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Posts Tagged ‘Search Engine Optimization’

Seo: the True Definition of Search Engine Optimization

March 9th, 2013 No comments

The true definition of Search Engine Optimization (SEO) can be stated as a highly specialized process of building a successful website. Moreover Search Engine Optimization can easily be defined as: The practice of obtaining high search engine rankings by performing keyword research, modifying the HTML code to reflect such keywords and building relationships with other websites to promote your site via a linking campaign. For more details about it visit www.seo-prediction.com. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Our actions are reliant on search engine optimization, Google top ten ranking requirements, quality content distribution, and a diverse set of proven activities that help generate good and quality traffic on the website through:
• Blog promotion
• Forum promotion
• RSS Feed Distribution and Optimization
• SEO Article development and submission
• Press Release optimization
Services Offered by SEO India & Services are prescribed below:

Web Designing: SEO India & Services is a leading service provider in Web site Design and Development in India, serving clients worldwide. We aim at delivering competent Website Development and e- commerce solutions. SEO India & Services excels at providing single point of contact by fulfilling all your e-business needs.

Banner designing: SEO India & Services provides a wide assortment of banner designs, in all file formats, that fall within the guidelines of major search engine and directory sites. Select the banner type that’s best for you or contact us to get a specific estimate for your project.

SEO & SEM: Search engine optimization (SEO) may be defined as a set of methodologies that help improve the visibility of a website in search engine listings. Along with SEO services, SEO India & Services also provides complete web promotion services globally, that includes Search Engine Marketing (SEM), SEO consulting services, market research, as well as advertising campaigns. For more details visit www.huge-niche-keywords.com. We target our SEO services to provide guaranteed top rankings to your website in major search engines and increase traffic to your website, thereby helping you to promote your business globally.

PPC (Pay per Click): PPC is an advertising technique generally used on website, advertising network and search engines. In this method through a bidding process, advertisers can get good position on the search engine results page (SERPS) for specific keyword or phrases that he likes according to his business need.

Internet Marketing: Internet Marketing includes SEO and additional online marketing tools you can use to gain the attention of potential customers and the search engines. Each of the marketing techniques works to drive motivated traffic to your website and allow you to compete more effectively.

E-Commerce Solutions: E-Commerce is nothing but exchange of goods and services for money, being conducted via electronic medium like the Internet. Companies scale up to online mode of operations using web as, it is much more efficient and faster than as compared to the contemporary stores.
Email Customer Support: Our E-mail customer support expertise in using eCRM solutions. With our advanced ticketing system, inbound email traffic and web form queries are managed proficiently.

Live Chat: Our Live chat services fortify customer loyalty and increases customer satisfaction levels. It improves an executive’s productivity while decreases the cost of customer support. The customers receive instant solutions to their queries.

Vinod Kumar

Top 5 Important Details Before Hiring an SEO Company

March 9th, 2013 3 comments

Search Engine Optimization or simply SEO has become one of the most successful tools in internet marketing. Everywhere, online business entrepreneurs are beginning to employ this internet marketing strategy to boost their success in their online businesses.
Though it is quite easy to find an SEO company that’ll work on the campaign, locating a suitable one is another thing. Also, once an SEO campaign starts, it is important that clients should also participate in every step the team takes. SEO “is” a team-based project and participation from both the SEO team and the client can tip the scales between success and failure.
Here are the top 5 details that a client should take before hiring an SEO company.

Granting Full Access

One of the details that a client should be aware of before hiring an SEO company is granting a full access on their website. SEO campaigns usually involve the website having extensive but recommended changes in it. These changes are commonly seen on Meta tags, Alt tags and on the link partners’ page. Changes may even involve a full reconstruction of the whole website.
So it is important that clients must inform their IT team of changes that can be done in an SEO campaign.
Visit an online search engine optimization orange county site to learn more about SEO strategies and tactics.

