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Raising a site’s search engine position requires constant monitoring by a webmaster or internet marketer. A website’s search engine ranking should not be left up to chance and unknown proprietary search engine algorithms; instead the webmaster should play an active role to control and improve their site’s search engine position. Using free online SEO tools and monitors, such as the various Google monitors and tools, Google Webmaster Tools is a great place to start.

After the performing the requisite round of optimizations the site’s search engine ranking will climb upward continuously and then taper off to an eventual plateau. Once this plateau stage is reached, the webmaster should then moved on to the next phase that includes Google monitor tactics and maintaining their site’s good search engine position. Further steps can even be taken to improve the site’s rankings.

For more information on search engine position tool click here