Archive

Posts Tagged ‘Phrases’

Do Search Engines Think That Your Website is Spam?

March 2nd, 2013 4 comments

For example, search engines may look for the most frequent keyword in the web page, the number of times a particular keyword appears in the web page, the domain name associated with the web page, the number of links pointing to the page, the HTML tags in which a keyword appears and many other factors.

The patent filing indicates that search engines look at hundreds of different factors to rank web pages.

How search engines try to detect spammy pages

The are so many potential spam pages on the Internet that search engines cannot identify all spam pages manually.

To identify potential spam pages, search engines might manually label some web pages as spam and then take information from that pages to find other spam pages.

For example, a web page that uses keyword stuffing has more keywords than a legitimate page. By training the spam detection algorithm with a few web pages that use keyword stuffing, other web pages that use keyword stuffing can be detected automatically.

In other words, a spam detection algorithm labels web pages as spam or not spam by looking at decisions made by humans. According to the patent application, the algorithm might look at the following factors:

  • the number of inbound links coming from labeled spam pages
  • the top level domain of the site
  • the quality of phrases in the document and density of keywords (spammy terms)
  • the count of the most frequent term
  • the count of the number of unique terms
  • the total number of terms and the number of words in the path
  • the number of words in the title
  • the rank of the domain and the average number of words
  • the top-level domain
  • the number of hits within a domain
  • the number of users of a domain
  • the number of hits on a URL and the number of users of a URL
  • the date the URL was crawled, the last date page changed
  • many more factors

If your website uses similar elements as the spammy web page then it’s likely that your website will be classified as spam. The usual impact of a website being labeled as spam is that the site might be pushed down in search results, or removed completely.

What does this mean for your website?

You should make sure that your web pages use similar elements as the top ranked pages instead of elements that can be found on spam pages.

The easiest way to make sure that your web pages use all the elements that are used by top ranked pages is to analyze your pages with my Top 10 Optimizer. This will analyze all important elements of your web pages and it will tell you in plain English what you have to do so that your web pages get top 10 rankings.

Go to my site and look for (Internet Business Marketing Tools) to analyze your site:

If search engines label your website as spam you will lose a lot of visitors and customers. You should analyze all elements of your web pages to make sure that search engines label your web pages as high quality content and not as spam.

Warmly,
Gary Neame

Gary Neame

Online training Delhi, Online marketing India

February 21st, 2013 2 comments

The SEO tips provided in the SEO training steps below are just the basic guidelines to follow with the layout of your website. It does not mean that when all the SEO techniques are implemented that you will have an immediate affect. For ethical search engine optimisation techniques to have impact could take up to 16 months depending on the length of time your website has been up and running and what industry you are targeting as SEO does vary depending on industry. The first step when carrying out SEO on your website is to define which keywords or search terms you would like to be found under. We help you with the keyword selection and you approve the final list of search terms you want to target for your seo campaign.

Keyword sources generally tend to include search tools such as Google adword keyword checker, overture and obvious keywords relative to your business. Most clients generally tend to already have an idea what they need to target for the SEO campaign and we elaborate further using the seo tools provided by Google.Keyword grouping involves an analysis into the keywords which have been agreed you for the SEO package. This SEO process is to define which keywords are to be targeted on certain pages within your website.

An old method many SEO companies use is to create a new page targeted for each keyword. Due to Google algorithm changes a more efficient way is to group keyword variations together and target these phrases across one optimized page. This reduces the risk of content repetition across a website which is essential for successful seo promotion. It is important to target key phrases on website pages with a relevant theme.We create unique content based on the agreed keywords for your SEO campaign. The content generated is then placed onto relevant pages on your site. We ensure not to spam the keyword density of the keywords targeted as over optimizing can have an adverse affect on your search engine ranking.Unique content plays an important part in seo as should the content appear anywhere else on the internet Google refer to this as ‘mirroring’ and could result in no positioning depending on how much content is copied on your website.

