Increase Online Sales With the Help of Internet Marketing Tools!
Learn how Internet marketing tools can make you more profits in less time!
If you’re running an online business, it just doesn’t make sense to blame your Internet marketing tools if you’re not making the profits you want – just find some new ones!
There are so many useful and innovative pieces of software out there – free Internet marketing tools, advanced Internet marketing tools, personalized Internet marketing tools – that the problem is sorting through the thousands of options to find the ones that are just right for you.
The first step is to define your problem. What kind of Internet marketing tools do you need? This depends on the kind of business you’re in, but basically you want to find something that makes your job easier. For more details visit to www.mrx-interview.com
Since your computer can do a lot of work for you by automating your most common and repetitive tasks, put it to work!
•Email: One of the most powerful Internet marketing tools you can have in your arsenal is an email management program or service.
If you send a lot of email, or receive emails asking the same things over and over, this kind of tool can save you hours every day.
An email management tool that allows bulk emailing with personalization, autoresponder for common questions, order confirmation, and other time-saving features is like having your own front office: absolutely necessary if you want to spend time growing your business!
•Website creation: If you’ve got a website up and running, you probably didn’t write the HTML code from scratch – you either got someone to do it for you, or you made it with a program like Dreamweaver, InDesign, or Front Page. For more information logon to www.the-forum-list.com .If you already have one of these tools, you’d be wise to spend a few minutes watching one of their online tutorials. Dreamweaver, for instance, has TONS of more advanced features like dynamic website updating, and other ways to make changes to your site (or add new pages) in a snap.
If you don’t already have the software, you might look at Nvu, a free tool that has many of the feature of its more expensive rivals.
•Site optimization tools: Whether you’re already making a ton of money online or just getting started, EVERYONE needs a second opinion.
The good news is that there are a lot of Internet marketing tools that look at your pages and give you feedback. There are software programs that look for broken links, find your site’s “hotspots” (places that get the most traffic and hits), and even help make your HTML code more attractive to the search engines. For the most advanced and personalized Internet marketing tools, a simple search in Google or one of the other search engines will bring up more results than you could possibly sort through – for best results, you need to know what you’re looking for first.
Ram Babu
http://www.articlesbase.com/internet-marketing-articles/increase-online-sales-with-the-help-of-internet-marketing-tools-696392.html
describe the benefits and opportunity to the business of using internet marketing within the marketing mix?
the question has to be a selected business as i chose, ASOS.com
i have an answer which i’m not sure is correct or even in the right context, i would appriacte if you let me know if it is okay, or let me know along the lines of what you would write to help me, thank you.
My work:
An effective ‘Marketing Mix’ including all 7 is a way of identifying a businesses achievements of marketing objectives, meeting customer needs, is balanced and consistant, creates a competitive advantage and matches corporate resources.
‘It is known as a “mix” because each ingredient affects the other and the mix must overall be suitable to the target customer’…(source: http://www.tutor2u.net)
The 7p’s include:
-Product
-Price
-Place
-Promotion
-People
-Process
-Physical Evidence
* Product: This is first considered in the marketing mix as it all depends on it. This can be a physical product or a service that the corporation is offering to the public. The only way to have a good marketing strategy is by making sure that the ‘product’ is up to standard, promoting every quality part of that good or service.
ASOS Products: ASOS promotes their products very effectively as they use clever visual tools such as 360 degree view of their product, video and picture to enhance the quality of the product itself. They also provide a range of products and service including clothes, accessories, shoes/sandals etc and its provided for men and women. They include their own brand and designer wear which shows that they have high quality in their product. ASOS have mentioned in their annual report that their 20 biggest brands are now represented by a ‘shop in shop’ providing a rich brand experience for their customers and a unique distribution platform for ASOS brand partners. ASOS also sells a range of products matching famous celebrity’s outfits that customers would want to buy. ASOS, online or in their magazine provides customers the latest fashion info and what not to wear giving them an advantage to promote their products. Their business attract over 5.2 million visitors per month and has over 24,000 lines for sale.
* Price: This is the total amount a customer pays for the product. It is decided through a number of factors a product have to offer including material costs, product identity, competition, market share and the customer’s percieved value of the product. If other store/business have the same product on stock other businesses may decrease or increase their price for customer satisfaction.
ASOS Price: Thier price for the products vary depending on the product – quality, brand etc. For the designer items it can be expensive, although ASOS may provide same looking product without the brand name making it affordable. With the price they offer ASOS is making a Profit over £10,009,000 (figure taken from ASOS annual report) as they have increased number of active shoppers over 1.2 million.
