Archive for the ‘Search Engine Ranking Tools’ Category

Arizona Search Engine Optimization Services

March 9th, 2013 2 comments

In today’s competitive Internet marketplace, Arizona based search engine optimization services are vital for business websites in this region. Excellent optimization techniques enable websites to achieve and maintain top positions on the search engines. Search engine positioning is considered to be one of the most effective forms of online marketing.

If you already have an online presence, then achieve a desirable search engine ranking through proper search engine optimization techniques and ethical practices through on-page and off-page optimization services. Search engine optimization services are ideal for both new and existing websites. Ethical on-page search engine placement services include:

•    In-depth keyword analysis
•    Competitor research
•    Title and keyword strategy consultation
•    Positioning of keywords organically in body text
•    Create optimized title and Meta tag
•    Optimize website content
•    Content and design modification implementation
•    HTML code optimization
•    URL optimization
•    Search engine submission
•    Site map creation
•    Site monitoring and tracking of search engine marketing performance
•    Monthly or weekly report generation to keep you informed on your current website ranking

The off-page optimization services include internal and external link building services to improve your link popularity. This helps you to achieve relevant links from other sites and link exchange with quality relevant sites.

Search engine optimization services in Arizona ensure the following benefits for small business websites:

•    High volume traffic
•    Maximize your return on investment
•    Improve your site visibility in the search engines
•    Increase sales and quality leads
•    Improve business conventions

Many SEO service providers with varying degrees of talents are out there to provide the best services with advanced SEO packs for the clients in Arizona by making use of advanced search engine placement tools and techniques. Among them, choose an ethical solution provider who offers customized optimization services for your website at reasonable price tag.

Search engine optimization services in Arizona focus on issues that affect search engine indexing and ranking. Moreover, you can achieve long term results for your optimized site through maintenance service, as search engine positioning is an ongoing process in the search engine marketing industry.

Whatever your business size, large or small, take advantage of search engine optimization services available in Arizona to get the most out of conversion rate marketing program.

Rajeev Rajagopal

Are Links Important For Search Engine Rankings

March 5th, 2013 4 comments

The amount of quality links pointing to your website determines the popularity of your websites with many of the search engines, so it is very important to obtain quality links. However, you need to know where your website stands in the search engine rankings in order to see how much work you need to do to increase and maintain that popularity rating.

Another way to build links is through free content creation or free article submissions. When creating your website you will need to fill your site with fantastic content and make updates so other sites want to link to your site. Search engines are now smart enough to know that content is related, so, links from relevant sites are more important then links from sites which are irrelevant.

The assumption still is that if a site has valuable content or services to offer that other webmasters will link to that particular site. Most importantly, work on your content for natural linking from other websites. It is hard to get one way links but if you have good content that goes far beyond other sites people will want to link to you, it is still harder to get one way links than it is to get reciprocal links.

Since page rankings is very important to the major search engines, and links influence this, it is important to create a game plan on how to build links to your site. A well laid out plan will help in establishing the overall link plan and strategy to drive traffic to your site. As time goes on your site will grow and your page rank will get better and you will have better chances securing quality links. As you website continues to grow and build in popularity you will need to quality links from other sites pointing to your site to keep your rankings. Link building never stops, if you stop link building and other sites stop linking to you, you could possibly lose your ranking on the search engines.

The amount and quality of links you need will depend on the competitiveness of the keyword phrases for which you are optimizing. If you put in the time and work on your link building efforts over time you will see results in the long run.

Article directories work with many different partners and by writing articles your articles can show up on many different sites. Your best bet in these times is to write articles and submit it to article directories. By using article submission services and directory submission services you are able to increase your ranking to your website, by submitting you are creating one way links back to your site.

Using automated tools are not link farms, the reason for this is because you decide who you want to trade links with each and every week. Continue building quality links and you will see that in time it will all pay off.

Getting the one-way link is more difficult to obtain than reciprocal links, but the pay off will come if you get solid long-term links and you will see the search engine ranking results increase.

David Fishman

7 Secrets To Top Search Engine Rankings

March 2nd, 2013 9 comments

There’s hope for the ‘little guys’ in the search engine ranking game, even if they can’t tell the difference between the title and keyword meta tag!

You can achieve high rankings for important keywords simply by applying certain rules that stand the test of time and even technology, the number one rule is really to., help the search engines provide relevant search results!

