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Posts Tagged ‘Search Google’

Seo: the True Definition of Search Engine Optimization

March 9th, 2013 No comments

The true definition of Search Engine Optimization (SEO) can be stated as a highly specialized process of building a successful website. Moreover Search Engine Optimization can easily be defined as: The practice of obtaining high search engine rankings by performing keyword research, modifying the HTML code to reflect such keywords and building relationships with other websites to promote your site via a linking campaign. For more details about it visit www.seo-prediction.com. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Our actions are reliant on search engine optimization, Google top ten ranking requirements, quality content distribution, and a diverse set of proven activities that help generate good and quality traffic on the website through:
• Blog promotion
• Forum promotion
• RSS Feed Distribution and Optimization
• SEO Article development and submission
• Press Release optimization
Services Offered by SEO India & Services are prescribed below:

Web Designing: SEO India & Services is a leading service provider in Web site Design and Development in India, serving clients worldwide. We aim at delivering competent Website Development and e- commerce solutions. SEO India & Services excels at providing single point of contact by fulfilling all your e-business needs.

Banner designing: SEO India & Services provides a wide assortment of banner designs, in all file formats, that fall within the guidelines of major search engine and directory sites. Select the banner type that’s best for you or contact us to get a specific estimate for your project.

SEO & SEM: Search engine optimization (SEO) may be defined as a set of methodologies that help improve the visibility of a website in search engine listings. Along with SEO services, SEO India & Services also provides complete web promotion services globally, that includes Search Engine Marketing (SEM), SEO consulting services, market research, as well as advertising campaigns. For more details visit www.huge-niche-keywords.com. We target our SEO services to provide guaranteed top rankings to your website in major search engines and increase traffic to your website, thereby helping you to promote your business globally.

PPC (Pay per Click): PPC is an advertising technique generally used on website, advertising network and search engines. In this method through a bidding process, advertisers can get good position on the search engine results page (SERPS) for specific keyword or phrases that he likes according to his business need.

Internet Marketing: Internet Marketing includes SEO and additional online marketing tools you can use to gain the attention of potential customers and the search engines. Each of the marketing techniques works to drive motivated traffic to your website and allow you to compete more effectively.

E-Commerce Solutions: E-Commerce is nothing but exchange of goods and services for money, being conducted via electronic medium like the Internet. Companies scale up to online mode of operations using web as, it is much more efficient and faster than as compared to the contemporary stores.
Email Customer Support: Our E-mail customer support expertise in using eCRM solutions. With our advanced ticketing system, inbound email traffic and web form queries are managed proficiently.

Live Chat: Our Live chat services fortify customer loyalty and increases customer satisfaction levels. It improves an executive’s productivity while decreases the cost of customer support. The customers receive instant solutions to their queries.

Vinod Kumar

Learn About Search Engine Marketing

March 9th, 2013 5 comments

Which Search Engine Marketing Tool Is The Best For You?

You created a website for your business and filled it with a lot of useful information. Great! Now you must get your website recognized and popularized on the World Wide Web index. In doing so you have three major options, they are: Organic search optimization, Paid Inclusions and Pay-Per-Click. These three web-marketing tools are a great way to get started and get identified. So you may ask, what exactly are these three Search Engine Marketing tools?

Organic Search Engine

If you like free, then Organic Search Engine Marketing is for you. Organics are found on the left side of the page and are ranked by keyword results. For example, if you search Google for ice cream the links that appear on the page are those with the keyword “ice cream” on the page a high number of times. Also, if a page has internal links with the keyword those will be included in the ranking.

Search engines such as Google, Yahoo!, and Dogpile are constantly changing their algorithms. These are specialized computing data structures or recipes that find the best websites that represent the keywords a user searches for. Other common names for algorithms are crawler or spider.

Organic Search Engines are the most trusted marketing search engine tool. This is because they are free and businesses are not influencing the search results by buying a spot. Organic results also portray a level of importance when the top 10 results appear.

Paid Inclusion

If you are willing to pay for a spot then paid inclusions are for you. These work as such: you pay money for a site indexed in the search engine, which is organized in a priority queue or organized sequence. Your link stays indexed as long as your pay for the subscription. This does not promise a particular ranking.

As stated above these are not as credible as the organic search results, but they do get your page, name, and material out on the results pages.

Pay-Per-Click

These links appear on the right side of the search engine results pages and are under the title “Sponsored Links.” These are advertisements and the businesses that pay for them get charged every time someone clicks on the advertisement. Pay-Per-Click links are also linked to keywords, meaning the link appears when the keyword is typed into the search engine.

