Posts Tagged ‘Search Engine Optimisation’

Tips for Choosing a Search Engine Optimisation Company

March 5th, 2013 2 comments

The immense growth in the amount of time people are spending on the Internet, plus the rising cost of pay per click advertising has seen search engine optimisation become increasingly popular over the past 5 years. Many website owners today are investing in search engine optimisation which makes it harder than ever to achieve top rankings in search engines such as Google.

The traditional approach to search engine optimisation has been the process of selecting keywords, inserting meta tags and then building some links to achieve first page ranking results in Google. However, in today’s highly competitive online market this simplistic approach has been outdated due to increasing competition and the introduction of free tools such as Google Analytics which has made it easy to measure the impact of your SEO efforts.

On this basis Search Engine Optimisation should be considered as a strategy to drive qualified traffic to your website at the lowest cost. The definition of SEO success should be the amount “qualified natural search traffic delivered to your website” and not “rankings achieved”. There is no point being ranked in the Top 10 of Google if no-one is searching for or clicking on your search engine listing.

Are all search engine optimisation services the same?

The principles and promises of high rankings are all the same from search engine marketing companies however, like everything in business the results achieved from one company to another are considerably different. After all, search engine optimisation is a process of out-ranking another website, so your approach needs to be unique to be number 1.

When choosing a search engine optimisation you should ask the following questions:

– What are the traffic results the search engine marketing company has achieved for its clients?

– What SEO results has the company achieved for their own website?

– What is the company’s current client retention rate?

– What resources does the company have available to allocate to your project?

– What are the measures of success for your search engine marketing project?

– What % of the company is dedicated to search engine marketing?

Why outsource search engine optimisation to a specialist company?

The Internet is a serious sales channel today. Top rankings in Google and implementing a successful search engine marketing strategy can have a 6 or 7 figure positive impact on the profitability of your company. Asking your IT person or web design company to be responsible for your search engine marketing is a like asking your Office Manager to be responsible for business development and hitting sales targets.

Outsourcing your search engine optimization to a specialist company enables your business to cost effectively leverage the large investment that SEO company has made in developing its services. You can also access the intellectual property the SEO company has acquired from managing campaigns across their client base. These two factors alone make the business case very compelling for outsourcing your search engine optimisation campaign.

Last by not least when choosing a search engine optimisation company you should always negotiate a performance based contract, as this makes sure both parties work hard towards a mutually beneficial result.

Wishing you and your website online success in 2008

Ewan Watt

Should I Use SEO Software? (part 1)

February 27th, 2013 5 comments

Search engine optimisation can be a laborious job that is why there are several tools out there to make your life easier but is their any substitute for human intervention? In this article I will go over some search engine optimisation software and tools and discuss the pros and cons of each. As I have said there are many available but automating your SEO can be dangerous as every website is different and some of the advice these tools give you can be of little help.

Directory submission software

Many webmasters feel submitting to lots of directories can help their website rank better. Unfortunately submitting to web directories can be time consuming as you have to first best identify the most suited category to your website. You then have To manually type your website title, description and keyphrases in to the web form before submitting. So to do this on a large scale can take a long time. However there is help with directory submission software, what this software will do is automatically fill in you’re the directories submission form.

All you need to do is set up the form details in advance and the software will fill in the details. The problem arises where you have to select a category as every directory has different names for their categories there are no way to automatically do this. I have seen claims by some software that it can do this for you but I don’t believe that is truly achievable. So in conclusion you can purchases software that can cut don’t the time it takes to submit to directories but there is no way at present to do it fully automatically.

Article submission software

The same applies to articles submission as it does to directories however the same problems arise but you should really only submit your article to one directory as duplicate content issues will arise and most article directories want the articles that they are displaying to be original so the best approach to this is just doing it manually. Although there is software available to do this but I would recommend against it for the above reasons.

Hiring a search engine optimisation company can help with choosing the best tools for your website design and they can do all the hard work for you.

This is the end of part one look out for part 2 coming very soon where I will discuss ranking checker software, Pagerank checker software and a few more besides.

Mr Hanna

Online training Delhi, Online marketing India

February 21st, 2013 2 comments

The SEO tips provided in the SEO training steps below are just the basic guidelines to follow with the layout of your website. It does not mean that when all the SEO techniques are implemented that you will have an immediate affect. For ethical search engine optimisation techniques to have impact could take up to 16 months depending on the length of time your website has been up and running and what industry you are targeting as SEO does vary depending on industry. The first step when carrying out SEO on your website is to define which keywords or search terms you would like to be found under. We help you with the keyword selection and you approve the final list of search terms you want to target for your seo campaign.

Keyword sources generally tend to include search tools such as Google adword keyword checker, overture and obvious keywords relative to your business. Most clients generally tend to already have an idea what they need to target for the SEO campaign and we elaborate further using the seo tools provided by Google.Keyword grouping involves an analysis into the keywords which have been agreed you for the SEO package. This SEO process is to define which keywords are to be targeted on certain pages within your website.