Full Control of the site’s Web Copy
Apart from the construction of the website, the site’s web copy should also undergo some minor or sometimes extensive reconstruction. Because of the introduction of systematically researched keywords for SEO, web copies should be able to integrate these important elements.

Before hiring an SEO company, clients should have a talk with their team about the changes that are going to be done in their web copy. This is important because things will almost certainly need to run copy changes through the legal department before they go live. If the company sells medicine, for example, the copy may need to be run by its manufacturer for accuracy.

Knowledge of the Current System
A good SEO company always knows if the site’s construct can impede some implementations of recommended elements to help boost the success of an SEO campaign. One of which is CMS or the Content Management Systems.

Some CMS, especially the older ones, do not allow changes to be made in the system that are beneficial to search engines. If the client’s SEO Company has experience about this, they should be able to let the client go in the right direction and assist to switch to a more SEO friendly platform. More about this by visiting an online search engine optimization orange county site.

Team Work

SEO efforts require that their clients spend as much time as they spend on other marketing strategies. This is to ensure that all processes are in line and that the SEO Company is making it to schedule.
Clients must be able to give feedback, approve changes, and making sure that the work being done is consistent with their overall message. If a client didn’t spend much as an hour in making sure that all processes are in order in the SEO efforts, and takes it on the back stage, large amount of money will go to waste. Including bills paid on the SEO Company.

Full Information
Clients have the right to know what strategies and tactics that the SEO company will undertake. The SEO company should be able to provide their clients enough information to fill them in on what’s going to happen on every step the SEO company will take.

To learn more about the process of SEO, visit an online search engine optimization orange county or visit Clearmedia at www.clearmediaonline.com.

Patricia Brooks
http://www.articlesbase.com/web-design-articles/top-5-important-details-before-hiring-an-seo-company-731245.html

Arizona Search Engine Optimization Services

March 9th, 2013 2 comments

In today’s competitive Internet marketplace, Arizona based search engine optimization services are vital for business websites in this region. Excellent optimization techniques enable websites to achieve and maintain top positions on the search engines. Search engine positioning is considered to be one of the most effective forms of online marketing.

If you already have an online presence, then achieve a desirable search engine ranking through proper search engine optimization techniques and ethical practices through on-page and off-page optimization services. Search engine optimization services are ideal for both new and existing websites. Ethical on-page search engine placement services include:

•    In-depth keyword analysis
•    Competitor research
•    Title and keyword strategy consultation
•    Positioning of keywords organically in body text
•    Create optimized title and Meta tag
•    Optimize website content
•    Content and design modification implementation
•    HTML code optimization
•    URL optimization
•    Search engine submission
•    Site map creation
•    Site monitoring and tracking of search engine marketing performance
•    Monthly or weekly report generation to keep you informed on your current website ranking

The off-page optimization services include internal and external link building services to improve your link popularity. This helps you to achieve relevant links from other sites and link exchange with quality relevant sites.

Search engine optimization services in Arizona ensure the following benefits for small business websites:

•    High volume traffic
•    Maximize your return on investment
•    Improve your site visibility in the search engines
•    Increase sales and quality leads
•    Improve business conventions

Many SEO service providers with varying degrees of talents are out there to provide the best services with advanced SEO packs for the clients in Arizona by making use of advanced search engine placement tools and techniques. Among them, choose an ethical solution provider who offers customized optimization services for your website at reasonable price tag.

Search engine optimization services in Arizona focus on issues that affect search engine indexing and ranking. Moreover, you can achieve long term results for your optimized site through maintenance service, as search engine positioning is an ongoing process in the search engine marketing industry.

Whatever your business size, large or small, take advantage of search engine optimization services available in Arizona to get the most out of conversion rate marketing program.

Rajeev Rajagopal

Search Engine Optimization – On Page – Part2

March 5th, 2013 9 comments

When it comes to doing business online, you will soon discover that its all about the traffic. Traffic, or the number of internet users youd be able to generate for your website, is and will always be the lifeblood of any online venture. After all, what good is a website when theres no one there to see its pages? How successful will your digital products be if no one would be able to know about them? Who will find out about your services when no one will get exposed to their existence?