Malerie Giaimo
http://www.articlesbase.com/internet-articles/learn-about-search-engine-marketing-122020.html

Search Engine Optimization & Search Engines

February 24th, 2013 7 comments

So you have your site optimized for search engines with quality content, navigable links, and keywords specific to your industry. But it has been several months and you still are not showing up on the first or second page of results in Google, Yahoo, or MSN.

There are several things you need to do to get better results in the organic listings.

You need to submit your site to the 3 biggest search engines Yahoo, Google, and MSN. You will need to go directly to their site submission pages and submit your site manually. Google and MSN both require a code be typed in for submission. Yahoo requires you have an account with them to submit to their directory. All three are free and only take a few minutes to submit per search engine.

If you can get your website link on a Google PR4 or greater site home page, Yahoo will almost immediately start indexing your information. Msn and Google will follow not much later.

Search for free directories that include your business category and submit your information to as many as possible. Make sure you utilize the description section with keywords that are specific to your industry.

Write articles and submit them to the free article directory services. Include a detailed bio of you and what your services are. Use a valid link to your website. The more original your content, the greater your chance for exposure.

Revisit your title, description, and keyword metatags to ensure you are utilizing this information for the best description of your services. Use only keywords in the title; don’t waste valuable character space on your business name unless it is a major keyword. Take advantage of the description tag as it explains what your business offers and will determine who visits your site when it does show up.

If you offer a local service, post your information in Yahoo Local, Yellowpages.com, and Superpages. General listings are free to post; allow a link to your site, and your business phone number.

Keep your website content fresh. Update your page content at least once a month. You don’t have to go over board, just add something new every once in a while.

Create XML sitemaps. There are free sitemap generation tools that will create a sitemap.xml file of indexed pages of your site. You can then upload this file to your server and submit to Google sitemaps for indexing.

Watch your website competition and where they stand in the search engines for current keywords you are using. Look at their title, description, and keyword metatags.

When you pull up the free listings you will see a link below the listing titled cache, click on it. It will show you where the keywords show up on your site, how many show up, and when the search engine lasted visited your site.

Get creative, be unique, and have fun. The search engines will reward you for it. Just remember the search engines only want to post relevant information on the keyword being searched. Make sure the keyword you are trying to be listed for is relevant to the information on the webpage you are trying to have indexed by the search engine spiders.

Until next time…

Shawn Hickman
http://www.articlesbase.com/seo-articles/search-engine-optimization-ampampamp-search-engines-81380.html

An Overview of Search Engine Optimization (seo)

February 9th, 2013 4 comments

There is a list of what not to do as well, and that list is applicable to all engines, as it mostly refers to tricks and hacks unscrupulous designers use to try to trick the engines. These kinds of pages generally get removed by automated tools and don’t generally last very long, so they are not recommended to bother with. Website optimization starts with content. If the content is irrelevant, the website will not last long in the rankings, no matter how many keywords are included. The best way to get relevant content is to get an expert to write the content. General content may be friendlier to beginners, but in the search optimization arena, content is what is going to keep readers coming back and webmasters linking to the page. Many search engines use link counters to rank sites. If enough people like and value the site, they will link to it from their own site as an example of expert help for visitors seeking more detailed information than they can provide, or are willing to provide.

Often, general-interest sites will link to expert sites, thereby also driving their own traffic up as the initial portal to those expert sites and improving their own rankings in the optimization listings. The quality of the sites linked is also a major factor in the rankings, as quality sites such as Microsoft and Google are going to be more effective “heavy hitters” than a link to Bob’s House of Website Optimizing. When the content is being created, keywords are the “anchors” that search engines hook onto, but just filling your content with keywords risks being dismissed as a spam site, as many spammers merely fills a page with keywords, hoping to hook anyone searching for anything.

