Archive for the ‘Seo Tools’ Category

Top 5 Important Details Before Hiring an SEO Company

March 9th, 2013 3 comments

Search Engine Optimization or simply SEO has become one of the most successful tools in internet marketing. Everywhere, online business entrepreneurs are beginning to employ this internet marketing strategy to boost their success in their online businesses.
Though it is quite easy to find an SEO company that’ll work on the campaign, locating a suitable one is another thing. Also, once an SEO campaign starts, it is important that clients should also participate in every step the team takes. SEO “is” a team-based project and participation from both the SEO team and the client can tip the scales between success and failure.
Here are the top 5 details that a client should take before hiring an SEO company.

Granting Full Access

One of the details that a client should be aware of before hiring an SEO company is granting a full access on their website. SEO campaigns usually involve the website having extensive but recommended changes in it. These changes are commonly seen on Meta tags, Alt tags and on the link partners’ page. Changes may even involve a full reconstruction of the whole website.
So it is important that clients must inform their IT team of changes that can be done in an SEO campaign.
Visit an online search engine optimization orange county site to learn more about SEO strategies and tactics.

Full Control of the site’s Web Copy
Apart from the construction of the website, the site’s web copy should also undergo some minor or sometimes extensive reconstruction. Because of the introduction of systematically researched keywords for SEO, web copies should be able to integrate these important elements.

Before hiring an SEO company, clients should have a talk with their team about the changes that are going to be done in their web copy. This is important because things will almost certainly need to run copy changes through the legal department before they go live. If the company sells medicine, for example, the copy may need to be run by its manufacturer for accuracy.

Knowledge of the Current System
A good SEO company always knows if the site’s construct can impede some implementations of recommended elements to help boost the success of an SEO campaign. One of which is CMS or the Content Management Systems.

Some CMS, especially the older ones, do not allow changes to be made in the system that are beneficial to search engines. If the client’s SEO Company has experience about this, they should be able to let the client go in the right direction and assist to switch to a more SEO friendly platform. More about this by visiting an online search engine optimization orange county site.

Team Work

SEO efforts require that their clients spend as much time as they spend on other marketing strategies. This is to ensure that all processes are in line and that the SEO Company is making it to schedule.
Clients must be able to give feedback, approve changes, and making sure that the work being done is consistent with their overall message. If a client didn’t spend much as an hour in making sure that all processes are in order in the SEO efforts, and takes it on the back stage, large amount of money will go to waste. Including bills paid on the SEO Company.

Full Information
Clients have the right to know what strategies and tactics that the SEO company will undertake. The SEO company should be able to provide their clients enough information to fill them in on what’s going to happen on every step the SEO company will take.

To learn more about the process of SEO, visit an online search engine optimization orange county or visit Clearmedia at

Patricia Brooks

SEO Marketing Solutions in Link Exchange

March 5th, 2013 7 comments

SEO and link popularity are strategies that webmasters, developers and various other web purchasers use to promote their web sites to leading search engines.

SEO in the Works:

Link popularity starts with web owners collecting quality, relevant links from other web owners. The treasurers use databases to deliver e-mails and linking pages, which they write e-mails to other web owners requesting permission to link to their web page. Some web owners permit one-way link remonstrance, while others back link, or except inflowing, (inbound) or outbound links, as well as reciprocal links. In some instances, PR2-3-4, and so on is requested before the web owners can link to partnering web sites with relevant content.

The web sites requested to insert links on their page must have relevant products or services to finish link popularity. The links must have quality that meets the standards of major search engines to reach the top ranks. Ranking is big-league*, since if web owners can get to the top of search engines, traffic is likely to reach their pages.

Web owners often rely on front in workers, specializing in SEO to collect links to other web sites. Some of the larger link exchanges fall short of great prospect, which interrupts tasks? Because so many SEO marketing complications lead to many misfortunes, thus technology continues to urbanize forwarding tools to aid web partners in collecting links, satisfactorily adept of getting their pages ranked at the top search engines.

SEO or search engine optimizing is a marketing solution that web owners have used for ages to plump for* web sites. SEO involves link case, keyword density, articles, farm links, algorithms spiders, URL, goods and so on. Web owners will often use a corn* of options to get their web pages specialized on the top search engines.

