Archive

Posts Tagged ‘Search Engine Traffic’

The Need of SEO Software

May 28th, 2012 2 comments

Traffic is an incredible commodity. It is priceless! If you get the quality traffic you will be in the business. This principle suits every sort of business, both online and offline. In online business, this plays a vital role. The key in achieving success is directly proportional to the traffic you get.

Unfortunately, generating traffic from the big search engines like Google, Yahoo and MSN is probably one of the biggest frustrations most net marketers face. It is something like a dog trying to chase his own tail, you go round and round and round but eventually end up in the same place you began!

Google, Yahoo, MSN and Ask.com have one thing in common. They have an algorithm to rank the pages/websites. In fact, no search engine discloses their algorithm. So the SEO professionals continuously evaluate the web pages and their ranking in the search engines. When compared to the sponsored listings the users like to access the genuine information providing sites. This is nothing but organic search engine traffic. This traffic is very useful to the business. As the traffic from organic search engine is the right one for the business, each and every online business marketer is more interested in getting organic search engine traffic when compared to the sponsored traffic.

While many businesses choose to use the service of a professional SEO company, others decide to take the plunge and manage their online promotion needs in-house with SEO tools. For hiring a professional SEO company, the budget is the main limitation. One needs to effort a minimum of 500 USD per month. And the whole process of Search Engine Optimization (SEO) will take a minimum 6 months to get results. Moreover the budget varies in accordance to the competition of the keywords selected. In other words, a strong backup in terms of finance is needed for SEO which cannot be afforded by a new online marketer.

The other method of Search Engine Optimization (SEO) is by using the seo tools. So for analyzing each and every parameter we need to have different seo tools like keyword suggestion tool, Meta tag generator, Backlink Analyzer, keyword ranking checker etc. This could be a cumbersome process. Moreover, these tools vary in performance correlation.

So there is a need of a good SEO Software suite that could provide the tools for every stage of the SEO process ranging from Keyword Research to tracking the rank of the keyword in the search engine. If you are trying to do SEO in todays fast moving world, and not taking advantage of the SEO Software suite, its your huge mistake.

Using a good SEO software program helps to make Search Engine Optimization (SEO) a simple affair and reap the benefits of online business. Good SEO software does all the functions listed below:

The IP Address of the website linking to you or a competitor
Analyzes backlinks in Google, Yahoo, AlltheWeb, MSN, Altavista.
The page your link is located on
Calculates the number of PR0-10 websites linking to your website
The Alexa Rank of your link partners website
The page title of the webpage and the anchor text of your link
The total number of links on the webpage your link resides on.
The email address and the other contact details of the website your link resides on
The link popularity of the webpage your link resides on
Summarizes the number of links from each IP Address
Even the age of all websites
Whether the website is in the Yahoo Directory and DMOZ.org,
Keyword Density and Keyword Prominence
Notifies and keeps a daily, weekly, and monthly change record of where your website is ranked for ANY search term
Free lifetime software upgrades tracking the changes in the world of SEO
And much more!

So for effective search engine optimization, there is a need of good seo software. This could be helpful to both newbies and also to the experienced guys. With good quality software, you can promote your products to the right people more efficiently. So a good SEO software targets at the quality traffic, and sites being placed in the top rank gives you the ultimate BUSINESS.

anonymous
http://www.articlesbase.com/seo-articles/the-need-of-seo-software-130403.html

10 Quick Rules For Better Search Engine Ranking

May 28th, 2012 No comments

If you are setting up a website, follow these simple rules to improve search engine rankings of your site. You can also follow these techniques if your website is not ranked high in search engines for certain keywords. Concentrate on the home page of your site and once you learn the techniques, you will be able to apply them to the other pages of your site that will have multiple high ranking pages.

1. Find keywords (or key phrases) relevant to your website. Go to the overture keyword selector tool (type key phrase overture inventory in Google) and check the popularity of the keywords you want to use. Avoid highly popular keywords. Highly popular keywords are very competitive and the least popular keywords are search engine traffic starved.

