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Posts Tagged ‘Meta Tags’

Top 5 Important Details Before Hiring an SEO Company

March 9th, 2013 3 comments

Search Engine Optimization or simply SEO has become one of the most successful tools in internet marketing. Everywhere, online business entrepreneurs are beginning to employ this internet marketing strategy to boost their success in their online businesses.
Though it is quite easy to find an SEO company that’ll work on the campaign, locating a suitable one is another thing. Also, once an SEO campaign starts, it is important that clients should also participate in every step the team takes. SEO “is” a team-based project and participation from both the SEO team and the client can tip the scales between success and failure.
Here are the top 5 details that a client should take before hiring an SEO company.

Granting Full Access

One of the details that a client should be aware of before hiring an SEO company is granting a full access on their website. SEO campaigns usually involve the website having extensive but recommended changes in it. These changes are commonly seen on Meta tags, Alt tags and on the link partners’ page. Changes may even involve a full reconstruction of the whole website.
So it is important that clients must inform their IT team of changes that can be done in an SEO campaign.
Visit an online search engine optimization orange county site to learn more about SEO strategies and tactics.

Full Control of the site’s Web Copy
Apart from the construction of the website, the site’s web copy should also undergo some minor or sometimes extensive reconstruction. Because of the introduction of systematically researched keywords for SEO, web copies should be able to integrate these important elements.

Before hiring an SEO company, clients should have a talk with their team about the changes that are going to be done in their web copy. This is important because things will almost certainly need to run copy changes through the legal department before they go live. If the company sells medicine, for example, the copy may need to be run by its manufacturer for accuracy.

Knowledge of the Current System
A good SEO company always knows if the site’s construct can impede some implementations of recommended elements to help boost the success of an SEO campaign. One of which is CMS or the Content Management Systems.

Some CMS, especially the older ones, do not allow changes to be made in the system that are beneficial to search engines. If the client’s SEO Company has experience about this, they should be able to let the client go in the right direction and assist to switch to a more SEO friendly platform. More about this by visiting an online search engine optimization orange county site.

Team Work

SEO efforts require that their clients spend as much time as they spend on other marketing strategies. This is to ensure that all processes are in line and that the SEO Company is making it to schedule.
Clients must be able to give feedback, approve changes, and making sure that the work being done is consistent with their overall message. If a client didn’t spend much as an hour in making sure that all processes are in order in the SEO efforts, and takes it on the back stage, large amount of money will go to waste. Including bills paid on the SEO Company.

Full Information
Clients have the right to know what strategies and tactics that the SEO company will undertake. The SEO company should be able to provide their clients enough information to fill them in on what’s going to happen on every step the SEO company will take.

To learn more about the process of SEO, visit an online search engine optimization orange county or visit Clearmedia at www.clearmediaonline.com.

Patricia Brooks
http://www.articlesbase.com/web-design-articles/top-5-important-details-before-hiring-an-seo-company-731245.html

Tips for Choosing a Search Engine Optimisation Company

March 5th, 2013 2 comments

The immense growth in the amount of time people are spending on the Internet, plus the rising cost of pay per click advertising has seen search engine optimisation become increasingly popular over the past 5 years. Many website owners today are investing in search engine optimisation which makes it harder than ever to achieve top rankings in search engines such as Google.

The traditional approach to search engine optimisation has been the process of selecting keywords, inserting meta tags and then building some links to achieve first page ranking results in Google. However, in today’s highly competitive online market this simplistic approach has been outdated due to increasing competition and the introduction of free tools such as Google Analytics which has made it easy to measure the impact of your SEO efforts.

On this basis Search Engine Optimisation should be considered as a strategy to drive qualified traffic to your website at the lowest cost. The definition of SEO success should be the amount “qualified natural search traffic delivered to your website” and not “rankings achieved”. There is no point being ranked in the Top 10 of Google if no-one is searching for or clicking on your search engine listing.

Are all search engine optimisation services the same?

