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Posts Tagged ‘Search Engines’

Free Firefox Add-ons Help Internet Businesses

March 9th, 2013 6 comments

If you are not familiar with how Firefox add-ons work, here is a quick introduction. Firefox is a free browser that anyone can use. But unlike other browsers, Firefox allows third party developers to come up with useful applications. These applications can be installed on the browser, and they appear to be part of the browser. For this reason, they are also commonly referred to as Firefox extensions.

Today, there are many different types of Firefox extensions available for download. Mostly, they exist to serve specific interest groups. For example, Firefox extensions for online business owners have been on the rise. These tiny but useful applications show important information about websites or web pages. Such information include traffic rankings, Google page rank and more.

Recently, GadgetAdvisor, a newly launched technology website offers another useful Firefox extension – the Google cache checker. This is a light weight application that shows whether a web page has been cached by Google. If a web page has been cached, a green arrow shows on the status bar. Otherwise, a red X is displayed.

Obviously, many online marketers will find this extension useful when they are considering whether to acquire links. For instance, when considering whether to submit a URL to a web directory, a quick glance at the status bar will let the marketer know whether the site has been properly indexed by Google or not. If the status bar shows a red X, perhaps the marketer may want to skip that directory.

Similarly, an online marketer can adopt the same approach when buying advertising on a site. If the sites contain many web pages that are caches by Google, chances are, it will have higher traffic levels.

This is also useful when buying websites. Usually, sites that are well indexed by the search engines and can supply proof of organic traffic are worth more. As you perform your due diligence and examine the site, don’t forget to check your status bar to see whether the site you are buying is cached by Google or not. Perhaps the seller is trying to sell the site because it has been recently banned by Google! Fortunately, now you have an extension that will warn you before it’s too late.

Sometimes, you may be running search engine optimization campaigns for new websites. With the extension installed in your browser, you no longer have to deliberately visit Google to check whether your new sites have been indexed. As you continue working on your sites, you can always monitor your status bar to see if the web pages have been cached.

As you can see, even a simple Firefox extension like the Google cache checker can come in very handy for online business owners.

You may be surprised to learn that just like the Firefox browser, the Google cache checker is also free for download. You may download and install this application from the GadgetAdvisor website with no strings attached. The only condition is that you don’t host the extension on your own site. If you wish to allow other users to get their hands on this extension, simply refer them to GadgetAdvisor with a simple text link.

Gen Wright

Learn About Search Engine Marketing

March 9th, 2013 5 comments

Which Search Engine Marketing Tool Is The Best For You?

You created a website for your business and filled it with a lot of useful information. Great! Now you must get your website recognized and popularized on the World Wide Web index. In doing so you have three major options, they are: Organic search optimization, Paid Inclusions and Pay-Per-Click. These three web-marketing tools are a great way to get started and get identified. So you may ask, what exactly are these three Search Engine Marketing tools?

Organic Search Engine

If you like free, then Organic Search Engine Marketing is for you. Organics are found on the left side of the page and are ranked by keyword results. For example, if you search Google for ice cream the links that appear on the page are those with the keyword “ice cream” on the page a high number of times. Also, if a page has internal links with the keyword those will be included in the ranking.

Search engines such as Google, Yahoo!, and Dogpile are constantly changing their algorithms. These are specialized computing data structures or recipes that find the best websites that represent the keywords a user searches for. Other common names for algorithms are crawler or spider.

Organic Search Engines are the most trusted marketing search engine tool. This is because they are free and businesses are not influencing the search results by buying a spot. Organic results also portray a level of importance when the top 10 results appear.

Paid Inclusion

If you are willing to pay for a spot then paid inclusions are for you. These work as such: you pay money for a site indexed in the search engine, which is organized in a priority queue or organized sequence. Your link stays indexed as long as your pay for the subscription. This does not promise a particular ranking.

As stated above these are not as credible as the organic search results, but they do get your page, name, and material out on the results pages.

