Home > Web Search Tools > Search Engine Optimization – On Page – Part2

Search Engine Optimization – On Page – Part2

When it comes to doing business online, you will soon discover that its all about the traffic. Traffic, or the number of internet users youd be able to generate for your website, is and will always be the lifeblood of any online venture. After all, what good is a website when theres no one there to see its pages? How successful will your digital products be if no one would be able to know about them? Who will find out about your services when no one will get exposed to their existence?

Contrary to what many people believe, generating traffic for your website does not start once you pages are published and have gone live. Traffic generation strategies start at the very moment you are conceptualizing an idea for the website itself.

This is what On Page Search Engine Optimization (SEO) is all about. It is concerned with techniques that you can implement on your web pages themselves, to ensure a good volume of traffic for your website. 80% of your traffic would come from the many search engines in the World Wide Web. If each and every web page you have is optimized for these search engines, then your website would be in a good position to have a high rank for the results of every relevant query.

* Keyword selection. Choosing the right keywords is essential for the success of your website. Keywords are the popular search terms that people use to gather information from the search engines. If your web pages are populated by the right density of the correct keywords, then you`ll have better chances of winning the attention of some search engine spiders, like MSN. To determine the appropriate keywords for the subject that your website will be servicing, use the free tools that can be found at nichebot.com .

* Keyword placement in content. Content is the king of the internet. But even royalty needs support. Populate your content with the proper amount of keywords. A density level of at least 2% should be sought. This means that the right keywords should be mentioned at least twice for every 100 words of text.

Again, make sure not to overdue it though with your keywords. Although important on some Search Engines, over stuffing your pages with keywords can have the opposite effect with the engines.

* META tags. META tags are HTML codes that do not have a bearing on the physical appearance of your web pages, but they do inform the search engine spiders that such web pages are appropriate for a particular query. Always include the following META tags on the top portion of your source code between the head sections. You could copy-paste them from the list below, but do change the indicated fields. Also, make sure that you include your important keywords on your META tags.

META NAME=Author CONTENT=your name here
META NAME=Subject CONTENT=the subject of your site
META NAME=Description CONTENT=description of your site
META NAME=Keywords CONTENT=your keywords here
META NAME=Revisit-after CONTENT= days

You will have to add the opening and closing tags to the above meta tags.

* ALT tags. ALT tags refer to the text that would appear every time the mouse cursor would pass through an image. Your ALT tags should include your keywords.

I have found that many webmasters don`t bother with these, which is a huge mistake as the spiders can`t read what a picture is about. If your competition isn`t using them, than you have a big advantage.

* Page titles. Page titles are the captions that appear at the very top of your web page. Make sure that each web page in your website would have a different title that will include the appropriate keywords that you have listed in your meta tags.

* Focus. Remember, search engines will crawl through your website per page. Starting in the upper left corner working their way down. Each page is a different project altogether. Focus is the key. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made. Also, it would greatly help if you would name the page file in a manner that would include the keyword or key phrase it is focused on.

For example thisisyourwebsite.com/thisisyourkeyword.html is a good page filename that would help boost your SEO efforts.

Google wants you to use a sitemap and they have made it quite easy for you to integrate it into your websites. Take some time to learn about sitemaps and use them.

Following these guidelines would help you a lot in securing a favorable position in search engine results pages. This in turn would guarantee for you a sustainable and sufficient volume of traffic that would make your website a genuine success.

Chris Peterson

  1. Tristique
    March 5th, 2013 at 03:03 | #1

    How to get high listings on the search engines without paying?
    My website has keywords and description in the code. However, I still have very low listings on the search engines. Most of the sites that are higher then mine don’t really address the search word better than my site does. Does high ratings equate payment for that service…or can it be achieved without having to pay the search engines?

  2. Trevor
    March 5th, 2013 at 08:05 | #2

    This is an answer I wrote about 12 months ago, things may have changed slightly but a lot will still hold true…

    Several criteria determine the amount of traffic your website gets but by far the most important are to have a good search engine ranking and good links to your site.

    Search engines use a complicated and secret algorithm to determine which sites are placed where in the rankings but there are several tricks you can employ to boost you ranking.

    There’s lots of articles on the net to do with Search Engine Optimization (SEO) but I ignore all of them and do things my way. This seems to work as every site I’ve created ranks within the top 6 on Google even when there’s millions of results found. A site I created less than a week ago is already ranked number 1 by Yahoo and Google.