How do you do this? I’ll reveal the ‘secrets’ soon.

While I’m far from being an SEO (Search Engine Optimization) expert and am just sharing experiences here, I’ve achieved some phenomenal results by following these
basic rules and without resorting to ‘tricks’. Importantly, these are rankings
that last.

I’m not suggesting you shouldn’t learn about SEO or use genuine software that helps, in fact you should.

For example (at this time of writing), here are my rankings for www .Marketing-Make-Money. com in Yahoo alone (remember these are extremely competitive keywords):

‘Make money online’ | rank: #1 of 33.9
‘Make money’ | rank: #27 of 85.4 million
‘Web marketing’ | rank: #4 of 113 million
‘Web marketing tips’ | rank: #6 of 10.2

How did I achieve such incredible rankings without being some SEO guru or even obsessively optimizing my site?

Recall the number one rule? It’s to help the search engines provide relevant search

Now I honestly believe there are only two MAIN things which support this rule and in
the process, reward your website with the high rankings you desire.

These two things are Keyword Rich Content and Targeted Back Links which we’ll talk
about later…

Here then are 7 powerful secrets you can use to model your website after to explode
your high search engine rankings!

Step 1: Determine Highly Searched Keywords
Determine highly searched and targeted keywords/keyword phrases related to your
site and put them into a list. Here’re the tools to use.

Step 2: Register Keyword Rich Domain Names
While there’ve been contrasting arguments about whether having keywords in your domain helps, I strongly feel it does. The same goes for dashes between words in the domain.

Step 3: Use Your Targeted Keywords In Your Copy
Use the list of keywords in step 1 within your website copy, especially in the title, headline and first paragraph. The important thing is to make them flow smoothly within the context of the copy so prospects will not find it weird.

Step 4: Insert Keyword Rich Relevant Content
Next, build up your site’s content with relevant topics containing your keywords. Don’t worry, here are some ways to get instant content:

Step 5: Aggressively Acquire Targeted Back Links
This is the second most important (some say it’s the first) factor to note after targeted and relevant content.

Step 6: Hand Submit Your Site To The Top Directories and Search Engines
There’s no point in using those ‘submit to millions’ services as only a few search engines really matter.

Using those services may actually cause your site to be penalized by these major

Step 7: Tune Your Site For Maximum Optimization

The final step would be to constantly monitor and analyze your website traffic against rankings. This is so you can review and tweak for further improvement in your

I hope this article will prove highly useful to you. Do not be scare away by SEO, it’s simple once you follow the above system. While these steps are not everything you can do, it’ll be enough to get your site ranked very well for the targeted keywords you chose.

Again, remember the number one rule of giving relevant content and establishing good back links. Help the search engines provide relevant results for their customers and your rankings will automatically skyrocket to the top!

John Pawlett

Top 10 Search Engine Positioning Mistakes

February 27th, 2013 3 comments

When it comes to web site search engine positioning, there are certain common mistakes that I see people making over and over again. Here’s a list of the 10 most common mistakes that I see people making. By avoiding these mistakes, you can avoid a lot of anguish and frustration in the long run.
1) Optimizing your site for the wrong keywords

The first step in any search engine optimization campaign is to choose the keywords for which you should optimize your site. If you initially choose the wrong keywords, all the time and effort that you devote in trying to get your site a high ranking will go down the drain. If you choose keywords which no one search for, or if you choose keywords which won’t bring in targeted traffic to your site, what good will the top rankings do?

In order to learn how you can choose the correct keywords for which you should optimize your site, see my article on this topic here:

2) Putting too many keywords in the Meta Keywords tag

I often see sites which have hundreds of keywords listed in the Meta Keywords tag, in the hope that by listing the keywords in the Meta Keywords tag, they will be able to get a high ranking for those keywords. Nothing could be further from the truth. Contrary to popular opinion, the Meta Keywords tag has almost completely lost its importance as far as search engine positioning is concerned. Hence, just by listing keywords in the Meta Keywords tag, you will never be able to get a high ranking. To get a high ranking for those keywords, you need to put the keywords in the actual body content of your site.

3) Repeating the same keyword too many times

Another common mistake that people make is to endlessly repeat their target keywords in the body of their pages and in their Meta Keywords tags. Because so many people have used this tactic in the past (and continue to use it), the search engines keep a sharp lookout for this, and may penalize a site which repeats keywords in this fashion. Sure, you do need to repeat the keywords a number of times. But, the way you place the keywords in your pages needs to make grammatical sense. Simply repeating the keywords endlessly no longer works. Furthermore, a particular keyword should ideally not be present more than thrice in your Meta Keywords tag.