These kinds of pages are usually removed quickly, but they exist nonetheless. Specific keywords are the key–instead of Search Engine, use Search Engine Optimization for Google, or combinations of the key words or phrases. Optimization for Search Engines in one area, then Optimizing for higher Search Engine rankings in other increases the chances of an engine ranking your website content a little higher than it may have otherwise. The guidelines for content also go for Meta tags such as the title. Title is very important, as it is one of the bigger spots for an engine to catch, as well as the hook that draws a surfer in once the rankings have been displayed. A recommended length is 50-80 characters (including spaces); with keywords located near the beginning in case the window is resized on the screen.

www.keyword-swipe.com

www.seo-prediction.com

A good example would be “Search Engine Optimization tips and tricks for Google”, instead of “How to do important SEO for websites.” Search Engine Optimization–what to avoid: Don’t use huge strings of keywords without relevant content–you may be labeled as a spammer and blacklisted off the engine(s) you’re trying to climb. Stay away from pop-ups, excessive load times (by keeping the page clean and using fast hosting servers), and lots of flash animation, as this takes time to load and also detracts from the readability of the site.

sagar

Seo: the True Definition of Search Engine Optimization

September 25th, 2012 No comments

The true definition of Search Engine Optimization (SEO) can be stated as a highly specialized process of building a successful website. Moreover Search Engine Optimization can easily be defined as: The practice of obtaining high search engine rankings by performing keyword research, modifying the HTML code to reflect such keywords and building relationships with other websites to promote your site via a linking campaign. For more details about it visit www.seo-prediction.com. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Our actions are reliant on search engine optimization, Google top ten ranking requirements, quality content distribution, and a diverse set of proven activities that help generate good and quality traffic on the website through:
• Blog promotion
• Forum promotion
• RSS Feed Distribution and Optimization
• SEO Article development and submission
• Press Release optimization
Services Offered by SEO India & Services are prescribed below:

Web Designing: SEO India & Services is a leading service provider in Web site Design and Development in India, serving clients worldwide. We aim at delivering competent Website Development and e- commerce solutions. SEO India & Services excels at providing single point of contact by fulfilling all your e-business needs.

Banner designing: SEO India & Services provides a wide assortment of banner designs, in all file formats, that fall within the guidelines of major search engine and directory sites. Select the banner type that’s best for you or contact us to get a specific estimate for your project.

SEO & SEM: Search engine optimization (SEO) may be defined as a set of methodologies that help improve the visibility of a website in search engine listings. Along with SEO services, SEO India & Services also provides complete web promotion services globally, that includes Search Engine Marketing (SEM), SEO consulting services, market research, as well as advertising campaigns. For more details visit www.huge-niche-keywords.com. We target our SEO services to provide guaranteed top rankings to your website in major search engines and increase traffic to your website, thereby helping you to promote your business globally.

PPC (Pay per Click): PPC is an advertising technique generally used on website, advertising network and search engines. In this method through a bidding process, advertisers can get good position on the search engine results page (SERPS) for specific keyword or phrases that he likes according to his business need.

Internet Marketing: Internet Marketing includes SEO and additional online marketing tools you can use to gain the attention of potential customers and the search engines. Each of the marketing techniques works to drive motivated traffic to your website and allow you to compete more effectively.

E-Commerce Solutions: E-Commerce is nothing but exchange of goods and services for money, being conducted via electronic medium like the Internet. Companies scale up to online mode of operations using web as, it is much more efficient and faster than as compared to the contemporary stores.
Email Customer Support: Our E-mail customer support expertise in using eCRM solutions. With our advanced ticketing system, inbound email traffic and web form queries are managed proficiently.

Live Chat: Our Live chat services fortify customer loyalty and increases customer satisfaction levels. It improves an executive’s productivity while decreases the cost of customer support. The customers receive instant solutions to their queries.

Vinod Kumar

10 Quick Rules For Better Search Engine Ranking

May 28th, 2012 No comments

If you are setting up a website, follow these simple rules to improve search engine rankings of your site. You can also follow these techniques if your website is not ranked high in search engines for certain keywords. Concentrate on the home page of your site and once you learn the techniques, you will be able to apply them to the other pages of your site that will have multiple high ranking pages.

1. Find keywords (or key phrases) relevant to your website. Go to the overture keyword selector tool (type key phrase overture inventory in Google) and check the popularity of the keywords you want to use. Avoid highly popular keywords. Highly popular keywords are very competitive and the least popular keywords are search engine traffic starved.

Select a dozen keywords and key phrases from the middle of the list. This is a very important exercise and you should spend at least a couple of hours, if not more, researching different keywords. While you are researching your keywords, check your competitors by doing a search in a couple of popular search engines like Google, Yahoo, etc., using those keywords. Keep a record of your competitors’ urls and other information because you don’t want to waste your time doing the same search again in the near future.

2. Use the keywords you selected into the meta tags of your home page. Meta tags are located in the head section of a web page. Go to one of your competitor’s website and select View and then Source from your web browser’s menu to view the html source of the web page. You will see the meta elements.