 

http://www.seobaba.com

http://www.seobaba.com/seo_company_india.html

http://www.seobaba.com/Internet_marketing_Company.html

Seobaba
http://www.articlesbase.com/online-education-articles/online-training-delhi-online-marketing-india-1086287.html

Boost Your Web Rating with Optimization Techniques

February 18th, 2013 3 comments

In order to be successful in an online business, your web site needs to have good web rating. Usually, this means placing yourself (your web site) as high as possible in the SERPs (search engine results page) for specific keywords relevant to your field of activity.

The most important way in which your website can get natural traffic is with the help of the search engines. Millions and millions of searches are being made each and every day on the most important search engines, Google, Yahoo and MSN, which get almost all the attention. If you want your business to have success, you really have to grab a piece of the pie yourself.

Making your site rank as high as possible in the SERPs is done with the help of search engine optimization. The techniques that form the nucleus of SEO can be very elusive, as only the well trained know most of them. If you want your business to grab the attention it deserves, though, it has to show up among the first 10 results provided by the search engines.

You have two options to obtain this: either hire a search engine optimization expert or learn this on your own. Whatever you decide, make sure you research a lot and know what you are getting yourself into. If you really want to learn SEO, there are some very good resources available out there.

I will not go into too much technical detail regarding SEO techniques, but there are some basic things you need to remember. First of all, good SEO includes good keyword research and website planning. It’s not by accident that SEO is also called SEM (search engine marketing).

First of all, before even building your web site, you have to make a list of the most searched keyword phrases in your field of activity. These are the keywords that your website will be centered around, and they will hopefully bring a lot of traffic to you. You can buy software for keyword research, but there are also some free tools available on the internet also.

Let me give you a basic example. If your business is an online shoe store, you will have to do a research on the generic keyword “shoe.” From that, you should start building a list of the most searched terms every day. “Women shoes,” “leather shoes,” for example could be two terms which are very profitable and that are worth building a web page around.

Then, you need to create content rich pages, incorporating the keywords you discovered to be more frequently used. You don’t need to exaggerate with the density of the keywords, or the search engines could consider this as spamming and you could have your site banned. Between you and me, it’s advisable not to go beyond a keyword density of 10%.

Each page should be centered around a specific keyword, and it should enhance your relevancy in the eyes of the search engines for that specific keyword. But there’s a lot more to SEO apart from keyword research.

You will have to learn how to incorporate effective title tags and description tags into your pages, how to make useful link exchanges with other webmasters, and so on. But trust me when I tell you that learning search engine optimization techniques can do wonders for your web rating.

Ray La Foy
http://www.articlesbase.com/seo-articles/boost-your-web-rating-with-optimization-techniques-121209.html

Free Online SEO Tools

February 12th, 2013 9 comments

For anyone wanting to do a bit of their own Search Engine
Optimisation, there is an abundance of free online SEO tools
available on the internet. Most of them provide some pretty
impressive statistics and information to help you optimise your
website, analyse search engine positions, research your
competitors, plus much more!

There are two ways these free online SEO tools can be used: (1)
For those who are new to the area of search engine optimisation,
these tools provide excellent insight on how a website is
performing and ranking. They can quickly highlight issues and
trends with their current website and provide a good insight as
to where optimisation work is necessary. (2) For the more
experienced search engine optimisers amongst us, these tools
will act as a complement to the more specialised SEO tools, like
WebPosition Gold or SpyderOpts. They can even be used to
supplement an SEO’s internal knowledge base and experience.

Here is a selection of some choice tools for both the novice and
the experienced search engine optimisers:

Keyword Research Tool
http://www.webmaster-toolkit.com/keyword-research-tool.shtml
This helps to research appropriate words and phrases to include
in your webpage’s body text to aid promotion. It’s simple and to
use and requires the user to enter the sort of word of phrase
you wish to be found under, the tool will then suggest some
additional words and phrases you can think about using. One of
the great things about this tool is that it gives you the option
to select from a range of top search engines, e.g. Google,
Yahoo, MSN, Teoma, etc.

Keyword Analyser Tool
http://www.webmaster-toolkit.com/keyword-analysis-tool.shtml
This tool reads the body of the page you specify and gives a
report on what words are used, and how many times they are used.
This is a valuable tool as most engines will rank your site
depending on your keyword density (which typically ranges
between 3% and 9%).

