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How to Beat Competitors Using SEO

It does not matter what your business does, it will have competitors. If it is from selling baby clothes to web design there will always be people trying to be cheaper and better than you. If they are online they will be fighting with you for that number one spot in Google and to be able to beat them, you must know how to successfully compete.

Search Engine Optimization is a hugely important way in which you can compete with your competitors online but to be able to do these you need to know who you are up against just as much as you know about your products and services.

You have to take a look at competitor’s sites and come up with a list of all of the sites that may be selling the same thing or offering the same services. Look out for the ones at the top of search engine lists as these are the ones that are obviously doing well. While you are on the site be sure to take a look at the design, keywords used and anything else that could make this site the top of Google. You could also do a cheeky check of their back links with a back link checker to see where they are linked to, and maybe as for your link to be on there too.

When you have done your research you should then start to search for ways to increase the SEO Value of your site by thinking of better keywords that will be more effective, different content, maybe a new layout that is SEO friendly and anything else that you can think of to make you stand out above your competitor. This may take some time and it is not a one off, you need to do this regularly to stay better than the rest.

As well as trying to look at other’s ideas you should try to come up with things that your competitors haven’t thought of yet. Different and new ideas will increase your position and ranking but make sure this is tested and successful before you depend too much on it.

Keep going over your research findings and decide what is good and what is lame and keep an eye on what your competitors are trying out. If you know your competitors you are halfway to being a success.

Sortins Technologies

  1. anshu k
    March 2nd, 2013 at 06:07 | #1

    What are the sales tips to sell group life insurance to various corporates?
    Give me details of salesmenship which a trainer should tell to his trainees while selling group life insurance to various corporates like whom to approach?how to approach?how to proceed further?how to beat competitors?

  2. Kip J
    March 2nd, 2013 at 11:09 | #2

    I’ve always been of the opinion that sales is sales is sales. If you’re not sure who to target I would call and ask the receptionist. In regards to your other questions, I’d recommend the following resources:
    Millerheiman.com: great newsletter and tips.
    Salesguy.org: great research and newsletter. Also has list of classic sales books.
    25 Habits of Successful Sales People: gives the basics.
    The biggest part of being successful in sales is energy, drive and hard work.
    References :

  3. james m
    March 2nd, 2013 at 11:11 | #3

    It would be easier to answer if I knew if the product was group term, paid by the employer, or a payroll deduction plan, paid by deductions from employees paychecks.

    I used to sell a lot of payroll deduction life insurance. It’s relatively easy.

    You want to start by approaching small business owners, with 100 or less employees, such as grocery stores, municipalities, auto dealerships, etc. They are easier to get to talk with.

    In a grocery store, or such, environment, you will probably be able to approach the owner, or store manager out on the floor. He/she will talk to you, and allow you a few minutes to explain your reason for being there. (If he doesn’t have time to sit down with you at that time, make an appointment to come back. Thank him, and give him a business card with the time and date of you appointment written on it.)

    "Mr. Employer, Thank you for taking the time out of your busy schedule to see me. I am really impressed with your store. It must be a very good place to work. You must treat your employees very well, and that’s why I’m here."

    "To keep good employees, an employer needs to provide all the benefits possible. Would you mind if I asked about the benefits that you provide for your employees?"

    "I know you would want to provide more for them, if it weren’t for the cost, RIGHT? (Nod head, he will too). It’s a delema that a lot of employers face. BUT, I have good news for you. I can show you a way that you CAN increase your employees benefits, without cost to you, the employer. You can do something for them that they can’t do for themselves. You can contribute to their families financial security, should an employee die, by allowing them to have the premiums deducted from their pay on a weekly basis. In this day and age, it’s hard for a family to come up with another payment. BUT, if it’s payroll deducted, their coverage is paid for. What they don’t see, they don’t miss. Good idea, RIGHT, (Nod yes).

    Give him an example of how the plan works. Ask him what the average age is. Show him what 3-4-5-$10 will do for a person of that age.

    "I would just ask you to put me on your staff, but not on your payroll, and allow me to talk with each individual in a private setting, to give them the opportunity to participate. I will boost their confidence in you, by letting them know that you are doing this for them. Is that OK?" (Nod yes.)

    Ask him for a list of all his employees, and their ages, if possible. This is so you will know who to call in to "your office". You can check the names off as you finish the interviews.

    Set the time and date to start.

    You’ll want to put a notice on their bulletin board in their break room that a benefits specialist will be on the premises on whatever dates.

    You might sell some $3.00 – $10.00 a week or more. Let’s say that out of 40 employees, 25 decided to participate. Let’s say that the average weekly deduction is $5.00. Watch this:

    $5.00 X 52 = $260 X 25 = $6500.00 in annualized premium. Let’s say the commission is 80%. That’s $5200. Not bad for a week’s work. Huh? If it’s only 50%, that’s still $3250. I could live with that.

    I hope this helps.

    Best wishes. God bless.
    References :
    Retired agent, 30 yrs.

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