The two important meta tags are keywords and description meta tags. Don’t leave them blank. You can list your keywords, separated by comma, in the keywords meta tag. Construct a catchy description using your keywords for the description meta tag.

3. Use the keywords in your title tag. The text you use in the title tag appears in the title bar of the web browser. The title tag should be less than 64 characters long. Again, the key is to use a meaningful title using the keywords. Don’t just make a laundry list of your keywords for the title tag.

The title tag and your meta description may end up in many search engine listings. So, spend sometime to make these two elements interesting, meaningful, and relevant to your site.

4. Use the keywords in top heading (h1) tags of your page. Use one keyword (or a key phrase) for each h1 tag. Use these h1 tags for the headings of your contents.

5. In the home page content, use bold, using the strong html element, to highlight some of your keywords.

6. Italicize some of the keywords in your page.

7. Use the keywords in alt tags of images. You should always use the alt tag for all images.

8. Encourage others to use the keywords for text anchors when they link back to your site. Better yet, publish your own short link text with keyword anchors, bold and italicized key phrases and give it away for link exchanges.

9. If possible, use the keywords in your domain name. Try different arrangements of the keywords to come up with an available domain name that you can register.

10. If you are using php or asp or any other web programming language for your dynamic website, make your url search engine friendly using url rewrite techniques. Search the phrase url rewrite in Google to know more about url rewrite.

Keep in mind these simple rules every time you want to launch a website. Spending a few days upfront in the preparation of your site will pay off in the long run with better search engine rankings.

Kevin Sinclair
http://www.articlesbase.com/seo-articles/10-quick-rules-for-better-search-engine-ranking-135340.html

Website 101: Google Commands You Need to Know (part 1 – Web Masters Tools)

May 25th, 2012 No comments

Knowing these commands can give you a significant advantage when doing online research or when you are researching keywords for your website.

What is a Google Search Command?

It is a command word that you can optionally include in your Google search that instructs the search engine to handle your words in a special way. Below is a list of the some commonly used commands that may come in useful.

LINK

The link command lists pages that link to the site (page) you specify. (These kinds of links are called Inbound Links).

Webmasters use this command a lot to gauge how many inbound links exist to their website.

When you type the command make sure that you don’t leave a space after the ink: command and your site address. It should look like link:www.syncrony.com .

Google limitations:

1) Google used to limit returned results to pages having a PageRank of over 3 or 4. This limitation has been removed a long time ago.

2) Link results are not real-time results and are usually delayed by about a month.

Trick: You can use :www.syncrony.com to return a (usually) larger list of linked sites that is also usually more up to date than link:

Tip: You can exclude a site from the link: search by adding the site address using the -site: command. Like this: link:www.syncrony.com -site:google.com . This will exclude and Google links from the links search.

SITE:

The site: command restricts search results to the specified sub-domain. You can specify just the domain and get all pages indexed for the domain or you can specify an search term. If you specify a search term Google will return all instances of the term from the specified domain.

So for a list of all occurrences of Syncrony.com you would type site:syncrony.com. This would return all pages indexed for syncrony.com.

For a list of all occurrences of the search term "web design" in the domain syncrony.com you would type site:syncrony.com web design .

The command can be used for a global look at a search term in your geographical area. Like site:co.za web design . This would return all indexed pages that contain the words "web design" in the co.za domain.

INTITLE

The title of a web page is a very important piece of text both for Google’s search purposes and for the site owner. The title is the text that appears in the topmost (usually blue) bar of your web browser.

Google keeps an index of just the intitle text and you can search this index using the intitle command.

The lesson for the webmaster is that each page should have unique title text and that the title text is important. This text must contain an important keyword or keyword phrase because it will be indexed and will be available for search using the intitle: command.

An intitle search usually returns much fewer results that a general search does. Always do a check for the keywords you are planning to use with and without the intitle command. A highly useable keyword may present itself by having few results in an intitle search.

SITE and INTITLE Together

Now you know them as individual commands, you can quickly learn to combine them for even more valuable results.

intitle:Milk Thistle site:co.za

This will return all occurrences of "milk thistle" in the title bars of all sites in the coza domain.

Related Documents:

1) For a more detailed explanation of Google’s Search see: Website 101: Google Search Explained

2) Google Commands You Need to Know (Part 2 -Commands for General Convenience)

3) {a http://www.syncrony.com/KNOW_HOW/Web_Design_101.aspx}Website 101

References:

Using the site: command: http://googlewebmastercentral.blogspot.com/2007/03/using-site-command.html

Howard Rybko
http://www.articlesbase.com/seo-articles/website-101-google-commands-you-need-to-know-part-1-web-masters-tools-754673.html

How to Properly Improve Search Engine Rankings

May 25th, 2012 No comments

How a search engine works

In order to get your site listed in search engine results you must first learn how a search engine works, and what makes a website relevant in their eyes. Google is the most popular search engine so I will be explaining google.