Pay-Per-Click

These links appear on the right side of the search engine results pages and are under the title “Sponsored Links.” These are advertisements and the businesses that pay for them get charged every time someone clicks on the advertisement. Pay-Per-Click links are also linked to keywords, meaning the link appears when the keyword is typed into the search engine.

Malerie Giaimo
http://www.articlesbase.com/internet-articles/learn-about-search-engine-marketing-122020.html

Search Engine Optimization – On Page – Part2

March 5th, 2013 9 comments

When it comes to doing business online, you will soon discover that its all about the traffic. Traffic, or the number of internet users youd be able to generate for your website, is and will always be the lifeblood of any online venture. After all, what good is a website when theres no one there to see its pages? How successful will your digital products be if no one would be able to know about them? Who will find out about your services when no one will get exposed to their existence?

Contrary to what many people believe, generating traffic for your website does not start once you pages are published and have gone live. Traffic generation strategies start at the very moment you are conceptualizing an idea for the website itself.

This is what On Page Search Engine Optimization (SEO) is all about. It is concerned with techniques that you can implement on your web pages themselves, to ensure a good volume of traffic for your website. 80% of your traffic would come from the many search engines in the World Wide Web. If each and every web page you have is optimized for these search engines, then your website would be in a good position to have a high rank for the results of every relevant query.

* Keyword selection. Choosing the right keywords is essential for the success of your website. Keywords are the popular search terms that people use to gather information from the search engines. If your web pages are populated by the right density of the correct keywords, then you`ll have better chances of winning the attention of some search engine spiders, like MSN. To determine the appropriate keywords for the subject that your website will be servicing, use the free tools that can be found at nichebot.com .

* Keyword placement in content. Content is the king of the internet. But even royalty needs support. Populate your content with the proper amount of keywords. A density level of at least 2% should be sought. This means that the right keywords should be mentioned at least twice for every 100 words of text.

Again, make sure not to overdue it though with your keywords. Although important on some Search Engines, over stuffing your pages with keywords can have the opposite effect with the engines.

* META tags. META tags are HTML codes that do not have a bearing on the physical appearance of your web pages, but they do inform the search engine spiders that such web pages are appropriate for a particular query. Always include the following META tags on the top portion of your source code between the head sections. You could copy-paste them from the list below, but do change the indicated fields. Also, make sure that you include your important keywords on your META tags.

META NAME=Author CONTENT=your name here
META NAME=Subject CONTENT=the subject of your site
META NAME=Description CONTENT=description of your site
META NAME=Keywords CONTENT=your keywords here
META NAME=Revisit-after CONTENT= days
META NAME=Rating CONTENT=General
META NAME=Robots CONTENT=All

You will have to add the opening and closing tags to the above meta tags.

* ALT tags. ALT tags refer to the text that would appear every time the mouse cursor would pass through an image. Your ALT tags should include your keywords.

I have found that many webmasters don`t bother with these, which is a huge mistake as the spiders can`t read what a picture is about. If your competition isn`t using them, than you have a big advantage.

* Page titles. Page titles are the captions that appear at the very top of your web page. Make sure that each web page in your website would have a different title that will include the appropriate keywords that you have listed in your meta tags.

* Focus. Remember, search engines will crawl through your website per page. Starting in the upper left corner working their way down. Each page is a different project altogether. Focus is the key. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made. Also, it would greatly help if you would name the page file in a manner that would include the keyword or key phrase it is focused on.

For example thisisyourwebsite.com/thisisyourkeyword.html is a good page filename that would help boost your SEO efforts.

Google wants you to use a sitemap and they have made it quite easy for you to integrate it into your websites. Take some time to learn about sitemaps and use them.

Following these guidelines would help you a lot in securing a favorable position in search engine results pages. This in turn would guarantee for you a sustainable and sufficient volume of traffic that would make your website a genuine success.

