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Learn About Search Engine Marketing

Which Search Engine Marketing Tool Is The Best For You?

You created a website for your business and filled it with a lot of useful information. Great! Now you must get your website recognized and popularized on the World Wide Web index. In doing so you have three major options, they are: Organic search optimization, Paid Inclusions and Pay-Per-Click. These three web-marketing tools are a great way to get started and get identified. So you may ask, what exactly are these three Search Engine Marketing tools?

Organic Search Engine

If you like free, then Organic Search Engine Marketing is for you. Organics are found on the left side of the page and are ranked by keyword results. For example, if you search Google for ice cream the links that appear on the page are those with the keyword “ice cream” on the page a high number of times. Also, if a page has internal links with the keyword those will be included in the ranking.

Search engines such as Google, Yahoo!, and Dogpile are constantly changing their algorithms. These are specialized computing data structures or recipes that find the best websites that represent the keywords a user searches for. Other common names for algorithms are crawler or spider.

Organic Search Engines are the most trusted marketing search engine tool. This is because they are free and businesses are not influencing the search results by buying a spot. Organic results also portray a level of importance when the top 10 results appear.

Paid Inclusion

If you are willing to pay for a spot then paid inclusions are for you. These work as such: you pay money for a site indexed in the search engine, which is organized in a priority queue or organized sequence. Your link stays indexed as long as your pay for the subscription. This does not promise a particular ranking.

As stated above these are not as credible as the organic search results, but they do get your page, name, and material out on the results pages.


These links appear on the right side of the search engine results pages and are under the title “Sponsored Links.” These are advertisements and the businesses that pay for them get charged every time someone clicks on the advertisement. Pay-Per-Click links are also linked to keywords, meaning the link appears when the keyword is typed into the search engine.

Malerie Giaimo

  1. Shan S
    March 9th, 2013 at 05:26 | #1

    Where and How can I learn about SEM and PPC?
    Anybody please suggest me, where and how can i learn about search engine marketing and pay per click?

  2. Tauseef Azhar
    March 9th, 2013 at 10:28 | #2

    Better to join a company as a trainee and download Seo books available on internet…you can understand the concept of PPC on internet but you won’t be able to get how to do it in real life. So better to take active part in PPC campaign for atleast 2 months..that gives you a exact criteria and helps you to understand the Search Engine Marketing…
    References :

  3. matt w
    March 9th, 2013 at 10:30 | #3

    I know this might sound stupid but Youtube has some great info and its free.
    References :

  4. Pearl Pitt
    March 9th, 2013 at 10:32 | #4

    Internet or taking some classes is the best option.
    References :

  5. Jonny Ridley
    March 9th, 2013 at 10:34 | #5

    Go to Warriorforum and absorb then apply. That’s what worked for me.
    References :
    Personal Experience

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