The goal of google is to return the most relevant results for its users. If someone is searching for infomation or products and the results that are returned are not useful there not going to continue using that search engine. Therefore google uses many tools to measure the relevancy of a page to certain search terms or keywords. 

The biggest factor that google uses to determine the order in which its search results display is the popularity of the page or site. Google measures website popularity by the number of links from other sites that are pointing to that page. These must be from quality sites however, placing a link to your site in link farms, or directories will not work. The best way to improve your sites backlinks is to email other webmasters with sites similar to yours and offer to pay them to place a link to your site. Only do this two to three times per month, if you gain to many links to fast you may get your sie banned from google.

 Google also measures keyword density, this is the ratio of a certain word or phrase to the total amount of words on the page. It is believed that a keyword density of around 2 percent is best for google. There are many tools on the web that you can use to check your keyword density, just do a google search for keyword density tool.

The most important of all comes once a visitor enters your site from a google search. Google will measure the activity of a visitor once they are on your site. For example if a visitor is on your site for only a few seconds and then leave, google then knows that your site is not relevant to the keyword they used to find your site. You can sign up for google analytics and this will give you some of the same reports that google uses to determine the rank of your site. Learn what each report means and how you can improve them, and you will see a dramatic increase in your page rank.

Remember:

  • Do proper keyword research and target only the most relevant
  • Check your keywod density and try to keep it below 2%
  • Find sites more popular than  your own, and purchase links once or twice a month
  • Sign up for google analytics and learn what the reports mean and how to improve on them

Kevin Shearin
http://www.articlesbase.com/seo-articles/how-to-properly-improve-search-engine-rankings-678444.html

Search Engine Optimization : Elements of an SEO Strategy

May 20th, 2012 3 comments

Of all the areas of Internet Marketing, Search Engine Optimization is the most misunderstood, and potentially the most important to your marketing efforts. There are millions upon millions of pages of web content out there — you can work hard, build a great site, and then be totally lost in the shuffle. SEO is important. It’s also a very complex process that requires patience, careful planning and a long-term approach.

If you’re just getting started with:

  • Selecting an SEO firm

  • Trying to start a search engine campaign on your own

  • Reviewing your current SEO efforts

…read on. This article should provide you with a high-level review of the SEO process, dispel a few SEO myths, and help you understand legitimate optimization strategies.

What is Search Engine Optimization?

Search Engine Optimization, or SEO, defies easy definition. But here’s a short version:

Search Engine Optimization
Using keyword analysis and other legitimate practices to gain the highest possible search engine and directory rankings, under a given key phrase, for a given URL.

Every SEO professional in the world just cringed, so I’ll break this definition down a bit and hopefully prevent a hail of angry e-mails:

Keyword Analysis is the process of mining keyword search data to find the best balance between the keywords you need and the best potential search niche. More on this later.

Search Engine means an automated search engine. ‘Search Engines’ include Google, AlltheWeb.com, Yahoo (powered by Google plus their own directory information), AOL Search, Ask Jeeves and MSN Search. A search engine obtains its results from ‘spiders’ or ‘bots’ — small programs that come to your web site read it in much the same way you would: By reading the content on a page, and then moving from page to page via links. A directory, on the other hand, is built at least in part by human beings reading sites and other information and deciding where each site fits into the directory structure. Yahoo’s directory area and Open Directory are both examples of directories.

Ranking is the numeric rank reflecting your position in the results list when someone performs a search on a particular set of keywords.

Highest Possible means getting as close to number one as you can. Sometimes you just can’t get that number one spot. Maybe someone else has a 400-page web site solely dedicated to the key phrase for which you’re attempting to optimize. Or maybe they’re paying a fortune in advertising. That’s life, sometimes…

Key Phrase is the keyword or set of keywords someone types into the little ‘search’ field in Google or Alta Vista or any other search engine.

A URL is the address of one page on your site. Most search engines display keyword search results and provide a link directly to the page most relevant to those results, rather than your home page. It’s very, very important to keep that in mind when you build and optimize your site.