An old method many SEO companies use is to create a new page targeted for each keyword. Due to Google algorithm changes a more efficient way is to group keyword variations together and target these phrases across one optimized page. This reduces the risk of content repetition across a website which is essential for successful seo promotion. It is important to target key phrases on website pages with a relevant theme.We create unique content based on the agreed keywords for your SEO campaign. The content generated is then placed onto relevant pages on your site. We ensure not to spam the keyword density of the keywords targeted as over optimizing can have an adverse affect on your search engine ranking.Unique content plays an important part in seo as should the content appear anywhere else on the internet Google refer to this as ‘mirroring’ and could result in no positioning depending on how much content is copied on your website.


How To Design A Search Engine Friendly Website

February 15th, 2013 4 comments

There are many websites that fail to target their required
traffic, even if they’ve had some search engine optimisation
work done. One of the main causes for this is simply because the
website isn’t search engine friendly. This is a basic essential
that needs to be incorporated into the design of all websites at
the outset – think of it as the foundation to establishing your
search engine optimisation strategy. This article aims to
highlight the areas a web designer should think about and
incorporate into their design for search engine effectiveness:

1. Search Engine Friendly Pages It is important that when you
design your website you not only bear in mind what your website
requirements are, but also what the requirements are for search
engines. Best way to approach this is to remember that search
engines don’t really care about how nice or complicated your
graphics or flash movies are, or how snazzy your javascript is.
Instead search engines look at the code behind your page.
Therefore if you want to impress a search engine, then your code
needs to be nice and easy to read. Now from this I don’t mean
adding ‘comment’ tags and breaking the lines of code up with
spaces, but to ensure that the elements the search engine is
interested in, i.e. Title tag, Description tag, Keyword tag
(these days only some search engines really use the keyword
tag), Alt tag, are readable near the beginning of the code.
Search Engines don’t like wadding through lines and lines of
javascript to get to the core areas that can help you page’s
ranking. Therefore careful planning and positioning of your page
elements is required.

TIPS: • If you’re using table for laying out your page then make
them simple and not too complex. • Avoid using frames. • If you
need javascripts for navigation purposes, then use smaller
scripts to call up the bulk of the javascript from a different
file. • Think twice on how to use graphics – make them relevant
to your content and use the Alt tag for all images. • Position
the main content of the page before the images, or at least with
the images nested between the text.

2. Keywords Having good keywords is one of the most important
areas to consider when designing a website/webpage. One of the
best tools for this is Wordtracker (, which
allows you to identify good competitive keywords for your pages.
In general the range of keywords associated to your pages can be
very extensive therefore for good concentration and prominence
of keywords it is advisable to carefully select the top 10-15
keywords. You can always export the results to Excel and try out
other competitive keywords if the ones you selected initially do
not produce any noticeable benefits.

TOP TIP: Wordtracker offer a one day subscription to their
service from which you can squeeze nearly 2 ½ days worth of use!
Here’s how – Sign-up for the service on the evening of Day 1
(the service will be available almost immediately so you can
start searching for your competitive keywords straight away).
You will also be able to use the service for the whole of Day 2
and strangely for the whole of Day 3! Enough time to get some
good keywords for a lot of pages!

3. Content Many search engines look at the main body of the page
and identify keywords and phrases that are used within the text.

TIP: Use competitive keywords relevant to the purpose of the
page within the main body of the page. Always try and ensure
that the keywords are prominent within the text body, i.e. they
appear near the beginning of the page, they are defined using
the ‘heading’ tag, they are typefaced in bold, or they are used
as hyperlinks.

4. Page Title This is arguably one of the most important areas
of a page and needs special attention to ensure that a good
title is selected. Similar to many other areas of designing a
search engine friendly page, the Page Title should also have a
good keyword which describes the page content. To keep within
the limits of many search engines the number of words for the
Title shouldn’t exceed nine.

5. Page Description Another important area to work on for good
ranking is the Page Description. This is the text found under
the META Description tag and is displayed to users in the search
results. Again, it is a good idea to pay attention to the use of
good keywords when writing the description, which should be
short (not more than 20-25 words) and sells your page before the
user has even opened it!

6. Graphics We’ve covered the use of graphics briefly above,
emphasising the importance of using an Alt tag containing the
relevant keyword(s). Although the use of images can be nice and
very appealing to a website, it is also important to bear in
mind that they shouldn’t overpower the textual content of your
page. As a general rule of thumb it is best to stick to a 70/30
ratio (70 text/30 images).

7. Site Map A Site Map is a fantastic way for search engines to
find all your juicy pages on your website. There are many free
Site Map tools available on the web that’ll create your site map

8. Navigation Links Navigation links to other pages on your
website should be nice and easy. There are some engines which
find it difficult to navigate through to the other pages on your
website if the nav bar is too complicated, e.g. complicated
pop-ups, use of flash, etc. Therefore if your site does have
complicated navigation then it’s always a good idea to implement
simple text based hyperlinks to your common pages at the bottom
of every page on your website.

