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Boost Your Web Rating with Optimization Techniques

February 18th, 2013 Leave a comment Go to comments

In order to be successful in an online business, your web site needs to have good web rating. Usually, this means placing yourself (your web site) as high as possible in the SERPs (search engine results page) for specific keywords relevant to your field of activity.

The most important way in which your website can get natural traffic is with the help of the search engines. Millions and millions of searches are being made each and every day on the most important search engines, Google, Yahoo and MSN, which get almost all the attention. If you want your business to have success, you really have to grab a piece of the pie yourself.

Making your site rank as high as possible in the SERPs is done with the help of search engine optimization. The techniques that form the nucleus of SEO can be very elusive, as only the well trained know most of them. If you want your business to grab the attention it deserves, though, it has to show up among the first 10 results provided by the search engines.

You have two options to obtain this: either hire a search engine optimization expert or learn this on your own. Whatever you decide, make sure you research a lot and know what you are getting yourself into. If you really want to learn SEO, there are some very good resources available out there.

I will not go into too much technical detail regarding SEO techniques, but there are some basic things you need to remember. First of all, good SEO includes good keyword research and website planning. It’s not by accident that SEO is also called SEM (search engine marketing).

First of all, before even building your web site, you have to make a list of the most searched keyword phrases in your field of activity. These are the keywords that your website will be centered around, and they will hopefully bring a lot of traffic to you. You can buy software for keyword research, but there are also some free tools available on the internet also.

Let me give you a basic example. If your business is an online shoe store, you will have to do a research on the generic keyword “shoe.” From that, you should start building a list of the most searched terms every day. “Women shoes,” “leather shoes,” for example could be two terms which are very profitable and that are worth building a web page around.

Then, you need to create content rich pages, incorporating the keywords you discovered to be more frequently used. You don’t need to exaggerate with the density of the keywords, or the search engines could consider this as spamming and you could have your site banned. Between you and me, it’s advisable not to go beyond a keyword density of 10%.

Each page should be centered around a specific keyword, and it should enhance your relevancy in the eyes of the search engines for that specific keyword. But there’s a lot more to SEO apart from keyword research.

You will have to learn how to incorporate effective title tags and description tags into your pages, how to make useful link exchanges with other webmasters, and so on. But trust me when I tell you that learning search engine optimization techniques can do wonders for your web rating.

Ray La Foy

  1. Floves
    February 18th, 2013 at 03:11 | #1

    SEO Tutorial (Search Engine Optimization)?
    Link Popularity

    When a Webmaster adds a link to one of the pages of your website, he is basically qualifying the fact that the content in your website is somehow related to the content on his website.

    Also it is a claim that the visitors coming to his website can find additional information on the topic by going through your website. This is the fundamental fact of incoming links that most search engines recognize.

    So basically, the relevancy and rankings that a search engine imparts to your website will depend a lot on the number, quality and relevancy of incoming links to your website. There are some very specific things that I mean by the three adjectives which I have used in the last statement.

    Number: The more the number of incoming links to your website the more highly it will be ranked by a search engine. However when counting the number of incoming links you should almost always focus on the relevant and quality ones.
    Relevance: The more relevant the links are the more value your site has in the eyes of search engines. Relevancy basically means that the incoming links comes from a web page, which has content, related to the content on your web page. So for example an incoming link to this tutorial is more relevant if it comes from a SEO oriented website, as opposed to from a website for online gaming.
    Quality: One another criteria, which goes into rating incoming links, is the age of the links themselves and the age of the site which houses those links. By age, I mostly mean the time when the Search Engine has discovered the link. The older the website (which houses the incoming link) the more weight the link carries. Please note that this is something, which is used mostly in Google and has little effect for rankings on Yahoo and MSN.

    However some caution is required while proceeding on a link building campaign for a website. There are sites which will allow you to ‘buy’ incoming links from them. This is usually a waste of time and resources and these links do little to boost the popularity of your site. This is due to the fact that these sites are mosty unrelated to the content of your website and hence such incoming links are not valued much by search engines.

    Moreover, some of these sites are specifically set up for the purpose of providing huge numbers of inbound links to different sites. Such ‘link farms’ distort the natural democratic process of link building which is more based on content relevance and association rather than on an overtly economic interest. Infact some search engines like Google have started black listing such ‘link farms’ and sites which are associated with them. As a result, such methods might do you more harm than good by getting your site blacklisted from Google’s result pages.

    There are still a lot of valid techniques you can use for link building. Read ahead and find out the best ways to boost link popularity of your site.

    2. Site Optimization

    Almost all Search Engines try to use a bit of natural language processing to understand the content of the website and related it to the search terms that they are fed with.. This association of keywords with websites is driven by keywords that appear at specific places in your website. For example:

    Keywords that appear in the heading of a web page.
    Words appearing in the link text of hyperlinks in a web page.
    Words which are not common (like ‘a’, ‘the’ etc.) and which appear in high density in the sentences in the site.

  2. Sonja
    February 18th, 2013 at 08:13 | #2

    Uhhh………what is the question???!!!
    This is Yahoo Answers, not Yahoo Tutorials.
    References :

  3. Pearl Simpson
    February 18th, 2013 at 08:15 | #3

    Heya thanks for the information. I always used to follow Google for acquiring information. Site optimization is a bigger concept and the way you have represented the whole is really very simple. Thanks for the info!
    References :
    Self Experience!

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