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Posts Tagged ‘Popular Search Engines’

Making Sense of Search Engine Optimization

February 24th, 2013 7 comments

by Jeremy Lytle

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This article may be republished and freely distributed as long as the author’s box at the end is included.
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Making Sense of Search Engine Optimization

Search engine optimization (SEO) is the strategy of using techniques to try to improve the rank a website has among search engine listings. Longtime marketers know that techniques of SEO must adapt to structures of the popular search engines. There are many methods of SEO that can be used effectively to make money online. Although most SEO strategy can be done online, some is done offline, like adding URLs to direct mail pieces to drive traffic to sites. Mailing postcards to prospects to advertise an online opportunity, via website URL, can be a very effective marketing effort, as it combines traditional marketing by mail to more advanced internet marketing. Likewise, distributing flyers can be very effective, particularly in urban areas. These are offline methods of traffic-generating which can create traffic, which is one element the search engines are eyeing.

The search engines keep track of a lot of other elements related to your website which tell them, “This is a site of interest and significance”, resulting in a higher ranking for the site in the search results they return to online information seekers.

SEO methods can certainly cover a wide range of website components; including but not limited to domain name, title / heading / HTML tags, file names and directories, frequency of quality terms used, keyword info, image ALT tags, text without frames, photo captions, targeted quality content, regular updating of content, back-links, and overall website popularity.

And SEO strategies that involve manipulation of these various SEO components can be broken down into two main categories – “white hat” or “black hat.” White hat SEO methods are generally those that are approved by search engines, like adding good content and other quality to your site. Black hat SEO methods are referred to as tricks, like using cloaking devices. Some people say all SEO is manipulative. Others say only black hat is.

Some companies offer SEO services. For practically any budget range, you can buy:

-PPC (pay-per-click) campaigns where you try to draw online traffic to your site by bidding on words relating to your niche that you think people will use in search engines to find you.

-Site Submission There are plenty of companies out there that will allow you to enter your URL into their form and then they will submit it to a group of top search engines for you at no charge, like Submit Express at: http://www.submitexpress.com/list.html . You can also pay them to submit it to many more. Submitting in this manner is generally recommended once a month. You can also purchase products like: WebPosition Gold, a search engine software all-in-one package that optimizes your web pages, submits them to top search engines, then tracks the page rankings and web site visits and visitors.

-Article Marketing Online marketers write articles that focus on keywords or key content that would attract search engines to them when people search for their key content.

-Links Not only through article links but other links as well (whether link exchanges or purchased in-bound links), webmasters try to increase their search engine rank by establishing quality linking with top sites or high-traffic sites out there.

-Posting to Opportunity Seeker Message Boards This is just another method of creating back-links to the website. An e-mail signature with a compelling line of advertising can redirect readers, who have already shown to have an interest in the opportunity market, back to the selling websitemore back-links.

-Online Directories and Classified Ad Sites These are more fine sources of potential back-links to the website. Search engine spiders regularly determine popularity of sites via back-links, and rate them higher accordingly, which creates even more traffic flow.

-Link Exchange This is a slower way to create back-links, but it can be effective if done regularly. Usually, this type of arrangement must be set up webmaster-to-webmaster per mutual agreement, but there are automated tools such as LinkMachine which greatly speed up this process.

So add some SEO into your Internet marketing. SEO, when done successfully, can bring waves of traffic that you never expected, and that translates into sales success. Even at little or no cost, there are plenty of things you can do to keep the search engines happy, helping to bring internet visitors to your websites!

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The key to success for a web site is good search engine ranking. All of the major search engines use link popularity to determine how well a site will rank – so the more high quality, relevant links that lead to your site, the higher it will rank. LinkMachine makes it easy to get the links you need by helping you establish hundreds of quality, relevant link exchanges. This time-saving break-through can fully automate the process of link exchange, with absolutely no contact between you and other webmasters at all. Greatly boost you website popularity in SEO rankings with minimal effort from youLinkMachine does it all. A FREE trial copy of Link Machine can be downloaded at:
www.linkmachine.net/trk.php?ID=1644&rd=download.htm

Jeremy Lytle shows how to make money online with your own profitable money-making website! Exciting details at www.jeremyfive.com/pips.html
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Jeremy Lytle
http://www.articlesbase.com/online-business-articles/making-sense-of-search-engine-optimization-69905.html

Search Engine Optimization – Reasons for Adopting Winning Approach for Website

February 12th, 2013 No comments

Search engine optimization (SEO) is an essential requirement of websites making constant efforts for high popularity. If you have been ignoring this fact, it is time to bring modification in your thought process. How can you consider it possible for your website to exist in the hard-hitting competition? No matter, how captivating your website is, it has no market value in case you are not able to divert web traffic towards it. As the discussion unfolds, you can introduce yourself to most eligible reasons for opting for SEO practices.