Following the basic suggestions above will help lay the
foundation to apply further good search engine optimisation
advice which will make the difference in your overall search
engine ranking. This finer area of SEO is beyond the realm of
this document and will require further investment based on
individual needs.

Arif Hanid

Free Online SEO Tools

February 12th, 2013 9 comments

For anyone wanting to do a bit of their own Search Engine
Optimisation, there is an abundance of free online SEO tools
available on the internet. Most of them provide some pretty
impressive statistics and information to help you optimise your
website, analyse search engine positions, research your
competitors, plus much more!

There are two ways these free online SEO tools can be used: (1)
For those who are new to the area of search engine optimisation,
these tools provide excellent insight on how a website is
performing and ranking. They can quickly highlight issues and
trends with their current website and provide a good insight as
to where optimisation work is necessary. (2) For the more
experienced search engine optimisers amongst us, these tools
will act as a complement to the more specialised SEO tools, like
WebPosition Gold or SpyderOpts. They can even be used to
supplement an SEO’s internal knowledge base and experience.

Here is a selection of some choice tools for both the novice and
the experienced search engine optimisers:

Keyword Research Tool
This helps to research appropriate words and phrases to include
in your webpage’s body text to aid promotion. It’s simple and to
use and requires the user to enter the sort of word of phrase
you wish to be found under, the tool will then suggest some
additional words and phrases you can think about using. One of
the great things about this tool is that it gives you the option
to select from a range of top search engines, e.g. Google,
Yahoo, MSN, Teoma, etc.

Keyword Analyser Tool
This tool reads the body of the page you specify and gives a
report on what words are used, and how many times they are used.
This is a valuable tool as most engines will rank your site
depending on your keyword density (which typically ranges
between 3% and 9%).

Search Engine Position Checker Tool
html This tool checks whether your website appears in the first
fifty results in major search engines for your chosen keyword or
phrase. If the URL is present, it will output what position it
occupies. As an additional feature, the tool also informs you if
any other URLs from your domain appear in the search results.

Link Popularity Tool This
tool measures the total number of links or “votes” that a search
engine has found for your website. This is a pretty cool tool
because as well as tabulated data it also produces a nice graph
of the resulting data. One final key element of this tool is its
ability to compare your website to your competitors to help you
with your overall marketing strategy.

Meta Tag Generator This
automatically generates a Meta Keyword tag by reading the page
you specify, removing common words from it, and picking the most
used words on the page. Extra weight is given to words in a
heading tag

Search Term Suggestion Tool
Displays how many times a certain keyword was searched for at Shows all related searches for the entered
keyword. A good measure to use in determining frequency of
search among related keyword phrases

Search Engine Optimisation Tool A very impressive
tool that tests the performance of a web site, by analysing a
page on the important elements of web page creation, such as its
title and content. It then scores the page against given
criteria for the top search engines, followed by some valuable
SEO advice to improve overall ranking. The report produced is
well laid out and easy to follow for anyone doing their own
optimisation. A freebie tool that works better than many costly
SEO tools I know!

The area of online SEO tools is an exciting area of growth as
SEO developers come up with more and more tools to represent
website positions on the internet. No doubt we will be
revisiting this area again….

Arif Hanid

SEO Tools – What’s in and What’s Hot?

February 9th, 2013 9 comments

Tired of all the time and effort you consume for search engine optimisation? SEO need not be a painful burden on the shoulders of web marketers and search engine optimizers. With all the internet marketing tools available online, SEO became a less tricky task.

What are the latest SEO tools today? What’s hot and what’s in? Here is a list of the latest and in-demand search engine optimisation tools on the internet:

  • Meta Tags Generator Tool
  • There are web marketers who believe that Meta Tags are insignificant. But the search engines think otherwise. The Meta Tags Generator Tool is a search engine optimisation tool that allows webmasters and web marketers create Meta Tags – including Meta Title, Meta Description and Meta Keywords – in a matter of seconds. With the Meta Tags Generator Tool, it will be a whole lot easier to include Meta Tags on the pages of your website.

  • Sitemap Builder Tool
  • To ensure a complete spidering and indexing of your website, use a Sitemap. Creating a sitemap is made easy with the Sitemap Builder Tool. In just a few seconds, you will be able to create an optimized sitemap. This site optimisation tool is vital in ensuring your website of a better chance to rank well on the search engines.

  • Link Building Tool
  • Find who the best link partners are with the Link Building Tool. The Link Building Tool is a web marketing tool that lets you determine whether a particular website is worth linking to or not. With the Link Building Tool, you won’t waste time on links that don’t give you enough benefits.

  • Title Tag Checker Tool
  • What title tags do your competitor websites use? Know what’s going on with your competitor websites’ tags. The Title Tag Checker is an online tool that lets you check the title tags of your competitor website pages.