The principles and promises of high rankings are all the same from search engine marketing companies however, like everything in business the results achieved from one company to another are considerably different. After all, search engine optimisation is a process of out-ranking another website, so your approach needs to be unique to be number 1.

When choosing a search engine optimisation you should ask the following questions:

– What are the traffic results the search engine marketing company has achieved for its clients?

– What SEO results has the company achieved for their own website?

– What is the company’s current client retention rate?

– What resources does the company have available to allocate to your project?

– What are the measures of success for your search engine marketing project?

– What % of the company is dedicated to search engine marketing?

Why outsource search engine optimisation to a specialist company?

The Internet is a serious sales channel today. Top rankings in Google and implementing a successful search engine marketing strategy can have a 6 or 7 figure positive impact on the profitability of your company. Asking your IT person or web design company to be responsible for your search engine marketing is a like asking your Office Manager to be responsible for business development and hitting sales targets.

Outsourcing your search engine optimization to a specialist company enables your business to cost effectively leverage the large investment that SEO company has made in developing its services. You can also access the intellectual property the SEO company has acquired from managing campaigns across their client base. These two factors alone make the business case very compelling for outsourcing your search engine optimisation campaign.

Last by not least when choosing a search engine optimisation company you should always negotiate a performance based contract, as this makes sure both parties work hard towards a mutually beneficial result.

Wishing you and your website online success in 2008

Ewan Watt
http://www.articlesbase.com/seo-articles/tips-for-choosing-a-search-engine-optimisation-company-288611.html

3 Basic Steps to Search Engine Optimization

February 27th, 2013 6 comments

Search engine optimization or SEO, is the art and science of making your websites pages appear attractive to the search engines. The better optimized your webpages are, the higher the ranking it will receive from a search engines web crawlers and spiders. The higher it ranks, the more traffic your website will receive. The more traffic your website receives, of course, the more profit you will be able to generate. The key to all of this is good Internet search engine optimization.

Why is having a high ranking website so important to the future success of your online business? Studies have shown that consumers seldom view websites that don’t rank a spot on of the first two pages the search engines displays. Websites that receive a ranking that places them on the third page (or any other page subsequent to that) see a significantly lower amount of traffic at their websites then one that is ranked on the second page. There is even a staggering difference between the first and second page. In the world of e-commerce ranking and strong search engine optimization is paramount.

At first, search engine optimization may feel like trying to rappel down the Grand Canyon. There is a huge scary world full of big words like web crawlers, PageRank, Meta tags, and algorithms. You may have never heard of any of these things. A quick internet search of the world algorithm doesn’t help; all you may get is a printout of strange symbols and numbers arranged in complex algebraic equations.

Sit back, take a deep breath, and try to relax. Search engine optimization is much more simple then you may think.

Algorithms really are every bit as complex as they look. Simply defined they are a finite set of carefully defined instructions. Most, if not all, computer programs are designed with strict algorithms.

PageRank is simply the program Google designed to search, index, and rank it registered webpage’s. PageRank operates on a link analysis algorithm. PageRank is credited for Google incredible success.

Web crawlers are tools search engines use to browse the World Wide Web in a methodical, automated manner. When web crawlers are browsing websites they are looking for algorithms.

Meta tags are special HTML tags that provide information to about a web page. Meta tags are written directly into the title tag and are only visible to the search engine.

The reality of search engine optimization is that you can start to optimize your website without any knowledge at all of the technical stuff involved in search engine optimization. Simply stated the very first step in designing a website that is going to be well ranked by the search engines is to create a content rich site. What this means is that you must cram as much information about your product into your website as you possibly can.

The third step to search engine optimization is to fill your site with keywords that will attract the web crawler’s attention. The final step in a wonderfully optimized website is to submit it to the search engine that will compliment it.

Lastly, there is Link Popularity. What is this link popularity anyway, and why do you need it? Link popularity is a score that is accessed to a web site based on how many external and internal links are pointing or linking to any particular page. External links would include those that come from any other web site other than your own whereas internal links would be those that come from within the same domain name. Link popularity is also based not only on the quantity of links but the quality of those links as well. Therefore, to have a good link popularity score, it is not necessarily required to have a large number of links pointing to your site but rather a good number of quality links.