Legitimate Practices is a pet peeve of mine. A true search engine optimization campaign will not use practices such as page or content cloaking, redirects, or lists of links (so-called ‘link farms’) but relies on good coding practices, well-written content, steady link popularity work and site features that will be every bit as valuable for site visitors as for search engine ranking. Anything less is a short-term fix that will likely reduce your rankings more often than increase them.

So, the long version of the definition would be:

Search Engine Optimization
Using keyword analysis, good coding practices, well-written copy, link popularity analysis and careful site organization to move a web page as close to the number one search results position as possible for a given key phrase, in both search engines and directories.

Hey, that’s not so bad after all. But how do you get started? First, you separate reality from myth…

SEO Urban Legends

There are quite a few SEO myths out there. Here are my favorites:

The Keywords META Tag Matters. Mostly wrong. Only Inktomi pays any attention to the keywords meta tag. You should do something basic, but don’t bother putting in keywords that aren’t supported by your page content.

Search Engines can read Flash, images and video. Sorry, and Ford isn’t selling a flying car yet, either. Search engines can read one thing: Text. Anything else, while perfectly legitimate as a design tool, will not help your ranking. And relying too heavily on Flash or images may reduce your site’s visibility. Google is one partial exception — they can read some links in Flash, but still have very limited ability to read Flash content.

Mirroring my site in multiple locations will improve ranking. Actually, just the opposite. Duplication of content will generally have no effect or, worse, reduce your ranking in major search engines. Most search engines now have rules against this form of ‘spam’ and may reduce your ranking or ban your site altogether.

‘Doorway’ pages improve ranking. Pages that have lots of keywords but then quickly redirect to the main site will not help you in major search engines, such as Google. And, if someone catches you and reports you to Google or the other search engine, you may be banned altogether. A ‘landing’ or ‘bridge’ page, though, that’s designed to be as useful for users as for search engines, and does not redirect the user, can help by providing keyword-rich content that’s genuinely worthwhile.

Firms promising to get me #1 rankings in 10,000 search engines for $99.95 can help. I alternate between tooth-grinding and hysterical laughter when I see these ads. First, there aren’t 10,000 search engines. Actually, there are probably 10-20 you should really worry about. Getting listed in the other thousand or so is largely a waste of time. Second, no one can guarantee any ranking in any search engine for a specific keyword. Period. And finally, the price is less than half the cost to get an express submission in a single directory (Yahoo). Chances are anyone trying to get you to spend the $99.95 is operating a ‘link farm’ where they list dozens, or hundreds, of sites. While they won’t hurt your ranking, they won’t help, either. To learn more about how to choose an SEO firm, check out Google’s article: http://www.google.com/intl/mr/webmasters/seo.html.

Firms charging me more money and guaranteeing a #1 ranking on Google can help. This is the latest SEO scam. I can get you a number one ranking on Google, too, as long as I get to pick the keyword or can get you ranked under a fairly unique company name. But no one, and I mean no one can guarantee a #1 rank under a specific keyword. Even Google says so.

Forget the myths — if an offer seems too good to be true, it is. The truth is that search engines are now almost savvy enough to read your pages like a human being would, so anything that will drive away a typical site visitor will also probably reduce your ranking. Things that will increase your search engine ranking include:

  • Well-written content

  • Good, clean HTML code

  • Useful, relevant TITLE tags

  • Useful, relevant DESCRIPTION tags

  • Relevant, appropriate links from other web sites

There are some basic steps that, well executed, will do more to increase your page rank than an ocean of snake oil.

The SEO Campaign Process

A typical SEO campaign starts with keyword analysis, and then emphasizes insuring your site doesn’t impede search engine bots and follows up with ongoing link and traffic analysis. If you like pretty pictures, here’s one:

search engine optimization process diagram
 What’s a Bot?
A ‘bot’ is a program used by a search engine to read the content of your site into a directory. I mentioned this briefly in ‘What is Search Engine Optimization?’ above. Keep up, now….

Step 1: Keyword Analysis. Ah, keywords. If you say the right word enough times on your site, you’ll get that coveted #1 spot, right? Wrong. Choosing the right keywords starts with you making a list of the keywords or phrases under which you’d like to be found, and typically ends up somewhere completely different. Typically, selecting the best keywords is a four-step process:

  1. List the keywords and phrases under which you’d like to be found.

  2. Find out whether anyone searches on those keywords, and whether they’re searching for relevant items.

  3. Find out how many other sites are struggling for rankings under those keywords.

  4. Pick keywords with the same meaning but a better search-to-competition ratio.

Maybe I want to rank #1 under ‘Search Engine Optimization’. Guess what? There are 686,000 other URLs in Google trying for that spot. Hmmm. But wait! Under ‘Seattle Search Engine Optimization’ there are only 19,000. So, I targeted that key phrase, instead. And guess what? We got a #3 ranking.

