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Most Common Mistakes in Article Marketing

Information based marketing is one of the oldest and most effective techniques for bringing targeted prospects to your site and converting them into buyers. This is part of the reason that software, and distribution services that make the process of article promotion easier are so popular lately.
Though the various tools you can use to make the process of distributing your articles more easily are invaluable in getting your content the most exposure, that’s only half of the story.
Getting article marketing to work for your site lies primarily in two things:

    * The article you’re submitting, and
    * The preparation you do before you a single word of your content is written.
Since those two determining factors make at least 50% of the difference in bringing you success, let’s take a look at what the most common mistakes are in that area, and how to overcome them.
Mistake #1 – Confusing the Reason to Promote with Articles with the Reason to Write Articles
There are three key benefits to promoting an article – branding, lead generation, and as a corollary, online promotion, particularly as part of your optimization efforts .For more details visit to www.ezines-success.com. Yet there is only one reason to write an article, and that is to inform your audience. If your article is not geared towards this as its primary purpose, you will fail to see the three benefits of promotion – because no one will want to read your article.
How many links you’re able to generate by submitting your article to hundreds of sites will matter little if you’re unable to get them picked up by publications, or read by people who search for information.
Sure, if you know what you’re doing all those links pointing back to your site will count for something in your search engine results – but remember that generating links to your site is only one part of optimizing your site for Google, Yahoo or MSN.
To overcome this issue, you’ll need to figure out how to get people to read what is in your article, and then click through to your site from your resource box. The best start to a solution is to produce better content.
In the end it’s a matter of choice. You can get a little exposure from increased link backs, on a very basic level, or enjoy massive exposure from a little extra work.
Mistake #2 – Starting The Article Promotion without a Plan
Not every article can fulfill all three purposes of promotion. Some will work better for branding, others can generate leads and increase sales. But if you don’t start out with a plan for what the function of your article should be, you’ll end up unhappy with the results.
To overcome this issue, before you write a single word, decide what purpose the article is supposed to serve. An article meant to brand you as an expert should display your knowledge. One for generating leads may need to be geared towards solving a very specific problem.
An article that gets published every where and helps to make you known is not meant to have the same level of exposure as hyper-targeted content geared towards a narrow group of people. Learning the difference will help you know what kinds of articles to write.
Mistake #3- Publishing Content That Doesn’t Help Your Reader
Maybe you’re thinking: ‘All I want is links back to my site – any visitors the article generates is gravy.’
Well guess what? Not all article banks and directories are going to accept your content automatically. You can double the number of sites you can submit to by writing articles that the directories want to share with readers. And all it takes is one publisher with a hundred thousand readers to increase your potential audience tenfold.
So if you want article marketing to work for you, write articles that publishers want in their publications.
This also means obeying the standard guidelines, running a spell check, researching a good topic to write about, or even hiring a writer to produce articles on your behalf.
Mistake #4 – Failing to Maximize the Promotional Opportunities of Article Marketing
You already know that articles marketing can help you generate additional links back to your site. But did you know that you can get more visitors and better search engine results from articles in a variety of ways? For more information logon to www.article-submitters.com .You can mention your desired keyword in strategic places, though you should take care not to overdo this. Some people will also tell you to make use of anchor text, which can also is an effective method. However, you should know that the majority of directories and publications aren’t able to support this.
Better search engine results are great.
But by themselves they don’t put money in your pocket – there are a myriad of factors that can turn your article marketing efforts into an opportunity to increase your income, not just the number of visitors to your site.


  1. DAR
    June 14th, 2012 at 01:45 | #1

    What do u think of Ron Paul's article: " Keynesianism Delivers a Decade of Zero "?
    " Texas Straight Talk
    A weekly column

    Keynesianism Delivers a Decade of Zero
    This past week we celebrated the end of what most people agree was a decade best forgotten. New York Times columnist and leading Keynesian economist Paul Krugman called it the Big Zero in a recent column. He wrote that “there was a whole lot of nothing going on in measures of economic progress or success” which is true. However, Krugman continues to misleadingly blame the free market and supposed lack of regulation for the economic chaos.