Pj Germain
http://www.articlesbase.com/seo-articles/3-basic-steps-to-search-engine-optimization-130993.html

SEO Msn Style

February 24th, 2013 7 comments

MSN, Google, and Yahoo are three of the top search engines on the Net. The search engines focus on SEO styles and strategies. MSN and other search engines will provide you with useful tools as well as help guides so that it makes your SEO marketing campaign easier.

MSN currently is holding a candle to Google’s search engine. In fact, MSN is taking the lead. These engines however offer alike tools that help you to promote your web pages, SEO style.

Through SEO developmental stages, you want to make sure that you pass MSN, Google, and other search engine crawlers.

Crawlers are leading tools that focus on web page content. The ratio of your web sites content then is important. Major search engines focus on quality links. To reach the Page ranking systems setup by Google and other major search engines you want to keep relevancy, accuracy, and quality in mind. Web keyword and content are imperative key points that determine if you reach pass through the Page Rank search engine algorithms.

The Holistic strategies in SEO marketing places great emphasis on the techniques you use. Well-informed codes, such as HTML for example will get some attention.

All tags in your web page should be closed so that you do not have broken links. Design your pages, refreshing them monthly and adding updated meaningful, relevant content to grab your audience attention.

Make sure that you practice SEO marketing strategies, i.e. make sure your theme is relevant and your topics appear within your web site so that it is clear.

You want visible text on your pages so that users can find your site easy. Make sure you add sensible text as far as size. The keywords need to show in your links and tags.

MSN and other search engines focus on SEO accurate tags, including your Meta tags, header-HX, title, etc. Dust your tags properly.

SEO marketing focuses on quality. Quality includes content, incoming links, link anchors to text, etc. Build your back links, and URL in simple, basic static links. Use the shorter URL so that you pass MSN’s BOT.

Be sure to add site maps to your pages. The BOT system will pickup links that you embed in your menus and list box. Add at least one static link. Place the link at least 3-clicks distance from your Home page.

SEO strategies are detrimental to your search engine results. Practice honest strategies to reach the top ranks. Avoid cramming or stuffing keywords into your web pages. You will not reach the top ranks by doing so.

Uphold honest SEO practices and you are on your way to the top ranks at the online search engines.

Martin Lukac
http://www.articlesbase.com/seo-articles/seo-msn-style-135687.html

The Essentials in SEO Marketing

February 15th, 2013 3 comments

Effective Internet marketers penetrating to add essentials to search engine optimizing, or SEO often supply SEO tools that give awe-inspiring results, which at first these marketers learn some “nerve-wrecking” SEO strategies to reach the major search engine’s top ranks.

Some SEO services online offer various solutions that often include writing SEO gigs. The yuppie experts in SEO copywriting assist marketers by supplying these awe-inspiring results to the highest possible SERP range. Marketers go above the scoring system that are specs in Big Name search engines, such as Big 3, Google, Yahoo, MSN and so on.

The mission of most web ramblers is to get their pages at the top rank of the leading search engines. SEO marketing is the process of search engine optimizing that involves content written SEO and keyword density style to meet the standards in Google’s outlined algorithms. To find relevant, quality keywords, marketers often use spotter tools or other tools that help them to find quality, relevant keywords. The spotters they use to track keywords hunt keywords that help them to increase odds of reaching top ranks at the major search engines. The Internet dummies want to reach top ranks to hit Google, MSN and Yahoo’s spotlight.

Most SEO services online is a Data Highway that works with marketers by helping them driving SEO solutions home using keyword density strategies.

Keyword density is imperative. Quality, quantity, relevancy and keyword density factors into Google’s decision to rank the web pages. The content incorporates SEO market tools that combine to attach to H2 Tags, Description Tags, Spiders, Header Text, Meta Tags and the relevant keywords SEO experts supply.