Ranking is determining. If a web site branches off to the top ranks, accordingly the page will draw a privileged volume of traffic. Therefore acquainting yourself with the leading strategies in SEO is important, especially to those marketing their web sites.

SEO is difficult for raw webmasters over and over again they dwindle short of freight with SEO marketing in a way that it encumbers the owners to reach top search engines online. Consequently, SEO articles are customary practices, which SEO experts sometimes cram in keywords, which major search engines reject. Keyword density is of great magnitude, in view of the fact that rich density stuff is the way to come near leading search engines. Still, the web sites requested to lug in links on webmasters web pages must have relevancy to products or services in order to engender link popularity. The relevant links have to have excellence quality that meets the moral code of hefty search engines to near the top ranks. Ranking is earnest, since if web owners can get to the top of search engines, thus the puzzles increase traffic.

Martin Lukac

The Right SEO Strategies

March 2nd, 2013 2 comments

When you are searching for proficient optimizing tools that give you amazing results, the first thing you have to do is learn a few details about what SEO does and what services are available to you. Some SEO services write articles for you. You have professional experts in SEO copywriting that helps you to result in the highest range of SERP. This takes you above thousands of the major search engines, particularly Google, Yahoo, Big 3, MSN and more.

SEO marketing or search engine optimizing involves content perfectly written to meet requirements of Google’s algorithms as well as SEO spotter tools of other search engines.

Some of the services on the Internet offer SEO marketing solutions will write 250 or more words in an article-keyword density style. Keyword density is important to algorithms and major search engines who install these algorithms. Some of the content offered may involve header text, page description, Meta tags, and correct keywords and so on. The main thing is finding keyword optimized content that has relevant information.

Some SEO services will build site maps for you that allow you to link new web pages as well as interlink pages to your web site. You have SEO latent index semantic that allow you to create content relevant keywords. In some instances, SEO marketers will insert Alt Tags, which define the images in your web pages to search engines, giving them accurate description. You may want to integrate your content also within your site’s template. Don’t forget to upload your pages using your FTP (File Transfer Protocol) so that your site receives your information.

SEO marketing allows you to increase traffic coming to your web site and sales providing you have customized copy published on your web site to meet the major search engine standards.

Search engine optimization or SEO copywriting will increase traffic to your website. The SEO techniques combine “well-written content” that focuses on relevant “keyword phrases” to “boost Search Engine Results Placement (SERP).”

The mission of most Internet marketers is to reach the highest rank at the major search engines. Using relevant links or content help provides them with SEO solutions in Internet marketing, especially if the content includes informative information. Copywriters usually deliver effective informative SEO content geared to attract Internet user by offering them visible search engine ready and top-quality content.

Convert is offered in SEO. Converting allows Internet marketers to create pages to convert their clicks into sales. SEO experts will conduct a broad scope of research toward your specified industry. Once these people get the specs they combine the knowledge with confirmed SEO market web strategies.

SEO experts will customize Content to fit your website’s overall motivation. Each page is carefully written, to convert traffic to your site into sales.

Martin Lukac

SEO Blunders

February 27th, 2013 5 comments

1. Selecting the wrong/irrelevant keywords – This is the most frequent mistake ommitted by people. Not only an average SEO guy but an experienced SEO person may also commit this mistake. While choosing keywords we can:

• Study competitor’s website

• Use various keyword extraction tools

• Conduct brainstorming sessions with the client or with the SEO team

But above stated methods are fine till we don’t work with any kind of pre-assumptions. When choosing keywords we must be very cautious that we extract and use keywords from user’s perspective and not what we think for our website. Suppose, we provide web design services and we are choosing keyphrases for our company’s website. Now we must use all the strategies to extract keywords but use them if they fit in from users’ point of view. If we are located in San Francisco then we must use keyphrase like “web design San Francisco” which a user is more likely to use and also helps in local optimization and not “website design firm” which is more generic and competitive.

2. Ignoring the Title tag – Most people don’t use this tag and if they use then they don’t pay attention to the usage. They simply put company’s name in the title of every page. The title tag is quite important from SEO point of view. We must create unique title for every page and it must be relevant to the content of the page. Moreover, whenever we search for anything on the search sites such as Google, Yahoo!, AOL etc we click the result which has most of our keywords/keyphrases in the title as well as description. The reason behind it is that we can’t peep into the results and see where we will land. We go by the title and description. The one which is most descriptive is more likely to be clicked. Therefore we must make our title and description as descriptive as possible.