    These are some of my tips…

    One of the first things a search engine looks at is the title tag of the page. When writing the tag use the same words people are likely to key in when using a search engine. For example, if your page is about space travel then a title such as "Space Travel – Be a Shuttle Rocket Tourist and Journey to the Moon" is much better than "All about flying to the moon and back". Why? Because the first tag includes words people are likely to use in a search engine such as space, travel, shuttle, rocket, tourist, journey and moon.

    Search engines look at page names. If your domain was mydomain.com then a page name such as mydomain.com/space-travel will do much better than mydomain.com/section1/part2/page3.

    Some search engines including Google support this tag – others don’t.

    Compare a Yahoo search for ‘Black Eyed Peas’ to a Google Search. Both of them find blackeyedpeas.com but Yahoo describe it as "… Multi-platinum 2-time Grammy-winners The Black Eyed Peas cross an historic threshold as their hit … The Black Eyed Peas, Sergio Mendes, John Legend, Justin Timberlake and others …". Google uses the description tag and describes it as "Official site includes videos, message boards, tour dates, and photo gallery. Additional content is available to members."

    Some search engines ignore the alt tag, others include it when spidering your site. Not only that but some visually impaired users and power-surfers who turn off images rely on alt tags.

    Spiders are unable to follow these linking systems. If all your pages are linked using Flash, DHTML or scripts then the spider won’t follow the links and your pages won’t get indexed. If you’re designing your site this way the least you can do it to include conventional text links to the main pages of your site and ideally to a Site Map that contains text links to every page.

    These are the animated front pages to a site, usually nothing there other than an animation and a ‘Skip Intro’ link. Spiders don’t like Splash and as this is the doorway to your site think carefully before creating one.

    These are pages that exist on a site but are not accessible to the visitor, if someone tries to access the page they are redirected elsewhere. Historically webmasters created such pages and stuffed them full of popular keywords and phrases.

    Spiders have wised up to Doorways and there’s nothing better for getting yourself pushed right down in the rankings or kicked out altogether than use of Doorway Pages.

    Some web pages hide text by printing white text on a white background for example. Often such text has nothing at all to do with the site but is just a list of popular words and phrases used to draw people to the site. Spiders can spot tricks like these and will penalise sites that employ such tactics.

    The heading should closely match the page title. You need to format the heading as a Heading Style and not simply use bold and underlined text.

    Include in the text of your page several instances of keywords and phrases people may use in a search engine. Using the space travel example your page should include words such as space, travel, fly, moon, space-tourist and so on. Repeat them frequently but don’t overdo it.

    This is something that’s falling out of favour with search engines. Originally this was a useful tag for ensuring your page contained variants of words, particularly those that are often mis-spelled (e.g. Britney, Britany, Brittany, Spears, Spiers etc). I haven’t used this tag for some time and I’ve heard people say it can be detrimental to search engine rankings.

    Spiders hate these and after finding one or two on your site will leave it. Don’t rely on an E404 page to take visitors to a designated page when the target page is missing.

    You can add your site to appropriate categories in online directories. There’s hundreds of them altogether but the 4 main ones are…


    There’s an extensive list here… http://www.seocompany.ca/directory/free-web-directories.html

    Google dominates the search engine market, Yahoo and MSN are the other two key players. A lot of the others use Google.

    If you can get your site indexed by these three then you’ve pretty much covered all your bases. Rather than waiting for the spiders to find you it may help to add your site to the submission lists.


    This is the most important factor of all. You need lots of relevant and ‘respected’ pages linking back to yours as each link scores bonus points in the rankings algorithm. The best links are those from trusted sites that are themselves established. For example, if the space travel site has links from NASA, the European Space Agency, ABC News and the like it will give it a serious boost in the rankings. One link from NASA would be worth more than a whole bunch of links from less relevant sites.

    It’s worth taking the time and effort to get links from as many sites as possible. Visit relevant sites and e-mail the webmaster with details of your site.

    Because links are vitally important your site has to be make people want to link to it. I make it a policy to never link to sites that have pop-ups and I’m sure many other people do too.