Optimizing is the prime focus. Optimizing is the process that fills in relevancy, accuracy and easy access to users. Users can expect top-quality content when searching properly filled SEO style web pages. Internet SEO marketing makes it possible for geeks to intensify their traffic coming to a web page by applying correct SEO marketing strategies.

SEO marketing assists marketers by increasing traffic to a web site, which obviously will increase sales. SEO and keyword density give Internet marketers customized, publishable copies that attract the major search engines online, such as Google, Yahoo and MSN.

Superhighway marketers aim to reach top ranks by approaching the major search engines armed with relevant, quantity, quality, and accuracy keywords and links.

Relevant links should be less than 100 to reach the best results. Copywriters or link builders often try to deliver SEO content and quality, relevant links accessorized to attract Internet users.

In conclusion, SEO marketing is the process of advertising web pages.

Martin Lukac
http://www.articlesbase.com/seo-articles/the-essentials-in-seo-marketing-125748.html

Free Google Tools That You Should Know About

February 9th, 2013 2 comments

If you have a website, there are a number of free tools available for webmasters through Google that are absolutely indispensable in helping you increase your website’s visibility and traffic. The Google search engine is one of the most popularly used search tools on the Internet. Ranking high in the results for keyword phrases that relate to your products or service is going to increase your traffic and increase your sales. Google provides a number of free tools that help you see exactly how well your website is doing and show you what you need to improve, what pages are not ranking and what is working for you.

Though Google offers a number of different tools for a small fee, for the purposes of this article, we will focus on Google Webmaster Tools. This free service let’s you know a number of pieces of valuable information about your website. First, you have to verify that you own the site by adding a specified meta tag to the header of your home page or upload an HTML file. Once you do this, you will be better equipped to optimize your site.

Google Webmaster Tools: Diagnostics

Googlebot is the web crawler that searches the Internet to find relevant pages that match up with the search terms people enter on Google’s search engine. The diagnostics section focuses on what Googlebot comes up with when it crawls your site as well as your site’s mechanics.

  • Web Crawl—This shows you if there are any errors or problems that Googlebot encounters when it crawls your site.
  • Content Analysis—Problems with your site’s meta tags, meta titles and descriptive information will show up here.
  • Mobile Crawl—Problems and errors on pages designed for mobile phone viewing are found here.

Google Webmaster Tools: Statistics

This set of tools focuses on the traffic that is coming to your site and how it is getting there.

  • Top Search Queries – Find out which keyword terms people are using that generate your site in the results list, the percentage of clicks you got when pages from your site were shown, and what number on the list pages of your site appear in the Google search engine.
  • Crawl Stats—This shows you a bar graph of how your pages are faring in PageRank as rated when crawled by Google’s Googlebot. They are shown as ranking high, medium, low or not yet assigned.
  • Subscriber Stats—If you have subscriber feeds like RSS or Atom available on your site, this will show you how many subscribers you have to those feeds.
  • What Googlebot Sees—This shows you what phrases and content are used in external links to your site. It helps if these phrases are related to the content, products and services on your site to help generate the appropriate traffic.
  • Index Stats—This tool lets you see what pages have links to your site and how your pages are indexed by Google.

Google Webmaster Tools: Links

  • Pages with External Links—Here you will see which pages on your website have inbound links coming from other websites.
  • Pages with Internal Links—Here you can find out which of your pages have links pointing to them from other pages on your site.
  • Sitelinks—This shows you which of your links may appear directly in Google’s search results.

Google Webmaster Tools: Tools

There are a number of other tools that you can utilize free of charge as well. For example, you can submit a site map with all the pages on your site to expedite the process of including every page in your site on Google’s search engine. You can also:

  • Analyze robots.txt
  • Generate robots.txt
  • Set Geographic Target
  • Enhanced Image Search
  • Manage Site Verification
  • Set Crawl Rate
  • Set Preferred Domain
  • Remove URLs

Before you invest in any pricey ranking tools or analytic software, check out what Google has to offer for free!

Tamara Field
http://www.articlesbase.com/internet-marketing-articles/free-google-tools-that-you-should-know-about-717541.html

How to make a steady income from a website?

