective method which so fare has been proven the top strategy for search engine optimization is linking strategy. But be careful of who you are getting link from and to whom you are linking from your website. I suggest link to those sites that offer something valuable to your visitors and exchange link with websites that are in the same market as you are. Link exchanging is beneficial but it can also be harmful. Search engines such as Google puts value on all incoming links to each web page and recognizes them as a vote from one site to another site. Linking strategy is a very complicated and critical subject and I would suggest that you do some research on your own before starting this process and find the best strategy for you site. I have another article “A successful linking strategy” which you can download from my site and in that article I will go over the details of a successful linking strategy.

I hope that by now you have a better vision of how a successful optimization plan should be designed and If you need any information you can always go to my website http://www.websitedevelopmenttech.com and click on learning center, or you can subscribe to my “6 weeks FREE optimization workshop” and get all the details you need to optimized you site.

Wish you all the Best.

Shawn Davari

Shawn Davari
http://www.articlesbase.com/seo-articles/how-to-design-a-successful-search-engine-optimization-plan-126837.html

3 Basic Steps to Search Engine Optimization

February 27th, 2013 6 comments

Search engine optimization or SEO, is the art and science of making your websites pages appear attractive to the search engines. The better optimized your webpages are, the higher the ranking it will receive from a search engines web crawlers and spiders. The higher it ranks, the more traffic your website will receive. The more traffic your website receives, of course, the more profit you will be able to generate. The key to all of this is good Internet search engine optimization.

Why is having a high ranking website so important to the future success of your online business? Studies have shown that consumers seldom view websites that don’t rank a spot on of the first two pages the search engines displays. Websites that receive a ranking that places them on the third page (or any other page subsequent to that) see a significantly lower amount of traffic at their websites then one that is ranked on the second page. There is even a staggering difference between the first and second page. In the world of e-commerce ranking and strong search engine optimization is paramount.

At first, search engine optimization may feel like trying to rappel down the Grand Canyon. There is a huge scary world full of big words like web crawlers, PageRank, Meta tags, and algorithms. You may have never heard of any of these things. A quick internet search of the world algorithm doesn’t help; all you may get is a printout of strange symbols and numbers arranged in complex algebraic equations.

Sit back, take a deep breath, and try to relax. Search engine optimization is much more simple then you may think.

Algorithms really are every bit as complex as they look. Simply defined they are a finite set of carefully defined instructions. Most, if not all, computer programs are designed with strict algorithms.

PageRank is simply the program Google designed to search, index, and rank it registered webpage’s. PageRank operates on a link analysis algorithm. PageRank is credited for Google incredible success.

Web crawlers are tools search engines use to browse the World Wide Web in a methodical, automated manner. When web crawlers are browsing websites they are looking for algorithms.

Meta tags are special HTML tags that provide information to about a web page. Meta tags are written directly into the title tag and are only visible to the search engine.

The reality of search engine optimization is that you can start to optimize your website without any knowledge at all of the technical stuff involved in search engine optimization. Simply stated the very first step in designing a website that is going to be well ranked by the search engines is to create a content rich site. What this means is that you must cram as much information about your product into your website as you possibly can.

The third step to search engine optimization is to fill your site with keywords that will attract the web crawler’s attention. The final step in a wonderfully optimized website is to submit it to the search engine that will compliment it.

Lastly, there is Link Popularity. What is this link popularity anyway, and why do you need it? Link popularity is a score that is accessed to a web site based on how many external and internal links are pointing or linking to any particular page. External links would include those that come from any other web site other than your own whereas internal links would be those that come from within the same domain name. Link popularity is also based not only on the quantity of links but the quality of those links as well. Therefore, to have a good link popularity score, it is not necessarily required to have a large number of links pointing to your site but rather a good number of quality links.

