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Organic Search Engine Optimization – 17 Tips for Better Pagerank

Optimizing your website so you will obtain a high search engine results position is what SEO Techniques are all about. It is reported that 65% of all websites visited start with a search from a search engine.

What is Organic Search Engine Optimization? Simply put, it is designing each page to not only be pleasing for the users to read but also pleasing for the spiders. Always keep in mind that a good measure of a site’s importance is the usefulness of the information to the users.

There is no need to go to some overpriced firm to get your site ranked well in the search engines as most of theses techniques can be accomplished by anyone with a basic knowledge of HTML. Organic Search Engine Optimization will help your page rank well and drive traffic to your site without the expense of using PPC programs or placing banners all over your site as well.

There are no tricks here, just a bit of work and some time. So let’s get started by reading the following list of Organic Search Engine Optimization Techniques!

1. Domain & File Names:

Choose your site domain name that contains words from your primary keyword phrase. Your domain name should also be easy to spell and easy to remember. You can also try to use your keyword or keyword phrase as the name for the actual filename of the page you are creating as well.

2. Keyword Phrases:

Use keywords that are being searched for. You can check your keyword phrases with either the Overture Search Term Suggestion Tool or the Overture Keyword Popularity Tool to find out how often they are being searched and then incorporate these phrases into your content. You can also look at Google AdWords Keyword Suggestions for suggestions for different keyword phrases.

3. Keyword Density:

Keyword density is a very important part of search engine optimization. Keyword density is the percent that your keyword or keyword phrase are of your web page text. You may want to look that your competition to see what keyword density they are using. Too high of a keyword density will be considered search engine spam and can get you blacklisted. A good measure of keyword density is between 3 and 7 percent. Your keywords should be toward the top of your page and your keyword phrase can be in either every paragraph or every second paragraph depending on your paragraph length.

4. Bad Techniques:

Bad search engine optimization techniques can get you blacklisted from a search engine. Some techniques that are considered spam are cloaking, invisible text, tiny text, identical pages, doorway pages, refresh tags, link farms, filling comment tags with keyword phrases only, keyword phrases in the author tag, keyword density to high, mirror pages and mirror sites.

5. Title & Meta Description Tag:

Construction of your title tag is one of the most important things you need to do. Each page should have a different title with 2 or 3 of your keyword phrases at the beginning. When search engine results are displayed the title is the first thing people see. Below the title is a description which will be either be taken from your meta name description content=”Description phrase” or from the first sentence on that page. Your description should also have 2 or 3 of your keyword phrases at the beginning as should your first sentence. You should have a different title, description and first sentence on each page. You many also what to try shorter titles with only one keyword or keyword phrase as this will raise you keyword relevance.

6. Meta Keywords Tag:

The meta keywords tag is not as relevant as it used to be and some say Google doesn’t ever look at it anymore, but put it in anyway.

7. Author & Robots Tags:

The Author Tag should contain the name of the company that owns the site. This tag will help you get a #1 position for your company’s name.

Use a generic Robots Tag on all pages that you want indexed. This instructs the robots to crawl the page. The following is the generic robots tag.

8. Quality Content:

Quality content will bring people back and as people always want to tell others about a good thing it will get you forward links from other sites. Your content should be written with your keyword phrases in mind

9. Quantity Content:

The more the better. Just remember your content will need to be both quantity and quality.

10. Changing Content:

You can do this by hand or with a script. For example you can have a php script that draws five paragraphs from a pool of twenty paragraphs when the content is different each time the php page is accessed. By creating dynamic pages with a script randomly drawing different content from a database, you can get several different home pages indexed by Google and optimize for several different keyword phrases.

11. Avoid Dynamic URLs:

Are your pages served via php, asp, or cf? Some search engines may have a problem indexing them. Try to create static pages whenever possible. Avoid symbols in your URLs like the “?” that you will often find in php, asp or cf pages.

12. Frames:

Many search engines can’t follow frame links. Make sure you provide an alternative method for the search engines to enter and index your site.

13. Site Map:

A good menu system is really a site map. A well constructed menu system that is on each page and contains a link to every page on the website is all you need.

14. Site Themes:

All of the top 3 search engines look for site themes or a common topic when they crawl a website. If your site is about one specific topic you will rank better than if you have more than one theme or topic on your site. By using similar keyword phrases in each page the search engines will detect a theme this will be to your advantage.