    It was encouraging that he admitted that blowing economic bubbles is a mistake, especially considering he himself advocated creating a housing bubble as a way to alleviate the hangover from the dotcom bust. But we can no longer afford to give prominent economists like Krugman a pass when they completely ignore the burden of taxation, monetary policy, and excessive regulation.

    Afterall, Krugman is still scratching his head as to why “no” economists saw the housing bust coming. How in the world did they miss it? Actually many economists saw it coming a mile away, understood it perfectly, and explained it many times. Policy makers would have been wise to heed the warnings of the Austrian economists, and must start listening to their teachings if they want solid progress in the future. If not, the necessary correction is going to take a very long time.

    The Austrian free-market economists use common sense principles. You cannot spend your way out of a recession. You cannot regulate the economy into oblivion and expect it to function. You cannot tax people and businesses to the point of near slavery and expect them to keep producing. You cannot create an abundance of money out of thin air without making all that paper worthless. The government cannot make up for rising unemployment by just hiring all the out of work people to be bureaucrats or send them unemployment checks forever. You cannot live beyond your means indefinitely. The economy must actually produce something others are willing to buy. Government growth is the opposite of all these things.

    Bureaucrats are loathe to face these unpleasant, but obvious realities. It is much more appealing to wave their magic wand of regulation and public spending and divert blame elsewhere. It is time to be honest about our problems.

    The tragic reality is that this fatally flawed, but widely accepted, economic school of thought called Keynesianism has made our country more socialist than capitalist. While the private sector in the last ten years has experienced a roller coaster of booms and busts and ended up, nominally, about where we started in 2000, government has been steadily growing, because Keynesians told politicians they could get away with a tax, spend and inflate policy. They even encouraged it! But we cannot survive much longer if government is our only growth industry.

    As for a lack of regulation, the last decade saw the enactment of the Sarbanes-Oxley Act, the largest piece of financial regulatory legislation in years. This act failed to prevent abuses like those perpetrated by Bernie Madoff, and it is widely acknowledged that the new regulations contributed heavily not only to the lack of real growth, but also to many businesses going overseas.

    Americans have been working hard, and Krugman rightly points out that they are getting nowhere. Government is expanding steadily and keeping us at less than zero growth when inflation is factored in. Krugman seems pretty disappointed with zero, but if we continue to listen to Keynesians in the next decade instead of those who tell us the truth, zero will start to look pretty good. The end result of destroying the currency is the wiping out of the middle class. Preventing that from happening should be our top economic priority.

    Posted by Ron Paul (01-04-2010, 01:36 PM) filed under Monetary Policy "
    vani he had the solutions BEFORE the crash last year, but people like you wanted him to shut up about the problem. Isn’t it time to start listening?
    Heather, it is amusing. They tend to emit a cloud of technical jargon designed to confuse the listener, which refers to models only necessary — or even relevant — if you accept the Keynesian principles to begin with.

  2. Vani
    June 14th, 2012 at 06:47 | #2

    Ron Paul should sit down and SHUT UP.
    HE has all the f*cking solutions ye has solved nothing ever.
    Sh*t or get off the pot.
    References :

  3. Attention:Cigar that Scott White
    June 14th, 2012 at 06:49 | #3

    (Shrugs) Nobody believes in Keynes. They just claim to in order to take our freedom. Arguing about is giving the other side legitimacy.
    References :

  4. 2clever4u
    June 14th, 2012 at 06:51 | #4

    Someone say RON PAUL ???…America…..Take a look !!!
    References :

  5. Heather
    June 14th, 2012 at 06:53 | #5

    I think most of the people who support Keynesianism couldn’t define it if their lives depended on it.
    References :

  6. extremist
    June 14th, 2012 at 06:55 | #6

    Well since Ron Paul and Peter Schiff predicted the crash, while none of the other media economists did, I thought more people would have the sense to listen to them and not the people who were wrong.
    References :

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