Archive

Posts Tagged ‘Search Engine Results’

SEO and Positioning your Website for Top Search Engine Rankings

February 21st, 2013 6 comments

SEO and positioning your website to grab top positions in search engines for targeted keywords require both good on-page and off-page optimization. On-page optimization refers to how you tweak the webpage itself, ie the meta-tags, webpage title, content, navigation sitemap, etc. It has everything to do with the web architecture. Off-page optimization is more of a technique applied beyond your website, without involving any change to your website. Let’s take a look at some important elements of SEO and positioning that would boost the ranking of your website.

First of all, we need to understand a bit more about the role of on-page optimization in SEO and positioning. In summary, on-page optimization requires you to craft the web page structure such that it is optimized for a particular keyword that you are targeting. Never build a site first before knowing what you hope to achieve, ie whether your aim is to drive maximum traffic and sell more products or just as a hobby.

You need to pay attention to the keywords you are targeting first, and do detailed researches before you start building your webpage and optimizing it for the keywords. A lot of webmasters fail to realize the importance of keyword research in SEO and positioning for top search engine ranking. They often do it the other way round, targeting popular and extremely competitive keywords and keyword phrases. You may have realized that competitive keywords like “search engine optimization” or “web traffic” are simply out of reach for a new or amateurish website. SEO and positioning your website for such keywords would only bring you disappointment as you realize that even with a fully optimized page, you are still on page 1000 of the search engine results.

One hint for you is to go for any keyword phrase with less than 1 – 2 million search results and fewer than 1000 competing websites in Google. How do you check the number of competing websites? Simply type in “Allintitle: Target Keyword Phrase” into Google search box and all the websites containing the specific keyword phrase would be displayed. It is common sense that any website targeting a keyword phrase would include it in the webpage title, isn’t it? Looking at the search results alone is vague and difficult to determine the level of competition. Once you have found the keywords for optimization, remember to include them in your page title, sub-headers, and meta-tags.

Off-page optimization looks more at the popularity of your website. The search engines are constantly changing the landscape of the internet but one principle stays constant, that is to give users relevant results. Other than meddling with the on-page factors, you need to be aware of how search engines measure your website popularity and keyword relevance. One major yardstick of SEO and positioning is using link popularity. Search engine spiders are not humans and can only understand web content to a certain logical extent. A human may see a web page as rich in content but a search engine spider may deem it as spam.

The unbiased and more accurate way of judging the importance of a web page in terms of keyword relevance is to leave the decision to fellow webmasters and search engine users, or in short, votes of confidence. A link to your web page is a vote declaring that your web page is worth mentioning for that specific topic. But I must emphasize that not all links are equal. Find out why at my blog and also learn basic and advanced tips and tricks about SEO and positioning your website for top rankings either manually or using tools that would conveniently and quickly rank your website.

This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Davion W
http://www.articlesbase.com/internet-articles/seo-and-positioning-your-website-for-top-search-engine-rankings-99565.html

Online Directory India a Marketing Tool!

February 21st, 2013 3 comments

Online directory are used by online marketing agents as a powerful marketing tool. How is it a powerful marketing tool? If your company is listed out in online directory, you get easy inbound links to your site. Boost up your search engine rankings by setting a mark in online directories. The more inbound links you have, the better your placement in the search engines. Ultimately, all of us, strive for such ranking in online market. Some do it themselves with extensive reading online. And few others shell out a great deal of money to get it done from experts. However, they get professional assistance with guaranteed search engine results with in a time frame.

In addition to listing them out in online directories, you can even opt for other online marketing tools such as:

Online advertising – pop up and pop under advertising:

Email Marketing

Search Engine Copywriting

Search Engine optimization

Article marketing is an affordable method of advertising and marketing your business. All it costs is your time. If you don’t have time to submit your articles to article banks, for example, Ezine Articles, outsource this task to your virtual assistant. Once your articles are published, they are available for publishers, who may want to use your articles on their websites or in their e-newsletters. In turn, this will give you more exposure, while at the same time give you and your business credibility.