November 12th, 2012 4 comments

I am a high school student and am great at web development. I have all the knowledge to make a website, I simply lack the idea. What is a great website that I could create that could generate about $2,000 a month to live off of?

To be perfectly honest, it’s going to be hard for you to earn that much to start off with. Your best chance at making any money whatsoever is to design a site that targets a specific audience. Once you think your site is presentable, and unique, do your best to promote it.

Before you go any further, do as much SEO (Search Engine Optimization) as possible. This includes META tags, backlinks, submitting an XML sitemap to search engines etc. For more info, read this guide:

http://www.seomoz.org/beginners-guide-to-seo

some useful tools are here:

http://www.seochat.com/seo-tools/

Any website used to make money has to be promoted in some way. I advertise on Facebook because my websites target audience is teenagers.

http://www.facebook.com/advertising/

I also use google adwords:

http://www.google.com.au/ads/

These ad systems work on a pay-per-click system, so each time your ad is clicked by a user, you pay accordingly.

Remember, to begin with, this will cost you a fair bit of money, but once your website becomes popular, you will be earning more. Income from websites is not easy to come by 🙂

SEO Professionals Playing Important Role in Internet Marketing

October 21st, 2012 No comments

In order to manage large site and to enjoy good ranking, we need expert SEO professionals who can offer some well-framed SEO services to promote your business online. The SEO professionals do their best to earn top ranking position in various search engines. The SEO services provided by an expert are based on the researches and analysis done on the products, competitors and the market. The expertise of the SEO professionals in not limited and they use all kinds of strategies and methods to optimize the websites. The SEO consultants use different tools to build websites like XHTML, Meta Tags, CSS and more. These techniques are further supported by a proper quality content featuring appropriate keywords.

The SEO professionals always look for strategies that can improve the performance of the website in the search engines. They play and utilize the keywords in the most strategic manner. Search engine friendly content with good density of keywords help in improving the rank of your website. Blogs and articles that are submitted in various article directories should also be of unique and good quality to attract readers. With the interlinking of websites, the visibility of the website improves and so does the traffic. Moreover, the ranking of the website also upgrades resulting into the improvement of sale figure.

There are many SEO companies which profess of providing good quality of SEO services to their clients. Getting a site on the top slot of the search engines is quite an easy for the SEO professionals, however, maintaining the position is a difficult task. The trend of search engine algorithm keeps on changing on regular basis and SEO professionals have to keep in pace with it. It is very much required to keep your website fresh and unique for search engine optimization. The SEO services offered by the SEO companies are affordable at a reasonable range. Though you might invest less in your business but the profit earned is enormous.

Anirban Bhattacharya
http://www.articlesbase.com/seo-articles/seo-professionals-playing-important-role-in-internet-marketing-676552.html

Seo Methods To Start Search Engine Marketing

June 14th, 2012 2 comments

It will be capable to succeed will solely depend on the efficiency with which it has made use of search engine optimization. You should understand that to enhance the ranking of a website on premier search engines, it is essential that the website your search engine optimized. It improves website traffic both quality and volume wise. To get search engine optimization (SEO) services, you need to look for reputed companies offering SEO services. SEO services are among the most cost effective forms of web marketing which can help you attract quality traffic to your site.

How Search Engine works:

1. Search Engine Visit: The search engine visits your website occasionally or on regular intervals and index new topics on your site and crawl the entire page.

2. Quality of Website: Measure the quality and popularity of your site based on the number and types of links to your site by other website and interlinking with other websites.

3. Search Engine Focus: There are many parameter on which, Search Engine crawler list your web page. Page is crawl according to the site topics, quality, and popularity.

Website development phase on which SE depends are one and you want to get it to the top search engine rankings. SE ranking depends on online web development – which language you have used, flash and animation are used in it or not and many other tools that would be implemented into your website. So, how can you start internet marketing for your website?

Short introduction to Search Engine Marketing

There are two methods for search engine optimizing or marketing.