These search engine optimisation tools are meant to ease the burden of the whole search engine optimisation process. With these tools, search engine optimisation will be a whole lot easier. And ranking well on the search engines will be closer to reality as well. Try these tools at

Monica Corral-lorica

Search Engine Optimisation for Beginners – a Layman’s Guide

May 23rd, 2012 No comments

If you own a website, you’re probably aware of Search Engine Optimisation (or SEO).  A little time spent applying some simple SEO techniques to your website will be worth the effort in terms of increased visitor numbers. 


But where to start?


The best time to think about SEO is in the planning stages of your website so it can be written and designed with SEO in mind.  This will save you time and money, especially if you have engaged the services of a web designer or copywriter and you have to go back to them to make costly changes.


Your website must appeal to its intended market.  Remember that no matter what the purpose of your website is – be it to sell products or services, share information, ideas or specialist knowledge – design and write your website for your visitors.  No matter how highly the search engines rank you, it’s not Google who’s going to place an order for your products or services – if users aren’t immediately engaged by your website they’ll wander off in search of your competitors’.  So make your website attractive, relevant and interesting and make it easy for visitors to navigate and to find the information they’re looking for.


If, like the majority of people, you only discovered that SEO existed after your website went live, don’t worry. There are plenty of things you can do to crank up your site’s popularity.


Research your Keywords: It’s worth doing some keyword research to find out what search terms users are typing into the search engines.  This is a big subject area to cover in a short article, but there are some very good resources available to help you.  Google has a very good (and free) keyword research tool that will help to get you started, but if you don’t mind paying for an all-singing, all-dancing, report generating keyword research tool, look no further than Wordtracker’s website.


Choosing which keywords to use is a bit of a balancing act.  If you find a popular keyword or phrase that thousands of users are searching with every month, you’d immediately think, “Great – I’ll use that to optimise my site”. 


But hold on for a moment.  There’ll be a huge amount of competition from other websites using that same word or phrase.  Take, for example, the phrase “Website copy writing”.  Type this into Google and look at the number of results returned at the top of the page.  At the time of writing it shows a figure close to 13 million.  Are you ready to compete with that?  How many pages do you think you’d need to scroll through to find your own website? It’s not impossible to rank well of course – somebody has to get that number one spot.  But let’s be realistic.  Let’s shorten the odds a little in your favour.


Try this next: type the phrase “Website copywriting” (all one word this time).  Google returns just under a half million results.  Now we’re getting somewhere.  


To reduce the competition even further, try narrowing your key phrase to a geographical location.  Type the phrase “Website copywriting in Somerset”.  The field has narrowed to a mere 13,200 results (at the time of writing).  Of course, not quite as many people will be looking for a website copywriter specifically in Somerset, but those that are will stand a much better chance of finding your website than your competitor in Dorset! In summary, then:


·        Find a balance between a keyword’s popularity and the competition for using it


·         Look at common misspellings and alternative spellings for your keywords


·         Think about targeting your potential visitors using geographical parameters.


Keyword research is a fascinating and rather addictive hobby once you get started.  There are lots of good books on the subject and many online resources, too. 


Meta Tags: Meta tags are an element of your website that a visitor won’t see, part of the coding behind the scenes. The title tag tells the browser what text to display in the browser’s title bar. The description meta tag is particularly important, as it helps the search engines decide what your website is all about and appears under the title in search engine results.  The description should persuade visitors to click through to your website, so it should be well-written and relevant, but should also contain some keywords.


Website Content: This is the text and images that visitors see when they visit your website.  Search engines love content.  It helps them decide what your website is about.  But be careful – make sure that your content is unique (i.e. don’t just copy someone else’s – the search engines have ways of finding out!), and don’t repeat the same information on each page. Each page of your website should have a unique purpose and identity (and by the way, the meta tags should reflect this on each page, too).


It goes without saying that your content should be well-written, grammatically correct and free from errors.  If this is not your strongest point, engage the services of a copywriter experienced at combining website copywriting and Search Engine Optimisation. The text is the backbone and purpose of your website and it will be money well spent.


Make sure that you update the content on your website regularly.  There are two main reasons for this.  Firstly, fresh, interesting and relevant information gives your visitor a reason to come back to your website.  Why would they bother if nothing ever changed? Secondly, the search engines like new content on a website – it tells them that the website is current and therefore more likely to be useful and relevant to search engine users.  This is why blogs are often very successful at ranking well in search results, as they are updated regularly.


Optimise each page of your website for two or three keywords or phrases at most.  If you try for any more, the search engine may not fully understand what that page is about.  Sprinkle your keywords throughout the page (in headings is a good way of showing the search engines that the keyword is an important one), but don’t over-do it.  If keywords account for more than about 15% of your content, it may harm rather than help your ranking.