How do you list out your website? Firstly carry out a research on online directories, check out for the one which offers better links. Your online directory should be relevant to your type of industry so that it gains you enough relevant traffic. And then, submit your link to them. Reach out to free directory listings which offer you better visibility. And the other way is to reach out to paid directory submissions, if you don’t have time to search for directories which are relevant and then make submissions, you can reach out to directory submission services itself. Search for top directories which are free and paid, you can find them easily.

It enables organisations to communicate proactively with their business communities. The directory gives the public user a simple search interface and provides the administrator with a number of powerful administrative features, which will save you time and money. Then, why do you have to waste time, when you can easily reach out online directory help in India. Reach the experts right away!

Kirthy Shetty
http://www.articlesbase.com/business-articles/online-directory-india-a-marketing-tool-674921.html

Boost Your Web Rating with Optimization Techniques

February 18th, 2013 3 comments

In order to be successful in an online business, your web site needs to have good web rating. Usually, this means placing yourself (your web site) as high as possible in the SERPs (search engine results page) for specific keywords relevant to your field of activity.

The most important way in which your website can get natural traffic is with the help of the search engines. Millions and millions of searches are being made each and every day on the most important search engines, Google, Yahoo and MSN, which get almost all the attention. If you want your business to have success, you really have to grab a piece of the pie yourself.

Making your site rank as high as possible in the SERPs is done with the help of search engine optimization. The techniques that form the nucleus of SEO can be very elusive, as only the well trained know most of them. If you want your business to grab the attention it deserves, though, it has to show up among the first 10 results provided by the search engines.

You have two options to obtain this: either hire a search engine optimization expert or learn this on your own. Whatever you decide, make sure you research a lot and know what you are getting yourself into. If you really want to learn SEO, there are some very good resources available out there.

I will not go into too much technical detail regarding SEO techniques, but there are some basic things you need to remember. First of all, good SEO includes good keyword research and website planning. It’s not by accident that SEO is also called SEM (search engine marketing).

First of all, before even building your web site, you have to make a list of the most searched keyword phrases in your field of activity. These are the keywords that your website will be centered around, and they will hopefully bring a lot of traffic to you. You can buy software for keyword research, but there are also some free tools available on the internet also.

Let me give you a basic example. If your business is an online shoe store, you will have to do a research on the generic keyword “shoe.” From that, you should start building a list of the most searched terms every day. “Women shoes,” “leather shoes,” for example could be two terms which are very profitable and that are worth building a web page around.

Then, you need to create content rich pages, incorporating the keywords you discovered to be more frequently used. You don’t need to exaggerate with the density of the keywords, or the search engines could consider this as spamming and you could have your site banned. Between you and me, it’s advisable not to go beyond a keyword density of 10%.

Each page should be centered around a specific keyword, and it should enhance your relevancy in the eyes of the search engines for that specific keyword. But there’s a lot more to SEO apart from keyword research.

You will have to learn how to incorporate effective title tags and description tags into your pages, how to make useful link exchanges with other webmasters, and so on. But trust me when I tell you that learning search engine optimization techniques can do wonders for your web rating.

Ray La Foy
http://www.articlesbase.com/seo-articles/boost-your-web-rating-with-optimization-techniques-121209.html

The Importance of a Professional SEO Company

June 19th, 2012 3 comments

All the websites on the Internet needs SEO services or better say effective SEO services to get noticed as they strive to reach their targeted customers by attaining higher search engine rankings. Some people might argue that their site ranks topmost in the search engine rankings and therefore they do not require SEO services anymore. But this is not true. Even a website with the top ranking requires optimization services to maintain that exciting position. This is because Search Engine Optimization (SEO) is a vicious circle that requires constant ongoing efforts from experts who work on the behalf of the webmaster to fight an uphill battle in the search engine results. 

What do they do?

A professional search engine firm helps you strengthen the corporate identity of your website at an international level on the Internet. They bring into the notice of the Internet users, services and products that are being offered at your company’s website. Strategic SEO techniques are utilized for website promotions so as to help you achieve higher rankings. As your website ranks on the top positions in the search engine result pages (SERPs), the traffic on your website is increased tremendously. So, the return on investment (ROI) of the website also rises.   