Contrary to what many people believe, generating traffic for your website does not start once you pages are published and have gone live. Traffic generation strategies start at the very moment you are conceptualizing an idea for the website itself.

This is what On Page Search Engine Optimization (SEO) is all about. It is concerned with techniques that you can implement on your web pages themselves, to ensure a good volume of traffic for your website. 80% of your traffic would come from the many search engines in the World Wide Web. If each and every web page you have is optimized for these search engines, then your website would be in a good position to have a high rank for the results of every relevant query.

* Keyword selection. Choosing the right keywords is essential for the success of your website. Keywords are the popular search terms that people use to gather information from the search engines. If your web pages are populated by the right density of the correct keywords, then you`ll have better chances of winning the attention of some search engine spiders, like MSN. To determine the appropriate keywords for the subject that your website will be servicing, use the free tools that can be found at nichebot.com .

* Keyword placement in content. Content is the king of the internet. But even royalty needs support. Populate your content with the proper amount of keywords. A density level of at least 2% should be sought. This means that the right keywords should be mentioned at least twice for every 100 words of text.

Again, make sure not to overdue it though with your keywords. Although important on some Search Engines, over stuffing your pages with keywords can have the opposite effect with the engines.

* META tags. META tags are HTML codes that do not have a bearing on the physical appearance of your web pages, but they do inform the search engine spiders that such web pages are appropriate for a particular query. Always include the following META tags on the top portion of your source code between the head sections. You could copy-paste them from the list below, but do change the indicated fields. Also, make sure that you include your important keywords on your META tags.

META NAME=Author CONTENT=your name here
META NAME=Subject CONTENT=the subject of your site
META NAME=Description CONTENT=description of your site
META NAME=Keywords CONTENT=your keywords here
META NAME=Revisit-after CONTENT= days
META NAME=Rating CONTENT=General
META NAME=Robots CONTENT=All

You will have to add the opening and closing tags to the above meta tags.

* ALT tags. ALT tags refer to the text that would appear every time the mouse cursor would pass through an image. Your ALT tags should include your keywords.

I have found that many webmasters don`t bother with these, which is a huge mistake as the spiders can`t read what a picture is about. If your competition isn`t using them, than you have a big advantage.

* Page titles. Page titles are the captions that appear at the very top of your web page. Make sure that each web page in your website would have a different title that will include the appropriate keywords that you have listed in your meta tags.

* Focus. Remember, search engines will crawl through your website per page. Starting in the upper left corner working their way down. Each page is a different project altogether. Focus is the key. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made. Also, it would greatly help if you would name the page file in a manner that would include the keyword or key phrase it is focused on.

For example thisisyourwebsite.com/thisisyourkeyword.html is a good page filename that would help boost your SEO efforts.

Google wants you to use a sitemap and they have made it quite easy for you to integrate it into your websites. Take some time to learn about sitemaps and use them.

Following these guidelines would help you a lot in securing a favorable position in search engine results pages. This in turn would guarantee for you a sustainable and sufficient volume of traffic that would make your website a genuine success.

Chris Peterson
http://www.articlesbase.com/seo-articles/search-engine-optimization-on-page-part2-95280.html

Search Engine Optimization Strategies ~ Keyword Density

March 5th, 2013 3 comments

Not content with your site’s page rank? Of course you want to be on the first twenty search results when somebody typed in the keyword you are targeting. However, you are apparently getting nowhere. Perhaps it’s time to do something about it.

— Keyword Density Misconceptions

One of the first things you should check is your page’s keyword density. Check your articles’ content. They say, to increase the traffic in your site, you need to maintain a keyword density of 2% – 12% in your articles. The higher the percentage, the better are your chances to be on top.

Since you think this is the best that you can do to increase the traffic in your site, you will keep in mind to maintain such a percentage. Hence, in writing your articles, you will aim to reach a certain percentage that you have set. This would not be a problem as long as it is well-written and organized. However it is more than likely that your articles will not make sense because of such great keyword density.