3. Content without/misplaced keywords – It’s a common saying in SEO world that “Content is King”. But do you know how the content is king? The content becomes king when it satisfies all the queries of the website visitor and makes the website rank higher in search results. But how to achieve higher search results with content? When we talk of content then our keywords/keyphrases must be strategically placed so that the content looks natural and at the same time helps SEO. The keywords/keyphrases must not be stuffed as it will result in spamming. The ideal keyword density must be 5-7%.

4. Excessive use of images – Images make our website look better but excessive usage makes our website heavier. One common mistake is to use button images for links. Links must be textual as crawlers won’t index the images but can easily read the text. But images can’t be done away with as they are indispensable part of a website. To make images bit SEO friendly, all the images must have ALT tags which define what the image stands for.

5. Ignoring h1 tag – Crawlers attach importance to h1 tag but most of the time people forget to use it or they overuse it. H1 must be used to mark most important keyword/keyphrase on the page and not the whole sentence or paragraph.

6. Ignoring revamping and maintenance – Many people believe that SEO once done and results achieved is SEO finished. But it is not the case. There are thousands of people like me and you doing SEO for related keywords/keyphrases. Once we achieve respectable ranking then we have to work hard to maintain it. SEO requires lots and lots of maintenance. SEO for any website will continue till the website is online.

7. Quick SEO – Many people or business guarantee quick SEO results which is not at all true. SEO requires loads of patience. The motive of search sites is to provide user with the best result. In order to do so they have hundreds of parameters being updated regularly to provide quality results.

8. Ignoring domain name – Domain name is quite important from SEO point of view. The website owner must try to get such domain name which is related to the product or service being offered by the website. If such a domain is not available then the naming of the pages should be done in such a way so that they incorporate keywords.

9. Excessive use of Flash & Javascript – Flash and Javascript do make a website look much better but they greatly compromise the SEO value as these are not crawled by the robots. If necessary they must be minimal or with a HTML alternative.

10. Using Frames – Though frames have become obsolete but sometimes webmasters use them for some or the other purpose. Frames must not be used at all. The reason for this is that when we use frames our different webpages are different for users but not for search engines. All the pages have same URL and the same URL will not be indexed again and again.

Shailendra Sial

SEO Msn Style

February 24th, 2013 7 comments

MSN, Google, and Yahoo are three of the top search engines on the Net. The search engines focus on SEO styles and strategies. MSN and other search engines will provide you with useful tools as well as help guides so that it makes your SEO marketing campaign easier.

MSN currently is holding a candle to Google’s search engine. In fact, MSN is taking the lead. These engines however offer alike tools that help you to promote your web pages, SEO style.

Through SEO developmental stages, you want to make sure that you pass MSN, Google, and other search engine crawlers.

Crawlers are leading tools that focus on web page content. The ratio of your web sites content then is important. Major search engines focus on quality links. To reach the Page ranking systems setup by Google and other major search engines you want to keep relevancy, accuracy, and quality in mind. Web keyword and content are imperative key points that determine if you reach pass through the Page Rank search engine algorithms.

The Holistic strategies in SEO marketing places great emphasis on the techniques you use. Well-informed codes, such as HTML for example will get some attention.

All tags in your web page should be closed so that you do not have broken links. Design your pages, refreshing them monthly and adding updated meaningful, relevant content to grab your audience attention.

Make sure that you practice SEO marketing strategies, i.e. make sure your theme is relevant and your topics appear within your web site so that it is clear.

You want visible text on your pages so that users can find your site easy. Make sure you add sensible text as far as size. The keywords need to show in your links and tags.

MSN and other search engines focus on SEO accurate tags, including your Meta tags, header-HX, title, etc. Dust your tags properly.

SEO marketing focuses on quality. Quality includes content, incoming links, link anchors to text, etc. Build your back links, and URL in simple, basic static links. Use the shorter URL so that you pass MSN’s BOT.

Be sure to add site maps to your pages. The BOT system will pickup links that you embed in your menus and list box. Add at least one static link. Place the link at least 3-clicks distance from your Home page.

SEO strategies are detrimental to your search engine results. Practice honest strategies to reach the top ranks. Avoid cramming or stuffing keywords into your web pages. You will not reach the top ranks by doing so.