Select a dozen keywords and key phrases from the middle of the list. This is a very important exercise and you should spend at least a couple of hours, if not more, researching different keywords. While you are researching your keywords, check your competitors by doing a search in a couple of popular search engines like Google, Yahoo, etc., using those keywords. Keep a record of your competitors’ urls and other information because you don’t want to waste your time doing the same search again in the near future.

2. Use the keywords you selected into the meta tags of your home page. Meta tags are located in the head section of a web page. Go to one of your competitor’s website and select View and then Source from your web browser’s menu to view the html source of the web page. You will see the meta elements.

The two important meta tags are keywords and description meta tags. Don’t leave them blank. You can list your keywords, separated by comma, in the keywords meta tag. Construct a catchy description using your keywords for the description meta tag.

3. Use the keywords in your title tag. The text you use in the title tag appears in the title bar of the web browser. The title tag should be less than 64 characters long. Again, the key is to use a meaningful title using the keywords. Don’t just make a laundry list of your keywords for the title tag.

The title tag and your meta description may end up in many search engine listings. So, spend sometime to make these two elements interesting, meaningful, and relevant to your site.

4. Use the keywords in top heading (h1) tags of your page. Use one keyword (or a key phrase) for each h1 tag. Use these h1 tags for the headings of your contents.

5. In the home page content, use bold, using the strong html element, to highlight some of your keywords.

6. Italicize some of the keywords in your page.

7. Use the keywords in alt tags of images. You should always use the alt tag for all images.

8. Encourage others to use the keywords for text anchors when they link back to your site. Better yet, publish your own short link text with keyword anchors, bold and italicized key phrases and give it away for link exchanges.

9. If possible, use the keywords in your domain name. Try different arrangements of the keywords to come up with an available domain name that you can register.

10. If you are using php or asp or any other web programming language for your dynamic website, make your url search engine friendly using url rewrite techniques. Search the phrase url rewrite in Google to know more about url rewrite.

Keep in mind these simple rules every time you want to launch a website. Spending a few days upfront in the preparation of your site will pay off in the long run with better search engine rankings.

Kevin Sinclair
http://www.articlesbase.com/seo-articles/10-quick-rules-for-better-search-engine-ranking-135340.html

Search Engine Submission Tools Attract Traffic Like Bees to Honey!

May 6th, 2012 No comments

Search engine submission tools make it easy for webmasters to submit their website URLs to search engines. Most webmasters would have one or two of these search engine submission tools in their arsenal for website promotion. Without them, search engine submission does not reach its full potential as a traffic generation technique. This article would explain why search engine submission is critical to a website’s success and why search engine submission tools are must-have tools in every webmaster’s toolkit.

What is search engine submission? Webmasters since the start of the internet age saw the importance of search engines as a free source of traffic. Having your website listed, ie indexed in major search engines is like listing your home in the street directory so that people may find you. People only hear of the big names such as Google, Yahoo and MSN, but they do not know that even these big search engines are actually networks of smaller search engines, in the tune of thousands of them.

Though approximately 80% of search engine traffic comes from the 3 major search engines, the smaller search engines still account for a sizeable 20%. Do not belittle how much traffic they can bring to your website. Therefore, it is important to submit to these smaller search engines. Unfortunately, manual submission without the aid of search engine submission tools can be taxing in time and energies. Most webmasters would rather work on building content and more websites than to do data-entry.

As I have mentioned, submitting to thousands of search engines manually is tedious. Time is of essence to successful webmasters. People have resorted to free search engine submission tools or online services. Sad to say, a lot of these free services or tools are buggy and your submission is either incomplete or under wrong categories. In both cases, your submissions are rejected – a complete waste of time and effort. It can be costly to submit to each major search engine such as Yahoo, for inclusion. There are online paid search engine submission services but tread carefully as many of them don’t deliver decent submission results. Those which do provide excellent search engine submission services can be pretty costly for a new webmaster.