Chris Peterson
http://www.articlesbase.com/seo-articles/search-engine-optimization-on-page-part2-95280.html

Free Firefox Add-ons Help Internet Businesses

March 5th, 2013 6 comments

If you are not familiar with how Firefox add-ons work, here is a quick introduction. Firefox is a free browser that anyone can use. But unlike other browsers, Firefox allows third party developers to come up with useful applications. These applications can be installed on the browser, and they appear to be part of the browser. For this reason, they are also commonly referred to as Firefox extensions.

Today, there are many different types of Firefox extensions available for download. Mostly, they exist to serve specific interest groups. For example, Firefox extensions for online business owners have been on the rise. These tiny but useful applications show important information about websites or web pages. Such information include traffic rankings, Google page rank and more.

Recently, GadgetAdvisor, a newly launched technology website offers another useful Firefox extension – the Google cache checker. This is a light weight application that shows whether a web page has been cached by Google. If a web page has been cached, a green arrow shows on the status bar. Otherwise, a red X is displayed.

Obviously, many online marketers will find this extension useful when they are considering whether to acquire links. For instance, when considering whether to submit a URL to a web directory, a quick glance at the status bar will let the marketer know whether the site has been properly indexed by Google or not. If the status bar shows a red X, perhaps the marketer may want to skip that directory.

Similarly, an online marketer can adopt the same approach when buying advertising on a site. If the sites contain many web pages that are caches by Google, chances are, it will have higher traffic levels.

This is also useful when buying websites. Usually, sites that are well indexed by the search engines and can supply proof of organic traffic are worth more. As you perform your due diligence and examine the site, don’t forget to check your status bar to see whether the site you are buying is cached by Google or not. Perhaps the seller is trying to sell the site because it has been recently banned by Google! Fortunately, now you have an extension that will warn you before it’s too late.

Sometimes, you may be running search engine optimization campaigns for new websites. With the extension installed in your browser, you no longer have to deliberately visit Google to check whether your new sites have been indexed. As you continue working on your sites, you can always monitor your status bar to see if the web pages have been cached.

As you can see, even a simple Firefox extension like the Google cache checker can come in very handy for online business owners.

You may be surprised to learn that just like the Firefox browser, the Google cache checker is also free for download. You may download and install this application from the GadgetAdvisor website with no strings attached. The only condition is that you don’t host the extension on your own site. If you wish to allow other users to get their hands on this extension, simply refer them to GadgetAdvisor with a simple text link.

Gen Wright

Tips for Choosing a Search Engine Optimisation Company

March 5th, 2013 2 comments

The immense growth in the amount of time people are spending on the Internet, plus the rising cost of pay per click advertising has seen search engine optimisation become increasingly popular over the past 5 years. Many website owners today are investing in search engine optimisation which makes it harder than ever to achieve top rankings in search engines such as Google.

The traditional approach to search engine optimisation has been the process of selecting keywords, inserting meta tags and then building some links to achieve first page ranking results in Google. However, in today’s highly competitive online market this simplistic approach has been outdated due to increasing competition and the introduction of free tools such as Google Analytics which has made it easy to measure the impact of your SEO efforts.

On this basis Search Engine Optimisation should be considered as a strategy to drive qualified traffic to your website at the lowest cost. The definition of SEO success should be the amount “qualified natural search traffic delivered to your website” and not “rankings achieved”. There is no point being ranked in the Top 10 of Google if no-one is searching for or clicking on your search engine listing.

Are all search engine optimisation services the same?

The principles and promises of high rankings are all the same from search engine marketing companies however, like everything in business the results achieved from one company to another are considerably different. After all, search engine optimisation is a process of out-ranking another website, so your approach needs to be unique to be number 1.

When choosing a search engine optimisation you should ask the following questions:

– What are the traffic results the search engine marketing company has achieved for its clients?

– What SEO results has the company achieved for their own website?

– What is the company’s current client retention rate?

– What resources does the company have available to allocate to your project?

– What are the measures of success for your search engine marketing project?

– What % of the company is dedicated to search engine marketing?

Why outsource search engine optimisation to a specialist company?