Build Links: It used to be the case that if you provided a link to someone else’s website, and they returned the favour, everyone was happy and the search engines smiled on you.  Not anymore.  The search engines are way more sophisticated these days and can detect artificial attempts to boost a website’s ranking. Reciprocal links are still fine if the site you’re linking to contains content that is relevant to yours, but it may actually harm your own website’s ranking if it doesn’t.  


One way links pointing to your website are far more valuable to you.  The best way to encourage other websites to link to yours is to make sure your content is well-written, informative, relevant, helpful and unique.  This will make your website a good resource for others to link to and perhaps even establish you as an authority on the subject.  Relevant links to your website not only boost your ranking with search engines, the increased amount of traffic improves your chance to generate more business.


There are many ways of building links to your website:


·        Submit your website to the many free directories (but make sure that they’re relevant). Some directories give one-way links, others ask for a reciprocal link


·        Exchange links with similar websites to become part of a large, pooled resource of information


·         A blog can be linked to your website and updated regularly


·         Professional forums can be useful as they often enable you to include a link in your forum post when you contribute (but not always – check their rules)


·         Write articles that include a link to your website and submit them to article directories


·         Make use of online social networking and media websites


·        Ask your visitors and satisfied customers to provide a testimonial and link to your website


Link-building takes some time and effort but keep plugging away and you’ll be surprised how soon your links grow.


Pay for Results: Everything we’ve talked about so far will reap results with no cost to you whatsoever (unless you’ve already taken fright and engaged the services of the first SEO company to promise you page one ranking). But it does take time and effort. 


If you want quicker results, have you considered paying for your website to appear higher in the search results? You might have heard of sponsored advertising campaigns, or “pay-per-click”. The most well-known is Google. 


Put in very simple terms, you set a budget, write a short, well-written advert that gets your message across and select the keywords that you want your advert to be found for.  The idea is that when a user types in one of your selected keywords, your advert will be scooped up and displayed among the sponsored ads.  If the user clicks through to your website, you will pay a fee to the search engine.  This is where you have probably heard of the phrase “pay per click”.


There are all sorts of variables involved.  For example, if you choose very competitive keywords, you may have to pay more per click to get your advert shown more often or nearer the top of the sponsored ads than someone else.  If your budget is not set very high, your advert won’t appear every time your keywords are used.  You can bid on each keyword or phrase, setting a maximum that you are willing to pay per click.


It all sounds very complicated but take a little while to look at Google’s Starter Edition which helps you to create and manage your adverts.  Once you’ve got the hang of it you can graduate to their Standard Edition, which puts you more in control and offers many features for you to play with.  Be warned though – this is addictive!  Once you start seeing which of your ads are working and which are not you can’t help but tinker with them constantly!


The main benefit of PPC adverts are that you will get instant results.  An appealing advert will start generating extra traffic to your website almost instantly, unlike SEO.  You can pause your ad campaign at any time, change it, promote time-limited special offers etc. and analyse the data generated by your campaign to see what is working and why.


What Search Engines Hate: You should have lots of ideas to help your SEO along by now, but here are a few things to avoid, things that don’t help the search engines at all:


·         Websites that use frames:  Search engines have trouble navigating them and may not be able to index a frame-based website.


·         Cut and pasted text from MS Word: Don’t cut text directly from Microsoft Word and paste it into a web page.  It will contain all sorts of formatting clutter and search engines hate having to navigate clutter.


·         Flash animated landing pages:  Some websites use Flash animated landing pages that require the user to click through to the home page of the website.  Not only can search engines not index Flash intros, many users are irritated by being yet another click away from the page that might contain the information they’re looking for.


·         Buried pages: A web page that is more than three clicks away from the home page may not be found by the search engine.  Just as importantly, it may not be found by your visitor, either!


There are lots of other things to avoid, but we’d be getting into rather technical realms that are beyond the scope of the true lay person.  If your web designer isn’t aware of them, he should be, and you should be looking for one that is! 


You’ll have reached the conclusion by now that search engine optimisation is a very big subject.  But it’s not rocket science.  A little knowledge will take you a long way and if you’re prepared to put in the time to research the best way forward for your website, you will reap results.  It’s an ongoing process, though, requiring continuous tweaking and experimenting over a period of time.  It’s also a learning curve, but I have found it to be an enjoyable one – a fascinating insight into search trends, and very, very addictive!   