How do they do it?

Scrutinizing the behavior of the Internet users allow SEO companies to develop new ways of promoting a website. Reliable SEO company experts also keep a constant eye on the frequent amendments that are made in the search engine algorithms and device their SEO strategies accordingly. 

Another important consideration for a professional company is the SEO tools that they utilize. Only ethical or white hat techniques are appreciated by the search engines in order to reward the site with the coveted topmost ranking in the search results. Though this may take a few months to show results but they are the best way of website promotion. Unethical or black hat  techniques with immediate results would only lead your website to be banned in future. Link farms are a common black hat technique. 

Long term benefits promised by professional SEO Company

Hence, if you wish to benefit in the long term from the advantages of professional provider, make sure they employ only white hat techniques. Some of the best white hat techniques that professional companies use for the long term success of a website are: 

1.    Link building – Inbound links, diverting the Internet users to the main website are created by the SEO experts all over the Internet on blogs, discussion forums and social networking sites. Reciprocal links are also made with websites that share a similar theme.

2.    Selection of the right keywords – Accurate selection of keywords is also necessary for the success of a website promotion campaign. The chosen keywords should attract relevant traffic to the website. The competence of these keywords must be checked.

3.    “Content is the king”
– This phrase is indeed true and holds a lot of importance in the SEO world. SEO consultants ensure that the content of the website is original, easy to read, up-to-date and have the appropriate keyword density. Over stuffing of keywords unnaturally may draw the suspicion of spamming towards the website. So, professional firms are quite alert in this regard. 

4.    Article, blogs and press release submission – As updated information is necessary to achieve higher rankings, blogs, press releases and articles are written by expert writers associated with professional SEO firms and the link of the website is included in the author’s bio. These writing copies are then submitted to different online directories. They disseminate information on your niche keywords and are free from plagiarism. 

5.    Web designing – Last but not least, the website designing of the company is also checked by the affordable SEO Company and amendments are made in the website so as to make it search engine friendly.

Hence, the need for a professional SEO company and its affordable SEO services is undeniable for online success of a website and business associated with it.

Amber Smith
http://www.articlesbase.com/seo-articles/the-importance-of-a-professional-seo-company-683777.html

Most Common Mistakes in Article Marketing

June 14th, 2012 6 comments

Information based marketing is one of the oldest and most effective techniques for bringing targeted prospects to your site and converting them into buyers. This is part of the reason that software, and distribution services that make the process of article promotion easier are so popular lately.
Though the various tools you can use to make the process of distributing your articles more easily are invaluable in getting your content the most exposure, that’s only half of the story.
Getting article marketing to work for your site lies primarily in two things:

    * The article you’re submitting, and
    * The preparation you do before you a single word of your content is written.
Since those two determining factors make at least 50% of the difference in bringing you success, let’s take a look at what the most common mistakes are in that area, and how to overcome them.
Mistake #1 – Confusing the Reason to Promote with Articles with the Reason to Write Articles
There are three key benefits to promoting an article – branding, lead generation, and as a corollary, online promotion, particularly as part of your optimization efforts .For more details visit to www.ezines-success.com. Yet there is only one reason to write an article, and that is to inform your audience. If your article is not geared towards this as its primary purpose, you will fail to see the three benefits of promotion – because no one will want to read your article.
How many links you’re able to generate by submitting your article to hundreds of sites will matter little if you’re unable to get them picked up by publications, or read by people who search for information.
Sure, if you know what you’re doing all those links pointing back to your site will count for something in your search engine results – but remember that generating links to your site is only one part of optimizing your site for Google, Yahoo or MSN.
To overcome this issue, you’ll need to figure out how to get people to read what is in your article, and then click through to your site from your resource box. The best start to a solution is to produce better content.
In the end it’s a matter of choice. You can get a little exposure from increased link backs, on a very basic level, or enjoy massive exposure from a little extra work.
Mistake #2 – Starting The Article Promotion without a Plan
Not every article can fulfill all three purposes of promotion. Some will work better for branding, others can generate leads and increase sales. But if you don’t start out with a plan for what the function of your article should be, you’ll end up unhappy with the results.
To overcome this issue, before you write a single word, decide what purpose the article is supposed to serve. An article meant to brand you as an expert should display your knowledge. One for generating leads may need to be geared towards solving a very specific problem.
An article that gets published every where and helps to make you known is not meant to have the same level of exposure as hyper-targeted content geared towards a narrow group of people. Learning the difference will help you know what kinds of articles to write.
Mistake #3- Publishing Content That Doesn’t Help Your Reader
Maybe you’re thinking: ‘All I want is links back to my site – any visitors the article generates is gravy.’
Well guess what? Not all article banks and directories are going to accept your content automatically. You can double the number of sites you can submit to by writing articles that the directories want to share with readers. And all it takes is one publisher with a hundred thousand readers to increase your potential audience tenfold.
So if you want article marketing to work for you, write articles that publishers want in their publications.
This also means obeying the standard guidelines, running a spell check, researching a good topic to write about, or even hiring a writer to produce articles on your behalf.
Mistake #4 – Failing to Maximize the Promotional Opportunities of Article Marketing
You already know that articles marketing can help you generate additional links back to your site. But did you know that you can get more visitors and better search engine results from articles in a variety of ways? For more information logon to www.article-submitters.com .You can mention your desired keyword in strategic places, though you should take care not to overdo this. Some people will also tell you to make use of anchor text, which can also is an effective method. However, you should know that the majority of directories and publications aren’t able to support this.
Better search engine results are great.
But by themselves they don’t put money in your pocket – there are a myriad of factors that can turn your article marketing efforts into an opportunity to increase your income, not just the number of visitors to your site.

Komalvirla
http://www.articlesbase.com/business-articles/most-common-mistakes-in-article-marketing-700902.html

Avoid SEO Mistakes for Better Search Engine Results

June 11th, 2012 2 comments

Ethical search engine optimization (SEO) is very effective and a long-term process. Experienced SEO professionals first analyze each and every section of the website and then proceed to implement the Ethical SEO process.

For getting instant results some companies use black hat techniques, which initially may gain good results but later on loss all the importance and not even come in good search results. So it is very essential to avoid unethical SEO processes for better search results. Some such tips must be avoided while doing SEO are given as follows,

Avoid Targeting Irrelevant Keywords

Choosing the right keywords is one of the most important SEO factors, which can make or break the whole SEO campaign. Analyze the best relevant keywords that describe your business perfectly. There are so many keyword suggestion tools available to find good keywords and phrases for your website.

Avoid Ignoring Meta Elements (Title, Description, Keywords, Header tags)

Meta elements are very useful from search engine point of view as these come in search results. From this search engine crawlers get the information about the page. Better the Meta elements better the position of your website in search engine result pages.

Title tag is the most important place for keeping relevant business keywords. It comes at the top of the search results in targeting keywords. Keep the title up to 65 characters in title case and avoid using same title in every page.

Description is another important tag, which give clear description about the web page to search engine crawlers. Keep description up to 250 characters and avoid using all capital letters.

Header tags are used for headings. H1 and H2 tags are frequently used for writing headings. Avoid using images for heading.

Avoid Using Flash and Java scripts

Search engine crawlers are unable read and index flash and java scripts. So avoid flash images and Java scripts with in a page. If possible use external java scripts for better search engine index.

Avoid Using more Images

Try to keep fewer images on the web page. Because images make the site heavy and it takes long time to open in comparison to text.

Avoid not having Robot.txt file

Robots.txt file indicates the spider to crawl that page or not. When there is no robot.txt file search engine may not crawl it properly.

Avoid Improper Navigation

If the site is not properly navigated neither visitors nor the search engines can visit all the web pages easily which leads the visitors to spend very less time on your website.

Avoid Dynamic URLs

Search engines are unable detect dynamic web addresses. It will be better to convert dynamic URLs to search engine friendly url.