The Internet is a serious sales channel today. Top rankings in Google and implementing a successful search engine marketing strategy can have a 6 or 7 figure positive impact on the profitability of your company. Asking your IT person or web design company to be responsible for your search engine marketing is a like asking your Office Manager to be responsible for business development and hitting sales targets.

Outsourcing your search engine optimization to a specialist company enables your business to cost effectively leverage the large investment that SEO company has made in developing its services. You can also access the intellectual property the SEO company has acquired from managing campaigns across their client base. These two factors alone make the business case very compelling for outsourcing your search engine optimisation campaign.

Last by not least when choosing a search engine optimisation company you should always negotiate a performance based contract, as this makes sure both parties work hard towards a mutually beneficial result.

Wishing you and your website online success in 2008

Ewan Watt
http://www.articlesbase.com/seo-articles/tips-for-choosing-a-search-engine-optimisation-company-288611.html

Search Engine Optimization Strategies ~ Keyword Density

March 5th, 2013 3 comments

Not content with your site’s page rank? Of course you want to be on the first twenty search results when somebody typed in the keyword you are targeting. However, you are apparently getting nowhere. Perhaps it’s time to do something about it.

— Keyword Density Misconceptions

One of the first things you should check is your page’s keyword density. Check your articles’ content. They say, to increase the traffic in your site, you need to maintain a keyword density of 2% – 12% in your articles. The higher the percentage, the better are your chances to be on top.

Since you think this is the best that you can do to increase the traffic in your site, you will keep in mind to maintain such a percentage. Hence, in writing your articles, you will aim to reach a certain percentage that you have set. This would not be a problem as long as it is well-written and organized. However it is more than likely that your articles will not make sense because of such great keyword density.

— Keyword Spamming

After packing your pages with keywords, you may not still be able to attain your page rank goals. Your articles may be keyword-packed but the search engines may just lump you up with the keyword spammers. This will not do at all.

The key here is to use other words related to your keyword. How will you do it then? Perhaps the dictionary will help you on this. Writing an article can be exhaustive, though, and it will be even more exhausting if you need to seek related words. There may be times when you run out of words and all you can do is to keep on repeating your keyword/s.

— The Wordtracker Solution

Should you want your site to be top ranking in search results try other means aside from maintaining a certain percentage in word density. Analyze your articles keyword content and variation using a wordtracker.

In case you don’t know, wordtracker is a tool that you can use to search for other words related to your keyword or keywords. Just click on the word universe and all the words related to your keyword or keywords will appear. Thus, you will not keep on repeating the same word or set of words over and over again until you finish your article.

Through the wordtracker, your article will appear very well-written and informative without much difficulty on your part. You can now write as many articles as you want, each packed with relevant keywords that would boost your site ranking, without sacrificing the quality of the information you are conveying to your target market or readers. In short, your pages are keyword-rich even while they makes sense to your target readers.

You may wonder how you can be on top of the search engine results pages if your keyword is not mentioned in your article a lot of times. The fact is, search engines can now group keywords and keyword variations. As long as you have a lot of your keyword variants in the article, that article will still be considered keyword dense and thus relevant. This can lead to increased page rank.

There is a bonus, too, to using word tracker. Once your target consumers reach your site, they will find your content and articles informative and easy to read since it is not filled with a recurring keyword or keyword phrases. Your readers will then find your articles worth reading because you don’t sound so redundant, and they may be induced to bookmark your page, refer you to others or better yet, buy your products or avail of your services.

David Bain
http://www.articlesbase.com/seo-articles/search-engine-optimization-strategies-keyword-density-138905.html

Do Search Engines Think That Your Website is Spam?

March 2nd, 2013 4 comments

For example, search engines may look for the most frequent keyword in the web page, the number of times a particular keyword appears in the web page, the domain name associated with the web page, the number of links pointing to the page, the HTML tags in which a keyword appears and many other factors.

The patent filing indicates that search engines look at hundreds of different factors to rank web pages.