Pj Germain
http://www.articlesbase.com/seo-articles/3-basic-steps-to-search-engine-optimization-130993.html

Top 10 Search Engine Positioning Mistakes

February 27th, 2013 3 comments

When it comes to web site search engine positioning, there are certain common mistakes that I see people making over and over again. Here’s a list of the 10 most common mistakes that I see people making. By avoiding these mistakes, you can avoid a lot of anguish and frustration in the long run.
1) Optimizing your site for the wrong keywords

The first step in any search engine optimization campaign is to choose the keywords for which you should optimize your site. If you initially choose the wrong keywords, all the time and effort that you devote in trying to get your site a high ranking will go down the drain. If you choose keywords which no one search for, or if you choose keywords which won’t bring in targeted traffic to your site, what good will the top rankings do?

In order to learn how you can choose the correct keywords for which you should optimize your site, see my article on this topic here:

http://www.1stSearchRanking.com/t.cgi?2139&keywords.htm.

2) Putting too many keywords in the Meta Keywords tag

I often see sites which have hundreds of keywords listed in the Meta Keywords tag, in the hope that by listing the keywords in the Meta Keywords tag, they will be able to get a high ranking for those keywords. Nothing could be further from the truth. Contrary to popular opinion, the Meta Keywords tag has almost completely lost its importance as far as search engine positioning is concerned. Hence, just by listing keywords in the Meta Keywords tag, you will never be able to get a high ranking. To get a high ranking for those keywords, you need to put the keywords in the actual body content of your site.

3) Repeating the same keyword too many times

Another common mistake that people make is to endlessly repeat their target keywords in the body of their pages and in their Meta Keywords tags. Because so many people have used this tactic in the past (and continue to use it), the search engines keep a sharp lookout for this, and may penalize a site which repeats keywords in this fashion. Sure, you do need to repeat the keywords a number of times. But, the way you place the keywords in your pages needs to make grammatical sense. Simply repeating the keywords endlessly no longer works. Furthermore, a particular keyword should ideally not be present more than thrice in your Meta Keywords tag.

4) Creating lots of similar doorway pages

Another myth prevalent among people is that since the algorithm of each search engine is different, they need to create different pages for different search engines. While this is great in theory, it is counter-productive in practice. If you use this tactic, you will soon end up with hundreds of pages, which can quickly become an administrative nightmare. Also, just imagine the amount of time you will need to spend constantly updating the pages in response to the changes that the search engines make to their algorithms. Furthermore, although the pages are meant for different engines, they will actually end up being pretty similar to each other. The search engines are often able to detect when a site has created such similar pages, and may penalize or even ban this site from their index. Hence, instead of creating different pages for different search engines, create one page which is optimized for one keyword for all the search engines. In order to learn how to create such pages, see my article on this topic here:

http://www.1stSearchRanking.com/t.cgi?2139&keyword-rich-pages.htm

5) Using Hidden Text

Hidden text is text with the same color as the background color of your page. For example, if the background color of your page is white and you have added some white text to that page, that is considered as hidden text. Many webmasters, in order to get high rankings in the search engines, try to make their pages as keyword rich as possible. However, there is a limit to the number of keywords you can repeat in a page without making it sound odd to your human visitors. Thus, in order to ensure that the human visitors to a page don’t perceive the text to be odd, but that the page is still keyword rich, many webmasters add text (containing the keywords) with the same color as the background color. This ensures that while the search engines can see the keywords, the human visitors cannot. The search engines have long since caught up with this technique, and ignore or penalize the pages which contain such text. They may also penalize the entire site if even one of the pages in that site contain such hidden text.

However, the problem with this is that the search engines may often end up penalizing sites which did not intend to use hidden text. For instance, suppose you have a page with a white background and a table in that page with a black background. Further suppose that you have added some white text in that table. This text will, in fact, be visible to your human visitors, i.e. this shouldn’t be called hidden text. However, the search engines can interpret this to be hidden text because they may often ignore the fact that the background of the table is black. Hence, in order to ensure that your site is not penalized because of this, you should go through all the pages in your site and see whether you have inadvertently made any such mistake.

6) Creating Pages Containing Only Graphics

The search engines only understand text – they don’t understand graphics. Hence, if your site contains lots of graphics but little text, it is unlikely to get a high ranking in the search engines. For improving your rankings, you need to replace the graphics by keyword rich text for the search engine spiders to feed on.