    When creating your site think how it’s going to appear to visitors. Bear in mind different people use different browsers and have different connection speeds. A large page might look fantastic to someone with a fast connection will be a real pain to someone with a slow connection. If you need to put advertising on your site then make it relevant and discreet – one thing guaranteed to get someone off your site is to have pop-ups and ‘in yer face’ advertising, can you think of any successful site that employs these tactics?

    If your site is an informative one then make it so visitors can get the information they want quickly – don’t go for Flash intros and complicated menus and use only common fonts, if the font isn’t on a visitors computer their browser will use the default font instead.

    Navigation must be easy with every page having a link back to the homepage and don’t use frames, they’re seriously outdated, users don’t like them and spiders ignore them.

    Avoid cluttering your site, spread it out or onto more pages. Keep the text brief, unless it’s something the visitor wants to read they’ll soon get bored and go off to another site.

    Ignoring porn and all that stuff, the primary use of the internet is for information so make your pages informative. The space travel website could include information about the universe, each of the planets in the solar system, a history of space flight and so on. This will generate a lot more traffic which in turn is likely to lead to more links and ultimately a higher ranking.

    You probably receive e-mails from companies offering to get you higher rankings in the search engines. Their number one concern isn’t your site but their balance sheet, treat them the same as you would with an e-mail for Viagra and hit delete. They do work to an extent but not by doing anything you can’t do for free. Google get e-mails from companies offering to help rank their own site, see what else Google have to say about these companies… http://www.google.com/webmasters/seo.html

    You pay for these, how much you pay is up to you. If someone enters a search phrase that matches your adwords then your ad is displayed on the results page. If more than one ad matches then they’re displayed in the order of who pays most for their adwords.

    Just tell people about your site and add posts in relevant forums, blogs etc.

    — BE PATIENT —
    In general the longer a site is around the better it does in the search engine rankings, largely because as time passes more and more sites will link to it. If your site relates to a popular subject you may find it ranks low down to start with then climbs steadily in the rankings, it could take years before you have a good ranking.

    — THE END —
    Hope this gives you something to go on and you get the traffic you want.
    References :

  3. sentbygod
    March 5th, 2013 at 08:07 | #3

    Yes you can achieve high ratings without paying, and paying search engines won’t increase your ranking either. There are three things you should know:
    1) It’s not just the content of the page that affects its page rank
    2) Page rank is strongly affected by the other websites that link to yours (assuming they have a high PR and are relevant)
    and 3) Traffic is almost the most important factor of page rank
    It appears that paying Google per click increases your PR, but in fact it only increases your PR because it increases the amount of visitors, the best ways to increase PR are,
    1) include your keywords in the content of your page
    2) follow strictly to the w3c standards, especially for the accessibility of your site
    3) get all your friends to visit your site regularly, and provide interesting content so that other people might want to
    4) exchange links with other sites of similar content, but not rivals
    and theres loads more, if you email me i might be able to help out a bit more.
    References :

  4. Nettie Mae
    March 5th, 2013 at 08:09 | #4

    I know for a fact you can get high rankings without paying but you have to have a good site. Narrow down your focus as much as you can. There might be a gazillion sites out there about apples but only a handful about making apple pie. The search engines want to get people to sites that are the most relevant to what they are searching for. The more you "help" the search engines, the better it is for your site and your rankings.
    Many people make the mistake of using the same keywords and description for every page of their website. If you list a keyword in your meta tag — make sure it is on that web page. For example, if you have a website about apples and oranges and the web Page is telling about all the different kinds of apples, having a keyword in your meta tags of Oranges will count against you.
    References :

  5. #1 Internet Advertising Agency
    March 5th, 2013 at 08:11 | #5

    There is no easy way to get your site a high ranking.

    1) Target the right keywords. Target the wrong keyword phrases and your online business is destined to fail.

    2) Don’t use keywords or phrases that are too broad. The competition is too fierce, and research has shown that though you will get more traffic through general phrases, that traffic doesn’t convert to sales. All of the traffic in the world will do you no good if it doesn’t convert to sales!

    3) Optimize your page content. Target each Web page to a different and highly focused keyword phrase. In other words, your main page should be optimized for one keyword phrase. Are the keywords used relative to the site’s overall content? Do you use too many keywords, or too few?

    We have a huge database of SEO articles, proven small business marketing strategies at:


    Happy reading!