Don’t forget about relevance, either. If you want a high ranking under ‘tires’, you’re going to have your work cut out for you. And in the end you’ll likely end up getting found for ‘bicycle tires’, ‘automobile tires’, ‘spare tires’ and who knows what else. Is it worth it? Sometimes yes, sometimes no. But you have to do your homework to find out.

Data Mining and Keywords
If you’re doing a campaign for a large site, you may end up testing and comparing thousands of keywords and phrases. Having a good data-mining tool (even Excel will do) on hand is important when you’re doing keyword analysis. We use S-Plus, by Insightful Software. It’s saved our lives, and clicker fingers, several times.

There are several tools that help you research the number of searches and competitors for keywords. Wordtracker (http://www.wordtracker.com) is a good one — don’t depend on their results from Overture, though, unless you’re specifically preparing an Overture campaign. Metacrawler’s MetaSpy tool is worth a look, too. Ideally, look at results from a few different sources.

Keyword analysis is the hardest part of a campaign, in number-crunching terms. It requires a lot of work and may not tell you what you want to hear. But in my experience it’s critical to a successful campaign.

Step 2: Search Engine Readiness. Almost every web site we review has one or more problems that will prevent search engine bots from properly reading all content. Typical showstoppers include:

  • An all-Flash or all-images home page

  • A home page that automatically redirects to another page

  • Pop-up ads (does anyone really read these things?)

  • A site full of pages with fewer than 400 words on a page

  • Broken links

  • Navigation that is generated by JavaScript

  • No TITLE or DESCRIPTION tags

A major step in any SEO campaign is making sure that the site will present the friendliest profile to search engines. Happily, the investment in optimizing will also pay off in a faster, more universally compatible site.

Step 3. Content and Site Preparation. You’ve done your research: You know which keywords match your message, and your site’s HTML code is one big search engine welcome mat. Now it’s time to make sure that your site contains those keywords. This is where I most often see folks get confused — should you rewrite your web content to emphasize keywords? Yes, but with extreme caution. Should you make small, appropriate changes? Yes. Here are my guidelines for content preparation.

  • Don’t write for keywords (much). This almost always leads to stilted, hard-to-read prose. Writing keyword-rich content that really works for users is an art form. Be careful.

  • Do a little careful editing. If you use the word ‘car’ but ‘auto’ is the keyword you need, chances are you can do a few replacements without marring your carefully crafted copy.

  • Spend time on the titles and description tags. Make sure every page in your site has a unique, relevant TITLE and DESCRIPTION tag.

  • Never use an automatic page generator. Tools like WebPosition Gold offer to generate optimized pages for you. Don’t. They tend to hurt your ranking as much as help, and they generate ugly, ugly pages.

  • Write more stuff. More content is almost always better. If your site is just missing a specific keyword or phrase, but you think it’s important, then your potential customers probably do too. By adding a few more pages, or a white paper, or some other content focusing on those absent keywords, you’ll likely help visitors and improve your keyword ranking at the same time. And, the more text-rich your site is, the better the odds that you’ll catch longer, stranger but really important key phrases that you can’t anticipate.

Step 4. Link Analysis. Quite a few major search engines (Google, most importantly) weigh your ‘link popularity’ when ranking your site. A more accurate term, though, is ‘link analysis’, because these engines don’t just count up the number of links to your site. They look for links near and containing relevant text. So a page full of links, one of which happens to be yours, won’t help very much. But a link from a related site, near a short paragraph that contains relevant keywords, will probably give you a boost. Having keywords in the link itself is even better. A quick example:

http://www.portentinteractive.com doesn’t help much.

For search engine optimization, visit http://www.portentinteractive.com is much better.

For search engine optimization, visit Portent Interactive where ‘search engine optimization’ is the link to Portent, is the absolute best case.

There are a few ways to build your link popularity:

  • Contact sites that relate to yours and request a link exchange. This works really well, but obviously takes a long time.

  • Syndicate your content. If you can provide an easy way for interested webmasters to link directly to relevant stories on your site, you provide an instant link popularity boost, and get your message out to boot.

  • Start an affiliate program. If you sell a product, consider setting up an affiliate sales program.

Google’s ‘One Site, One Vote’ Rule
Google awards a lot less weight to a link to your site if that link is on a page with lots of other links. That’s why so-called ‘link farming’ doesn’t work. Ideally, you want a link to your site from a page that includes relevant content and not that many other outgoing links.

