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Making Sense of Search Engine Optimization

February 24th, 2013 Leave a comment Go to comments

by Jeremy Lytle

This article may be republished and freely distributed as long as the author’s box at the end is included.

Making Sense of Search Engine Optimization

Search engine optimization (SEO) is the strategy of using techniques to try to improve the rank a website has among search engine listings. Longtime marketers know that techniques of SEO must adapt to structures of the popular search engines. There are many methods of SEO that can be used effectively to make money online. Although most SEO strategy can be done online, some is done offline, like adding URLs to direct mail pieces to drive traffic to sites. Mailing postcards to prospects to advertise an online opportunity, via website URL, can be a very effective marketing effort, as it combines traditional marketing by mail to more advanced internet marketing. Likewise, distributing flyers can be very effective, particularly in urban areas. These are offline methods of traffic-generating which can create traffic, which is one element the search engines are eyeing.

The search engines keep track of a lot of other elements related to your website which tell them, “This is a site of interest and significance”, resulting in a higher ranking for the site in the search results they return to online information seekers.

SEO methods can certainly cover a wide range of website components; including but not limited to domain name, title / heading / HTML tags, file names and directories, frequency of quality terms used, keyword info, image ALT tags, text without frames, photo captions, targeted quality content, regular updating of content, back-links, and overall website popularity.

And SEO strategies that involve manipulation of these various SEO components can be broken down into two main categories – “white hat” or “black hat.” White hat SEO methods are generally those that are approved by search engines, like adding good content and other quality to your site. Black hat SEO methods are referred to as tricks, like using cloaking devices. Some people say all SEO is manipulative. Others say only black hat is.

Some companies offer SEO services. For practically any budget range, you can buy:

-PPC (pay-per-click) campaigns where you try to draw online traffic to your site by bidding on words relating to your niche that you think people will use in search engines to find you.

-Site Submission There are plenty of companies out there that will allow you to enter your URL into their form and then they will submit it to a group of top search engines for you at no charge, like Submit Express at: http://www.submitexpress.com/list.html . You can also pay them to submit it to many more. Submitting in this manner is generally recommended once a month. You can also purchase products like: WebPosition Gold, a search engine software all-in-one package that optimizes your web pages, submits them to top search engines, then tracks the page rankings and web site visits and visitors.

-Article Marketing Online marketers write articles that focus on keywords or key content that would attract search engines to them when people search for their key content.

-Links Not only through article links but other links as well (whether link exchanges or purchased in-bound links), webmasters try to increase their search engine rank by establishing quality linking with top sites or high-traffic sites out there.

-Posting to Opportunity Seeker Message Boards This is just another method of creating back-links to the website. An e-mail signature with a compelling line of advertising can redirect readers, who have already shown to have an interest in the opportunity market, back to the selling websitemore back-links.

-Online Directories and Classified Ad Sites These are more fine sources of potential back-links to the website. Search engine spiders regularly determine popularity of sites via back-links, and rate them higher accordingly, which creates even more traffic flow.

-Link Exchange This is a slower way to create back-links, but it can be effective if done regularly. Usually, this type of arrangement must be set up webmaster-to-webmaster per mutual agreement, but there are automated tools such as LinkMachine which greatly speed up this process.

So add some SEO into your Internet marketing. SEO, when done successfully, can bring waves of traffic that you never expected, and that translates into sales success. Even at little or no cost, there are plenty of things you can do to keep the search engines happy, helping to bring internet visitors to your websites!

The key to success for a web site is good search engine ranking. All of the major search engines use link popularity to determine how well a site will rank – so the more high quality, relevant links that lead to your site, the higher it will rank. LinkMachine makes it easy to get the links you need by helping you establish hundreds of quality, relevant link exchanges. This time-saving break-through can fully automate the process of link exchange, with absolutely no contact between you and other webmasters at all. Greatly boost you website popularity in SEO rankings with minimal effort from youLinkMachine does it all. A FREE trial copy of Link Machine can be downloaded at:

Jeremy Lytle shows how to make money online with your own profitable money-making website! Exciting details at www.jeremyfive.com/pips.html

Jeremy Lytle

  1. welshy9992002
    February 24th, 2013 at 02:16 | #1

    Is it possible to track where your website ranks on a search engine. ?
    By this I mean is it possible to plot the progress of search engine optimisation as you try to improve your websites ranking? ie. one day it will be 200,000th and the next 120,000th so you have improved its ranking.
    Hope this makes sense.

  2. Silke
    February 24th, 2013 at 07:18 | #2
  3. raysor
    February 24th, 2013 at 07:20 | #3

    References :

  4. Top 10 Rankings
    February 24th, 2013 at 07:22 | #4

    Alexa tracks website traffic not rankings like you are after.
    The hardest way to do this is to run it manually and search for you site in each of the search engines and keep track of it manually.

    There are a number of websites that provide free search engine ranking tools that you could find via Google, however this still includes some manually work by noting down all your rankings on a word or excel document.

    My clients find my Search Engine Ranking report perfect for this exact need.

    I provide a Search Engine Ranking report service where I can supply a report on an ad-hoc basis or monthly basis that keeps track of all your rankings across your chosen search engines and keywords.

    My clients find this service very useful for keeping track of all their rankings which each monthly report shows all the movements of all your keywords across all the search engines.

    It helps them to see which keywords are dropping or increasing in rank and where they need to focus their SEO efforts.

    Check out http://www.top10rankings.com.au and click on Search Engine Ranking Report for further details or feel free to contact me to discuss options.
    References :

  5. zarn
    February 24th, 2013 at 07:24 | #5

    Yes – search!

    To optimise your site for search, you need to know what search terms (/phrases) you are optimising for. So each day, search on the main engines for each of those terms, and see where you are in the results list. Bear in mind that there can be a delay from when you make the change to the search engine spider updating the search index, so may not flow through immediately.
    References :

  6. rishi l
    February 24th, 2013 at 07:26 | #6

    There are a range of free tools – but none of them go to the depth that you mention – infact in google mos searches are stopped after 990 pages.

    however the link below is a simple free tool from a reputable SEO company that can track position movements in the top 100 keywords.
    References :

  7. www.4psmarketing.com
    February 24th, 2013 at 07:28 | #7

    4Ps Marketing offer a tool as part of our full SEO service. If you are interested in outsourcing your SEO services then please get in contact.

    Kind regards

    4Ps Marketing, London

    References :

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