How search engines try to detect spammy pages

The are so many potential spam pages on the Internet that search engines cannot identify all spam pages manually.

To identify potential spam pages, search engines might manually label some web pages as spam and then take information from that pages to find other spam pages.

For example, a web page that uses keyword stuffing has more keywords than a legitimate page. By training the spam detection algorithm with a few web pages that use keyword stuffing, other web pages that use keyword stuffing can be detected automatically.

In other words, a spam detection algorithm labels web pages as spam or not spam by looking at decisions made by humans. According to the patent application, the algorithm might look at the following factors:

  • the number of inbound links coming from labeled spam pages
  • the top level domain of the site
  • the quality of phrases in the document and density of keywords (spammy terms)
  • the count of the most frequent term
  • the count of the number of unique terms
  • the total number of terms and the number of words in the path
  • the number of words in the title
  • the rank of the domain and the average number of words
  • the top-level domain
  • the number of hits within a domain
  • the number of users of a domain
  • the number of hits on a URL and the number of users of a URL
  • the date the URL was crawled, the last date page changed
  • many more factors

If your website uses similar elements as the spammy web page then it’s likely that your website will be classified as spam. The usual impact of a website being labeled as spam is that the site might be pushed down in search results, or removed completely.

What does this mean for your website?

You should make sure that your web pages use similar elements as the top ranked pages instead of elements that can be found on spam pages.

The easiest way to make sure that your web pages use all the elements that are used by top ranked pages is to analyze your pages with my Top 10 Optimizer. This will analyze all important elements of your web pages and it will tell you in plain English what you have to do so that your web pages get top 10 rankings.

Go to my site and look for (Internet Business Marketing Tools) to analyze your site:

If search engines label your website as spam you will lose a lot of visitors and customers. You should analyze all elements of your web pages to make sure that search engines label your web pages as high quality content and not as spam.

Warmly,
Gary Neame

Gary Neame

7 Secrets To Top Search Engine Rankings

March 2nd, 2013 9 comments

There’s hope for the ‘little guys’ in the search engine ranking game, even if they can’t tell the difference between the title and keyword meta tag!

You can achieve high rankings for important keywords simply by applying certain rules that stand the test of time and even technology, the number one rule is really to., help the search engines provide relevant search results!

How do you do this? I’ll reveal the ‘secrets’ soon.

While I’m far from being an SEO (Search Engine Optimization) expert and am just sharing experiences here, I’ve achieved some phenomenal results by following these
basic rules and without resorting to ‘tricks’. Importantly, these are rankings
that last.

I’m not suggesting you shouldn’t learn about SEO or use genuine software that helps, in fact you should.

For example (at this time of writing), here are my rankings for www .Marketing-Make-Money. com in Yahoo alone (remember these are extremely competitive keywords):

‘Make money online’ | rank: #1 of 33.9
‘Make money’ | rank: #27 of 85.4 million
‘Web marketing’ | rank: #4 of 113 million
‘Web marketing tips’ | rank: #6 of 10.2

How did I achieve such incredible rankings without being some SEO guru or even obsessively optimizing my site?

Recall the number one rule? It’s to help the search engines provide relevant search
results.

Now I honestly believe there are only two MAIN things which support this rule and in
the process, reward your website with the high rankings you desire.

These two things are Keyword Rich Content and Targeted Back Links which we’ll talk
about later…

Here then are 7 powerful secrets you can use to model your website after to explode
your high search engine rankings!

Step 1: Determine Highly Searched Keywords
Determine highly searched and targeted keywords/keyword phrases related to your
site and put them into a list. Here’re the tools to use.

Step 2: Register Keyword Rich Domain Names
While there’ve been contrasting arguments about whether having keywords in your domain helps, I strongly feel it does. The same goes for dashes between words in the domain.

Step 3: Use Your Targeted Keywords In Your Copy
Use the list of keywords in step 1 within your website copy, especially in the title, headline and first paragraph. The important thing is to make them flow smoothly within the context of the copy so prospects will not find it weird.

