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Posts Tagged ‘Competitor’

How to Beat Competitors Using SEO

March 2nd, 2013 3 comments

It does not matter what your business does, it will have competitors. If it is from selling baby clothes to web design there will always be people trying to be cheaper and better than you. If they are online they will be fighting with you for that number one spot in Google and to be able to beat them, you must know how to successfully compete.

Search Engine Optimization is a hugely important way in which you can compete with your competitors online but to be able to do these you need to know who you are up against just as much as you know about your products and services.

You have to take a look at competitor’s sites and come up with a list of all of the sites that may be selling the same thing or offering the same services. Look out for the ones at the top of search engine lists as these are the ones that are obviously doing well. While you are on the site be sure to take a look at the design, keywords used and anything else that could make this site the top of Google. You could also do a cheeky check of their back links with a back link checker to see where they are linked to, and maybe as for your link to be on there too.

When you have done your research you should then start to search for ways to increase the SEO Value of your site by thinking of better keywords that will be more effective, different content, maybe a new layout that is SEO friendly and anything else that you can think of to make you stand out above your competitor. This may take some time and it is not a one off, you need to do this regularly to stay better than the rest.

As well as trying to look at other’s ideas you should try to come up with things that your competitors haven’t thought of yet. Different and new ideas will increase your position and ranking but make sure this is tested and successful before you depend too much on it.

Keep going over your research findings and decide what is good and what is lame and keep an eye on what your competitors are trying out. If you know your competitors you are halfway to being a success.

Sortins Technologies

SEO Blunders

February 27th, 2013 5 comments

1. Selecting the wrong/irrelevant keywords – This is the most frequent mistake ommitted by people. Not only an average SEO guy but an experienced SEO person may also commit this mistake. While choosing keywords we can:

• Study competitor’s website

• Use various keyword extraction tools

• Conduct brainstorming sessions with the client or with the SEO team

But above stated methods are fine till we don’t work with any kind of pre-assumptions. When choosing keywords we must be very cautious that we extract and use keywords from user’s perspective and not what we think for our website. Suppose, we provide web design services and we are choosing keyphrases for our company’s website. Now we must use all the strategies to extract keywords but use them if they fit in from users’ point of view. If we are located in San Francisco then we must use keyphrase like “web design San Francisco” which a user is more likely to use and also helps in local optimization and not “website design firm” which is more generic and competitive.

2. Ignoring the Title tag – Most people don’t use this tag and if they use then they don’t pay attention to the usage. They simply put company’s name in the title of every page. The title tag is quite important from SEO point of view. We must create unique title for every page and it must be relevant to the content of the page. Moreover, whenever we search for anything on the search sites such as Google, Yahoo!, AOL etc we click the result which has most of our keywords/keyphrases in the title as well as description. The reason behind it is that we can’t peep into the results and see where we will land. We go by the title and description. The one which is most descriptive is more likely to be clicked. Therefore we must make our title and description as descriptive as possible.

3. Content without/misplaced keywords – It’s a common saying in SEO world that “Content is King”. But do you know how the content is king? The content becomes king when it satisfies all the queries of the website visitor and makes the website rank higher in search results. But how to achieve higher search results with content? When we talk of content then our keywords/keyphrases must be strategically placed so that the content looks natural and at the same time helps SEO. The keywords/keyphrases must not be stuffed as it will result in spamming. The ideal keyword density must be 5-7%.

4. Excessive use of images – Images make our website look better but excessive usage makes our website heavier. One common mistake is to use button images for links. Links must be textual as crawlers won’t index the images but can easily read the text. But images can’t be done away with as they are indispensable part of a website. To make images bit SEO friendly, all the images must have ALT tags which define what the image stands for.

5. Ignoring h1 tag – Crawlers attach importance to h1 tag but most of the time people forget to use it or they overuse it. H1 must be used to mark most important keyword/keyphrase on the page and not the whole sentence or paragraph.

6. Ignoring revamping and maintenance – Many people believe that SEO once done and results achieved is SEO finished. But it is not the case. There are thousands of people like me and you doing SEO for related keywords/keyphrases. Once we achieve respectable ranking then we have to work hard to maintain it. SEO requires lots and lots of maintenance. SEO for any website will continue till the website is online.

7. Quick SEO – Many people or business guarantee quick SEO results which is not at all true. SEO requires loads of patience. The motive of search sites is to provide user with the best result. In order to do so they have hundreds of parameters being updated regularly to provide quality results.