Avoid Spam Content:

Always try to put relevant, unique and keyword rich content in web pages. Do not put copied content.

Avoid Spam Back links

Try to get links from relevant web pages and categories with keyword rich anchor text. Avoid links from link farms, adult pages and other irrelevant inclusion.

While doing SEO, consider the above search tips for better engine rankings. Another most important thing is, keep updating your website in regular intervals with proper SEO analysis.

Rudradatta Rath
http://www.articlesbase.com/seo-articles/avoid-seo-mistakes-for-better-search-engine-results-698699.html

6 Important Tips for Beginners Search Engine Management (sem)

May 28th, 2012 No comments

Search Engine Management, or “SEM” is defined as the process of building and marketing a web site with the end goal of improving it’s position in the search engine results. This process includes a few key techniques:

Search Engine Optimization (SEO)

Search Engine Optimization is the process of building a site that is “search engine friendly”. Pages that are optimized for search engines will provide content that is highly relevant to it’s targeted keywords and make it more appealing to both the search engines and the users.

Advertising or Pay Per Click (PPC)

Pay Per Click advertising is used within the search engine’s results as a way for advertisers to get their website on the first page of the search results on a cost per click basis. This is done in 2 ways, with search results and with content results. The search results return PPC links for a specific search, and content results provide links within sites that contain content relevant to the advertiser’s website. You bid on the top spots against other advertisers.

Link Building:

Link building is used to improve both visibility and the apparent quality of your site to the search engines. Having a link to your site on sites that have content highly relevant to the content on your site gives the search engines the impression that your site is more important to that particular topic.

1. Choose the Right Domain Name

Any good website starts with a good domain name. Picking the right domain name that is both easy to remember and related to your site and top keywords is very important. It is also very common to chose a business or organization name for your domain. Your domain name should have a few key characteristics:

– Try to include one or more of your top 5 Top Keywords

– Make your domain unique

– Go for Dot-com domains if possible unless another extension suits your brand

– Make it Easy to Type

– Make it Easy to Remember

– Keep the Domain Name as Short as Possible

– Relate it to your product and/or brand

– Avoid Copyright Infringement

– Avoid Hyphens and Numbers

As you do your research (Point #2), you will find numerous blogs and sites that discuss choosing the right domain names.

2. Do Plenty of Expert Research Before Getting Started

In order to create effective sites for SEO and to get the most out of your PPC dollars, you will need to learn as much as you can about both topics prior to getting started.

The SEM experts online provide literally thousands of websites out there that can tell you all you need to know about SEO. You can learn a lot from what other people have put on the web for free, before moving onto other other avenues. What’s right for you may not be what’s right for others. Here are a few links to get you started.

seobook.com
webconfs.com

There are also several references that can be purchased online, but until you really know what you want, I would suggest that you should stick to the free stuff.

3. The Search Engines Themselves Provide a Wealth of Information

Google in particular provides a great deal of information from webmasters on their support site.

google.com/support/webmasters/

Reading through these pages will allow you to find some key dos and dont’s for search engine optimization. It also

introduces you to Google webmaster tools which has been provided for you to track your site’s performance with Google and offers helpful hints, specific to your site.

4. Build a Home Page That is Full of Your Top Keywords

One of the most important factors for search engine engine optimization is “Keyword Density”. Keyword density is defined as

the amount of times a keyword shows up in the text of your site or home page. This metric is used by the search engines to

rank your site’s relevance to the keywords input by the user. The more times your top keywords appear on your site, the more

relevant your site will seem to the search engines for those keywords. There are several tools on the web that will allow you to check your site’s keyword density. Here is a link to a simple one that I have used.

webconfs.com/keyword-density-checker.php

5. Go Slow on Pay Per click Advertising

Over the past few years, the top PPC providers have changed the way they look at advertising. Google in particular has added a relevance factor into their algorithms that new gives you a quality score for each keyword you add to your campaign. This quality score takes into account the content of your landing page and the content of your advertisement. This has been done in the hopes that the user is provided with more relevant ads for their keywords. If your site is not highly relevant to the keywords you have chosen, or your advertisement does not appear to be relevant, your minimum bid is raised significantly. This can prove to be somewhat frustrating to the advertisers at first, but once you get going and learn how to manage your ads and bids, you will be able to create relevant ads and reasonable bids for your keywords.