Wavering Behavior of Search Engines

Search engines are in constant process of refining their algorithms, so that web surfers are presented with productive search results. While this can affect your website ranking, you must keep close association with vibrant nature of search engine algorithms and this is possible by following successful SEO strategies. By doing so, you can bait search engine spiders to make frequent visits to your website and index its web pages amongst top search results.

How Web Traffic Moves

The web traffic takes suggestions from search engines to choose its path leading to various websites. The majority of web surfers use popular search engines for finding top results related to products and services hunted by them. It is also a noteworthy fact that most of search engine users get satisfied with the results offered on the first and second search engine page. Thus, it is very important to let your website find its position amongst top search results. Only search engine optimization techniques can help you in this regard.

Online Promotion of Business

There is no better way than SEO to market your products and services on internet. You can extract advantages out of techniques like content development, article distribution, link building, PPC and others to spread the message about your website. Thus by optimizing your website for search engines, you not only make it eligible for higher ranks, but also promote it over vast web space.

High Sales and Conversions

SEO can build a bridge for potential buyers of your products and services to reach your website and contribute towards successful sale. Thus, your ultimate aim of getting desired returns on investments can be entertained by allowing your website to be optimized for search engines. Once your website starts selling, you must continuously fuel the performance of search engine optimization practices to take sales program to its peak value.

Your Inability to Popularize Website

The websites become popular, when their owners have right skill sets and plenty of time to endorse it over web. Even the capable web designers find themselves incapable of making their website trendy and accepted. This might happen due to scarcity of time and required amount of knowledge to perform these tasks. In such situation, a SEO expert is going to share your burden and make your website scale new heights of popularity.

search engine optimization can’t be neglected, when every website around you is trying to hold its feet on the land of popularity. Thus, make sure you follow the advice and start appreciating the use of SEO tools for the sake of your website.

Steve Waganer

SEO New York – Right Approach to Succeed in Online Business

June 16th, 2012 No comments

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One of the best platforms to boost your business globally is internet. This is one place where you can reach customers and business associates worldwide with just one click. But, do you really think it’s that easy as it sounds? No! It’s not simple to attract online visitors towards your business easily. For this you need to have a good business website that talks about your company, business, services, and products. In order to get an efficient business website you can hire the help of proficient SEO New York professionals who have expertise in designing websites as per the market requirements.

Launching a website is just not enough for a business to flourish and excel. In order to achieve profits and success you need to get it laced with modern technology and must have global appeal. In present day business world competition is surging too high. There is cut-throat competition amongst various companies since who doesn’t want to have monetary and business gain. Why, you are lagging behind? Hire the expert SEO New York services and optimize your website in such a way that online visitors get glued to it turn into your long term customers.

First and foremost it is important for you to understand the significance and need of SEO. SEO stands for search engine optimization which implies that your website has maximum visibility in online world and is easily accessible. SEO New York professionals have expertise in designing your company’s website in such a way that it gets higher ranking in all the popular search engines including Google and Yahoo.

SEO New York professionals have sound knowledge of how online businesses are conducted and what are the ingredients required to lead it to apex of success. They sit with you and discuss your business plans and future prospects of your products and services. This way it becomes easier for them to optimize your website to suit your business needs and get the trail of customers behind. This implies that their ultimate goal is to get you large number of online traffic along with business opportunities.

The basic concept of SEO New York services is to make your website easily accessible on wires and for that they employ all the high tech search engine optimization tools and strategies. These SEO tools help in tracking your website easily on Internet. SEO New York professional develop a reader friendly web content for your website optimized with search engine friendly keywords. This way whenever an online user types in keyword specific to services or products you cater to automatically search engine generates your website in top rankings.

Apart from SEO content SEO New York services helps you in popularizing your online business via link exchange strategy. This increases your online visibility and most of the online traffic is directed towards your website. Now that you have understood the importance of SEO services, hire the affordable and efficient SEO professional help. Check out the market and read customer’s reviews and get the services from the most recommended ones.