8. Ignoring domain name – Domain name is quite important from SEO point of view. The website owner must try to get such domain name which is related to the product or service being offered by the website. If such a domain is not available then the naming of the pages should be done in such a way so that they incorporate keywords.

9. Excessive use of Flash & Javascript – Flash and Javascript do make a website look much better but they greatly compromise the SEO value as these are not crawled by the robots. If necessary they must be minimal or with a HTML alternative.

10. Using Frames – Though frames have become obsolete but sometimes webmasters use them for some or the other purpose. Frames must not be used at all. The reason for this is that when we use frames our different webpages are different for users but not for search engines. All the pages have same URL and the same URL will not be indexed again and again.

Shailendra Sial
http://www.articlesbase.com/seo-articles/seo-blunders-745236.html

Free Internet Marketing Tool to Win Emulation

February 24th, 2013 2 comments

Here you can to use free  Internet Marketing Tool in the form of keywords tool , competition
tool , domain names tool, content tool , blog / search tool rss , traffic-building and preselling tool, popularity web tool , vital statistics tool,similar / tool,indexed pages tool,back links tool,metasearch tool,forums/discussions/groups tool related, inbound link tool .

Before studying the way of usage  this Internet Marketing Tool , I will inform you about strategy  C- T – P – M Affiliate Marketing , one – the other one solution to Increase Traffic, CR , and sale , developing by Ken Evoy.

Simply process C – T – P – M Affiliate Marketing is…Making CONTENT ( C ) interesting, will draw traffic targeted ( T ). build trust ( PRESELL ) with your visitor then with attitude open sale ( P ) invite them for the click of your recomendasi and later;then you yield earnings pass that PRESOLD visitor ( M . (  Affiliate Master Course e-book download )

What its it process C – T – P – M with this Internet Marketing Tool ? Because basically this Internet Marketing Tool using as appliance assist for the process of C – T – P – M . this Internet Marketing Tool is free version ( although free have a lot of benefit) from so called tool.sitesell.com of Search It!.

How To Use Search It ?

Following the way of usage from Search It! First of you open Search It!Click will emerge information about Search It it,click search! in underside.
Now you in Search It page , such as those which you see this Internet Marketing Tool consist of 4 STEP . To use all these Internet Marketing Tool him  strarting from STEP 1 : SELECT SEARCH CATEGORY.Hereunder function boldness from STEP 1 : SELECT SEARCH CATEGORY:

STEP 1  : SELECT SEARCH CATEGORY

KEYWORDS—-

Brainstorming

To research into demand market, and determine site theme like what you will develop so that you earn to defeat competitor as well as getting traffic targeted free from Serach engine

Competition

To research into site supply with certain keyword goals , knowing how many site which is the keyword goals and find niche keywords

Where Acre They?

To know keywords on page web by seeing HTML code

NAME IT!—-

Domain Names

To chosen the name of domain matching with website theme / keywords , so that easy to in considering your visitor

Site Legalities

Once you have checked and ready for registering ” name of domain,” look for a trademark. That is not really to register a trademark, but for the verification of that you not impinge others trademark.

CTPM—-

Reference Library For Content  – To look for content idea able to deliver free traffic targeted

Blog/Rss Search – To look for blog matching with keywords / your web

Traffic-Building And PRESELLING – super appliance to see through overdone  statement about traffic and show truth you– Small business often fail to because no traffic.

Monetization  – To look for good program affiliate according to market goals

SITE RESEARCH—-

Popularity – To check popularity a web

Vital Statistics  – providing public contact about web owner and worthwhile other information

Similar/Related – To find similar website

Indexed Pages – To know how many web page;yard which in index by especial Search engine like google,yahoo

Back Links – To know how many links back in SUBDOMAIN or web. yahoo! is  the single engine sarch providing qualified result

ADVANCED SEARCH

Straight Up 
 Knowing how many Web page to keywords , by using keywords with quotation mark like this ” keywords” or without quotation mark like this keywords

Metasearch  – You really can do well if you get high ranking  especial Search engine to some of keyword..