— Keyword Spamming

After packing your pages with keywords, you may not still be able to attain your page rank goals. Your articles may be keyword-packed but the search engines may just lump you up with the keyword spammers. This will not do at all.

The key here is to use other words related to your keyword. How will you do it then? Perhaps the dictionary will help you on this. Writing an article can be exhaustive, though, and it will be even more exhausting if you need to seek related words. There may be times when you run out of words and all you can do is to keep on repeating your keyword/s.

— The Wordtracker Solution

Should you want your site to be top ranking in search results try other means aside from maintaining a certain percentage in word density. Analyze your articles keyword content and variation using a wordtracker.

In case you don’t know, wordtracker is a tool that you can use to search for other words related to your keyword or keywords. Just click on the word universe and all the words related to your keyword or keywords will appear. Thus, you will not keep on repeating the same word or set of words over and over again until you finish your article.

Through the wordtracker, your article will appear very well-written and informative without much difficulty on your part. You can now write as many articles as you want, each packed with relevant keywords that would boost your site ranking, without sacrificing the quality of the information you are conveying to your target market or readers. In short, your pages are keyword-rich even while they makes sense to your target readers.

You may wonder how you can be on top of the search engine results pages if your keyword is not mentioned in your article a lot of times. The fact is, search engines can now group keywords and keyword variations. As long as you have a lot of your keyword variants in the article, that article will still be considered keyword dense and thus relevant. This can lead to increased page rank.

There is a bonus, too, to using word tracker. Once your target consumers reach your site, they will find your content and articles informative and easy to read since it is not filled with a recurring keyword or keyword phrases. Your readers will then find your articles worth reading because you don’t sound so redundant, and they may be induced to bookmark your page, refer you to others or better yet, buy your products or avail of your services.

David Bain
http://www.articlesbase.com/seo-articles/search-engine-optimization-strategies-keyword-density-138905.html

The Right SEO Strategies

March 2nd, 2013 2 comments

When you are searching for proficient optimizing tools that give you amazing results, the first thing you have to do is learn a few details about what SEO does and what services are available to you. Some SEO services write articles for you. You have professional experts in SEO copywriting that helps you to result in the highest range of SERP. This takes you above thousands of the major search engines, particularly Google, Yahoo, Big 3, MSN and more.

SEO marketing or search engine optimizing involves content perfectly written to meet requirements of Google’s algorithms as well as SEO spotter tools of other search engines.

Some of the services on the Internet offer SEO marketing solutions will write 250 or more words in an article-keyword density style. Keyword density is important to algorithms and major search engines who install these algorithms. Some of the content offered may involve header text, page description, Meta tags, and correct keywords and so on. The main thing is finding keyword optimized content that has relevant information.

Some SEO services will build site maps for you that allow you to link new web pages as well as interlink pages to your web site. You have SEO latent index semantic that allow you to create content relevant keywords. In some instances, SEO marketers will insert Alt Tags, which define the images in your web pages to search engines, giving them accurate description. You may want to integrate your content also within your site’s template. Don’t forget to upload your pages using your FTP (File Transfer Protocol) so that your site receives your information.

SEO marketing allows you to increase traffic coming to your web site and sales providing you have customized copy published on your web site to meet the major search engine standards.

Search engine optimization or SEO copywriting will increase traffic to your website. The SEO techniques combine “well-written content” that focuses on relevant “keyword phrases” to “boost Search Engine Results Placement (SERP).”

The mission of most Internet marketers is to reach the highest rank at the major search engines. Using relevant links or content help provides them with SEO solutions in Internet marketing, especially if the content includes informative information. Copywriters usually deliver effective informative SEO content geared to attract Internet user by offering them visible search engine ready and top-quality content.