7) Not using the NOFRAMES tag in case your site uses frames

Many search engines don’t understand frames. For sites which have used frames, these search engines only consider what is present in the NOFRAMES tag. Yet, many webmasters make the mistake of adding something like this to the NOFRAMES tag: “This site uses frames, but your browser doesn’t support them”. For the search engines which don’t understand frames, this is all the text that they ever get to see in this site, which means that the chances of this site getting a good ranking in these search engines are non-existent. Hence, if your site uses frames, you need to add a lot of keyword rich text to the NOFRAMES tag. For more information on the different issues that arise when you use frames in your site, see my article on this topic here.

http://www.1stSearchRanking.com/t.cgi?2139&frames.htm

8) Using Page Cloaking

Page cloaking is a technique used to deliver different web pages under different circumstances. People generally use page cloaking for two reasons: i) in order to hide the source code of their search engine optimized pages from their competitors and ii) in order to prevent human visitors from having to see a page which looks good to the search engines but does not necessarily look good to humans. The problem with this is that when a site uses cloaking, it prevents the search engines from being able to spider the same page that their users are going to see. And if the search engines can’t do this, they can no longer be confident of providing relevant results to their users. Thus, if a search engine discovers that a site has used cloaking, it will probably ban the site forever from their index. Hence, my advice is that you should not even think about using cloaking in your site. For more information on what page cloaking is, how it is implemented, and why you should not use cloaking, see my article on this topic here.

http://www.1stSearchRanking.com/t.cgi?2139&page-cloaking.htm

9) Using Automatic Submission Tools

In order to save time, many people use an automatic submission software or service to submit their sites to the major search engines. It is true that submitting your site manually to the search engines takes a lot of time and that an automatic submission tool can help you save a lot of time. However, the search engines don’t like automatic submission tools and may ignore your pages if you use them. In my opinion, the major search engines are simply too important for you not to spend the time to submit your site manually to them. In order to speed up the process of submitting your site, you can use our free submission tool which allows you to submit your site manually to all the search engines, without having to go to the “ADD URL” pages of the individual engines. It is available here.

http://www.1stSearchRanking.com/t.cgi?2139&submission.htm

10) Submitting too many pages per day

People often make the mistake of submitting too many pages per day to the search engines. This often results in the search engines simply ignoring many of the pages which have been submitted from that site. Ideally, you should submit no more than 1 page per day to the search engines. While many search engines accept more than 1 page per day from a particular domain, there are some which only accept 1 page per day. Hence, by limiting yourself to a maximum of one page per day, you ensure that you stay within the limits of all the search engines.

Sortins Technologies

Search Engine Optimization – Off Page – Part1

February 27th, 2013 No comments

Search Engine Optimization, or SEO, is a science of sorts that will enable you to ensure a very prominent position for your website in the search engines results pages (SERPs). And since 80% of your traffic would come from the search engines, SEO methods take on a critical importance in the success of your online endeavor. Many website owners just put up a website and add content an call it a day. They than wonder why, they never have any consistant traffic comming to their website. Let`s tak about SEO. There are two kinds of SEO, on page and off page.

This article will tackle the latter.
Off page SEO is all about the things you could to get a high page rank (PR) for your website after it has already gone live. These are the things which you actually execute outside the pages of your website, hence the name of this type of SEO Optimization.

What are these steps?
Well, all of them are concerned with building your link popularity. Your link popularity represents the number of back links your website has. To check you websites current link popularity, head over to linkpopularity.com and use the free tool that can be found there. The higher your link popularity, the higher your PR will be.

Building your link popularity involves increasing the number of websites that will link to yours. This is easier said than done. It is not a matter of getting reciprocal links like “you link to mine and I will link to yours.” Google, in particular, despise reciprocal linking. You have to get unilateral or one way links to your website.

The best way to do this is by ensuring that you have unique, highly informative content. Really, this is the number one strategy to invite websites to link to yours. But your content in the realm of on page SEO, and it is assumed that you have made all efforts to ensure great content. Makes perfect sense right? Write good content and people will like you for it.