Step 4: Insert Keyword Rich Relevant Content
Next, build up your site’s content with relevant topics containing your keywords. Don’t worry, here are some ways to get instant content:

Step 5: Aggressively Acquire Targeted Back Links
This is the second most important (some say it’s the first) factor to note after targeted and relevant content.

Step 6: Hand Submit Your Site To The Top Directories and Search Engines
There’s no point in using those ‘submit to millions’ services as only a few search engines really matter.

Using those services may actually cause your site to be penalized by these major
engines.

Step 7: Tune Your Site For Maximum Optimization

The final step would be to constantly monitor and analyze your website traffic against rankings. This is so you can review and tweak for further improvement in your
rankings.

I hope this article will prove highly useful to you. Do not be scare away by SEO, it’s simple once you follow the above system. While these steps are not everything you can do, it’ll be enough to get your site ranked very well for the targeted keywords you chose.

Again, remember the number one rule of giving relevant content and establishing good back links. Help the search engines provide relevant results for their customers and your rankings will automatically skyrocket to the top!

John Pawlett
http://www.articlesbase.com/seo-articles/7-secrets-to-top-search-engine-rankings-96732.html

How to Design a Successful Search Engine Optimization Plan

March 2nd, 2013 4 comments

5 steps to create Successful Search Engine Optimization strategies and improve your website’s organic ranking.

Dear Reader,

You are reading this article probably because you want to learn about Search Engine Optimization techniques and tricks. Perhaps you want to promote your site and generate more leads, increase the revenue, and ultimately bring more business for your site.

Therefore, I gathered some information about search engine optimization subject which I hope you will get benefit from reading it.

Search engine marketing is using the search engines to drive traffic to your website. Consumers are using the internet and for the most part “search engines” to find what they are looking for. Therefore, it’s important for your business to have a website that has a good ranking in search engines.

There are numbers of method you can use to market your website using the search engines; however, I will only cover those that are free of charge in this article.

Organic Search Engine Optimization

This is probably the most common search engine marketing strategy for your website. There are enormous amount of information on the web about organic search engine optimization; however, which one will work for your site?

Learn from my mistake. It won’t happen over the night. You must have a good plan for your website optimization process and dedicate yourself to that plan. Therefore, it’s important to have a well-planed search engine optimization strategy to reduce your chance of failure. Today, there are so many FREE TOOLS available to you that you can use to create a successful plan for your site such as Google Webmaster Tools, GoodKeyword and many more.

I have divided the search Engine optimization planning into 5 major steps.

1. Decide which search engine you want to focus on. I would suggest start with Google, Yahoo, MSN respectively and Lean as much as you can about these search engines. For example, learn what is important to Google and use it your advantage. These information are usually published at their sites and it’s available to the public. In addition, there are thousands of methods that have been patented by USPTS and it’s available to you for FREE which you can study and learn from it.

2. This is an important part of your plan. You have to be realistic. Select your target keywords as narrow as possible. Why? Because if you choose very wide keywords you are diminishing your chance of being successful in your project. Remember, you are not the only one that is trying to optimize his or her site and those who started before you are ahead of the game. So be patient and start from the button and get to the top.

3. Identify you competitors and find out about their strategies. By doing a simple search on Google you can find your competitors and discover their strategies and secrets. Using methods like number of incoming links to the website, website’s contents, number of pages and…est. learn as much as you can about them.

4. Once you have identified all the search-terms it’s time to start the optimization process from your home page and other important pages on your site. In this step prepare the Meta tags, keywords, heading, contents, link tags… Remember, search engine optimization is divided into two major parts; inside optimization and outside optimization. Please note; do not neglect to put relative Meta tags and content for your pages. Although, search engines such as Google, and Yahoo do not put a high value on Meta tags anymore, however not-having Meta tags can reduce your ranking up to 1%. Don’t say 1% doesn’t matter, when you are competing with more than one million pages.