Search Engine Position Checker Tool
http://www.webmaster-toolkit.com/search-engine-position-checker.s
html This tool checks whether your website appears in the first
fifty results in major search engines for your chosen keyword or
phrase. If the URL is present, it will output what position it
occupies. As an additional feature, the tool also informs you if
any other URLs from your domain appear in the search results.

Link Popularity Tool
http://www.instantposition.com/link_popularity_check.cfm This
tool measures the total number of links or “votes” that a search
engine has found for your website. This is a pretty cool tool
because as well as tabulated data it also produces a nice graph
of the resulting data. One final key element of this tool is its
ability to compare your website to your competitors to help you
with your overall marketing strategy.

Meta Tag Generator
http://www.webmaster-toolkit.com/meta-tag-generator.shtml This
automatically generates a Meta Keyword tag by reading the page
you specify, removing common words from it, and picking the most
used words on the page. Extra weight is given to words in a
heading tag

Search Term Suggestion Tool
http://inventory.overture.com/d/searchinventory/suggestion/
Displays how many times a certain keyword was searched for at
Overture.com. Shows all related searches for the entered
keyword. A good measure to use in determining frequency of
search among related keyword phrases

Search Engine Optimisation Tool
http://www.instantposition.com/seo_doctor.cfm. A very impressive
tool that tests the performance of a web site, by analysing a
page on the important elements of web page creation, such as its
title and content. It then scores the page against given
criteria for the top search engines, followed by some valuable
SEO advice to improve overall ranking. The report produced is
well laid out and easy to follow for anyone doing their own
optimisation. A freebie tool that works better than many costly
SEO tools I know!

The area of online SEO tools is an exciting area of growth as
SEO developers come up with more and more tools to represent
website positions on the internet. No doubt we will be
revisiting this area again….

Arif Hanid
http://www.articlesbase.com/seo-articles/free-online-seo-tools-2362.html

An Overview of Search Engine Optimization (seo)

February 9th, 2013 4 comments

There is a list of what not to do as well, and that list is applicable to all engines, as it mostly refers to tricks and hacks unscrupulous designers use to try to trick the engines. These kinds of pages generally get removed by automated tools and don’t generally last very long, so they are not recommended to bother with. Website optimization starts with content. If the content is irrelevant, the website will not last long in the rankings, no matter how many keywords are included. The best way to get relevant content is to get an expert to write the content. General content may be friendlier to beginners, but in the search optimization arena, content is what is going to keep readers coming back and webmasters linking to the page. Many search engines use link counters to rank sites. If enough people like and value the site, they will link to it from their own site as an example of expert help for visitors seeking more detailed information than they can provide, or are willing to provide.

Often, general-interest sites will link to expert sites, thereby also driving their own traffic up as the initial portal to those expert sites and improving their own rankings in the optimization listings. The quality of the sites linked is also a major factor in the rankings, as quality sites such as Microsoft and Google are going to be more effective “heavy hitters” than a link to Bob’s House of Website Optimizing. When the content is being created, keywords are the “anchors” that search engines hook onto, but just filling your content with keywords risks being dismissed as a spam site, as many spammers merely fills a page with keywords, hoping to hook anyone searching for anything.

These kinds of pages are usually removed quickly, but they exist nonetheless. Specific keywords are the key–instead of Search Engine, use Search Engine Optimization for Google, or combinations of the key words or phrases. Optimization for Search Engines in one area, then Optimizing for higher Search Engine rankings in other increases the chances of an engine ranking your website content a little higher than it may have otherwise. The guidelines for content also go for Meta tags such as the title. Title is very important, as it is one of the bigger spots for an engine to catch, as well as the hook that draws a surfer in once the rankings have been displayed. A recommended length is 50-80 characters (including spaces); with keywords located near the beginning in case the window is resized on the screen.

www.keyword-swipe.com

www.seo-prediction.com

A good example would be “Search Engine Optimization tips and tricks for Google”, instead of “How to do important SEO for websites.” Search Engine Optimization–what to avoid: Don’t use huge strings of keywords without relevant content–you may be labeled as a spammer and blacklisted off the engine(s) you’re trying to climb. Stay away from pop-ups, excessive load times (by keeping the page clean and using fast hosting servers), and lots of flash animation, as this takes time to load and also detracts from the readability of the site.

sagar

10 Quick Rules For Better Search Engine Ranking

May 28th, 2012 No comments

If you are setting up a website, follow these simple rules to improve search engine rankings of your site. You can also follow these techniques if your website is not ranked high in search engines for certain keywords. Concentrate on the home page of your site and once you learn the techniques, you will be able to apply them to the other pages of your site that will have multiple high ranking pages.