Forums/Discussions/Groups – To look for forum conversing about you , your product , and your web or your competitor

Images-Video-Sounds –  to look for picture and video

SPECIALIZED—

Local Business Competition –Providing information which is very worth and ability extra to know competition local

Inbound Link Opportunities   – To look for relevant Inbound Link

Dany Trilaksono
http://www.articlesbase.com/internet-marketing-articles/free-internet-marketing-tool-to-win-emulation-740532.html

Keyword Selector Tools and SEO!

June 8th, 2012 3 comments

Keyword selection is one of the primary procedures to have a search engine optimization (SEO) strategy implemented. It is extremely important that the right keywords are selected by businesses for their advertisements in order to maximize an online advertising service and gain profits. An advertising campaign can be deemed worthless is the wrong keywords are selected to represent it.

In a nutshell, SEO are methods that aim to improve the position or rank of a web site in listings produced by search engines. The benefits of getting a higher placement in the listings increases the chances that online visitors will view their pages and avail of the services offered by advertisers. It also gives visitors a feeling of security, because to them, a well-positioned ad equals high credibility.

Sites have different goals when it comes to optimization. Some sites employ broad search optimization strategy, they are in search for all traffic that comes along the way. It can be useful for sites that are generates broad interest, such as a directory or a periodical. Other sites go for utilizing keywords that are highly specific, and radiate the probability of a sale. In most cases, going for specific and carefully chosen traffic can prove advantageous, because it gives sales leads with more quality.

The process of choosing the appropriate keywords for a particular advertiser is not a simple task. An advertiser has to accomplish several things to pull it off successfully. First, the advertiser has to be well acquainted with the machinations of its target market. A thorough research into the keywords used by the competitor should be carried out, and whatever result that it will produce should be analyzed in detail. Keyword selection tools will assist advertisers in determining the keywords that is most suitable for their businesses.

Keywords selection can have many varieties, largely depending on the kind of web site that a client needs. These are the major types, static sites and dynamic states, where the former is more limited in terms of keyword numbers compared to the latter. If an advertiser is creating a brand new site, it is recommended to choose the initial number of keywords that will be needed, and afterwards, the architecture of the site can be prepared using the keyword selection criteria as a basis.

After coming up with the keyword list, the terms should be trimmed down up to the specific and necessary ones. In narrowing down the list, keep these factors in mind: Majority of the search engines do not bother doing word stemming, and that most visitors type keywords in lower case, and it is less difficult to gain a good rank for keyword phrases that are longer.

Here are some of the popular keyword selection tools available for advertisers:

1. Google AdWords Keyword Selection Tool
Google is the most successful search engine in the world, and it takes in more searches in the web than its competitors. This tool usually comes with the awards program of Google, and it shows the keywords that are actually utilized by users. Google AdWords provide users with the most sought-after queries, vast matches, and other keywords that the user may consider for usage.

2. Wordtracker
It is a database that people utilize as queries for searching terms. Aside from giving information on how often a term is utilized for web search, it will also inform users the number of competing sites that utilize the same term. The tool aids in finding combinations of keywords that is in any way related to the content of a web site.

3. Overture Search Term Suggestion Tool
A keyword selection tool that provides the number of searches in a month that proliferated within the Overture network. It provides the variations and phrase stems when a certain keyword is used. It also provides pay-per-click bids and a ROI Time CPM Calculator.

4. Keyword Destiny and Prominence Analysis
A keyword analysis tool which analyzes the words utilized on a web page by applying default settings or custom report options. It also reports on the number of times the word was used, and an analysis of a competitive URL. Other information provided includes word count, prominence values, the location of the significant keywords in the elements of the page, and density percentages.

Advertisers should choose the best tool that works for them. With various options available, it will not be too difficult to do so. Picking the right tool can make wonders for their business ventures.

Karl Glantschnig
http://www.articlesbase.com/seo-articles/keyword-selector-tools-and-seo-114194.html

10 Quick Rules For Better Search Engine Ranking

May 28th, 2012 No comments

If you are setting up a website, follow these simple rules to improve search engine rankings of your site. You can also follow these techniques if your website is not ranked high in search engines for certain keywords. Concentrate on the home page of your site and once you learn the techniques, you will be able to apply them to the other pages of your site that will have multiple high ranking pages.

1. Find keywords (or key phrases) relevant to your website. Go to the overture keyword selector tool (type key phrase overture inventory in Google) and check the popularity of the keywords you want to use. Avoid highly popular keywords. Highly popular keywords are very competitive and the least popular keywords are search engine traffic starved.