4) Creating lots of similar doorway pages

Another myth prevalent among people is that since the algorithm of each search engine is different, they need to create different pages for different search engines. While this is great in theory, it is counter-productive in practice. If you use this tactic, you will soon end up with hundreds of pages, which can quickly become an administrative nightmare. Also, just imagine the amount of time you will need to spend constantly updating the pages in response to the changes that the search engines make to their algorithms. Furthermore, although the pages are meant for different engines, they will actually end up being pretty similar to each other. The search engines are often able to detect when a site has created such similar pages, and may penalize or even ban this site from their index. Hence, instead of creating different pages for different search engines, create one page which is optimized for one keyword for all the search engines. In order to learn how to create such pages, see my article on this topic here:

5) Using Hidden Text

Hidden text is text with the same color as the background color of your page. For example, if the background color of your page is white and you have added some white text to that page, that is considered as hidden text. Many webmasters, in order to get high rankings in the search engines, try to make their pages as keyword rich as possible. However, there is a limit to the number of keywords you can repeat in a page without making it sound odd to your human visitors. Thus, in order to ensure that the human visitors to a page don’t perceive the text to be odd, but that the page is still keyword rich, many webmasters add text (containing the keywords) with the same color as the background color. This ensures that while the search engines can see the keywords, the human visitors cannot. The search engines have long since caught up with this technique, and ignore or penalize the pages which contain such text. They may also penalize the entire site if even one of the pages in that site contain such hidden text.

However, the problem with this is that the search engines may often end up penalizing sites which did not intend to use hidden text. For instance, suppose you have a page with a white background and a table in that page with a black background. Further suppose that you have added some white text in that table. This text will, in fact, be visible to your human visitors, i.e. this shouldn’t be called hidden text. However, the search engines can interpret this to be hidden text because they may often ignore the fact that the background of the table is black. Hence, in order to ensure that your site is not penalized because of this, you should go through all the pages in your site and see whether you have inadvertently made any such mistake.

6) Creating Pages Containing Only Graphics

The search engines only understand text – they don’t understand graphics. Hence, if your site contains lots of graphics but little text, it is unlikely to get a high ranking in the search engines. For improving your rankings, you need to replace the graphics by keyword rich text for the search engine spiders to feed on.

7) Not using the NOFRAMES tag in case your site uses frames

Many search engines don’t understand frames. For sites which have used frames, these search engines only consider what is present in the NOFRAMES tag. Yet, many webmasters make the mistake of adding something like this to the NOFRAMES tag: “This site uses frames, but your browser doesn’t support them”. For the search engines which don’t understand frames, this is all the text that they ever get to see in this site, which means that the chances of this site getting a good ranking in these search engines are non-existent. Hence, if your site uses frames, you need to add a lot of keyword rich text to the NOFRAMES tag. For more information on the different issues that arise when you use frames in your site, see my article on this topic here.

8) Using Page Cloaking

Page cloaking is a technique used to deliver different web pages under different circumstances. People generally use page cloaking for two reasons: i) in order to hide the source code of their search engine optimized pages from their competitors and ii) in order to prevent human visitors from having to see a page which looks good to the search engines but does not necessarily look good to humans. The problem with this is that when a site uses cloaking, it prevents the search engines from being able to spider the same page that their users are going to see. And if the search engines can’t do this, they can no longer be confident of providing relevant results to their users. Thus, if a search engine discovers that a site has used cloaking, it will probably ban the site forever from their index. Hence, my advice is that you should not even think about using cloaking in your site. For more information on what page cloaking is, how it is implemented, and why you should not use cloaking, see my article on this topic here.

9) Using Automatic Submission Tools

In order to save time, many people use an automatic submission software or service to submit their sites to the major search engines. It is true that submitting your site manually to the search engines takes a lot of time and that an automatic submission tool can help you save a lot of time. However, the search engines don’t like automatic submission tools and may ignore your pages if you use them. In my opinion, the major search engines are simply too important for you not to spend the time to submit your site manually to them. In order to speed up the process of submitting your site, you can use our free submission tool which allows you to submit your site manually to all the search engines, without having to go to the “ADD URL” pages of the individual engines. It is available here.