Uphold honest SEO practices and you are on your way to the top ranks at the online search engines.

Martin Lukac

How to Find the Right SEO Consulter

February 21st, 2013 3 comments

Selecting the SEO Consultant That is Best for Your Business

As a business owner, it is impossible to ignore the power of the Internet. With a worldwide audience only a mouse click away, most business owners are jumping at the opportunity to create a website for their business. In addition, many businesses exist entirely online, which means an attractive and easy to use website is imperative for success. But, it doesn’t matter how great a website looks if no one ever finds it. For these reasons, it is necessary to take steps to optimize your websites for search engines. This process is known as Search Engine Optimization, or SEO.

Taking Steps to Optimize Your Website

When it comes to optimizing your website, there are a number of steps you can take. Some business owners attempt to optimize their websites on their own, but this is usually a bad idea because it takes a high level of specialized knowledge in order to optimize a site effectively. In addition, search engine optimization is a timely endeavor. Since most business owners are already multi-tasking, they rarely have the time necessary to properly implement search engine optimization strategies. For these reasons, it is usually best to hire a professional that can optimize the site to its fullest potential or that can provide you with the proper training to guarantee you get the job done right.

Selecting an SEO Consultant

Since SEO is becoming an ever-increasingly popular form of marketing, more and more “SEO experts” are appearing on the Internet every day. So, how are you supposed to separate the quality consultants from those that cannot truly get the job done?

When searching for an SEO expert, there are a number of things to watch for:

The SEO expert should offer link building campaigns as one of the many services provided. Link building campaigns are highly effective when it comes to getting high listings with search engines because they help add credibility to your website.

The SEO expert should provide directory submission services that will ensure your website is frequently crawled by search engine spiders. The expert should also provide you with a spreadsheet that shows the directories your site has been submitted to. This way, you can stay fully aware of what is taking place with your site.

A variety of different SEO packages should be offered, making it possible for you to find the one that is best for your business needs.

The SEO expert should be willing to train you in search engine optimization if you do wish to do the work yourself. At the same time, he or she should be capable of doing the work for you if you don’t have the time or interest in doing it yourself.

All aspects of website design should be made available to you, ranging from creating the layout of your website to creating the content. All of these components play an important role in a website marketing campaign.

The SEO Consultant expert should provide you with seo tools to ensure you reach the broadest market possible and allow you to effectively monitor the success of your site.

Finding an SEO expert that offers all of these services is a rarity. One expert that does provide all of these services and more, however, is Tyler Dewitt. Learn more at SEO Tips / Tools

Tyler Dewitt

SEO Elite Software Review

February 18th, 2013 4 comments

SEO Elite is a search engine optimization software product designed to get user’s websites to the top of the search engines. Unlike most SEO tools, SEO Elite appears to be created for the average webmaster. The interface is very straightforward and built with a sort of “wizard-like” appearance.

There are 8 main project types within SEO Elite. Each project type represents an entirely new software product. So, essentially SEO Elite includes 8 software programs, all rolled into 1. The project types are as follows:

1. Analyze backlinks using a specified search engine

2. Get links to your website

3. Analyze allinanchor, allintitle, and allintext

4. Verify that link partners are still linking back

5. Find where your website is ranked in the search engines

6. Find how many pages are indexed

7. Find possible authority websites

8. Submit your article to article directories

For the most part, each project type is self-explanatory, but I will do my best to briefly explain each project type in our review below:

Project 1 review: Analyze backlinks using a specified search engine

The purpose of this project is to spy on your competition in order to see who is linking to them and exactly how they’re doing it. The theory here is that the search engines rank websites based primarily on the quality and quantity of sites linking the particular site in question. If the website has more quality links than another site, it will rank higher. With this SEO Elite project, you can quickly see who is linking to whatever site you enter into the software.

Project 2 review: Get links to your website

The purpose of this project is to do just that… Get links to your website. In order to rank higher in the search engines, you need websites to link to you. This project allows you to find quality websites and gathers their contact information, and then allows you to contact them from directly within the software… cutting down on the time it takes you to contact the potential link partner.

Project 3 review: Analyze allinanchor, allintext, and allintitle

This project type allows you to compare, side by side, the regular search results for a given keyword, as compared to Google’s advanced search criteria.

