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Everyone knows the Internet is growing exponentially and continually evolving. The major players in the continual evolution of the Internet are the major search engines and consumer generated media such as bogs. for more detail go to:www.website-convertion-secrets.com.Because of the continual changes, a well rounded Internet marketing strategy must include a variety of proven marketing options to ensure success. I will outline 3 of the most effective Internet marketing solutions available and how they relate to your marketing strategy.

Search engine optimization (SEO) is the first because the free advertising afforded by the search engines is partly determined by on-page optimization techniques. With thousands of new Websites being created daily, the competition for a listing on the first search result page is increasingly saturated for the popular keywords. Statistics show better than 75% of people only look at the first search result page, and a similar percentage only click on the top search listing.

In order to compete effectively, a Web page must be designed around a keyword or more effectively, a keyword phrase. The keywords should be included in the page’s title, keyword META tag, page’s description, the first heading (using the H1 HTML tag), throughout the body of the page and within the last 25 words on the page. These are just a few of the basic SEO on-page options that although will not guarantee a first page listing, are definitely required as a starting point in an effective Internet marketing strategy.

In most cases, there is too much competition for certain keywords such as “golf clubs”. A better strategy would be to use “golf clubs Chicago” or “handcrafted golf clubs”. The more specific you make your keyword phrase the better. A number of free tools are available that will show the popularity of keywords and how often they are use in the search engines on a monthly basis. These will allow you to customize your Web page knowing the keyword phrase’s popularity. If you get the first page listing for a keyword with less than 100 searches per month for instance, then it doesn’t matter because your traffic will be very limited.
There are a number of ways to get a back link to your site. You can email a request to the Webmaster for a link exchange. If they agree, you would return the favor by placing a link to their site on your page. You can also purchase the link. For more detail go to: www.the-30-minute-marketing-miracle.com. A number of sites offer this service for a monthly fee. So if you want to quickly get your site listed by Google and the major search engines, and then paying for a PR8 back link for a month or two might be well worth the investment in the long run; as new sites are placed in a “sand box” by Google for several months until they prove their longevity.

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One back link from a PR8 site is worth hundreds of back links from PR2 or less sites. As a matter of fact, numerous links from low ranking sites will actually be detrimental to your site. Each back link is like a vote for your site. If you have too many low ranking sites voting for yours, Google will be reluctant to reward your site with a higher PR. You have to do your research on the site that offers to link to yours because if they were blacklisted by Google, your site will receive the same fate and you probably will never recover from this.

Rajan
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