10) Submitting too many pages per day

People often make the mistake of submitting too many pages per day to the search engines. This often results in the search engines simply ignoring many of the pages which have been submitted from that site. Ideally, you should submit no more than 1 page per day to the search engines. While many search engines accept more than 1 page per day from a particular domain, there are some which only accept 1 page per day. Hence, by limiting yourself to a maximum of one page per day, you ensure that you stay within the limits of all the search engines.

Sortins Technologies

Making Sense of Search Engine Optimization

February 24th, 2013 7 comments

by Jeremy Lytle

This article may be republished and freely distributed as long as the author’s box at the end is included.

Making Sense of Search Engine Optimization

Search engine optimization (SEO) is the strategy of using techniques to try to improve the rank a website has among search engine listings. Longtime marketers know that techniques of SEO must adapt to structures of the popular search engines. There are many methods of SEO that can be used effectively to make money online. Although most SEO strategy can be done online, some is done offline, like adding URLs to direct mail pieces to drive traffic to sites. Mailing postcards to prospects to advertise an online opportunity, via website URL, can be a very effective marketing effort, as it combines traditional marketing by mail to more advanced internet marketing. Likewise, distributing flyers can be very effective, particularly in urban areas. These are offline methods of traffic-generating which can create traffic, which is one element the search engines are eyeing.

The search engines keep track of a lot of other elements related to your website which tell them, “This is a site of interest and significance”, resulting in a higher ranking for the site in the search results they return to online information seekers.

SEO methods can certainly cover a wide range of website components; including but not limited to domain name, title / heading / HTML tags, file names and directories, frequency of quality terms used, keyword info, image ALT tags, text without frames, photo captions, targeted quality content, regular updating of content, back-links, and overall website popularity.

And SEO strategies that involve manipulation of these various SEO components can be broken down into two main categories – “white hat” or “black hat.” White hat SEO methods are generally those that are approved by search engines, like adding good content and other quality to your site. Black hat SEO methods are referred to as tricks, like using cloaking devices. Some people say all SEO is manipulative. Others say only black hat is.

Some companies offer SEO services. For practically any budget range, you can buy:

-PPC (pay-per-click) campaigns where you try to draw online traffic to your site by bidding on words relating to your niche that you think people will use in search engines to find you.

-Site Submission There are plenty of companies out there that will allow you to enter your URL into their form and then they will submit it to a group of top search engines for you at no charge, like Submit Express at: . You can also pay them to submit it to many more. Submitting in this manner is generally recommended once a month. You can also purchase products like: WebPosition Gold, a search engine software all-in-one package that optimizes your web pages, submits them to top search engines, then tracks the page rankings and web site visits and visitors.

-Article Marketing Online marketers write articles that focus on keywords or key content that would attract search engines to them when people search for their key content.

-Links Not only through article links but other links as well (whether link exchanges or purchased in-bound links), webmasters try to increase their search engine rank by establishing quality linking with top sites or high-traffic sites out there.

-Posting to Opportunity Seeker Message Boards This is just another method of creating back-links to the website. An e-mail signature with a compelling line of advertising can redirect readers, who have already shown to have an interest in the opportunity market, back to the selling websitemore back-links.

-Online Directories and Classified Ad Sites These are more fine sources of potential back-links to the website. Search engine spiders regularly determine popularity of sites via back-links, and rate them higher accordingly, which creates even more traffic flow.

-Link Exchange This is a slower way to create back-links, but it can be effective if done regularly. Usually, this type of arrangement must be set up webmaster-to-webmaster per mutual agreement, but there are automated tools such as LinkMachine which greatly speed up this process.

So add some SEO into your Internet marketing. SEO, when done successfully, can bring waves of traffic that you never expected, and that translates into sales success. Even at little or no cost, there are plenty of things you can do to keep the search engines happy, helping to bring internet visitors to your websites!

The key to success for a web site is good search engine ranking. All of the major search engines use link popularity to determine how well a site will rank – so the more high quality, relevant links that lead to your site, the higher it will rank. LinkMachine makes it easy to get the links you need by helping you establish hundreds of quality, relevant link exchanges. This time-saving break-through can fully automate the process of link exchange, with absolutely no contact between you and other webmasters at all. Greatly boost you website popularity in SEO rankings with minimal effort from youLinkMachine does it all. A FREE trial copy of Link Machine can be downloaded at:

Jeremy Lytle shows how to make money online with your own profitable money-making website! Exciting details at

Jeremy Lytle

Book Review on 3 Steps to Search Engine Success

February 21st, 2013 11 comments

If you have your own website and need to get high quality targeted traffic visiting your site, your first priority would be to optimize it for the search engines (SEO)

The process of optimizing the pages on your website for the search engines is done with keywords. So the first part of the process is to choose keywords that best describe your internet business, but choose words that are not too highly competitive as these are extremely difficult to start off with when new to internet marketing.