* Place: Place represents the location where a product can be purchased. It is often known as the distribution channel. The place can be situated as a physical store or as virtuals stores on the internet.
ASOS Place: ASOS.com is rapidly becoming the market leader in the UK online fashion world. All the products are sold ONLINE and not located anywhere else where people can purchase ASOS items. ASOS does have a warehouse where all stocks are kept and together has a office located in…
…
Comany and Investor Relation
Asos plc
Greater London,
Hampstead Road,
London,
NW1 7QY,
Tel: +44(0)20 7756 1000
Fax: +44(0)20 7756 1001
Logistics/Customer Care
ASOS.com
Century House, Maylands Avenue
Hemel Hempstead Industrial Estate
HEMEL HEMPSTEAD
HP2 7DE
UK
rest of my work in additional detail
Promotion: Is a way of communication that a business/organisation may use in the market place. It enables the marketer to a advertise the product or service being provided by them. Advertisement is a powerful tool that corporations uses to enhance their products/service to encourage buyers/customers. Promotion has four distinct elements made up of advertising, public relations, word of mouth and point of sale.
ASOS Promotion: As their business is purely based upon the internet everything is promoted through the World Wide Web on the website and off. They have promotion on other websites and also ASOS has developed an application to allow customers to track particular products on its sites through their web browser, whatever websites they are looking at. The online retailer has used functionality within the latest version of Microsoft’s Internet Explorer 8 (IE8) web brower, which Microsoft released on March 19. ASOS.com also mentions on the annual report that one of their aim is to ha
ve Uncompromising Presentation. ‘The ASOS website is our shop window and we will continue to develop it to ensure that our customers enjoy their time on the site and find it easy to find their way around it’ this being a vital promotion towards their website. ASOS organisation communicates information about their product and service to potential customers by identifying customer details and sends them information through mail, post etc aiming to sell the products.
Another advertising method ASOS uses on their website is that they have added a page of feedback from customers which enables ‘public relation’ which is one of the promotion powerful element.
People: It is appropriate to have people in the marketing of services as all people who directly or indirectly influence the perceied value of the product or service, inlcuding knowledge workers, employees, management of the business and also the consumers. People deliver services – they could be any mentioned. People promote and sell
products and services. For example promotion elements inlcuding ‘word of mouth’ ‘public relation’ is achieved through PEOPLE. Service quality is a key source of customer retention and brand differentiation. Hence skills, manner and appearance are important.
ASOS People: Are their employees, customers – their family and friends, and any other people associated with ASOS.com. Employees are important to this strategy of marketing mix as in can be those who deliever the products to customers. So they have to polite, helpful and have the knowledge of the business for them to answer any questions provided by the customer. It can also be the employees that answer the phone when any customer calls for any quiries. ASOS.com also have employees updating their website and replying to emails and online comments on their feedback page. ASOS employees has the knowledge, training and other aspect helping the business with marketing for their business. ASOS customers are also people that help in the
marketing of services as they spread the business information.
Process: This is the procedures of activities which lead to an exchange of value. The process should include how customers are handled from first and last point of contact.
ASOS Process: ASOS is determined to be number one in the online market. They have thought through their process and kept it clear and have made it customer satisfactory. ASOS’s strategy consists of aims that has a well-defined process.
ASOS have control of their website, their information/images etc are presented without any doubt intelligibly promotional. Payments are all done through their website online as they are only an online business. Also they have a step-by-step information on how to use and buy off their website, they also have page on delivery information. Here they can track down on where shopping is, know how much is cost to deliver, know when to expect the delievery etc.
Physical Evidence: It is the tangible form of the service – th
the service – this can include how a customer is treated by a staff member, a train ticket, the length of time a customer has to wait for service or their product (depending on the business). A physical evidence is aproof for customer to measure whether he or she has recieved value.
ASOS Physical Evidence: As ASOS.com is an online company their customer has difficulty not knowing how for example a dress will feel, look on them. ASOS therefore provides annual reports, articles, etc showing them that ASOS products are worth the value. ASOS helps customers with their products by giving them full information about the product. They have recieved awards that convince customers to buy online. First award was given to them in 2008 from Company High Street Awards for ‘Best Place To Spend’ and the second was given in 2009 from Drapers Etail Awards for ‘Best Customer Experience Cosmopolitan Online Fashion Awards – Best for Bargains’. ASOS allows to give unwanted products back and their staff a
re always helpful and polite towards their customer as its one of their business objectives.
The main benefit is the low cost of online advertising. A small newspaper ad might cost $100 and run for one day. For $100 you can buy a domain and pay to host it for a year. And you have complete editorial control over the site.
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