Convert is offered in SEO. Converting allows Internet marketers to create pages to convert their clicks into sales. SEO experts will conduct a broad scope of research toward your specified industry. Once these people get the specs they combine the knowledge with confirmed SEO market web strategies.

SEO experts will customize Content to fit your website’s overall motivation. Each page is carefully written, to convert traffic to your site into sales.

Martin Lukac
http://www.articlesbase.com/seo-articles/the-right-seo-strategies-116309.html

7 Secrets To Top Search Engine Rankings

March 2nd, 2013 9 comments

There’s hope for the ‘little guys’ in the search engine ranking game, even if they can’t tell the difference between the title and keyword meta tag!

You can achieve high rankings for important keywords simply by applying certain rules that stand the test of time and even technology, the number one rule is really to., help the search engines provide relevant search results!

How do you do this? I’ll reveal the ‘secrets’ soon.

While I’m far from being an SEO (Search Engine Optimization) expert and am just sharing experiences here, I’ve achieved some phenomenal results by following these
basic rules and without resorting to ‘tricks’. Importantly, these are rankings
that last.

I’m not suggesting you shouldn’t learn about SEO or use genuine software that helps, in fact you should.

For example (at this time of writing), here are my rankings for www .Marketing-Make-Money. com in Yahoo alone (remember these are extremely competitive keywords):

‘Make money online’ | rank: #1 of 33.9
‘Make money’ | rank: #27 of 85.4 million
‘Web marketing’ | rank: #4 of 113 million
‘Web marketing tips’ | rank: #6 of 10.2

How did I achieve such incredible rankings without being some SEO guru or even obsessively optimizing my site?

Recall the number one rule? It’s to help the search engines provide relevant search
results.

Now I honestly believe there are only two MAIN things which support this rule and in
the process, reward your website with the high rankings you desire.

These two things are Keyword Rich Content and Targeted Back Links which we’ll talk
about later…

Here then are 7 powerful secrets you can use to model your website after to explode
your high search engine rankings!

Step 1: Determine Highly Searched Keywords
Determine highly searched and targeted keywords/keyword phrases related to your
site and put them into a list. Here’re the tools to use.

Step 2: Register Keyword Rich Domain Names
While there’ve been contrasting arguments about whether having keywords in your domain helps, I strongly feel it does. The same goes for dashes between words in the domain.

Step 3: Use Your Targeted Keywords In Your Copy
Use the list of keywords in step 1 within your website copy, especially in the title, headline and first paragraph. The important thing is to make them flow smoothly within the context of the copy so prospects will not find it weird.

Step 4: Insert Keyword Rich Relevant Content
Next, build up your site’s content with relevant topics containing your keywords. Don’t worry, here are some ways to get instant content:

Step 5: Aggressively Acquire Targeted Back Links
This is the second most important (some say it’s the first) factor to note after targeted and relevant content.

Step 6: Hand Submit Your Site To The Top Directories and Search Engines
There’s no point in using those ‘submit to millions’ services as only a few search engines really matter.

Using those services may actually cause your site to be penalized by these major
engines.

Step 7: Tune Your Site For Maximum Optimization

The final step would be to constantly monitor and analyze your website traffic against rankings. This is so you can review and tweak for further improvement in your
rankings.

I hope this article will prove highly useful to you. Do not be scare away by SEO, it’s simple once you follow the above system. While these steps are not everything you can do, it’ll be enough to get your site ranked very well for the targeted keywords you chose.

Again, remember the number one rule of giving relevant content and establishing good back links. Help the search engines provide relevant results for their customers and your rankings will automatically skyrocket to the top!

John Pawlett
http://www.articlesbase.com/seo-articles/7-secrets-to-top-search-engine-rankings-96732.html

How to Beat Competitors Using SEO

March 2nd, 2013 3 comments

It does not matter what your business does, it will have competitors. If it is from selling baby clothes to web design there will always be people trying to be cheaper and better than you. If they are online they will be fighting with you for that number one spot in Google and to be able to beat them, you must know how to successfully compete.