Once you have chosen your keywords and have optimized the pages on your website for your chosen words, you will then need to increase your search engine ranking by building quality links back to your website.

Many people have the impression that SEO is a complex and highly technical task as the SEO manuals on the market are often hundreds of pages long and SEO professionals can charge thousands of dollars to optimize your website.

The brand new guide proves that you don’t have to be a techie or a brilliant marketer to get your website to the top of the search engines. This refreshing SEO guide explains everything you need to know to get a good ranking in plain English

The guide comes in PDF format and at just over 50 pages long you won’t find yourself getting lost in lots of tiny detail and technical jargon. In the guide, the author Suzanne Morrison explains how you can get your existing website or a brand new website on the first page of Google.

The first chapter of the book explains exactly what SEO is and how it works. It then goes on to cover keyword research – how to find good keywords for your website using free keyword research tools and how to decide which keywords are the best ones for your website. Next, you get a step by step guide on how to optimize your website for the search engines. You will see exactly where you need to put your keywords on the page to get a good ranking. Finally, the third step of the 3 Steps to Search Engine Success eBook explains how to easily get good backlinks to your website and includes a few methods that most webmasters don’t even know about!

As well as covering the three main steps of SEO, the book teaches you how you can easily monitor your progress, check your visitor stats and compare yourself against yourcompetitors. There is also an excellent section describing all the things that you should AVOID if you want to get a good search engine rank. Knowing exactly what to avoid doing in SEO is important as you don’t want to end up with your website being banned from the search engines, so it is good to see a whole section dedicated on how to avoid these pitfalls!

Overall, the book is easy to read and understand, yet still manages to cover all the search engine optimization essentials. There are screenshots and examples throughout the ebook, which make it easier to follow than the majority of SEO guides on the market.

Sortins Technologies

Search Engine Friendly

February 18th, 2013 2 comments

Frames are becoming a way of the past what with the use of DIV layers and the slow onset of incredibly flexible AJAX coding. The long and the short of it is that if you have Frames on your website then you are starting off at a disadvantaged position that cannot be truly search engine friendly no matter what you do. There are, however, some remedial fixes that will tie you over until you can redesign your site; yes I said redesign. The fix that I recommend is to use a noframes tag whereby you place another version of your web page inside of your framed page. This ‘backup’ page is what the search engines will view; here you can place relevant content and navigational elements so that the search engines can at least navigate portions of your site that are (hopefully) not framed.

There was a big brouhaha that Flash had become search engine indexable and you no longer had to worry about its search engine issues. Frankly, I have not seen the fruits of this ‘improvement’ to a respectable degree yet so I still consider it a kiss of death for websites designed solely in Flash. If you have a Flash-only website then I recommend one of these two options; one is to design an html version of your website and make the home page of your website html rather than Flash where you can then allow users to choose between html or Flash. The second option is to redesign the site so that it mixes both html and flash together. For example, this might mean implementing Flash amidst content on an HTML page as you would an image. I realize there are certain limitations to this option but if you can create a slick site in this manner then you will have the best of both worlds; clean search engine friendly content along with an interactive, multimedia feel. Just remember that the majority of relevant text should be in HTML format for the search engines to index.

Unfriendly dynamic URL’s are a common side effect of using a Content Management System that is not designed with search engine rankings kept in mind. Here are some examples of some unfriendly URL’s. Sample 1:

These URLs are problematic because a search engine may consider these addresses too complex to spider. Why too complex? Suffice it to say that the more complex the URL, the higher the chance that a search engine robot will consider the content too dynamic to read; it changes too often to be valuable to a search engine.