Mandy Cochrane

Search Engine Optimisation Guidelines for Web Masters

March 7th, 2012 No comments

Idea Inception
Know Your Audience
Know your audience and establish the keywords that you will target.
Find out what will interest them and what kind of search patterns they usually have.
Look at studies online for demographic information, and visit other sites, forums or communities that your target audience use.
Keyword Research
Once you have found the keywords your audience will be looking for you can find the optimal key phrases to optimise for, by using research tools such as KeywordDiscovery, Wordtracker, Google AdWords, and Yahoo Search Marketing data.
Compile lists of the most relevant phrases for your site. These will be used later on to decide the content, TITLE tags and possibly filenames of your web pages.
Grouping of the key phrases in a structured way will help to determine the architecture of your site. Look for descriptive terms like colour, size, model numbers or brand.
Choosing a Domain Name
Try not to use a new domain name. Although Google does not publicly admit that a sandboxing filter exists for new sites, for some reason, new domains can take 9 12 months to be included in the main index for any keyword phrases that are important to them.
Choose the correct TLD for your geographical location as SE’s sometimes localise searches.
Your domain name should be something short and punchy that describes the brand or product and conveys a message such as fun, music, adult or gaming.
Don’t worry about lots of keywords in the domain name. They hold little or know value with the SE’s.
Choosing a host
Make sure your host is in the audience’s geographical location as SE’s may localise their search.

Design & Content
Basic Principles
Design for the users not the SE’s in mind.
Talking naturally about the sites subject matter will identify what your keywords and phrases should be.
Write unique, quality content for your visitors. This is the most valuable way to get back links.
Take your list of key phrases and choose a few different ones for every page, ensuring that your site includes the words your audience will be searching for within it.
Structuring Your Site
Categorise your site architecture and navigation based on your keyword research. Lay out your site so that people will find the products they’re looking for. Are they looking for a price, size or a particular brand?
Your keyword research will show you that people are looking for your product in many different ways. Your job is to make sure that your site’s navigation showcases the various ways of searching. Make sure you have links to the price, size and brand pages.
Design the site with a clear hierarchy.
Try not to have folders too deep. The closer a folder or page is to the root of your site the more relevant it is.
TITLE and Meta Tags
Title tags are critical because they’re given a lot of weight with every search engine.
Your main target key phrase should be used in the TITLE tag of the home page. If your site is about Widgets then the TITLE should be something like “Get the best Widgets from the Widget Specialists”
oSub key phrases will be the names, and therefore the titles, of your sub pages i.e. “Blue Widgets” or “Large Widgets” would be sub directories or pages of “Widgets”.
The META description should be an extension (but not exact copy) of the keywords used in the TITLE tag i.e. “Get the very best in Widget design from the worlds leading online Widgets supplier. Specialising in Blue and Large widgets”
Try not to use punctuation or stop words (and, or, in, of etc.) in the TITLE tag as these are often ignored by the SE’s.
Try not to use the domain name in the TITLE as it uses up characters that could better me used for a call to action or more keywords.
Page Content
The first copy on the page should be an extension of the META description and be as close to the opening BODY tag, within the source code, as possible, without comprising the user experience.
Your keywords should appear as many times as possible on the page without it becoming nonsense for the human reader.
Your target key phrase should appear in H1 tags.
oSub key phrases on the same page should appear in H2, H3 tags and so on.
Search engines make a decision on the topic of the page based on the first 250 words. Try and make those words as relevant as possible.
Use keyword kerning. Use variations of your keywords in the body of the content. If your subject matter is “Racing” then talk about “Racing” but also “Races” you have entered and a particular “Race” you might be looking forward to.
Bold some of your keywords or phrases as this carries more weight with the search engines.
Some SEO’s believe a few keywords at the end of the page, say in a copyright statement or disclaimer, can aid the SE in determining the topic as it leaves the page. Bare in mind this must be useful to the user.
Don’t duplicate content. If all that changes on a group of pages is a few details then consider merging the information into one page.
Check your keyword density and ensure that it is approximately the same ratio as your competitors.
The content should make your site link-worthy. If your site is full of wonderful, useful information, other sites will naturally link to it without even asking and therefore increasing your rankings.
Page Graphics
Try to use text instead of images or flash where possible. Search engines don’t (this may change in the future) read the text in images or flash files.
If using AJAX make sure the initial load of the application contains the optimised elements such as TITLE and headers and is also reachable from a fixed address.
Where images are used make sure the ALT attribute of the IMAGE SRC tag is used to describe the image. Even if there is no description then ALT=”” is still necessary.
Using meaningful anchor text. Avoid non specific anchor text like “Click Here” as this tells the SE’s nothing about what is at the other end of the link.
Try and use the same keywords in the anchor text as is used in TITLE tag of landing page.
Every page should be reachable from at least one static text link.
Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
Make sure none of your links are broken.
Consider using key phrases as folder or filenames i.e. or Avoid using the underscore character or spaces as these aren’t interpreted correctly by the spiders.
Only link out to trusted sources that will be relevant and useful to your audience.
Use the TITLE attribute of the HREF tag to describe where the link is going.
If using dropdown menus or search forms to navigate provide alternative methods i.e. text links, to find the same information.
Use the REL=”NOFOLLOW” attribute of the HREF tag to prevent the crawlers from accessing irrelevant/non useful information.
Try not to have over 100 links on one page.
If using dynamic URL’s implement a URL rewrite technology such as MOD Rewrite. This will make your query strings search engine friendly and get them indexed. Parameters like “&id=” may be ignored by the likes of Google.
Check which type of URL rewriting your server and programming languages support.
If using a content management system make sure the software exports the content to HTML pages so that the SE’s can crawl them.
Use the robots.txt file to tell the crawlers which pages and directories they can access and to make sure important content isn’t being blocked.
Try not to use frames or iFrames. Keep the content on the page.
Don’t use session id’s or other tracking id’s. These appear to the crawlers as unique URL’s when in fact they point to the same page, possibly resulting in an incomplete indexing of the site or worse, penalisation for supplicate content.
URL canonical issues. Make sure your server is configured so that users and crawlers are redirected to the version of your site. Allowing users to access your site by either the or the version of your URL may result in the SE’s indexing both versions and thus penalising for duplicate content.
If you are using JavaScript consider placing it in an external .JS file.
Place your CSS in an external style sheet.
Validate your mark up language with a free validation service such as the W3C Validator.
Get back-links. The most valuable thing to get links is to write unique, quality content for your audience.
Submit to relevant, industry specific and trusted directories. Make sure all the relevant sites that should know about your site are aware that you are now online.
Submit to
Submit a site map to Google Sitemaps. Google Sitemaps uses your sitemap to learn about the structure of your site and to increase their coverage of your web pages.
Consider a Pay Per Click campaign to get the ball rolling. Not only will this give your site exposure to you audience but people may link to you naturally.
Post Launch
Use tracking software such as Google Analytics or WebTrends to analyse where your traffic is coming from and which pages are receiving the most traffic.
Keep validating your mark up language to ensure it complies with W3C Recommendations and other standards.
Use a Broken Link Checker to make sure all your links a kept in tact.
If you have to move pages make sure you use the appropriate server response codes. Don’t use 302 response codes for pages that have moved as this tells the crawler that the page has only moved temporarily. Use the 301 response code instead.
Link Equity. Try not to change URL’s or titles of pages especially with deep linked pages. Historical value of a page is of great importance to the SE’s. If you have to move a page then make sure you use the appropriate redirect response code.
Good Practice Guidelines
Failure to comply with any or all of these guidelines will significantly increase your chances of exclusion from the search engines.