What are the other ways by which you could build your link popularity? Try the following techniques:

* Article marketing. There are thousands of article directories on the Internet. You could submit articles to these websites. For every submission, you will be allotted a resource box where you can introduce yourself and share a link to your website. Now, some of these article directories have high page ranks. If your articles are accepted, they will be included in their pages. Having a website with high PR linking to yours would go a long way in increasing your own page rank. Additionally, if you will submit just one article to a thousand directories, you would have a thousand pages linking to your website! Sounds like a daunting task? There are article directory submission services available such as Isnare and Article Marketer. They make the whole process so much easier. For a small investment, they will submit your articles to 100`s of directories and more.

* Forum marketing. There are online communities dedicated to the audience that your website is serving. Seek them out, then join them. You will be allotted a signature box, which would appear in every post. In your signature box or “sig file”, you will leave a link to your website. Then post as many significant messages as you could. For every post you make, you will have a page linking to your website.

* About using anchor text. This is vital if you are targeting specific keywords and phrases to be found for in the search engines.

Format all of your keywords into active links.
Your link becomes active for those keywords and the search engines like that. Try to change up your anchored link text frequently so the Search Engines view it as a natural process.

* Advertise at craigslist.com . Now here is a novel strategy. The website craigslist.com is a well known classifieds website with a PR7 score. A PR7 score is rarely high! To have a link in a website like this would give a tremendous boost to your own website. Simply go to that site and choose the category that your pages belong to, then post your advertisement, with your link of course. It does not matter that no one would get to read it. What matters is that the search engine spiders would find your website as they would come from a PR7 site.

* Look for partners who are willing to include your list in their pages. The easiest way to do this is to use the free tool at webconfs.com/backlink-builder.php.

* Try triangular linking. Google despises reciprocal linking, but triangular linking is one way of going around this limitation. Look for two or more webmasters who are willing to give it a shot. Webmaster A could post a link to Webmaster B`s website in his own pages. Webmaster B can post a link to Webmaster C`s website in his own pages. And webmaster C can post a link to Webmaster A`s website in his own pages.

LinkMetro, LinkMarket and EzLink System are great free resources for finding literally 1000`s of link partners. Go ahead and check them out.

Chris Peterson
http://www.articlesbase.com/link-popularity-articles/search-engine-optimization-off-page-part1-95281.html

SEO and Positioning your Website for Top Search Engine Rankings

February 21st, 2013 6 comments

SEO and positioning your website to grab top positions in search engines for targeted keywords require both good on-page and off-page optimization. On-page optimization refers to how you tweak the webpage itself, ie the meta-tags, webpage title, content, navigation sitemap, etc. It has everything to do with the web architecture. Off-page optimization is more of a technique applied beyond your website, without involving any change to your website. Let’s take a look at some important elements of SEO and positioning that would boost the ranking of your website.

First of all, we need to understand a bit more about the role of on-page optimization in SEO and positioning. In summary, on-page optimization requires you to craft the web page structure such that it is optimized for a particular keyword that you are targeting. Never build a site first before knowing what you hope to achieve, ie whether your aim is to drive maximum traffic and sell more products or just as a hobby.

You need to pay attention to the keywords you are targeting first, and do detailed researches before you start building your webpage and optimizing it for the keywords. A lot of webmasters fail to realize the importance of keyword research in SEO and positioning for top search engine ranking. They often do it the other way round, targeting popular and extremely competitive keywords and keyword phrases. You may have realized that competitive keywords like “search engine optimization” or “web traffic” are simply out of reach for a new or amateurish website. SEO and positioning your website for such keywords would only bring you disappointment as you realize that even with a fully optimized page, you are still on page 1000 of the search engine results.

One hint for you is to go for any keyword phrase with less than 1 – 2 million search results and fewer than 1000 competing websites in Google. How do you check the number of competing websites? Simply type in “Allintitle: Target Keyword Phrase” into Google search box and all the websites containing the specific keyword phrase would be displayed. It is common sense that any website targeting a keyword phrase would include it in the webpage title, isn’t it? Looking at the search results alone is vague and difficult to determine the level of competition. Once you have found the keywords for optimization, remember to include them in your page title, sub-headers, and meta-tags.