1. Find keywords (or key phrases) relevant to your website. Go to the overture keyword selector tool (type key phrase overture inventory in Google) and check the popularity of the keywords you want to use. Avoid highly popular keywords. Highly popular keywords are very competitive and the least popular keywords are search engine traffic starved.

Select a dozen keywords and key phrases from the middle of the list. This is a very important exercise and you should spend at least a couple of hours, if not more, researching different keywords. While you are researching your keywords, check your competitors by doing a search in a couple of popular search engines like Google, Yahoo, etc., using those keywords. Keep a record of your competitors’ urls and other information because you don’t want to waste your time doing the same search again in the near future.

2. Use the keywords you selected into the meta tags of your home page. Meta tags are located in the head section of a web page. Go to one of your competitor’s website and select View and then Source from your web browser’s menu to view the html source of the web page. You will see the meta elements.

The two important meta tags are keywords and description meta tags. Don’t leave them blank. You can list your keywords, separated by comma, in the keywords meta tag. Construct a catchy description using your keywords for the description meta tag.

3. Use the keywords in your title tag. The text you use in the title tag appears in the title bar of the web browser. The title tag should be less than 64 characters long. Again, the key is to use a meaningful title using the keywords. Don’t just make a laundry list of your keywords for the title tag.

The title tag and your meta description may end up in many search engine listings. So, spend sometime to make these two elements interesting, meaningful, and relevant to your site.

4. Use the keywords in top heading (h1) tags of your page. Use one keyword (or a key phrase) for each h1 tag. Use these h1 tags for the headings of your contents.

5. In the home page content, use bold, using the strong html element, to highlight some of your keywords.

6. Italicize some of the keywords in your page.

7. Use the keywords in alt tags of images. You should always use the alt tag for all images.

8. Encourage others to use the keywords for text anchors when they link back to your site. Better yet, publish your own short link text with keyword anchors, bold and italicized key phrases and give it away for link exchanges.

9. If possible, use the keywords in your domain name. Try different arrangements of the keywords to come up with an available domain name that you can register.

10. If you are using php or asp or any other web programming language for your dynamic website, make your url search engine friendly using url rewrite techniques. Search the phrase url rewrite in Google to know more about url rewrite.

Keep in mind these simple rules every time you want to launch a website. Spending a few days upfront in the preparation of your site will pay off in the long run with better search engine rankings.

Kevin Sinclair
http://www.articlesbase.com/seo-articles/10-quick-rules-for-better-search-engine-ranking-135340.html

"article for My Site" Tool © – it is Amazingly Effective!

May 25th, 2012 No comments

No doubt, it is revolutionary! – “Article For My Site” Tool enables you for the first time to easily develop unlimited, new, and original text for your Website. If you want to increase your Site’s sales rate by continuously adding fresh-unique-text, no doubt that this technology can help you get there. Want to learn more about this amazing solution? Read the following review.

Short background

The secret of this advanced “Article For My Site” Tool is it’s embedded engine – by providing it with your key phrases it’ll auto-scan the Internet for highly relevant sentences that are related to your topic. In the next step, all collected information is being split into different subgroups based on different topics. On the final and most exciting part all you have to do is to easily construct yourself new readable article(s) that can be quickly added to your website(s) or blog(s).

Important benefits

Using this exciting solution definitely brings many advantages:

* It doesn’t require any special editing/writing skills.
* Takes no more than just a few clicks to get the job done.
* You can write on any topic even if writing isn’t your strength or passion.
* No need to spend hundreds anymore while relying on external providers.
* No need to spend hours on stressful brainstorming.