Steve Waganer
http://www.articlesbase.com/seo-articles/seo-new-york-right-approach-to-succeed-in-online-business-704640.html

10 Quick Rules For Better Search Engine Ranking

May 28th, 2012 No comments

If you are setting up a website, follow these simple rules to improve search engine rankings of your site. You can also follow these techniques if your website is not ranked high in search engines for certain keywords. Concentrate on the home page of your site and once you learn the techniques, you will be able to apply them to the other pages of your site that will have multiple high ranking pages.

1. Find keywords (or key phrases) relevant to your website. Go to the overture keyword selector tool (type key phrase overture inventory in Google) and check the popularity of the keywords you want to use. Avoid highly popular keywords. Highly popular keywords are very competitive and the least popular keywords are search engine traffic starved.

Select a dozen keywords and key phrases from the middle of the list. This is a very important exercise and you should spend at least a couple of hours, if not more, researching different keywords. While you are researching your keywords, check your competitors by doing a search in a couple of popular search engines like Google, Yahoo, etc., using those keywords. Keep a record of your competitors’ urls and other information because you don’t want to waste your time doing the same search again in the near future.

2. Use the keywords you selected into the meta tags of your home page. Meta tags are located in the head section of a web page. Go to one of your competitor’s website and select View and then Source from your web browser’s menu to view the html source of the web page. You will see the meta elements.

The two important meta tags are keywords and description meta tags. Don’t leave them blank. You can list your keywords, separated by comma, in the keywords meta tag. Construct a catchy description using your keywords for the description meta tag.

3. Use the keywords in your title tag. The text you use in the title tag appears in the title bar of the web browser. The title tag should be less than 64 characters long. Again, the key is to use a meaningful title using the keywords. Don’t just make a laundry list of your keywords for the title tag.

The title tag and your meta description may end up in many search engine listings. So, spend sometime to make these two elements interesting, meaningful, and relevant to your site.

4. Use the keywords in top heading (h1) tags of your page. Use one keyword (or a key phrase) for each h1 tag. Use these h1 tags for the headings of your contents.

5. In the home page content, use bold, using the strong html element, to highlight some of your keywords.

6. Italicize some of the keywords in your page.

7. Use the keywords in alt tags of images. You should always use the alt tag for all images.

8. Encourage others to use the keywords for text anchors when they link back to your site. Better yet, publish your own short link text with keyword anchors, bold and italicized key phrases and give it away for link exchanges.

9. If possible, use the keywords in your domain name. Try different arrangements of the keywords to come up with an available domain name that you can register.

10. If you are using php or asp or any other web programming language for your dynamic website, make your url search engine friendly using url rewrite techniques. Search the phrase url rewrite in Google to know more about url rewrite.

Keep in mind these simple rules every time you want to launch a website. Spending a few days upfront in the preparation of your site will pay off in the long run with better search engine rankings.

Kevin Sinclair
http://www.articlesbase.com/seo-articles/10-quick-rules-for-better-search-engine-ranking-135340.html

Successful Internet Marketing SEO Tools

May 25th, 2012 4 comments

It is not a surprise that search engines are suggested to be the main traffic and sales generators in web. Together with product or services demand, customer service, website design and functionality these closely interconnected factors can play a key role for your internet business. Have you become interested in studying internet marketing seo and other website promotion methods? Do wish to optimize your website and have top ranking positions in such popular search engines as Google, Yahoo, MSN or Alexa? Right? Congratulations! No doubt, this article will provide you with many useful tips, advices and the best experiences on various internet marketing seo techniques! So don’t stop reading and go ahead! For more information logon to www.auto-hits-machine.com
As it is known it is almost impossible to find a good website promotion specialist, who has never used the special internet marketing seo tools in his/her practice. They are widely used by both beginning and skilled SEO experts at all website optimization stages and can provide a website with the most significant competitive advantages making in such a way a huge contribution to any online business strategy! For this reason we took a decision to dedicate the article entirely to such internet marketing seo solutions and consider all benefits, which can be easily gained from search engines.

Of course any search engine optimization is usually started from the detailed keyword analysis. It is very difficult to study keywords and key phrases properly without such special internet marketing seo tool. Keyword generators, which are widely offered at the market today, will provide you with a real help when performing keyword research for a website. It should be noted some internet marketing seo programs include keyword suggestion tools, which analyze website content thoroughly and provide the most suitable key phrases for optimizing a website. Such tools can become a very useful internet marketing seo solution especially for website promotion beginners.

There are many features, which have to be taken into account by a webmaster when writing Meta tags for website. So it will be easy to perform such work if you are an experienced specialist, but this procedure may become a very difficult task for beginners. Don’t worry, such internet marketing seo tools as meta tag generators can successfully solve your problems. Analyzing your website far and wide this professional program will provide you with a search engine friendly meta tag code. All you will need to do is to implement it into website.