5. Once you have figure-out your Meta tags, Keyword, and contents, it’s time to start the real and more challenging step “outside optimization”. The best and most effective method which so fare has been proven the top strategy for search engine optimization is linking strategy. But be careful of who you are getting link from and to whom you are linking from your website. I suggest link to those sites that offer something valuable to your visitors and exchange link with websites that are in the same market as you are. Link exchanging is beneficial but it can also be harmful. Search engines such as Google puts value on all incoming links to each web page and recognizes them as a vote from one site to another site. Linking strategy is a very complicated and critical subject and I would suggest that you do some research on your own before starting this process and find the best strategy for you site. I have another article “A successful linking strategy” which you can download from my site and in that article I will go over the details of a successful linking strategy.

I hope that by now you have a better vision of how a successful optimization plan should be designed and If you need any information you can always go to my website http://www.websitedevelopmenttech.com and click on learning center, or you can subscribe to my “6 weeks FREE optimization workshop” and get all the details you need to optimized you site.

Wish you all the Best.

Shawn Davari

Shawn Davari
http://www.articlesbase.com/seo-articles/how-to-design-a-successful-search-engine-optimization-plan-126837.html

Top 10 Search Engine Positioning Mistakes

February 27th, 2013 3 comments

When it comes to web site search engine positioning, there are certain common mistakes that I see people making over and over again. Here’s a list of the 10 most common mistakes that I see people making. By avoiding these mistakes, you can avoid a lot of anguish and frustration in the long run.
1) Optimizing your site for the wrong keywords

The first step in any search engine optimization campaign is to choose the keywords for which you should optimize your site. If you initially choose the wrong keywords, all the time and effort that you devote in trying to get your site a high ranking will go down the drain. If you choose keywords which no one search for, or if you choose keywords which won’t bring in targeted traffic to your site, what good will the top rankings do?

In order to learn how you can choose the correct keywords for which you should optimize your site, see my article on this topic here:

http://www.1stSearchRanking.com/t.cgi?2139&keywords.htm.

2) Putting too many keywords in the Meta Keywords tag

I often see sites which have hundreds of keywords listed in the Meta Keywords tag, in the hope that by listing the keywords in the Meta Keywords tag, they will be able to get a high ranking for those keywords. Nothing could be further from the truth. Contrary to popular opinion, the Meta Keywords tag has almost completely lost its importance as far as search engine positioning is concerned. Hence, just by listing keywords in the Meta Keywords tag, you will never be able to get a high ranking. To get a high ranking for those keywords, you need to put the keywords in the actual body content of your site.

3) Repeating the same keyword too many times

Another common mistake that people make is to endlessly repeat their target keywords in the body of their pages and in their Meta Keywords tags. Because so many people have used this tactic in the past (and continue to use it), the search engines keep a sharp lookout for this, and may penalize a site which repeats keywords in this fashion. Sure, you do need to repeat the keywords a number of times. But, the way you place the keywords in your pages needs to make grammatical sense. Simply repeating the keywords endlessly no longer works. Furthermore, a particular keyword should ideally not be present more than thrice in your Meta Keywords tag.

4) Creating lots of similar doorway pages

Another myth prevalent among people is that since the algorithm of each search engine is different, they need to create different pages for different search engines. While this is great in theory, it is counter-productive in practice. If you use this tactic, you will soon end up with hundreds of pages, which can quickly become an administrative nightmare. Also, just imagine the amount of time you will need to spend constantly updating the pages in response to the changes that the search engines make to their algorithms. Furthermore, although the pages are meant for different engines, they will actually end up being pretty similar to each other. The search engines are often able to detect when a site has created such similar pages, and may penalize or even ban this site from their index. Hence, instead of creating different pages for different search engines, create one page which is optimized for one keyword for all the search engines. In order to learn how to create such pages, see my article on this topic here:

http://www.1stSearchRanking.com/t.cgi?2139&keyword-rich-pages.htm

5) Using Hidden Text

Hidden text is text with the same color as the background color of your page. For example, if the background color of your page is white and you have added some white text to that page, that is considered as hidden text. Many webmasters, in order to get high rankings in the search engines, try to make their pages as keyword rich as possible. However, there is a limit to the number of keywords you can repeat in a page without making it sound odd to your human visitors. Thus, in order to ensure that the human visitors to a page don’t perceive the text to be odd, but that the page is still keyword rich, many webmasters add text (containing the keywords) with the same color as the background color. This ensures that while the search engines can see the keywords, the human visitors cannot. The search engines have long since caught up with this technique, and ignore or penalize the pages which contain such text. They may also penalize the entire site if even one of the pages in that site contain such hidden text.