Search Engine Optimization is a hugely important way in which you can compete with your competitors online but to be able to do these you need to know who you are up against just as much as you know about your products and services.

You have to take a look at competitor’s sites and come up with a list of all of the sites that may be selling the same thing or offering the same services. Look out for the ones at the top of search engine lists as these are the ones that are obviously doing well. While you are on the site be sure to take a look at the design, keywords used and anything else that could make this site the top of Google. You could also do a cheeky check of their back links with a back link checker to see where they are linked to, and maybe as for your link to be on there too.

When you have done your research you should then start to search for ways to increase the SEO Value of your site by thinking of better keywords that will be more effective, different content, maybe a new layout that is SEO friendly and anything else that you can think of to make you stand out above your competitor. This may take some time and it is not a one off, you need to do this regularly to stay better than the rest.

As well as trying to look at other’s ideas you should try to come up with things that your competitors haven’t thought of yet. Different and new ideas will increase your position and ranking but make sure this is tested and successful before you depend too much on it.

Keep going over your research findings and decide what is good and what is lame and keep an eye on what your competitors are trying out. If you know your competitors you are halfway to being a success.

Sortins Technologies

How to Design a Successful Search Engine Optimization Plan

March 2nd, 2013 4 comments

5 steps to create Successful Search Engine Optimization strategies and improve your website’s organic ranking.

Dear Reader,

You are reading this article probably because you want to learn about Search Engine Optimization techniques and tricks. Perhaps you want to promote your site and generate more leads, increase the revenue, and ultimately bring more business for your site.

Therefore, I gathered some information about search engine optimization subject which I hope you will get benefit from reading it.

Search engine marketing is using the search engines to drive traffic to your website. Consumers are using the internet and for the most part “search engines” to find what they are looking for. Therefore, it’s important for your business to have a website that has a good ranking in search engines.

There are numbers of method you can use to market your website using the search engines; however, I will only cover those that are free of charge in this article.

Organic Search Engine Optimization

This is probably the most common search engine marketing strategy for your website. There are enormous amount of information on the web about organic search engine optimization; however, which one will work for your site?

Learn from my mistake. It won’t happen over the night. You must have a good plan for your website optimization process and dedicate yourself to that plan. Therefore, it’s important to have a well-planed search engine optimization strategy to reduce your chance of failure. Today, there are so many FREE TOOLS available to you that you can use to create a successful plan for your site such as Google Webmaster Tools, GoodKeyword and many more.

I have divided the search Engine optimization planning into 5 major steps.

1. Decide which search engine you want to focus on. I would suggest start with Google, Yahoo, MSN respectively and Lean as much as you can about these search engines. For example, learn what is important to Google and use it your advantage. These information are usually published at their sites and it’s available to the public. In addition, there are thousands of methods that have been patented by USPTS and it’s available to you for FREE which you can study and learn from it.

2. This is an important part of your plan. You have to be realistic. Select your target keywords as narrow as possible. Why? Because if you choose very wide keywords you are diminishing your chance of being successful in your project. Remember, you are not the only one that is trying to optimize his or her site and those who started before you are ahead of the game. So be patient and start from the button and get to the top.

3. Identify you competitors and find out about their strategies. By doing a simple search on Google you can find your competitors and discover their strategies and secrets. Using methods like number of incoming links to the website, website’s contents, number of pages and…est. learn as much as you can about them.

4. Once you have identified all the search-terms it’s time to start the optimization process from your home page and other important pages on your site. In this step prepare the Meta tags, keywords, heading, contents, link tags… Remember, search engine optimization is divided into two major parts; inside optimization and outside optimization. Please note; do not neglect to put relative Meta tags and content for your pages. Although, search engines such as Google, and Yahoo do not put a high value on Meta tags anymore, however not-having Meta tags can reduce your ranking up to 1%. Don’t say 1% doesn’t matter, when you are competing with more than one million pages.