Off-page optimization looks more at the popularity of your website. The search engines are constantly changing the landscape of the internet but one principle stays constant, that is to give users relevant results. Other than meddling with the on-page factors, you need to be aware of how search engines measure your website popularity and keyword relevance. One major yardstick of SEO and positioning is using link popularity. Search engine spiders are not humans and can only understand web content to a certain logical extent. A human may see a web page as rich in content but a search engine spider may deem it as spam.

The unbiased and more accurate way of judging the importance of a web page in terms of keyword relevance is to leave the decision to fellow webmasters and search engine users, or in short, votes of confidence. A link to your web page is a vote declaring that your web page is worth mentioning for that specific topic. But I must emphasize that not all links are equal. Find out why at my blog and also learn basic and advanced tips and tricks about SEO and positioning your website for top rankings either manually or using tools that would conveniently and quickly rank your website.

This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Davion W
http://www.articlesbase.com/internet-articles/seo-and-positioning-your-website-for-top-search-engine-rankings-99565.html

Boost Your Web Rating with Optimization Techniques

February 18th, 2013 3 comments

In order to be successful in an online business, your web site needs to have good web rating. Usually, this means placing yourself (your web site) as high as possible in the SERPs (search engine results page) for specific keywords relevant to your field of activity.

The most important way in which your website can get natural traffic is with the help of the search engines. Millions and millions of searches are being made each and every day on the most important search engines, Google, Yahoo and MSN, which get almost all the attention. If you want your business to have success, you really have to grab a piece of the pie yourself.

Making your site rank as high as possible in the SERPs is done with the help of search engine optimization. The techniques that form the nucleus of SEO can be very elusive, as only the well trained know most of them. If you want your business to grab the attention it deserves, though, it has to show up among the first 10 results provided by the search engines.

You have two options to obtain this: either hire a search engine optimization expert or learn this on your own. Whatever you decide, make sure you research a lot and know what you are getting yourself into. If you really want to learn SEO, there are some very good resources available out there.

I will not go into too much technical detail regarding SEO techniques, but there are some basic things you need to remember. First of all, good SEO includes good keyword research and website planning. It’s not by accident that SEO is also called SEM (search engine marketing).

First of all, before even building your web site, you have to make a list of the most searched keyword phrases in your field of activity. These are the keywords that your website will be centered around, and they will hopefully bring a lot of traffic to you. You can buy software for keyword research, but there are also some free tools available on the internet also.

Let me give you a basic example. If your business is an online shoe store, you will have to do a research on the generic keyword “shoe.” From that, you should start building a list of the most searched terms every day. “Women shoes,” “leather shoes,” for example could be two terms which are very profitable and that are worth building a web page around.

Then, you need to create content rich pages, incorporating the keywords you discovered to be more frequently used. You don’t need to exaggerate with the density of the keywords, or the search engines could consider this as spamming and you could have your site banned. Between you and me, it’s advisable not to go beyond a keyword density of 10%.

Each page should be centered around a specific keyword, and it should enhance your relevancy in the eyes of the search engines for that specific keyword. But there’s a lot more to SEO apart from keyword research.

You will have to learn how to incorporate effective title tags and description tags into your pages, how to make useful link exchanges with other webmasters, and so on. But trust me when I tell you that learning search engine optimization techniques can do wonders for your web rating.

Ray La Foy
http://www.articlesbase.com/seo-articles/boost-your-web-rating-with-optimization-techniques-121209.html

SEO Elite Software Review

February 18th, 2013 4 comments

SEO Elite is a search engine optimization software product designed to get user’s websites to the top of the search engines. Unlike most SEO tools, SEO Elite appears to be created for the average webmaster. The interface is very straightforward and built with a sort of “wizard-like” appearance.