The way around these types of URLs is actually not so difficult; it may only require a small investment of time and money. The ‘time’ will be required when researching which URL fix is right for your system. The money may be required to pay a programmer to implement and test the new URLs. Here are how the URLs might look once they are fixed to be search engine friendly. Sample Fixed:

These URLs are better because they do not include the extraneous characters that are so telltale on dynamic websites. In addition, the URLs are designed to appear like normal website directories when in fact they are dynamic URLs. It is vital that you minimize the length of the URLs that you use. Search engines may stop crawling a website if there appear to be too many subdirectories. The samples above show fixed URLs that have about as many subdirectories as I would allow (4).

Are the menus on your website spiderable? If not you may be hiding major areas of your website from search engine spiders and missing out on additional search engine rankings.

The fact is there are very few menus out there that a search engine will have a problem following, but there are definitely some worth avoiding. For instance do not use a JavaScript Jump Menu (example) as the core mode of navigation of your website; search engines cannot index this type of menu. Also be careful of Flash menus, they look slick but they will impede the progress of a search engine spider especially if they are the only means of navigation within your site.

The ideal menu would be text based and each text link would include the keywords you are targeting on the destination page. Setting up a menu with this much forethought requires that you determine the layout and content for your site before web design begins. Once you have a clear picture of the content for each page you can then research the keywords that are best to target per webpage. This essential keyword research can be done in house easily enough using systems-like keyword research tools that provide you with a glimpse into how your customers think by showing how many searches there are per month (or year) for a particular term.

Remember, almost every page within your site has a very real opportunity to gain a top ranking; all you need to do is ensure that the design, content and site structure is optimized. Ensuring that the menu is carefully thought out and designed is a crucial step for top rankings. Finally, if you are at all uncertain whether your menu is search engine friendly then be certain to back it up with a text menu in the footer of your page using the same keyword targeting principles noted above. A simple text menu may be less than desirable for you; in this case I recommend DHTML menus. These menus use text but in a manner that is quite appealing and very search engine friendly.

Sitemaps can dramatically help the visibility of your website by allowing search engine spiders easy access to all of the pages in your site. Place a link to the sitemap on every page within your site to ensure easy access no matter where a search engine or user enters your site. Just having a sitemap will help but how you build your sitemap will also play a role in how well the search engines catalogue it. For example, if you have a twenty-page website it would be ideal to create a sitemap where each page is represented by a title along with a short description. Ultimately, the page may be a bit long but it will have content that the search engines like to index and it will boost the relevance of the linked pages because the titles will accurately represent the content. So in effect, you will now have more than just a sitemap; you will have a table of contents for your site that has the potential of getting a ranking and provides an extra boost to the ranking worthiness of each page.

Search engine robots read a webpage from the top of the source code (the programming that made your page – see “view source” in your browser) all the way to the bottom. As a result, it is important to ensure that both of the following elements are found as close to the beginning of code as possible: A short sentence introducing the topic using the keyword targets you have chosen for the page. Your text menu and other navigational aids, or if this is not possible it would be even more beneficial to start with a paragraph or two of relevant content followed by the navigation. By placing this information near to the top of the page, you will promptly present the search engine robot with relevant text that backs up the page title and backlinks. You will also provide an immediate sitemap of sorts for the search engine to spider, which includes keywords relevant to each page.

With the odd exception Splash Pages are a kiss of death for a website because the home page (the first page seen when someone visits your domain), your most important page, is often converted into nothing but an excess entry point with little or no relevant content on it. Aside from reducing your chances for ranking, you are also making your visitors take another step to get to content or sales material in your site. Any additional steps you add will lessen the likelihood of a successful sale.

If you think you need to use a splash page then you need to talk to someone who will change your mind. No, honestly, give me a call if you want because there is nothing more painful to a SEO or search engine friendly web designer than to see a Splash Page in use. If, in the unlikely scenario your splash page is required, there are ways to make it slightly more search engine friendly. Add a highly relevant and well-worded paragraph to the page so that the search engines have something to index that shows them they are in the right place. Either provide a link to your sitemap or implement a text menu in the footer of the page so the search engines can access the internal workings of your website without having to take an extra step.