Even when the main website optimization work is completed it doesn’t mean your website will take top positions in search engines throughout all the time! Competitor research, website position and link popularity checking procedures should be performed regularly. Good position and link popularity checkers together with competitor analysis internet marketing seo tools can significantly help you to simplify this work. To know more about it logon to www.inside-the-minds-of-winner.com .Taking into consideration the fact broken links, various errors in your program code and long server downtimes can have a negative impact on your website ranking positions, so it is desirable to acquire good broken link and server uptime checking tools. Such internet marketing seo solution as HTML code validity checker will allow you to find and correct all errors quickly and effectively.

L.Dinesh Singh

Successful Internet Marketing SEO Tools

May 20th, 2012 4 comments

It is not a surprise that search engines are suggested to be the main traffic and sales generators in web. Together with product or services demand, customer service, website design and functionality these closely interconnected factors can play a key role for your internet business. Have you become interested in studying internet marketing seo and other website promotion methods? Do wish to optimize your website and have top ranking positions in such popular search engines as Google, Yahoo, MSN or Alexa? Right? Congratulations! No doubt, this article will provide you with many useful tips, advices and the best experiences on various internet marketing seo techniques! So don’t stop reading and go ahead! For more information logon to www.auto-hits-machine.com
As it is known it is almost impossible to find a good website promotion specialist, who has never used the special internet marketing seo tools in his/her practice. They are widely used by both beginning and skilled SEO experts at all website optimization stages and can provide a website with the most significant competitive advantages making in such a way a huge contribution to any online business strategy! For this reason we took a decision to dedicate the article entirely to such internet marketing seo solutions and consider all benefits, which can be easily gained from search engines.

Of course any search engine optimization is usually started from the detailed keyword analysis. It is very difficult to study keywords and key phrases properly without such special internet marketing seo tool. Keyword generators, which are widely offered at the market today, will provide you with a real help when performing keyword research for a website. It should be noted some internet marketing seo programs include keyword suggestion tools, which analyze website content thoroughly and provide the most suitable key phrases for optimizing a website. Such tools can become a very useful internet marketing seo solution especially for website promotion beginners.

There are many features, which have to be taken into account by a webmaster when writing Meta tags for website. So it will be easy to perform such work if you are an experienced specialist, but this procedure may become a very difficult task for beginners. Don’t worry, such internet marketing seo tools as meta tag generators can successfully solve your problems. Analyzing your website far and wide this professional program will provide you with a search engine friendly meta tag code. All you will need to do is to implement it into website.

Even when the main website optimization work is completed it doesn’t mean your website will take top positions in search engines throughout all the time! Competitor research, website position and link popularity checking procedures should be performed regularly. Good position and link popularity checkers together with competitor analysis internet marketing seo tools can significantly help you to simplify this work. To know more about it logon to www.inside-the-minds-of-winner.com .Taking into consideration the fact broken links, various errors in your program code and long server downtimes can have a negative impact on your website ranking positions, so it is desirable to acquire good broken link and server uptime checking tools. Such internet marketing seo solution as HTML code validity checker will allow you to find and correct all errors quickly and effectively.

L.Dinesh Singh

Google Search Engine

May 17th, 2012 3 comments

Google is one of the popular search engines online. Millions of users’ daily use Google search engines to find relevant information to their search, or to sift through products, online auctions and so on.

Google offers the communities free e-mail accounts, free web pages and various other free items, which draws users to the search engine. At Google, you can also sign up at various programs or visit Usenet, bulletin boards, news boards and so on. Google offers the community frees news, quotes and updates on stocks exchange. Many stockholders visit Google search engines to get quotes, updates in stock exchange, and to read charts. The stockholders have many options at Google, which allows them to buy/sell or trade with fewer risks.

Community boards are available through Google also. Community boards allow users from around the world to market crafts, arts, music, images, software and more. The community can also post information at the boards, find help, and communicate with other users online. Community boards offer great opportunities to users, since it provides them many resources to help them market, stay updated and more. At the boards, users can play games at some areas.

Google also providers Internet users access to millions of open directories. The directories allow webmasters, Internet marketers, Internet businesses and so on invaluable tools that help them to promote their business online.