It’s best to start slow with PPC advertising. Set yourself a budget and work within that budget. Try a few different landing pages and different ad content to see what happens. Don’t get caught up in it if you see a lack of clicks and keep increasing your bid to gain position on your competitors. You should have an idea of what each click will be worth to you; Stay within that range.

6. Link Building

There are several ways to go about link building for your site. Some of them, like paid links are not recommended and the search engines frown on this form of link building. You can use link exchanges to build links to your site, but building a huge cache of links on your site can turn out to be cumbersome and some say that the search engines don’t put as much weight on these types of links. The best way to build links is through providing relevant linkable content for your site viewers. Here are a few suggestions to get you started.

– Create lists of top 5, top 10 or top 100 somethings that relate to your site content

– Perform surveys relating to your content

– Write and syndicate articles

– Create a blog

– Use Social Networks like Facebook and Myspace to promote your site

Hopefully these few beginners tips to SEM will start you on your way to #1 placement in the search engine results.

Duane McLennan
http://www.articlesbase.com/sem-articles/6-important-tips-for-beginners-search-engine-management-sem-571224.html

How to Properly Improve Search Engine Rankings

May 25th, 2012 No comments

How a search engine works

In order to get your site listed in search engine results you must first learn how a search engine works, and what makes a website relevant in their eyes. Google is the most popular search engine so I will be explaining google.

The goal of google is to return the most relevant results for its users. If someone is searching for infomation or products and the results that are returned are not useful there not going to continue using that search engine. Therefore google uses many tools to measure the relevancy of a page to certain search terms or keywords. 

The biggest factor that google uses to determine the order in which its search results display is the popularity of the page or site. Google measures website popularity by the number of links from other sites that are pointing to that page. These must be from quality sites however, placing a link to your site in link farms, or directories will not work. The best way to improve your sites backlinks is to email other webmasters with sites similar to yours and offer to pay them to place a link to your site. Only do this two to three times per month, if you gain to many links to fast you may get your sie banned from google.

 Google also measures keyword density, this is the ratio of a certain word or phrase to the total amount of words on the page. It is believed that a keyword density of around 2 percent is best for google. There are many tools on the web that you can use to check your keyword density, just do a google search for keyword density tool.

The most important of all comes once a visitor enters your site from a google search. Google will measure the activity of a visitor once they are on your site. For example if a visitor is on your site for only a few seconds and then leave, google then knows that your site is not relevant to the keyword they used to find your site. You can sign up for google analytics and this will give you some of the same reports that google uses to determine the rank of your site. Learn what each report means and how you can improve them, and you will see a dramatic increase in your page rank.

Remember:

  • Do proper keyword research and target only the most relevant
  • Check your keywod density and try to keep it below 2%
  • Find sites more popular than  your own, and purchase links once or twice a month
  • Sign up for google analytics and learn what the reports mean and how to improve on them

Kevin Shearin
http://www.articlesbase.com/seo-articles/how-to-properly-improve-search-engine-rankings-678444.html

Internet Marketing Tools That Profit !

May 20th, 2012 5 comments

Getting a lot of consistent traffic has very little to do with the web site itself, but rather how the sites owner or webmaster choose to advertise the site. There are hundreds even thousands of sites competing on the web today, so you must use the most effective internet marketing tools to achieve targeted results.
 
There are many different internet marketing tools that can be used effectively, all of which are designed to increase your web sites traffic. Simply put, you must find a way to get people to your site. Put yourself in the “shoes” of your prospective visitors and clients. “Where do they go to do web searches?” is a key question that must be answered and can be quite simple to answer, the search engine. The webs most popular sites are search engines and portals, therefore, you should focus your internet marketing efforts to the search engine.

