Home > Seo Tools > Importance of Domain Names in SEO

Importance of Domain Names in SEO

February 9th, 2013 Leave a comment Go to comments

<!– /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:””; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:”Times New Roman”; mso-fareast-font-family:”Times New Roman”; mso-bidi-font-family:”Times New Roman”; mso-bidi-language:AR-SA;} a:link, span.MsoHyperlink {color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {color:purple; text-decoration:underline; text-underline:single;} span.EmailStyle16 {mso-style-type:personal; mso-style-noshow:yes; mso-ansi-font-size:10.0pt; mso-bidi-font-size:10.0pt; font-family:Arial; mso-ascii-font-family:Arial; mso-hansi-font-family:Arial; mso-bidi-font-family:Arial; color:windowtext;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} -The e-commerce world has seen many start-ups; some made it big, while others floundered into non-existence. More often than not, a brilliant idea gets stifled by the sheer immensity of the Web. Search Engine Optimization (SEO) is an internet marketing strategy that provides online businesses with better search rankings and, ultimately decides the success or failure of an online venture. An SEO company packs an arsenal of tools that can increase organic rankings to generate higher ROI (return on investment). One aspect of the SEO process is choosing the right domain name.

While selecting domain names may be redundant for existing businesses, new arrivals on the web must consider the importance of domain names in SEO. The business and domain names are essential because the anchor tag with its text provides a link from every corner of the net to your site. While linking to a website, webmasters tend to use either the business name (e.g. XYZ Company) or the domain name (www.xyzcompany.com). Having a business name that contains keywords which fit your product or service description is a very effective SEO practice.

The direct SEO effect of a keyword rich domain name is evident across the web, with SEO marketers lapping up numerous combinations of their keyword “SEO”. The hyphenated URL is a very effective domain name trick, since Google treats hyphens as spaces. This means that a domain name also holds essential SEO keywords that can help propel a website up the search rankings. Also purchasing a more descriptive domain name is cost effective because longer names are generally priced lower.

Of course, with millions of sites, there are bound to be naming collisions, and working around this factor is probably the hardest. After all, no site wants to appear to be a clone of another. Compromises will have to be made. Branding your business and optimizing your website demands certain trade-offs between a stylish name and a utilitarian one. Thus, a good California SEO company, such as WebMarketing123, can help in both these intricate processes; first, sifting through the many permutations available and then, choosing one that has both brand value and search engine optimality.

Mike Smith

  1. Jerome K
    February 9th, 2013 at 03:24 | #1

    Why should you have to pay for domain names?
    I understand the importance of keeping domain names legitimate, however I don’t understand what exectly people are paying for here?
    If one is right, then how could you just bypass the retailers and obtain your own. What do these retailers actually do then? They’re getting them for free…

  2. Chris
    February 9th, 2013 at 08:26 | #2

    Their paying for the rights to be the only one with that domain name.

    Simple economics – if someone will pay you for something, then you can sell it. People are willing to pay for domain names, therefore, other people are selling them.
    References :

  3. Tracy L
    February 9th, 2013 at 08:28 | #3

    Think of a Domain name just like a DBA (doing business as) registration. Those cost money. All Domain names have to be on the ICANN (Internet Corporation for Assigned Names and Numbers) registry. This allows names to be reserved and controlled so that no two are identical. With the number of domain names these days, that is a big task and a big big database.

    Resellers for ICANN have to meet certain standards and be able to submit the names into the database and be able to check all names before selling one to prevent duplications. There is also a certain amount of information that must be recorded and kept. It is a LONG and TECHNICAL process to become an approved registration company because of the complex situation and data interfaces required. If this did not occur, you wouldn’t have a unique domain and that would cause all sorts of issues.

    Names are sold to the end user from an authorized registrar who has met the qualifications and who has the servers and data to support the registrations. (Those aren’t cheap either). Names get resold for various amounts – $5-35 / year. Just use a low cost registrar and thank them for the job they do for you.! It really isn’t easy or cheap! They also have to pay for the ICANN fees from the amount they charge – its about $1/year/domain but it still has to be paid.
    References :
    Lots of networks and domains – TL

  4. Pradeep B
    February 9th, 2013 at 08:30 | #4

    In the early 90’s when the value of domain names were unknown, you could have registered them for free.

    These days, I believe ICANN charges registrars a $6/domain fee, and they are certainly not getting them for free. The $6 is pretty much the minimum you can buy it for. As Tracy indicated, the work of a registrar is a rather complex process, so it’s best to negotiate a price with a reputable registrar if you are going to be buying domain names in bulk. Usually if you have 100 or so domains to register, they would be happy to give you a $7/domain price just to keep you renewing with them in future. This is a far cry from the $35/year we used to have to pay in the late 90’s.

    References :
    Long time domain buyer with 100+ domains

  1. No trackbacks yet.