Webmasters, Internet marketers, Internet businesses can search for incoming, outbound, inbound, or other links of relevancy at Google search engines. The links are often collected to promote business or websites. In addition, Webmasters, Internet marketers, Internet businesses can use open directories to submit articles. This is another way to promote businesses. Most of the open directories offer free listings for articles.

Google has also attracted millions of users worldwide with its innovative Techno Serve. This page allows small businesses options in creating jobs, promote the growth of the economy and develop the new world. The server provides you with business plans, seed capitals and so on to build businesses.

Google created the Google Grants programs also. This program offers business free marketing tools and links them to other resources. Nonprofit businesses if selected can use the sites.

One of the nicer options Google has given to the community is the “Make-a-Wish Foundation.” The site opens room for grants to children diagnosed with life-threatening illnesses. Google also has a foundation to help people find support for disaster, epidemics, armed conflict and so on.

Google also provides the community free game sites. Users can go to the websites to play poker, chess, other card games, board games, pool, or whatever game they enjoy. Most of the games are free to users.

Martin Lukac
http://www.articlesbase.com/internet-articles/google-search-engine-107869.html

14 Rules To Abide By For Search Engine Traffic

May 6th, 2012 No comments

If you are setting up a website, follow these simple rules to improve search engine rankings of your site. You can also follow these techniques if your website is not ranked high in search engines for certain keywords. Concentrate on the home page of your site and once you learn the techniques, you will be able to apply them to the other pages of your site that will have multiple high ranking pages.

1. Find keywords (or key phrases) relevant to your website. Go to the overture keyword selector tool (type key phrase overture inventory in Google) and check the popularity of the keywords you want to use. Avoid highly popular keywords. Highly popular keywords are very competitive and the least popular keywords are search engine traffic starved.

Select a dozen keywords and key phrases from the middle of the list. This is a very important exercise and you should spend at least a couple of hours, if not more, researching different keywords. While you are researching your keywords, check your competitors by doing a search in a couple of popular search engines like Google, Yahoo, etc., using those keywords. Keep a record of your competitors’ urls and other information because you don’t want to waste your time doing the same search again in the near future.

2. Use the keywords you selected into the meta tags of your home page. Meta tags are located in the head section of a web page. Go to one of your competitor’s website and select View and then Source from your web browser’s menu to view the html source of the web page. You will see the meta elements.

The two important meta tags are keywords and description meta tags. Don’t leave them blank. You can list your keywords, separated by comma, in the keywords meta tag. Construct a catchy description using your keywords for the description meta tag.

3. Use the keywords in your title tag. The text you use in the title tag appears in the title bar of the web browser. The title tag should be less than 64 characters long. Again, the key is to use a meaningful title using the keywords. Don’t just make a laundry list of your keywords for the title tag.

The title tag and your meta description may end up in many search engine listings. So, spend sometime to make these two elements interesting, meaningful, and relevant to your site.

4. Use the keywords in top heading (h1) tags of your page. Use one keyword (or a key phrase) for each h1 tag. Use these h1 tags for the headings of your contents.

5. In the home page content, use bold, using the strong html element, to highlight some of your keywords.

6. Italicize some of the keywords in your page.

7. Use the keywords in alt tags of images. You should always use the alt tag for all images.

8. Encourage others to use the keywords for text anchors when they link back to your site. Better yet, publish your own short link text with keyword anchors, bold and italicized key phrases and give it away for link exchanges.

9. If possible, use the keywords in your domain name. Try different arrangements of the keywords to come up with an available domain name that you can register.

10. If you are using php or asp or any other web programming language for your dynamic website, make your url search engine friendly using url rewrite techniques. Search the phrase url rewrite in Google to know more about url rewrite.

11. Don’t use frames in your web pages. Many search engines will not crawl framed pages. For a search engine spider to crawl a page, you need a clickable url. When you use a frame, the target url is not clickable.

12. Avoid fancy Javascript menus. If you use a Javascript menu, provide a html text menu with clickable links at the bottom of your web page. Use include files for Javascripts.

13. Provide 301 redirections if you move your pages or domain after they have been indexed by the search engines. Don’t use meta refresh or other Javascript tricks. Search for the phrase ‘search engine friendly 301 redirect’ in a search engine to get more information on this topic.

14. If you use flash in a page, provide a html version of the page and hide the flash page from the search engine crawler using a robots.txt page.

Keep in mind these simple rules every time you want to launch a website. Spending a few days upfront in the preparation of your site will pay off in the long run with better search engine rankings.

Deepak Dutta
http://www.articlesbase.com/marketing-articles/14-rules-to-abide-by-for-search-engine-traffic-132142.html