Project 4 review: Monitor whether link partners are still linking back

This project type allows you to input a links page on your website and SEO Elite will then visit each link partner on that page and will tell you whether or not they are still linking back to your site. We’ve found that many times link partners will just remove your link without you knowing.

Project 5 review: Monitor where your site is ranked in the SE’s

This project is a neat one in that it allows you to see where your site ranks for as many different keyword phrases as you want. SEO Elite also gives you a very nice little graph that visually shows rises and drops in ranking.

Project 6 review: Find out how many pages are indexed

You can input either your website or a competitor’s website and see how many of the website’s pages have been indexed by all of the major search engines. You can also see which pages, and the PR and Alexa rank of those pages.

Project 7 review: Find possible authority websites

I personally like this project type the most. You can input a keyword and SEO Elite will compare all of the top ranked website’s links and will tell you which are “common links” between all of the websites. Those common links are potential authority websites and ones that you should approach for a link exchange of some sort. A link from those sites will help your ranking the most.

Project 8 review: Submit your article to article directories

There are entire software applications that do nothing but submit your articles to article directories. What’s cool about this project type is that it’s essentially a $100+ program al rolled into 1 project type. There are roughly 50 article directories within SEO Elite and this project type steps you through submitting to the directories in a very straightforward, easy way.

To conclude our review of SEO Elite, I would say that it is a solid program that was easy to use. There was a manual that came with this software, as well as many tutorial videos… but to be honest, the software was so straightforward, we found ourselves not really needing to read any help guides etc. SEO Elite gets two thumbs up.

Looking for a great SEO Elite Review Please visit and read all the positive SEO Elite Customer Reviews to understand the power of this great software.

Groshan Fabiola

The Essentials in SEO Marketing

February 15th, 2013 3 comments

Effective Internet marketers penetrating to add essentials to search engine optimizing, or SEO often supply SEO tools that give awe-inspiring results, which at first these marketers learn some “nerve-wrecking” SEO strategies to reach the major search engine’s top ranks.

Some SEO services online offer various solutions that often include writing SEO gigs. The yuppie experts in SEO copywriting assist marketers by supplying these awe-inspiring results to the highest possible SERP range. Marketers go above the scoring system that are specs in Big Name search engines, such as Big 3, Google, Yahoo, MSN and so on.

The mission of most web ramblers is to get their pages at the top rank of the leading search engines. SEO marketing is the process of search engine optimizing that involves content written SEO and keyword density style to meet the standards in Google’s outlined algorithms. To find relevant, quality keywords, marketers often use spotter tools or other tools that help them to find quality, relevant keywords. The spotters they use to track keywords hunt keywords that help them to increase odds of reaching top ranks at the major search engines. The Internet dummies want to reach top ranks to hit Google, MSN and Yahoo’s spotlight.

Most SEO services online is a Data Highway that works with marketers by helping them driving SEO solutions home using keyword density strategies.

Keyword density is imperative. Quality, quantity, relevancy and keyword density factors into Google’s decision to rank the web pages. The content incorporates SEO market tools that combine to attach to H2 Tags, Description Tags, Spiders, Header Text, Meta Tags and the relevant keywords SEO experts supply.

Optimizing is the prime focus. Optimizing is the process that fills in relevancy, accuracy and easy access to users. Users can expect top-quality content when searching properly filled SEO style web pages. Internet SEO marketing makes it possible for geeks to intensify their traffic coming to a web page by applying correct SEO marketing strategies.

SEO marketing assists marketers by increasing traffic to a web site, which obviously will increase sales. SEO and keyword density give Internet marketers customized, publishable copies that attract the major search engines online, such as Google, Yahoo and MSN.

Superhighway marketers aim to reach top ranks by approaching the major search engines armed with relevant, quantity, quality, and accuracy keywords and links.

Relevant links should be less than 100 to reach the best results. Copywriters or link builders often try to deliver SEO content and quality, relevant links accessorized to attract Internet users.

In conclusion, SEO marketing is the process of advertising web pages.

Martin Lukac

SEO and Positioning Tips – Rank High and Fast

February 12th, 2013 2 comments

SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Let’s dwell a little deeper into some useful SEO and positioning tips to get your web pages indexed and ranking faster.