On the bottom line

Using such powerful “Article For My Site” Tool opens up numerous opportunities for you to take your on-line business to the next level. Now that you know more about how it works it is advised to check it by yourself in order to explore and see how it can easily improve the productivity of your on-line business. Different users would probably find various great advantages provided by this technology simply because it offers so many important opportunities for webmasters.

Dan Kazinsky
http://www.articlesbase.com/article-marketing-articles/quotarticle-for-my-sitequot-tool–it-is-amazingly-effective-698981.html

Blog Search Engine Optimisation

May 6th, 2012 2 comments

As mentioned in previous posts, using blogs to generate additional traffic for your primary site can pay huge dividends. Just “doing it” can mean significant increases in traffic, but what you really want to do here is – as in your main site – generate qualified traffic.

Post Writing – Content Creation Discipline

By that, I mean you want to draw in people who want exactly what you offer. That requires a disciplined approach to content creation;
– Research and consider carefully what your post is about, and know why you are writing it – the objective!
– Identify the keyword phrase/s that people are using to find information relevant to the topic you will write on.
– Ensure you place keywords in the post title, and early in the first paragraph, with some additional emphasis on the words, such as bold / italics.
– Include “exact match” keyword phrases throughout the body of the article.
– Add tags/slug i.e. a short list of specific relevant keywords – this may be used in the post page Keyword meta-tag.
– Write a concise Excerpt, loaded with keyword phrases – this may be used in the post page Description meta-tag.
– Use the Spell Checker!!! This article may be the first introduction a potential client has with your business.

Remember that “You NEVER get a second chance to create a first impression!”

Business Blogs Should Inform & Educate

In a business blog, which is there to inform & educate potential clients about aspects of your business, try to provide useful information, without a blatant sales pitch. By all means, encourage readers to “Inquire about Free Personal Advice” or “Contact us for More Information” but don’t overdo the sales pitch. Your goal is to convey your depth of knowledge and experience, and build credibility.

Blog Search Engine Optimisation

To maximise the penetration of your Blog posts, it is not sufficient to just write it and forget it. You need to ensure that your Business Blog is properly “optimised” to produce unique, accurately categorised, and clearly labelled content. This requires a SEO package implementation on your blog to ensure that your Posts, static Pages and Category pages are UNIQUE! We think WordPress is the fastest and easiest blog platform to customize. It also has a comprehensive array of free SEO options, and following comments are specific to WordPress.

This is best done dynamically, with installation of plugins that provide automation of;
– HTML Page URLs – using mod_rewrite to generate verbose, keyword-rich page file names.
– Page Title Tags – if you write good post titles, these can be used verbatim in the Title Tag.
– Page Description Meta-Tag – uses the post Excerpt, or the first 20 words of 1st paragraph.
– Page Keyword Meta-Tag – used the post Tag or Slug to generate keywords.

Accurate Content Cataloguing Pays Dividends

The combined impact of attention to detail in posting generation and publishing, plus Search Engine Optimisation finesse on the page production, will deliver dramatic improvements to blog traffic. At the same time, it wil ensure that visitors get exactly what they were seeking due to the resulting accuracy of your content cataloguing efforts.

That will encourage them to bookmark the site, or specific page, and to come back looking for additional details.

Ben Kemp
http://www.articlesbase.com/seo-articles/blog-search-engine-optimisation-121300.html

14 Rules To Abide By For Search Engine Traffic

May 6th, 2012 No comments

If you are setting up a website, follow these simple rules to improve search engine rankings of your site. You can also follow these techniques if your website is not ranked high in search engines for certain keywords. Concentrate on the home page of your site and once you learn the techniques, you will be able to apply them to the other pages of your site that will have multiple high ranking pages.

1. Find keywords (or key phrases) relevant to your website. Go to the overture keyword selector tool (type key phrase overture inventory in Google) and check the popularity of the keywords you want to use. Avoid highly popular keywords. Highly popular keywords are very competitive and the least popular keywords are search engine traffic starved.

Select a dozen keywords and key phrases from the middle of the list. This is a very important exercise and you should spend at least a couple of hours, if not more, researching different keywords. While you are researching your keywords, check your competitors by doing a search in a couple of popular search engines like Google, Yahoo, etc., using those keywords. Keep a record of your competitors’ urls and other information because you don’t want to waste your time doing the same search again in the near future.