There is another alternative for search engine submission that is, using search engine submission tools such as search engine submission software. These tools are capable of either submitting semi-automatically or automatically to a preloaded list of search engines. Submission is systematic and saves a great deal of time. These search engine submission tools are relatively cheap when we measure it in terms of the time savings you get, freeing you to focus on building your business or engaging in other website promotion activities. Such tools normally carries a one-time price tag so most newbie webmasters can also afford them. Read more at my blog about several affordable search engine submission tools that you can use to drive instant traffic.

This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Davion W
http://www.articlesbase.com/marketing-articles/search-engine-submission-tools-attract-traffic-like-bees-to-honey-101815.html

14 Rules To Abide By For Search Engine Traffic

May 6th, 2012 No comments

If you are setting up a website, follow these simple rules to improve search engine rankings of your site. You can also follow these techniques if your website is not ranked high in search engines for certain keywords. Concentrate on the home page of your site and once you learn the techniques, you will be able to apply them to the other pages of your site that will have multiple high ranking pages.

1. Find keywords (or key phrases) relevant to your website. Go to the overture keyword selector tool (type key phrase overture inventory in Google) and check the popularity of the keywords you want to use. Avoid highly popular keywords. Highly popular keywords are very competitive and the least popular keywords are search engine traffic starved.

Select a dozen keywords and key phrases from the middle of the list. This is a very important exercise and you should spend at least a couple of hours, if not more, researching different keywords. While you are researching your keywords, check your competitors by doing a search in a couple of popular search engines like Google, Yahoo, etc., using those keywords. Keep a record of your competitors’ urls and other information because you don’t want to waste your time doing the same search again in the near future.

2. Use the keywords you selected into the meta tags of your home page. Meta tags are located in the head section of a web page. Go to one of your competitor’s website and select View and then Source from your web browser’s menu to view the html source of the web page. You will see the meta elements.

The two important meta tags are keywords and description meta tags. Don’t leave them blank. You can list your keywords, separated by comma, in the keywords meta tag. Construct a catchy description using your keywords for the description meta tag.

3. Use the keywords in your title tag. The text you use in the title tag appears in the title bar of the web browser. The title tag should be less than 64 characters long. Again, the key is to use a meaningful title using the keywords. Don’t just make a laundry list of your keywords for the title tag.

The title tag and your meta description may end up in many search engine listings. So, spend sometime to make these two elements interesting, meaningful, and relevant to your site.

4. Use the keywords in top heading (h1) tags of your page. Use one keyword (or a key phrase) for each h1 tag. Use these h1 tags for the headings of your contents.

5. In the home page content, use bold, using the strong html element, to highlight some of your keywords.

6. Italicize some of the keywords in your page.

7. Use the keywords in alt tags of images. You should always use the alt tag for all images.

8. Encourage others to use the keywords for text anchors when they link back to your site. Better yet, publish your own short link text with keyword anchors, bold and italicized key phrases and give it away for link exchanges.

9. If possible, use the keywords in your domain name. Try different arrangements of the keywords to come up with an available domain name that you can register.

10. If you are using php or asp or any other web programming language for your dynamic website, make your url search engine friendly using url rewrite techniques. Search the phrase url rewrite in Google to know more about url rewrite.

11. Don’t use frames in your web pages. Many search engines will not crawl framed pages. For a search engine spider to crawl a page, you need a clickable url. When you use a frame, the target url is not clickable.

12. Avoid fancy Javascript menus. If you use a Javascript menu, provide a html text menu with clickable links at the bottom of your web page. Use include files for Javascripts.

13. Provide 301 redirections if you move your pages or domain after they have been indexed by the search engines. Don’t use meta refresh or other Javascript tricks. Search for the phrase ‘search engine friendly 301 redirect’ in a search engine to get more information on this topic.

14. If you use flash in a page, provide a html version of the page and hide the flash page from the search engine crawler using a robots.txt page.

Keep in mind these simple rules every time you want to launch a website. Spending a few days upfront in the preparation of your site will pay off in the long run with better search engine rankings.

Deepak Dutta
http://www.articlesbase.com/marketing-articles/14-rules-to-abide-by-for-search-engine-traffic-132142.html