There are 8 main project types within SEO Elite. Each project type represents an entirely new software product. So, essentially SEO Elite includes 8 software programs, all rolled into 1. The project types are as follows:

1. Analyze backlinks using a specified search engine

2. Get links to your website

3. Analyze allinanchor, allintitle, and allintext

4. Verify that link partners are still linking back

5. Find where your website is ranked in the search engines

6. Find how many pages are indexed

7. Find possible authority websites

8. Submit your article to article directories

For the most part, each project type is self-explanatory, but I will do my best to briefly explain each project type in our review below:

Project 1 review: Analyze backlinks using a specified search engine

The purpose of this project is to spy on your competition in order to see who is linking to them and exactly how they’re doing it. The theory here is that the search engines rank websites based primarily on the quality and quantity of sites linking the particular site in question. If the website has more quality links than another site, it will rank higher. With this SEO Elite project, you can quickly see who is linking to whatever site you enter into the software.

Project 2 review: Get links to your website

The purpose of this project is to do just that… Get links to your website. In order to rank higher in the search engines, you need websites to link to you. This project allows you to find quality websites and gathers their contact information, and then allows you to contact them from directly within the software… cutting down on the time it takes you to contact the potential link partner.

Project 3 review: Analyze allinanchor, allintext, and allintitle

This project type allows you to compare, side by side, the regular search results for a given keyword, as compared to Google’s advanced search criteria.

Project 4 review: Monitor whether link partners are still linking back

This project type allows you to input a links page on your website and SEO Elite will then visit each link partner on that page and will tell you whether or not they are still linking back to your site. We’ve found that many times link partners will just remove your link without you knowing.

Project 5 review: Monitor where your site is ranked in the SE’s

This project is a neat one in that it allows you to see where your site ranks for as many different keyword phrases as you want. SEO Elite also gives you a very nice little graph that visually shows rises and drops in ranking.

Project 6 review: Find out how many pages are indexed

You can input either your website or a competitor’s website and see how many of the website’s pages have been indexed by all of the major search engines. You can also see which pages, and the PR and Alexa rank of those pages.

Project 7 review: Find possible authority websites

I personally like this project type the most. You can input a keyword and SEO Elite will compare all of the top ranked website’s links and will tell you which are “common links” between all of the websites. Those common links are potential authority websites and ones that you should approach for a link exchange of some sort. A link from those sites will help your ranking the most.

Project 8 review: Submit your article to article directories

There are entire software applications that do nothing but submit your articles to article directories. What’s cool about this project type is that it’s essentially a $100+ program al rolled into 1 project type. There are roughly 50 article directories within SEO Elite and this project type steps you through submitting to the directories in a very straightforward, easy way.

To conclude our review of SEO Elite, I would say that it is a solid program that was easy to use. There was a manual that came with this software, as well as many tutorial videos… but to be honest, the software was so straightforward, we found ourselves not really needing to read any help guides etc. SEO Elite gets two thumbs up.

Looking for a great SEO Elite Review Please visit http://www.seoelite.com/testimonials.htm and read all the positive SEO Elite Customer Reviews to understand the power of this great software.

Groshan Fabiola
http://www.articlesbase.com/business-articles/seo-elite-software-review-132729.html

Effectively Marketing Your Site With a Proper Search Engine Optimization

February 18th, 2013 No comments

There are more than 4 billion pages on the Internet. How will people find yours? This is a short article about the design of your site with search engine optimization (SEO) in mind to help users find what they are offering.

There are two ways to search the Internet using a directory or using a search engine. A directory like Yahoo lists of Web sites using categories. Users must select the appropriate category, and then “details” to find your site. Generally, you must submit your own site (and often pay a fee), which are listed in a directory.

Search engines such as Google employ robots (known as robots or spiders) that crawl the Internet constantly looking for new information. Once the new information found, which is evaluated and placed in the giant database used when a user enters a search term.

His first task in designing your site with SEO in mind, therefore, is to determine what search terms of its potential users will use to search for product information or service in place. What you call your products and what its potential customers to call their products can be two different things. You need to optimize the conditions for most of the time sought by potential customers. These are your keywords. You are structured around your website keywords.

How do you determine the keywords? The easiest way is to ask potential users how the search for a site that offers the service or product. Ask friends and neighbors is good, but calls for your clients is better. Focus group is even better.