1. On Page SEO Optimizing: This is most important aspect in SEO to get top ranking in major search engines. On-page search engine optimization strategy is simply very elementary, and foundational. Onsite optimization consists of meta tags (title, the keywords, the description), Robots crawl revisits, and the contents optimization – search engines read the source code of the page as according to your robots txt, the idea that the keyword emphasized and connotes the automatic assumption is that the web page has as its main premise.

2. Off Page SEO Optimizing: In off page, hire seo professionals perform primarily that portion of seo that is performed outside the realm (such as website and directory submission, forum posting, article posting for promotion, RSS feeds, classified, book marking and other organic and inorganic optimization. It is generally a creation or proliferation of inbound links that are themselves optimized for the web pages. The web pages are based on keyword and keyword phrases that work tremendously while searching on the web.

A best SEO services India will help you in on page and off page optimizing. Best SEO company can help us to improve rank in search engines.

cyberThink InfoTech
http://www.articlesbase.com/seo-articles/seo-methods-to-start-search-engine-marketing-690915.html

SEO 2008 Latest SEO Tools and Tips

June 1st, 2012 2 comments

Search engine optimization 2008

 After studying the complete analysis of market trends, competitor’s strategies and the opinion of SEO/SEM experts, the following SEO Techniques required for the Internet Marketing Strategy that improve the page rank. Always keep remember that it’s not a one day process, to improve the page rank be patient for long time, if you applied tactics or tricks then might be possible that your site gain highest page rank soon but only for short term must remember that Unethical Optimization is only for short term and can cause website banned from search engine.

On Page Optimization:

  • Domain Name – Short names are easier to remember ! Include short Primary Keywords ! without hyphens if possible.
  • Domain Extension – .com or .net For the Global Market. Use .co.uk for UK Country specific traffic. If web is not specific then .com will be the best.
  • Host Location – If you’re attracting UK business then host is in the UK.
  • URL Names – include relevant keywords – unique to each page.
  • Navigation Structure – Keep it simple and user friendly.
  • Meta TagsTitle and Description. – Unique detail for each page, related to page content.
  • H1 Tags – Use for the short on page content description.
  • H2 and H3 Tags– Use for Headings for sub category’s within the Content
  • Page Content – Critical Component. Update the content with the passage of time Google love it. Don’t hide any content & don’t use too small font size.
  • Keyword Visibility – Within page Content.
  • Image Alt Tags – Helps with Accessibility.
  • Privacy Policy – Assures trust and confidentiality.
  • The site should confirm to the W3C standards.
  • Create and submit sitemap’s – formatted in either .xml -.htm – .txt.
  • Write Testimonials that are worth using.

  • Success Stories: Add a link of Success Stories on Home Page.

  • Robots.txt – A file which permits or denies access to robots or crawlers to areas of your site.

Off Page Optimization:

  • Utilize relevant Social Networks and Forums related to your Market Sector.
  • Create and submit RSS Feeds to relevant feed directory’s
  • Create and submit Articles. This is one way links which promote the website.
  • Create and submit the Press Releases on every event.
  • Utilize Blog sites relevant to your Market Sector. Also respond the comments.
  • Attract new audiences with your own Podcasts.

  • Create a NEWS section and try to update news daily basis otherwise at least weekly basis in the start.
  • Publish a lively, useful Newsletter.

  • Find relevant websites within the same market sector or niche and form a Link Partnership.
  • Submit your website to relevant or industry related Link Directory’s.
  • All link exchange should be formed by utilising relevant keyword Anchor Text. Don’t link yourself with page rank 0 webs.

In earlier the meta tag and multiple use of keyword (such type of techniques) will enhance the page rank. But now the Search engines are too much intelligent that only these techniques are not enough to get the top rank. The latest research of SEO experts says that link building (One way or exchange) and the Social Networking (submission of articles, blogs, Press releases, Forums and news updates) are necessary. In last year’s those websites which improve their link building & social network will improve more consistently.

 

SEO & SEM Latest Research updates: 2008 by Husnain Haider

Husnain Haider