Anything that can be deemed as artificial inflating rankings is known as spamming the search engines.
Design your site for your audience not the search engines. If it doesn’t help your audience then it’s probably not a good idea.
Avoid tricks. The more a ‘trick’ is discussed, the more certain you are that the search engines know about it. Be very wary of any technique that the search engines wouldn’t like, because if you can read about it, you can bet they have too. As soon as anything is more often abused than used, the search engines will stop paying attention to it and may even penalise.
Don’t participate in link exchange programmes or any PageRank purchasing schemes.
Don’t use automated software that submits to search engines, directories, forums or blogs.
Don’t steal other peoples content. Duplicate content is frowned upon by the SE’s and may get you excluded.
Don’t get links from nearly-hidden sections of websites listing hundreds or thousands of off topic sites.
Don’t link to off topic sites.
Don’t stuff your pages with either irrelevant or relevant keywords.
Don’t stuff your folder or filenames with either irrelevant or relevant keywords.
Don’t stuff your domain name with either irrelevant or relevant keywords.
Don’t use cloaking, page jacking or any other dubious redirecting methods.
Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content. If you are building an affiliate site make sure there is some original, interesting and unique content for your audience.
Don’t waste effort looking for loopholes you can exploit. Spend your time on understanding the current technologies and where they are heading.

Chris Phillips

Google Web Ranking

November 7th, 2011 No comments

When many people have to have details, goods, or services, they quite often hop onto the Online and carry out search. It is valuable that firms are listed high inside rankings to get marketing mileage and for them to compete with sizeable players. Getting greater in the yahoo and google (or SERPs) makes it way more inclined that people will click on the link and possibly pick businesss offerings. Search engine optimization (Search engine optimization) approaches be specific that such firms are ranked very in famous search engines like google such as Bing in addition to Google. This in turn increases targeted traffic towards webpage, increases a businesss income, and can honestly support a gaggle make a name just for itself. The following contains some standard information about how Search engine optimization operates and how will support you a smaller home business.

Elevated Targeted traffic towards Webpage

If rankings are elevated from a famous search engine want Google, then it raises the likelihood that many people will appear at the webpage. Targeted traffic can then pick out profit. Visibility is an valuable section of receiving many people to invest in goods and services, along with for sign-up items, along the lines of newsletters or common presents you. A smaller home business create into pretty the contender when applying the perfect assistance and promotional. This is why you should certainly invest time in SEARCH ENGINE OPTIMISATION when making and promoting a webpage.

