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SEO and Positioning your Website for Top Search Engine Rankings

February 21st, 2013 Leave a comment Go to comments

SEO and positioning your website to grab top positions in search engines for targeted keywords require both good on-page and off-page optimization. On-page optimization refers to how you tweak the webpage itself, ie the meta-tags, webpage title, content, navigation sitemap, etc. It has everything to do with the web architecture. Off-page optimization is more of a technique applied beyond your website, without involving any change to your website. Let’s take a look at some important elements of SEO and positioning that would boost the ranking of your website.

First of all, we need to understand a bit more about the role of on-page optimization in SEO and positioning. In summary, on-page optimization requires you to craft the web page structure such that it is optimized for a particular keyword that you are targeting. Never build a site first before knowing what you hope to achieve, ie whether your aim is to drive maximum traffic and sell more products or just as a hobby.

You need to pay attention to the keywords you are targeting first, and do detailed researches before you start building your webpage and optimizing it for the keywords. A lot of webmasters fail to realize the importance of keyword research in SEO and positioning for top search engine ranking. They often do it the other way round, targeting popular and extremely competitive keywords and keyword phrases. You may have realized that competitive keywords like “search engine optimization” or “web traffic” are simply out of reach for a new or amateurish website. SEO and positioning your website for such keywords would only bring you disappointment as you realize that even with a fully optimized page, you are still on page 1000 of the search engine results.

One hint for you is to go for any keyword phrase with less than 1 – 2 million search results and fewer than 1000 competing websites in Google. How do you check the number of competing websites? Simply type in “Allintitle: Target Keyword Phrase” into Google search box and all the websites containing the specific keyword phrase would be displayed. It is common sense that any website targeting a keyword phrase would include it in the webpage title, isn’t it? Looking at the search results alone is vague and difficult to determine the level of competition. Once you have found the keywords for optimization, remember to include them in your page title, sub-headers, and meta-tags.

Off-page optimization looks more at the popularity of your website. The search engines are constantly changing the landscape of the internet but one principle stays constant, that is to give users relevant results. Other than meddling with the on-page factors, you need to be aware of how search engines measure your website popularity and keyword relevance. One major yardstick of SEO and positioning is using link popularity. Search engine spiders are not humans and can only understand web content to a certain logical extent. A human may see a web page as rich in content but a search engine spider may deem it as spam.

The unbiased and more accurate way of judging the importance of a web page in terms of keyword relevance is to leave the decision to fellow webmasters and search engine users, or in short, votes of confidence. A link to your web page is a vote declaring that your web page is worth mentioning for that specific topic. But I must emphasize that not all links are equal. Find out why at my blog and also learn basic and advanced tips and tricks about SEO and positioning your website for top rankings either manually or using tools that would conveniently and quickly rank your website.

This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Davion W

  1. John
    February 21st, 2013 at 00:49 | #1

    How to increase my rankings in search engines?
    Currently my website ranks on 4th page of google for a specific keyword.I tried many things but can’t increase my position in any search engine.How to increase my rankings in search engines?

  2. vindikat
    February 21st, 2013 at 05:51 | #2

    Basically you have to get OTHER sites to link to your site and use the keyword in their link. That’s how google ranks sites; it’s judging whether OTHER sites find them useful for that search term.
    References :

  3. Darkstoy
    February 21st, 2013 at 05:53 | #3

    To increase your ranking search engine,you need to increase backlinks for your website.You don’t need any other onpage seo to improve your ranking.Just keep buiding backlinks.2 months ago I opened a new website and got RANK 1 on google within 5 days just for buiding backlinks.I hired a guy who was providing his service and that worked.

    Here are few methods of creating backlinks:

    1. Linkwheel service(best for SEO)
    2. Autopligg submission(will increase your ranking and also bring traffic)
    3. Article submission(haven’t worked for me)
    4. Backlinks through stat websites(will bring you 32k backlinks) etc.

    The backlinks through stat website worked best for me.It give me 32k backlinks and improved my rankings.
    References :
    You can contact the guy I hired for his service.He is a good guy and also trusted.I got my report in 3 days.

    His email : santanudas69@gmail.com

  4. Jakester
    February 21st, 2013 at 05:55 | #4

    The quantity and quality of backlinks is by far the biggest factor in determining search ranking, compare your site to the higher ranked competitors using Yahoo site explorer.

    You usually have to work your fingers to the bone placing backlinks on related dofollow blogs and forums as well as social bookmarking sites. Linkwheels might one of the cleaner of the previous recomendations, some automated spam link generators cause unnatural link growth patterns that might alert the search engines to trickery.
    The number of links that can be added are somewhat related to the age of the site.
    References :
    For most acurate results:
    1)Click the Inlinks value
    2) Select Except this domain from Show Inlinks: menu
    3) Select Entire site from to: menu

  5. Jensen
    February 21st, 2013 at 05:57 | #5

    Exchanging your a link with other sites is a effective ways .
    Can you exchage with mine?http://www.liantronics.com
    References :

  6. Annyy
    February 21st, 2013 at 05:59 | #6

    >>>>>>> ?
    You need to study and select some keywords that are related to your site such as your domain and add them to your website. Then submit it to search engine. After a time, it may come in top 10 from the search result. For example, the keyword: topbuysell is related to domain http://www.topbuysell.com . And it ranks number one on the search result.
    References :

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