2. Use the keywords you selected into the meta tags of your home page. Meta tags are located in the head section of a web page. Go to one of your competitor’s website and select View and then Source from your web browser’s menu to view the html source of the web page. You will see the meta elements.

The two important meta tags are keywords and description meta tags. Don’t leave them blank. You can list your keywords, separated by comma, in the keywords meta tag. Construct a catchy description using your keywords for the description meta tag.

3. Use the keywords in your title tag. The text you use in the title tag appears in the title bar of the web browser. The title tag should be less than 64 characters long. Again, the key is to use a meaningful title using the keywords. Don’t just make a laundry list of your keywords for the title tag.

The title tag and your meta description may end up in many search engine listings. So, spend sometime to make these two elements interesting, meaningful, and relevant to your site.

4. Use the keywords in top heading (h1) tags of your page. Use one keyword (or a key phrase) for each h1 tag. Use these h1 tags for the headings of your contents.

5. In the home page content, use bold, using the strong html element, to highlight some of your keywords.

6. Italicize some of the keywords in your page.

7. Use the keywords in alt tags of images. You should always use the alt tag for all images.

8. Encourage others to use the keywords for text anchors when they link back to your site. Better yet, publish your own short link text with keyword anchors, bold and italicized key phrases and give it away for link exchanges.

9. If possible, use the keywords in your domain name. Try different arrangements of the keywords to come up with an available domain name that you can register.

10. If you are using php or asp or any other web programming language for your dynamic website, make your url search engine friendly using url rewrite techniques. Search the phrase url rewrite in Google to know more about url rewrite.

11. Don’t use frames in your web pages. Many search engines will not crawl framed pages. For a search engine spider to crawl a page, you need a clickable url. When you use a frame, the target url is not clickable.

12. Avoid fancy Javascript menus. If you use a Javascript menu, provide a html text menu with clickable links at the bottom of your web page. Use include files for Javascripts.

13. Provide 301 redirections if you move your pages or domain after they have been indexed by the search engines. Don’t use meta refresh or other Javascript tricks. Search for the phrase ‘search engine friendly 301 redirect’ in a search engine to get more information on this topic.

14. If you use flash in a page, provide a html version of the page and hide the flash page from the search engine crawler using a robots.txt page.

Keep in mind these simple rules every time you want to launch a website. Spending a few days upfront in the preparation of your site will pay off in the long run with better search engine rankings.

Deepak Dutta
http://www.articlesbase.com/marketing-articles/14-rules-to-abide-by-for-search-engine-traffic-132142.html

How Web Promotion Specialists Can Bring Your Website on Top of Search Engine Results

March 6th, 2012 No comments

Website promotion specialists are qualified and experienced in various online and offline web promotion techniques and tools to bring your website at the top of the search engine result. It is very much essential to promote any website on the Internet to get enhanced business success. It is merely of no use, if you have a good website and its target audience cannot find it in the search engine results. In such as a situation you must take the assistance of an expert web site promotion firm.

Different search engines adopt different approaches to assign ranks to the web sites in the search results. This is known as indexing of a web site. A web promotion specialist knows every trick how these search engines index a web site. They have been working on a variety of web sites, improving their ranking. They have the best web promotion specialists working for them. These specialists work on specific keywords or key phrases, which is searched by numerous online visitors every moment.

A web site promotion firm also works on all the important pages of the web site to improve the ranking of the web page or the web site. The service offered by the firm helps improving the visibility of the web site. These firms are also review the page content and the overall look and feel of the web site to bring in the required changes. This makes your website more attractive and puts a positive impact on the visitor.

The web promotion specialist also works on building links; Meta tags optimization, and Internet search keywords optimization to further improve the online presence of your web site. If you want more web traffic for your web site and enjoy better growth and development for your business, you must take the help of a Website promotion specialist. You web site will definite get the top ranking in the search engine results and you will enjoy the boom in your business.

Anirban Bhattacharya
http://www.articlesbase.com/internet-marketing-articles/how-web-promotion-specialists-can-bring-your-website-on-top-of-search-engine-results-706013.html