Diversify a Webpage

Search engine optimization is way way more than repeating key phrases. Preferably rather, it signifies understanding that complicated information and facts that serps look into when compiling positioning. Almost everything from page labels and image titles to links and then the frequency of content material posts affects the order of search engine rankings. Investing in Search engine optimization implies that smaller firms will preserve their web-sites fresh and brimming with valuable information and facts. This is roughly pleasing many people who cease by this source and delivering them with the information and facts they had been getting just after and producing them pick out to check out once again. Just after all of the, home business is about clearly communicating the positive aspects goods and services – exceptional selling points. A fresh and organised webpage assists try aim.

Target Neighborhood Places or Communities

Search engine optimization professionals find out how to not only enhance targeted traffic to the webpage but how to support direct precise groups to web-site. This signifies that smaller home business can target their webpage to speak with the community it operates outside of or precise groups of guys and girls like businessmen, college scholars, and remain at dwelling mothers. The most desirable promoting is quite often customised to the mission and purpose of a group. Search engine optimization takes this common promoting principle and applies it towards Online.

Save Revenue with Web based promoting

Search engine optimization is a splendid signifies to save revenue on other selling expenditures. For example, rather of spending revenue on newspaper ads or adverts, a smaller home business can rather go surfing to get the term out about its merchandise, services, and mission. This is a expense-productive way to reach there are most. Smaller firms do not consistently have lots of revenue to perform with and in addition just about every penny counts in regards to turning a profit.

Yahoo Search Engine Tools

November 7th, 2011 No comments

You will acquire a sizeable quantity of firms that adopt a rapid and unethical strategy to Search engine optimization named Black Hat Search engine optimisation. They employ unethical tactics which are against search engine policies. The exceptionally most desirable final results from Search engine optimization are hardly ever achieved overnight. Black hat Search engine promoting are the approaches made use of to fool the search engines in order to bring in way more targeted targeted traffic to online web pages. Webpage owners who unknowingly make use of black hat tactics of Search engine optimisation are way more vulnerable to alterations in search engine algorithms and faced getting banned.

Watch out for Search engine promoting Tools and computer software plan which is outdated and entirely useless. Quite often investigation ahead of you order any Search engine promoting computer system computer software due to the truth the search engine Algorithms are continuously altering thereby enhancing their search technologies to present quite possibly the most associated final final results for their users. Search engine optimization tools for Google, MSN and Yahoo are pretty a couple of. Search engine optimization tools for press release optimization had been also launched by PRWeb at the finish of June identified as Search engine optimization Wizard. Search engine optimization is not convenient, but with all the appropriate Search engine optimisation tools, your net web-site promotion job just got a marvelous deal a lot easier. Blogs are on the list of greatest Search engine optimisation tools about and some like WordPress are entirely zero cost. Google Sitemaps are a potent Search engine promoting tools which you are in a position to get entirely zero cost by going to my online web-site.

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Ethical search engine optimization is a have to or you will get banned. It is not if, it honestly is when. Search engine optimization was and nevertheless is fascinating to me. Search Engine Optimization is an critical element inside a web-sites achievement. The objective of Search Engine Optimization (Search engine optimization) is consistently to accomplish high standard search engine placement for associated search phrases or keyword phrases. Hiring an ethical search engine optimization provider to rank efficiently inside the natural final final results is critical to lengthy term achievement.

My online web-site has some tips on the way to carry out search engine optimization (also know as Search engine optimisation) on your web-site. Ive a zero cost, substantial guide towards the practice of search engine optimization for those unfamiliar applying the topic in the event you send me an e-mail. There is a lot of hype on the market place about search engine optimization (Search engine optimization) services. Some are exceptionally high quality and some are negative. Read via Googles terms of service as they have some particulars on their webpage about it.

Search engine optimization are specialized approaches employed to optimize your webpage, to be Search engine friendly and strengthen your probabilities of placing nicely in searches. There are a sizable quantity of firms that adopt a quickly and unethical strategy to Search engine optimization frequently identified as Black Hat Search engine promoting. The principle components of on-page Search engine promoting are optimization from the title tag, the headline tag, the body text and also the Meta tags. Firms interested in Search engine optimization are occasionally not tremendously content material with how their web-site looks. Programmers with an understanding of Search engine promoting are in high demand. As a matter of reality, web pages with outstanding Search Engine Optimization are producing giant leaps in rankings and acquiring a crucial boost in expense-zero cost web-site visitors with Googles new update.

A lot of of the techniques which will be made use of for Search engine optimization are banned by the varied search engines like google. The rewards of Search engine optimization are just about unlimited. Negative approaches of Search engine optimization are a strict NO – Like precise similar color text as the background and Doorway pages can get your online web-site banned. The five forces of Search engine optimization are associated Key phrases, unique Content material material, clean Code, associated Links and proper use of Technological innovation. Designing for users and designing for Search engine optimisation frequently are not mutually exclusive objectives. There is going to be compromise. White hat Search engine optimization are techniques that comply with precisely the rules and recommendations supplied by search engines stand a higher possibility of receiving targeted traffic and greater rankings than black hat tactics.