Select a dozen keywords and key phrases from the middle of the list. This is a very important exercise and you should spend at least a couple of hours, if not more, researching different keywords. While you are researching your keywords, check your competitors by doing a search in a couple of popular search engines like Google, Yahoo, etc., using those keywords. Keep a record of your competitors’ urls and other information because you don’t want to waste your time doing the same search again in the near future.

2. Use the keywords you selected into the meta tags of your home page. Meta tags are located in the head section of a web page. Go to one of your competitor’s website and select View and then Source from your web browser’s menu to view the html source of the web page. You will see the meta elements.

The two important meta tags are keywords and description meta tags. Don’t leave them blank. You can list your keywords, separated by comma, in the keywords meta tag. Construct a catchy description using your keywords for the description meta tag.

3. Use the keywords in your title tag. The text you use in the title tag appears in the title bar of the web browser. The title tag should be less than 64 characters long. Again, the key is to use a meaningful title using the keywords. Don’t just make a laundry list of your keywords for the title tag.

The title tag and your meta description may end up in many search engine listings. So, spend sometime to make these two elements interesting, meaningful, and relevant to your site.

4. Use the keywords in top heading (h1) tags of your page. Use one keyword (or a key phrase) for each h1 tag. Use these h1 tags for the headings of your contents.

5. In the home page content, use bold, using the strong html element, to highlight some of your keywords.

6. Italicize some of the keywords in your page.

7. Use the keywords in alt tags of images. You should always use the alt tag for all images.

8. Encourage others to use the keywords for text anchors when they link back to your site. Better yet, publish your own short link text with keyword anchors, bold and italicized key phrases and give it away for link exchanges.

9. If possible, use the keywords in your domain name. Try different arrangements of the keywords to come up with an available domain name that you can register.

10. If you are using php or asp or any other web programming language for your dynamic website, make your url search engine friendly using url rewrite techniques. Search the phrase url rewrite in Google to know more about url rewrite.

Keep in mind these simple rules every time you want to launch a website. Spending a few days upfront in the preparation of your site will pay off in the long run with better search engine rankings.

Kevin Sinclair
http://www.articlesbase.com/seo-articles/10-quick-rules-for-better-search-engine-ranking-135340.html

14 Rules To Abide By For Search Engine Traffic

May 6th, 2012 No comments

If you are setting up a website, follow these simple rules to improve search engine rankings of your site. You can also follow these techniques if your website is not ranked high in search engines for certain keywords. Concentrate on the home page of your site and once you learn the techniques, you will be able to apply them to the other pages of your site that will have multiple high ranking pages.

1. Find keywords (or key phrases) relevant to your website. Go to the overture keyword selector tool (type key phrase overture inventory in Google) and check the popularity of the keywords you want to use. Avoid highly popular keywords. Highly popular keywords are very competitive and the least popular keywords are search engine traffic starved.

Select a dozen keywords and key phrases from the middle of the list. This is a very important exercise and you should spend at least a couple of hours, if not more, researching different keywords. While you are researching your keywords, check your competitors by doing a search in a couple of popular search engines like Google, Yahoo, etc., using those keywords. Keep a record of your competitors’ urls and other information because you don’t want to waste your time doing the same search again in the near future.

2. Use the keywords you selected into the meta tags of your home page. Meta tags are located in the head section of a web page. Go to one of your competitor’s website and select View and then Source from your web browser’s menu to view the html source of the web page. You will see the meta elements.

The two important meta tags are keywords and description meta tags. Don’t leave them blank. You can list your keywords, separated by comma, in the keywords meta tag. Construct a catchy description using your keywords for the description meta tag.

3. Use the keywords in your title tag. The text you use in the title tag appears in the title bar of the web browser. The title tag should be less than 64 characters long. Again, the key is to use a meaningful title using the keywords. Don’t just make a laundry list of your keywords for the title tag.

The title tag and your meta description may end up in many search engine listings. So, spend sometime to make these two elements interesting, meaningful, and relevant to your site.

4. Use the keywords in top heading (h1) tags of your page. Use one keyword (or a key phrase) for each h1 tag. Use these h1 tags for the headings of your contents.

5. In the home page content, use bold, using the strong html element, to highlight some of your keywords.

6. Italicize some of the keywords in your page.

7. Use the keywords in alt tags of images. You should always use the alt tag for all images.

8. Encourage others to use the keywords for text anchors when they link back to your site. Better yet, publish your own short link text with keyword anchors, bold and italicized key phrases and give it away for link exchanges.