However, the problem with this is that the search engines may often end up penalizing sites which did not intend to use hidden text. For instance, suppose you have a page with a white background and a table in that page with a black background. Further suppose that you have added some white text in that table. This text will, in fact, be visible to your human visitors, i.e. this shouldn’t be called hidden text. However, the search engines can interpret this to be hidden text because they may often ignore the fact that the background of the table is black. Hence, in order to ensure that your site is not penalized because of this, you should go through all the pages in your site and see whether you have inadvertently made any such mistake.

6) Creating Pages Containing Only Graphics

The search engines only understand text – they don’t understand graphics. Hence, if your site contains lots of graphics but little text, it is unlikely to get a high ranking in the search engines. For improving your rankings, you need to replace the graphics by keyword rich text for the search engine spiders to feed on.

7) Not using the NOFRAMES tag in case your site uses frames

Many search engines don’t understand frames. For sites which have used frames, these search engines only consider what is present in the NOFRAMES tag. Yet, many webmasters make the mistake of adding something like this to the NOFRAMES tag: “This site uses frames, but your browser doesn’t support them”. For the search engines which don’t understand frames, this is all the text that they ever get to see in this site, which means that the chances of this site getting a good ranking in these search engines are non-existent. Hence, if your site uses frames, you need to add a lot of keyword rich text to the NOFRAMES tag. For more information on the different issues that arise when you use frames in your site, see my article on this topic here.

http://www.1stSearchRanking.com/t.cgi?2139&frames.htm

8) Using Page Cloaking

Page cloaking is a technique used to deliver different web pages under different circumstances. People generally use page cloaking for two reasons: i) in order to hide the source code of their search engine optimized pages from their competitors and ii) in order to prevent human visitors from having to see a page which looks good to the search engines but does not necessarily look good to humans. The problem with this is that when a site uses cloaking, it prevents the search engines from being able to spider the same page that their users are going to see. And if the search engines can’t do this, they can no longer be confident of providing relevant results to their users. Thus, if a search engine discovers that a site has used cloaking, it will probably ban the site forever from their index. Hence, my advice is that you should not even think about using cloaking in your site. For more information on what page cloaking is, how it is implemented, and why you should not use cloaking, see my article on this topic here.

http://www.1stSearchRanking.com/t.cgi?2139&page-cloaking.htm

9) Using Automatic Submission Tools

In order to save time, many people use an automatic submission software or service to submit their sites to the major search engines. It is true that submitting your site manually to the search engines takes a lot of time and that an automatic submission tool can help you save a lot of time. However, the search engines don’t like automatic submission tools and may ignore your pages if you use them. In my opinion, the major search engines are simply too important for you not to spend the time to submit your site manually to them. In order to speed up the process of submitting your site, you can use our free submission tool which allows you to submit your site manually to all the search engines, without having to go to the “ADD URL” pages of the individual engines. It is available here.

http://www.1stSearchRanking.com/t.cgi?2139&submission.htm

10) Submitting too many pages per day

People often make the mistake of submitting too many pages per day to the search engines. This often results in the search engines simply ignoring many of the pages which have been submitted from that site. Ideally, you should submit no more than 1 page per day to the search engines. While many search engines accept more than 1 page per day from a particular domain, there are some which only accept 1 page per day. Hence, by limiting yourself to a maximum of one page per day, you ensure that you stay within the limits of all the search engines.

Sortins Technologies