How To Design A Search Engine Friendly Website

February 15th, 2013 4 comments

There are many websites that fail to target their required
traffic, even if they’ve had some search engine optimisation
work done. One of the main causes for this is simply because the
website isn’t search engine friendly. This is a basic essential
that needs to be incorporated into the design of all websites at
the outset – think of it as the foundation to establishing your
search engine optimisation strategy. This article aims to
highlight the areas a web designer should think about and
incorporate into their design for search engine effectiveness:

1. Search Engine Friendly Pages It is important that when you
design your website you not only bear in mind what your website
requirements are, but also what the requirements are for search
engines. Best way to approach this is to remember that search
engines don’t really care about how nice or complicated your
graphics or flash movies are, or how snazzy your javascript is.
Instead search engines look at the code behind your page.
Therefore if you want to impress a search engine, then your code
needs to be nice and easy to read. Now from this I don’t mean
adding ‘comment’ tags and breaking the lines of code up with
spaces, but to ensure that the elements the search engine is
interested in, i.e. Title tag, Description tag, Keyword tag
(these days only some search engines really use the keyword
tag), Alt tag, are readable near the beginning of the code.
Search Engines don’t like wadding through lines and lines of
javascript to get to the core areas that can help you page’s
ranking. Therefore careful planning and positioning of your page
elements is required.

TIPS: • If you’re using table for laying out your page then make
them simple and not too complex. • Avoid using frames. • If you
need javascripts for navigation purposes, then use smaller
scripts to call up the bulk of the javascript from a different
file. • Think twice on how to use graphics – make them relevant
to your content and use the Alt tag for all images. • Position
the main content of the page before the images, or at least with
the images nested between the text.

2. Keywords Having good keywords is one of the most important
areas to consider when designing a website/webpage. One of the
best tools for this is Wordtracker (, which
allows you to identify good competitive keywords for your pages.
In general the range of keywords associated to your pages can be
very extensive therefore for good concentration and prominence
of keywords it is advisable to carefully select the top 10-15
keywords. You can always export the results to Excel and try out
other competitive keywords if the ones you selected initially do
not produce any noticeable benefits.

TOP TIP: Wordtracker offer a one day subscription to their
service from which you can squeeze nearly 2 ½ days worth of use!
Here’s how – Sign-up for the service on the evening of Day 1
(the service will be available almost immediately so you can
start searching for your competitive keywords straight away).
You will also be able to use the service for the whole of Day 2
and strangely for the whole of Day 3! Enough time to get some
good keywords for a lot of pages!

3. Content Many search engines look at the main body of the page
and identify keywords and phrases that are used within the text.

TIP: Use competitive keywords relevant to the purpose of the
page within the main body of the page. Always try and ensure
that the keywords are prominent within the text body, i.e. they
appear near the beginning of the page, they are defined using
the ‘heading’ tag, they are typefaced in bold, or they are used
as hyperlinks.

4. Page Title This is arguably one of the most important areas
of a page and needs special attention to ensure that a good
title is selected. Similar to many other areas of designing a
search engine friendly page, the Page Title should also have a
good keyword which describes the page content. To keep within
the limits of many search engines the number of words for the
Title shouldn’t exceed nine.

5. Page Description Another important area to work on for good
ranking is the Page Description. This is the text found under
the META Description tag and is displayed to users in the search
results. Again, it is a good idea to pay attention to the use of
good keywords when writing the description, which should be
short (not more than 20-25 words) and sells your page before the
user has even opened it!

6. Graphics We’ve covered the use of graphics briefly above,
emphasising the importance of using an Alt tag containing the
relevant keyword(s). Although the use of images can be nice and
very appealing to a website, it is also important to bear in
mind that they shouldn’t overpower the textual content of your
page. As a general rule of thumb it is best to stick to a 70/30
ratio (70 text/30 images).

7. Site Map A Site Map is a fantastic way for search engines to
find all your juicy pages on your website. There are many free
Site Map tools available on the web that’ll create your site map

8. Navigation Links Navigation links to other pages on your
website should be nice and easy. There are some engines which
find it difficult to navigate through to the other pages on your
website if the nav bar is too complicated, e.g. complicated
pop-ups, use of flash, etc. Therefore if your site does have
complicated navigation then it’s always a good idea to implement
simple text based hyperlinks to your common pages at the bottom
of every page on your website.

Following the basic suggestions above will help lay the
foundation to apply further good search engine optimisation
advice which will make the difference in your overall search
engine ranking. This finer area of SEO is beyond the realm of
this document and will require further investment based on
individual needs.

Arif Hanid

Search Engine Optimization – Reasons for Adopting Winning Approach for Website

February 12th, 2013 No comments

Search engine optimization (SEO) is an essential requirement of websites making constant efforts for high popularity. If you have been ignoring this fact, it is time to bring modification in your thought process. How can you consider it possible for your website to exist in the hard-hitting competition? No matter, how captivating your website is, it has no market value in case you are not able to divert web traffic towards it. As the discussion unfolds, you can introduce yourself to most eligible reasons for opting for SEO practices.