9. If possible, use the keywords in your domain name. Try different arrangements of the keywords to come up with an available domain name that you can register.

10. If you are using php or asp or any other web programming language for your dynamic website, make your url search engine friendly using url rewrite techniques. Search the phrase url rewrite in Google to know more about url rewrite.

11. Don’t use frames in your web pages. Many search engines will not crawl framed pages. For a search engine spider to crawl a page, you need a clickable url. When you use a frame, the target url is not clickable.

12. Avoid fancy Javascript menus. If you use a Javascript menu, provide a html text menu with clickable links at the bottom of your web page. Use include files for Javascripts.

13. Provide 301 redirections if you move your pages or domain after they have been indexed by the search engines. Don’t use meta refresh or other Javascript tricks. Search for the phrase ‘search engine friendly 301 redirect’ in a search engine to get more information on this topic.

14. If you use flash in a page, provide a html version of the page and hide the flash page from the search engine crawler using a robots.txt page.

Keep in mind these simple rules every time you want to launch a website. Spending a few days upfront in the preparation of your site will pay off in the long run with better search engine rankings.

Deepak Dutta
http://www.articlesbase.com/marketing-articles/14-rules-to-abide-by-for-search-engine-traffic-132142.html

Search Engine Checker

November 7th, 2011 No comments

A search engine rank checker will tell you how your webpage ranks in 1 or way more search engines. It also assists to know what the search engines feel of your web-site while you might possibly have to have to guess at procedures to strengthen your ranking.

I typed search engine rank checker into Google and the following web pages had been listed. For every single 1 which was zero cost, I made use of the url of a properly identified keyword investigation tool and the keyword keyword investigation computer software. This is what I located:

Quantity 1 listing was sitereportcard.com. Here you can insert 4 urls and 1 or way more key phrases to acquire the ranking. The notion is that you insert your own page address and 3 other web pages with which to compare it. Rankings are returned for Google, Yahoo and MSN (now Bing). It returned my url as not in the best 100 for Google and Bing but quantity 19 in Yahoo.

Quantity two listing was SEOcentro.com. You put in 1 domain and a competitor if you wish plus your keyword. This returned my url as quantity 1 in Google, quantity 24 in Yahoo and not ranked in Bing.

Googlerankings.com was the third of my search final results. The situation with this is that unless you already have a Google SOAP API crucial, you cannot use the tool. No, they will not concern any way more APIs and no, they will not support you if you have lost the 1 you already had.

Fourth was iwebtool.com. Once again, you insert the url and keyword. There are drop down menus for Search on (search engine) and Limit search to (a quantity of final results) but every single menu only supplied 1 selection – Google and 100 final results. This too listed my url as quantity 1 on Google.

Fifth was marketleap.com. A situation was returned for this 1.

Subsequent at six was net-inspect.com. This 1 couldnt acquire my selected url at all in Google, Yahoo, MSN, Hot Bot or Teoma.

Seventh was ineedhits.com. To use this tool I necessary to build an account and getting performed so, I was asked to put a button on my webpage. Final results had been: Google – greater than 100, Yahoo – quantity 25 and Bing – quantity 50.

Subsequent, at quantity eight came linkassistant.com. Rank Tracker is portion of Search engine optimization Energy Suite which you can download zero cost or paid. I already had this thanks to my hosting account so I plugged in my url and it returned quantity 1 on Google and quantity 25 on each Yahoo and Bing. I honestly like this tool it creates a project for you and you can do all sorts of factors with it – too most to mention here as it is worthy of an post on its own.

Quantity nine returned the FAQ page at digitalpoint.com – tools. I lastly found that I had to register here too so I did not bother.

Lastly at ten, Rank Checker from SEObook.com. This is a zero cost download for which you have to register. As far as I can tell, it is only on the market for Firefox. It is exceptionally convenient to use just click on the logo on your status bar in Firefox, insert the url and as most key phrases as you like and there you are. Final results can be downloaded in CSV format. My url was #1 on Google, #19 on Yahoo and #25 on Bing.

So my picks for a search engine rank checker based on these final results would either be Rank Tracker (no. 8) and Rank Checker (no. ten) which returned way more or much less the similar final results.