    SEO Consultant

    References :

  6. jim p
    March 5th, 2013 at 08:13 | #6

    easy get yourself a blog….and update it regularly!

    that will get higher up in google and other major search engines.

    then you simply link your blog to your website and you will start getting alot more hits….that for sure.

    google loves blogs….so start here. I think it is easier to monetize a blog too. so give it a try.
    References :

  7. Sharing Mind
    March 5th, 2013 at 08:15 | #7

    you need to learn more about seo. you can do it all for free but it requires a lot of work and time. if you need info on seo go to my site and check out website building section. you should also check directory section where you can find the top place to do free advertising or website promotion that could help you increase your ranking.
    References :

  8. VicSEO
    March 5th, 2013 at 08:17 | #8

    The most effective way to advertise on the Internet is
    to first set up a website and publish its domain name
    on major search directories such as Google.com,
    Yahoo.com [at http://www.google.com/addurl/?…… and
    MSN.com since 85% of Internet shoppers rely on these
    search directories to provide them with goods and
    services. In a sense, these search directories are a
    very large Internet Yellow Pages.

    Nevertheless, should your website or opening webpage
    fail to contain "generic" keywords, then anyone using
    such "generic" queries will not be able to discover
    your website. Your domain name [URL] of your website,
    in a sense, will be invisible, undiscoverable.

    You may want to consider some simple algorithms which,
    when observed and committed in designing of a website
    with placement of various critical metatags that can
    surely achieve a high search engine presence and
    increase Internet traffic to your website. These
    metatag strategies work well with published webpages
    at Google and Yahoo.

    Design: Should you create an extensive Flash-based
    website, make sure to fill-in the property entries
    such as the Title, Description and Keywords. Failing
    to do so, leaves no hard HTML or ALT resource that can
    be readily indexed by search robots. Also consider the
    Internet audience and their incoming setup. For
    example, if they are on analog/dialup, Flash webpages
    take too long to load up and therefore analog users
    will likely lose interest and discontinue entering the
    Flash site. On the other hand, anyone on hi-speed DSL
    lines, will welcome Flash pages which load quickly. So
    before designing a pure Flash websitge, ask the simple
    question, "Who’s my end user – is he on dialup or
    DSL?" And if you had to choose between these two users
    for maximum marketability, then select analog users
    since 80% of most resident users are still analog
    Internet subscribers and pure HTML designed webpages
    is best for them.

    A non-Flash-based website which relies on hard text,
    is far easier to be indexed by search robots. Limit
    the use of stylized text saved as .gifs since as a
    graphic, they are not indexable by search robots.

    Avoid use of frames since any number of search robots
    are unable to properly classify textual material.

    Placement of Metatags:

    A ranking or search order does take place with Google
    and Yahoo and it begins with the "Title" metag which
    should consist of no more than 60 characters separated
    by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your
    domain name is a major recognizable brand name.

    The second metatag is the "Description" which is
    usually up to 41 words to form a complete paragraph which
    best describes one’s goods and services. It is not merely a list.

    And the very last category – "Keywords" are also
    somewhat limited to 15 words which can be plural
    and compound in nature. Again, avoid multiple entries
    which could be mistaken as "spamdexed entries" which
    is defined as the loading, and submission of
    repetitive words into a particular metatag category.
    "Spamdexing" when discovered on a webpage and reported
    to Google’s spamreport.com can result in the
    elimination of your website from their search

    Here’s an example of a very highly-placed website on
    Google.com: Begin with the very "generic" search query
    "sandwiches downtown los angeles," taking note to not
    abbreviate Los Angeles to "LA" and of course, leave
    out the parentheses ("). It will bring up some 2.4
    million+ search results. Check out where "Nazos.net"
    is ranked. It’s on the SECOND FRONT [ranked 15]!
    Again, Nazos.net’s high web presence was achieved by
    proper web design and placement of relevant metatags
    according to Google’s publication guidelines.

    Good luck!
    References :

  9. Johnny B
    March 5th, 2013 at 08:19 | #9

    The trick is to list on others sites that distribute and get spidered more throughout the Internet.
    This is a directory site thats spiders just like this.
    All the sites that list on this site and there’s several hundred thousand plus get picked up through other engines because they have such a huge following in the site directory.
    People that list in this site get a permanent listing.
    Where as many others you have to keep renewing all the time.
    References :

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