5. Once you have figure-out your Meta tags, Keyword, and contents, it’s time to start the real and more challenging step “outside optimization”. The best and most effective method which so fare has been proven the top strategy for search engine optimization is linking strategy. But be careful of who you are getting link from and to whom you are linking from your website. I suggest link to those sites that offer something valuable to your visitors and exchange link with websites that are in the same market as you are. Link exchanging is beneficial but it can also be harmful. Search engines such as Google puts value on all incoming links to each web page and recognizes them as a vote from one site to another site. Linking strategy is a very complicated and critical subject and I would suggest that you do some research on your own before starting this process and find the best strategy for you site. I have another article “A successful linking strategy” which you can download from my site and in that article I will go over the details of a successful linking strategy.

I hope that by now you have a better vision of how a successful optimization plan should be designed and If you need any information you can always go to my website http://www.websitedevelopmenttech.com and click on learning center, or you can subscribe to my “6 weeks FREE optimization workshop” and get all the details you need to optimized you site.

Wish you all the Best.

Shawn Davari

Shawn Davari
http://www.articlesbase.com/seo-articles/how-to-design-a-successful-search-engine-optimization-plan-126837.html

3 Basic Steps to Search Engine Optimization

February 27th, 2013 6 comments

Search engine optimization or SEO, is the art and science of making your websites pages appear attractive to the search engines. The better optimized your webpages are, the higher the ranking it will receive from a search engines web crawlers and spiders. The higher it ranks, the more traffic your website will receive. The more traffic your website receives, of course, the more profit you will be able to generate. The key to all of this is good Internet search engine optimization.

Why is having a high ranking website so important to the future success of your online business? Studies have shown that consumers seldom view websites that don’t rank a spot on of the first two pages the search engines displays. Websites that receive a ranking that places them on the third page (or any other page subsequent to that) see a significantly lower amount of traffic at their websites then one that is ranked on the second page. There is even a staggering difference between the first and second page. In the world of e-commerce ranking and strong search engine optimization is paramount.

At first, search engine optimization may feel like trying to rappel down the Grand Canyon. There is a huge scary world full of big words like web crawlers, PageRank, Meta tags, and algorithms. You may have never heard of any of these things. A quick internet search of the world algorithm doesn’t help; all you may get is a printout of strange symbols and numbers arranged in complex algebraic equations.

Sit back, take a deep breath, and try to relax. Search engine optimization is much more simple then you may think.

Algorithms really are every bit as complex as they look. Simply defined they are a finite set of carefully defined instructions. Most, if not all, computer programs are designed with strict algorithms.

PageRank is simply the program Google designed to search, index, and rank it registered webpage’s. PageRank operates on a link analysis algorithm. PageRank is credited for Google incredible success.

Web crawlers are tools search engines use to browse the World Wide Web in a methodical, automated manner. When web crawlers are browsing websites they are looking for algorithms.

Meta tags are special HTML tags that provide information to about a web page. Meta tags are written directly into the title tag and are only visible to the search engine.

The reality of search engine optimization is that you can start to optimize your website without any knowledge at all of the technical stuff involved in search engine optimization. Simply stated the very first step in designing a website that is going to be well ranked by the search engines is to create a content rich site. What this means is that you must cram as much information about your product into your website as you possibly can.

The third step to search engine optimization is to fill your site with keywords that will attract the web crawler’s attention. The final step in a wonderfully optimized website is to submit it to the search engine that will compliment it.

Lastly, there is Link Popularity. What is this link popularity anyway, and why do you need it? Link popularity is a score that is accessed to a web site based on how many external and internal links are pointing or linking to any particular page. External links would include those that come from any other web site other than your own whereas internal links would be those that come from within the same domain name. Link popularity is also based not only on the quantity of links but the quality of those links as well. Therefore, to have a good link popularity score, it is not necessarily required to have a large number of links pointing to your site but rather a good number of quality links.

Pj Germain
http://www.articlesbase.com/seo-articles/3-basic-steps-to-search-engine-optimization-130993.html