Wavering Behavior of Search Engines

Search engines are in constant process of refining their algorithms, so that web surfers are presented with productive search results. While this can affect your website ranking, you must keep close association with vibrant nature of search engine algorithms and this is possible by following successful SEO strategies. By doing so, you can bait search engine spiders to make frequent visits to your website and index its web pages amongst top search results.

How Web Traffic Moves

The web traffic takes suggestions from search engines to choose its path leading to various websites. The majority of web surfers use popular search engines for finding top results related to products and services hunted by them. It is also a noteworthy fact that most of search engine users get satisfied with the results offered on the first and second search engine page. Thus, it is very important to let your website find its position amongst top search results. Only search engine optimization techniques can help you in this regard.

Online Promotion of Business

There is no better way than SEO to market your products and services on internet. You can extract advantages out of techniques like content development, article distribution, link building, PPC and others to spread the message about your website. Thus by optimizing your website for search engines, you not only make it eligible for higher ranks, but also promote it over vast web space.

High Sales and Conversions

SEO can build a bridge for potential buyers of your products and services to reach your website and contribute towards successful sale. Thus, your ultimate aim of getting desired returns on investments can be entertained by allowing your website to be optimized for search engines. Once your website starts selling, you must continuously fuel the performance of search engine optimization practices to take sales program to its peak value.

Your Inability to Popularize Website

The websites become popular, when their owners have right skill sets and plenty of time to endorse it over web. Even the capable web designers find themselves incapable of making their website trendy and accepted. This might happen due to scarcity of time and required amount of knowledge to perform these tasks. In such situation, a SEO expert is going to share your burden and make your website scale new heights of popularity.

search engine optimization can’t be neglected, when every website around you is trying to hold its feet on the land of popularity. Thus, make sure you follow the advice and start appreciating the use of SEO tools for the sake of your website.

Steve Waganer

An Overview of Search Engine Optimization (seo)

February 9th, 2013 4 comments

There is a list of what not to do as well, and that list is applicable to all engines, as it mostly refers to tricks and hacks unscrupulous designers use to try to trick the engines. These kinds of pages generally get removed by automated tools and don’t generally last very long, so they are not recommended to bother with. Website optimization starts with content. If the content is irrelevant, the website will not last long in the rankings, no matter how many keywords are included. The best way to get relevant content is to get an expert to write the content. General content may be friendlier to beginners, but in the search optimization arena, content is what is going to keep readers coming back and webmasters linking to the page. Many search engines use link counters to rank sites. If enough people like and value the site, they will link to it from their own site as an example of expert help for visitors seeking more detailed information than they can provide, or are willing to provide.

Often, general-interest sites will link to expert sites, thereby also driving their own traffic up as the initial portal to those expert sites and improving their own rankings in the optimization listings. The quality of the sites linked is also a major factor in the rankings, as quality sites such as Microsoft and Google are going to be more effective “heavy hitters” than a link to Bob’s House of Website Optimizing. When the content is being created, keywords are the “anchors” that search engines hook onto, but just filling your content with keywords risks being dismissed as a spam site, as many spammers merely fills a page with keywords, hoping to hook anyone searching for anything.

These kinds of pages are usually removed quickly, but they exist nonetheless. Specific keywords are the key–instead of Search Engine, use Search Engine Optimization for Google, or combinations of the key words or phrases. Optimization for Search Engines in one area, then Optimizing for higher Search Engine rankings in other increases the chances of an engine ranking your website content a little higher than it may have otherwise. The guidelines for content also go for Meta tags such as the title. Title is very important, as it is one of the bigger spots for an engine to catch, as well as the hook that draws a surfer in once the rankings have been displayed. A recommended length is 50-80 characters (including spaces); with keywords located near the beginning in case the window is resized on the screen.

A good example would be “Search Engine Optimization tips and tricks for Google”, instead of “How to do important SEO for websites.” Search Engine Optimization–what to avoid: Don’t use huge strings of keywords without relevant content–you may be labeled as a spammer and blacklisted off the engine(s) you’re trying to climb. Stay away from pop-ups, excessive load times (by keeping the page clean and using fast hosting servers), and lots of flash animation, as this takes time to load and also detracts from the readability of the site.