1. SEO and Positioning Tip 1 – Determine Your Objective

What is your objective in optimizing your website? Is it for maximum general traffic or targeted niche traffic? Once again, webmasters are unable to get this part clear. Many think that driving as much traffic as possible to their websites is the way to go. Unfortunately, this is a big pitfall. A web site may attract loads of traffic but yet don’t perform as well as another with little traffic but making more sales. Know what your objective is, to sell more products or to get more people to visit your website. If you are building an interest-based website or hobby website, perhaps getting maximum general traffic is the right solution for you.

2. SEO and Positioning Tip 2 – Plan Your Keywords Right

This is applicable for all websites that intend to tap into free organic traffic. By that, I mean SEO and positioning high in search engines for specific keywords. One clue for you before you compile your keyword list is to understand that search engines rank individual web pages, not websites. The systematic way to do it is to first look at your objective of SEO and positioning. If you are targeting a niche market, for example SEO tools, target the niche keyword SEO tools for your home page, and drill into this main keyword for related keywords such as SEO Elite, effective SEO tools, etc to target for each internal web page.

Don’t make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword.

3. SEO and Positioning Tip 3 – Simple Well-Thought On-page Optimization

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast.

4. SEO and Positioning Tip 4 – Effective Off-page Optimization Techniques

Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. Trade links with websites in a similar niche, and high Google PR if possible. Links from authority websites such as educational or government websites, ie domain names with .edu or .gov extensions are valuable. Buying links from link partners is perfectly fine if you can verify the quality of the websites. Search engines nowadays can be quite demanding and look for quality more than quantity of links.

5. SEO and Positioning Tip 5 – Using Search Engine Optimization Tools

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. These smart tools are designed to automate all manual tasks necessary to grab a top search engine ranking for a website fast. Almost every webmaster has one or two of these in their arsenal as they are big time and money savers.

Feel free to drop by at my blog to read more about search engine optimization tools and grab a free ebook worth more than $97 packed with detailed SEO tips and techniques to help your SEO efforts. This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Davion W

Importance of Domain Names in SEO

February 9th, 2013 4 comments

<!– /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:””; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:”Times New Roman”; mso-fareast-font-family:”Times New Roman”; mso-bidi-font-family:”Times New Roman”; mso-bidi-language:AR-SA;} a:link, span.MsoHyperlink {color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {color:purple; text-decoration:underline; text-underline:single;} span.EmailStyle16 {mso-style-type:personal; mso-style-noshow:yes; mso-ansi-font-size:10.0pt; mso-bidi-font-size:10.0pt; font-family:Arial; mso-ascii-font-family:Arial; mso-hansi-font-family:Arial; mso-bidi-font-family:Arial; color:windowtext;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} -The e-commerce world has seen many start-ups; some made it big, while others floundered into non-existence. More often than not, a brilliant idea gets stifled by the sheer immensity of the Web. Search Engine Optimization (SEO) is an internet marketing strategy that provides online businesses with better search rankings and, ultimately decides the success or failure of an online venture. An SEO company packs an arsenal of tools that can increase organic rankings to generate higher ROI (return on investment). One aspect of the SEO process is choosing the right domain name.

While selecting domain names may be redundant for existing businesses, new arrivals on the web must consider the importance of domain names in SEO. The business and domain names are essential because the anchor tag with its text provides a link from every corner of the net to your site. While linking to a website, webmasters tend to use either the business name (e.g. XYZ Company) or the domain name ( Having a business name that contains keywords which fit your product or service description is a very effective SEO practice.

The direct SEO effect of a keyword rich domain name is evident across the web, with SEO marketers lapping up numerous combinations of their keyword “SEO”. The hyphenated URL is a very effective domain name trick, since Google treats hyphens as spaces. This means that a domain name also holds essential SEO keywords that can help propel a website up the search rankings. Also purchasing a more descriptive domain name is cost effective because longer names are generally priced lower.

Of course, with millions of sites, there are bound to be naming collisions, and working around this factor is probably the hardest. After all, no site wants to appear to be a clone of another. Compromises will have to be made. Branding your business and optimizing your website demands certain trade-offs between a stylish name and a utilitarian one. Thus, a good California SEO company, such as WebMarketing123, can help in both these intricate processes; first, sifting through the many permutations available and then, choosing one that has both brand value and search engine optimality.

Mike Smith