When surfers browse search engines, they will be more inclined to view a site placed high on the search engine, as opposed to a site with poor search engine placement. With that in mind, you must use the correct internet marketing tools to build a strong (high) search engine ranking. For more details go to www.outsource-beginners.com This is where the term Search Engine Optimization is derived from. SEO, as it is called commonly, is a set of methods and tactics aimed at improving your search engine ranking and the visibility of your site in search engine results.

Search engines index sites in several ways, one of which is by looking at the keyword density of the web site, or the sites content. Content alone, is one of the most valuable internet marketing tools to utilize. If your site has excellent relevant keywords aimed towards achieving a high search engine ranking, as well as providing valuable information, you can expect a high search engine position. But because of the high competition of web sites using the same internet marketing methods, you must continuously find new and better ways of attracting targeted traffic.

Today, one of the most popular and effective internet marketing tools is the use of Pay Per Click advertising. This method involves bidding for a particular keyword in a specific search engine, the search engine then compares the bids of all the merchants for that specific keyword, and the highest bid gets the top placement for that specific keyword search. For example, if you bid $.75 and a competitor bids $.73, you will be awarded the higher position. This internet marketing tool is being utilized by thousands of web sites on hundreds of PPC search engines. Google Adwords, Yahoo Overture, and the new MSN Adcenter are the three most popular sites who offer pay per click ad services today.

Content and pay per click advertising are just two of many internet marketing tools that you can utilize to improve your search engine optimization and achieve high web site traffic. For more details go to www.tube-pros-espects.com There are literally hundreds of other techniques and methods, both free and paid, that you can use successfully to increase your sites visitors and profits. Internet marketing tools are the true key to SEO and generating profits in the highly-competitive online business battlefront that we call the Internet.

Chaman
http://www.articlesbase.com/marketing-articles/internet-marketing-tools-that-profit–683704.html

The Top Five Tools For a SUCCESSFUL Search Engine Optimization

May 20th, 2012 No comments

SEO which stands for search engine optimization is the process of designing your website and its content so that it will rank high in the search engine results a user is given when they search for particular keywords related to your business. SEO is important if you want your website to have high page rankings, and Texas web designers can help you design a website that will give you a competitive edge.

There are five useful SEO tools that Texas web designers can use to best optimize your website. Having a SEO designed website has many advantages, and these tools will help increase your website’s overall search engine ranking and bring you more traffic.

RSS or real simple syndication feeds are a simple way to keep your customers updated on your new products, services, or information. Through an RSS feed all your potential customers will receive updates immediately as they occur. Updates are sent to them through a RSS reader which is available for most browsers.

Social bookmarking is another important aspect of search engine marketing. When a user adds a website to their social bookmarking account it is the equivalent to adding a website to their favorites, but with a twist. The difference is that with social bookmarking users can share their list of favorites with everyone else on the internet and even rank their saved bookmarks in the order of popularity. Texas web designers can help you utilize social bookmarking to benefit your website.

IPB 9.0 and Webceo are SEO tools that give web designers insight into how search engines rank websites and can be used by Texas web designers to optimize your website. These tools can assist you in choosing the best keywords for your website, analyzing your competition, and validating the HTML on your website. These tools also have other features that can benefit your website.

Sitemaps which are used by Google are another great tool that gives Google a closer look at your website. A sitemap tells Google’s robots exactly where to go on your website to index it instead of it having to crawl through your entire. With a sitemap your website will be indexed more quickly. Google has a handy tool, the Google Sitemap Generator, which will generate a sitemap for you. Texas web designers can help you use this tool and develop your sitemap.

Roboform is the fifth SEO tool. The Texas web designers can help you use this tool so that you get the most out of it. This software is very useful for article, directory, and press release submission of content about your website. It completely automates the submission process and helps manage your submissions. It’s simple and fast to use; just enter your information and click a button. All of your information will be entered into the various directories you choose. Submitting articles and other content that contains a link to your website is a great way to market your site. This tool saves you time and makes the task of marketing your website easier.

Jordan FeRoss
http://www.articlesbase.com/internet-articles/the-top-five-tools-for-a-successful-search-engine-optimization-682083.html