If you have an existing website, to check their records for reference. ClickTracks Web Analytics is a good log file analyzer. What search terms are used to find your site? If you currently sell products, adding a line to your shopping cart asking people how they found the site. Another good way to determine which keywords to use is the investigation of their competitors sites. What do the keywords you use?

You need to identify each of the words used to describe your product and the frequency of those words. If your product or service is local, its location is a key word that you should be sure to include on each page. Need a jump start? Overture, a pay-per-click service offers a free search term suggestion tool. For a fee, Word tracker will do the same. You can check to see how to classify your keywords in various search engines in Free http://www.visualsindia.com

Once you have established your keywords, you can start designing your site
SEO related articles and guide details SEO articles

Visuals India
http://www.articlesbase.com/seo-articles/effectively-marketing-your-site-with-a-proper-search-engine-optimization-678947.html

Search Engine Optimization Methods Based Advertisement Campaign!

February 15th, 2013 2 comments

The two major brand awareness optimization programs for a web site are PPC and SEO. PPC stands for pay-per-click advertisement whereas the SEO stands for search engine optimization methods. If an advertiser seeks keywords based advertisement campaign, then PPC is the choice of program. For all other purposes, SEO methods work well and with less expenditure than the PPC methods.

Yet, combining Pay Per Click and Search Engine Optimization can be the best combined choice for any web Entrepreneur seeking immediate response to the needs of the online business. The best example of a successful strategy of using it effectively by Leading Tree in creating gigantic traffic and sales has led others to follow suit.

The mix of Search Engine Optimization and Pay-Per-Click has led to create effective brand marketing online. for more detail go to: www.huge-niche-keywords.com. Brilliant SEO campaigns has led to top organic results, while mixing it with the paid listing created by PPC has made the brand stand out on every searched result page, resulting in the increased respect and gaining trust of the viewers. A new brand will always face initial troubles using just the SEO methods to popularize its name, whereas the PPC will help it take prominent position on the search engine result pages. An online brand, like any offline brand, needs wide exposure to the viewers, and PPC allows the exposure more than the SEO methods. Combining both the Pay Per Click and the Search Engine Optimization techniques helps the brand to take-off to greater heights of popularity and unstoppable traffic to its web site. Its brand name as a keyword gets established quickly through the pay-per-click method.

For any other web sites, the combination of pay-per-click advertisement method and the search engine optimization methods will work equally well. Any web site thrives on exposure and traffic, which are provided by these two methods of web optimization. The PPC method is especially beneficial to the marketing web sites.

SEO and PPC methods are complimentary to each other. The chief objective of both is to drive traffic to the web site. for more detail go to:www.the20seotools.com.While SEO methods are primarily free of cost, the PPC advertisement method is a way of buying traffic quickly using relative and targeted keywords. It depends entire upon the needs of a company in deciding which of the two methods of search engine optimization suits them. The search engine optimization actually scores well over the pay per click advertisement optimization method with higher return on investment over longer time. The search engine optimization methods require more time, experience, and efforts compared to the pay-per-click advertisement campaigns requires more focused efforts, expertise, and expenditure.

PPC can also fail greatly due to the fraudulent methods by the competitors of the campaigner. Natural search engine optimization results do not have this disadvantage. While PPC campaign requires constant supervision and fine tuning for better effectiveness. The SEO campaign needs only periodic supervision. A combination of PPC and SEO methods are used by selective web marketing professionals to dominate their markets, and this combination technique is still in its infancy. As the effective use of this combination grows, the online marketing efforts will scale new heights in marketing and presentation technology.

So, the web site can lay its foundation on solid Search Engine Optimization techniques and other methods like link building, and then can also use the pay per click advertisement campaign in short bursts or over a longer time to create an intensely targeted traffic towards it. SEO and PPC are two types of web site promotion tools and both have their advantages and disadvantages while having a single goal of driving traffic to a web site.

anamika
http://www.articlesbase.com/seo-articles/search-engine-optimization-methods-based-advertisement-campaign-716466.html