Step 5. Submit your site. Many search engines, Google included, allow you to submit your site for free. Generally you can submit your home page and let the search engine crawl the rest of your site. Some directories and engines offer paid ‘express’ services, and some, like Teoma, require that you pay for URL submission. Which engines you choose depends on your budget and campaign.

Step 6. Review, Revise, and Keep Going. Think you’re done? Wrong — search engine optimization is an ongoing project. At least once per month, review your rankings, site traffic reports and link popularity and tweak your site as necessary. The tools you need to measure results are:

  • Site traffic reports. Any web hosting company should provide you with a web site traffic report, and almost all of the reporting tools in use today provide a ‘referrals from search engines’ section. Take a look at this section for a good measure of campaign results.

  • Link counts. Use the link: command on Google (see above) to determine your link popularity.

  • Your keyword list. Search on the relevant search engines to see if your ranking has improved.

  • Your brain. You have to interpret what you see, and decide whether changes are warranted. There’s no hard and fast rule for this, and no magic formula. Sorry about that…

So now you’ll get instant results, right? Well, not quite…

A Word About Expectations

Search engine optimization can take time. Even Google only refreshes its entire index once a month, so don’t expect instant results.

If your first registration run doesn’t generate increased rankings within a month or two, don’t panic. Look at your site traffic and search on the keywords you chose. Make sure that the search engine you’re checking actually includes your site, too — most likely the bots just haven’t gotten around to ‘crawling’ your site.

Still stumped? Find a professional. Sure, we cost money. But you may have missed something about your site that’s preventing a good keyword rank, and a second set of eyes can help.

A Solid Marketing Strategy

Obviously, Search Engine Optimization is a big job. But nothing can send more traffic to your site, for lower per-click cost. If you follow the basic steps, and keep at it, you will definitely get results. What’s really, really important is to make sure you don’t award too much weight to one step (such as link popularity) at the expense of the others. A well-rounded campaign will provide solid, long-term results.

What about pay per click?
Pay-per-click services, such as Overture and Google Adwords, are very different animals. If you’ve done your keyword analysis you’re halfway there, but there are other tasks. I’ve not talked about them in this article because, well, they need an article of their own. Check back soon…

Sortins Technologies

Google Search Engine

May 17th, 2012 3 comments

Google is one of the popular search engines online. Millions of users’ daily use Google search engines to find relevant information to their search, or to sift through products, online auctions and so on.

Google offers the communities free e-mail accounts, free web pages and various other free items, which draws users to the search engine. At Google, you can also sign up at various programs or visit Usenet, bulletin boards, news boards and so on. Google offers the community frees news, quotes and updates on stocks exchange. Many stockholders visit Google search engines to get quotes, updates in stock exchange, and to read charts. The stockholders have many options at Google, which allows them to buy/sell or trade with fewer risks.

Community boards are available through Google also. Community boards allow users from around the world to market crafts, arts, music, images, software and more. The community can also post information at the boards, find help, and communicate with other users online. Community boards offer great opportunities to users, since it provides them many resources to help them market, stay updated and more. At the boards, users can play games at some areas.

Google also providers Internet users access to millions of open directories. The directories allow webmasters, Internet marketers, Internet businesses and so on invaluable tools that help them to promote their business online.

Webmasters, Internet marketers, Internet businesses can search for incoming, outbound, inbound, or other links of relevancy at Google search engines. The links are often collected to promote business or websites. In addition, Webmasters, Internet marketers, Internet businesses can use open directories to submit articles. This is another way to promote businesses. Most of the open directories offer free listings for articles.

Google has also attracted millions of users worldwide with its innovative Techno Serve. This page allows small businesses options in creating jobs, promote the growth of the economy and develop the new world. The server provides you with business plans, seed capitals and so on to build businesses.

Google created the Google Grants programs also. This program offers business free marketing tools and links them to other resources. Nonprofit businesses if selected can use the sites.

One of the nicer options Google has given to the community is the “Make-a-Wish Foundation.” The site opens room for grants to children diagnosed with life-threatening illnesses. Google also has a foundation to help people find support for disaster, epidemics, armed conflict and so on.

Google also provides the community free game sites. Users can go to the websites to play poker, chess, other card games, board games, pool, or whatever game they enjoy. Most of the games are free to users.

Martin Lukac
http://www.articlesbase.com/internet-articles/google-search-engine-107869.html