15. Site Design:

You may think, “what does site design have to do with organic search engine optimization”? Well if your website has a bad color scheme that is hard to read, is not organized, is a cheesy looking site, then all of your site optimization has been a waste of time. Make your site attractive to the viewer, make things easy to find, have you graphic header and menu bar the same place on each page. These things will keep your visitors on the site and bring them back. A well optimized site with a high search engine results position that is ugly and is hard find information on, will not keep the visitors your optimization has brought to the site. Use W3C Link Checker to make sure all your page links are good. If you have broken links on your site this can effect the ranking you are given. Put a proper doctype on each page. If you don’t have a proper doctype on each page Internet Explorer will go into quirks mode and display it different. Use The W3C Markup Validate Service to verify that your pages are Validate HTML or XHTML code. The W3C validation will verify that your HTML or XHTML is not broken. This validation shows you any broken code that could keep your webpages from displaying properly in all the different browsers and browser versions.

16. Separate Content & Presentation:

Put all your presentation code into Cascading Styles Sheets (CSS). This separates the presentation from the content and makes your html files up to 50% smaller. It is reported that the search engine bots prefer this and the more content you have compared to presentation in your file, the better you get rated. Read why tables for markup are stupid for an overview.

17. Robots.txt File:

While this file is not really required it should be included so that the search engine bots don’t get 404 errors when they look for it. Just include the following 2 lines and drop it in the root.

User-agent: *


For more help with Organic Search Engine Optimization, please visit Help My Pagerank

Michael Sweet

  1. Anonymous
    March 6th, 2012 at 12:14 | #1

    SEO Tips for On Pages and Off Pages to Improve Search Engine Ranking?
    Search engine optimization is needed by every website. There are two kinds of SEO: On Page SEO and Off Page SEO. A website necessitates the two methods to improve search engine ranking.

    On Page SEO

    1. Meta Tags. When it comes to SEO, title and meta description tags are vital. Make short but evocative title tag with keywords in it. In creating the meta description tag, prevent from inserting too much keywords.

    2. Keywords. You can start optimizing your website from the most competitive keywords up to the long tail keywords.

    3. Content. Know that Google as the most popular search engine loves fresh and unique content. Thus, write quality site contents. Always keep in mind to mention your keywords!

    4. Page Size. Five to fifteen kilobytes page size is enough to let the bots crawl the whole page easily.

    5. Frame. Don’t use frames because it’s a hindrance in the crawling of the search engine bots to your website. The tendency is, the other links are not crawled, making them useless.

    6. Alt Tag. Alt tag is often disregarded by many. Since search engine bots cannot read images, use alt tag for your keywords.

    7. H1 Tag. Utilize h1 tag for improved optimization since some search engine find this tag essential.

    8. Internal Links. To better improve your website and other web pages, create links within your site going to the other relevant pages.

    9. Cross Browser Compatibility. You must test your website with the popular web browsers (Mozilla Firefox, Google Chrome, Opera, Apple Safari and Internet Explorer) to be able to know if you need to debug and fix your program codes.

    10. 301 Redirection. You can use this to know if your website loads with “www” or not and if this leaks the PageRank of your website.

    Off Page SEO

    1. Directory Submission. Websites can be submitted to popular and free directories.

    2. Article Submission. EzineArticles and Buzzle are two of the most popular article submission sites so make sure to submit yours. This is one of the best ways to get organic links.

    3. Blogs. Create blogs to improve your website’s online presence and increase link popularity.

    4. Blog Comments. Post comments to blogs that are do follow with your URL and keyword as the name.

    5. RSS Feeds. You can submit your RSS feeds to be able to post articles automatically. The workloads are dwindled.

    6. Link Exchange. You can ask fellow bloggers and webmasters to exchange links with you. But don’t overdo it. In some situations, Google tags this event as link farm which is unethical in the world of SEO.

    7. Backlinks, Backlinks and More Backlinks. Ensure the backlinks are created on do follow sites. Even with backlinks, do not forget that quality is always better than quantity.

    8. Press Releases. It is one of the efficient ways to improve search engine ranking.

  2. Parag
    March 6th, 2012 at 17:16 | #2

    nice description about on-page and off-page seo tools.But for newcomer doing seo works is complex so we can go some company who does seo services such as a good company is http://www.directory.ac/ which do professional and quality seo service .They also provide business listing, small business information, business list and business leads to all world businesses, from sole traders, freelancer businesses, and new start-ups to establish companies.
    References :

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