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At least 85% of people looking for goods and services on the
Internet find websites through search engines such as Google,
Yahoo, and MSN. The idea of optimizing your pages for high
search engine rankings is to attract targeted customers to your
site who will be more than likely to make a purchase. The higher
your page comes up in search engine results, the greater the
traffic that is directed to your website. That’s what search
engine optimization is about.

You can immerse yourself in all the technical information
available online to figure out how to optimize your web pages to
achieve higher rankings. Or you can look at a few simple items
on your pages, make some small adjustments, and most likely see
improved rankings quite rapidly. The first item you should
examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page.
Look at the words that appear there when you access your home
page. To increase search engine rankings, the words on your
homepage’s title bar should include the most important keywords
or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the
pages you access. Each title bar on every single page of your
site should contain the most important keywords and phrases
taken from the page itself. However, avoid very long strings of
keywords, keeping them to six words or less. Avoid repeating
keywords more than once in the title bars, and make sure that
identical words are not next to each other.

The next item to put under your microscope is your website
content. Search engines generally list sites that contain
quality content rather than scintillating graphics. The text on
your site must contain the most important keywords – the words
that potential customers will be typing into search engines to
find your site.

Aim to have around 250 words on each page, but if this is not
desirable due to your design, aim for at least 100 carefully
chosen words. If you want to achieve a high ranking on search
engines, this text is essential. However, the search engines
must be able to read the text, meaning that the text must be in
HTML and not graphic format.

Lastly, we come to the issue of link popularity. This is
a factor that is extremely important in terms of search engine
rankings. Almost all search engines use link popularity to rank
your website. 21:59 08.06.2005is based on the quality of the
sites you have linked to from your links page.

If you visit Google and type in “link:” (without the
quotations) followed by your site address (no space after the
colon), you will be shown the sites that are linked to your site
as per Google. Example link:www.yoursite.com. Note that
searching link:yoursite.com will return different results than
searching link:www.yoursite.com . To find your site’s link
popularity on other search engines search the phrase “free link
popularity check” and try one of the many link popularity tools
available on the Web.

If you find that there aren’t many sites linked to yours, or
that the sites that are linked have low search engine rankings,
you need to start promotion campaign. Filling blogs / wwwboards
/ message boards with your articles and link is one of the best
ways. It directs more quality traffic to your website.

We automated this process – filling hundreds of blogs is like a
one button click with our product – Blogs Auto Filler. Use
Blogs Auto Filler and save your time and money!

Search engine rankings are extremely important for a successful
Internet marketing campaign. Before you go out and hire a search
engine optimization company, try taking some of the simple steps
listed above, and see if you can’t boost your rankings yourself.
Don’t ever ignore this all-important factor in Internet
marketing. Remember, the higher your search engine ranking, the
more quality customers will be directed your way

Oksana Savaryn
http://www.articlesbase.com/advertising-articles/search-engine-ranking-233.html