How to Design a Successful Search Engine Optimization Plan
5 steps to create Successful Search Engine Optimization strategies and improve your website’s organic ranking.
Dear Reader,
You are reading this article probably because you want to learn about Search Engine Optimization techniques and tricks. Perhaps you want to promote your site and generate more leads, increase the revenue, and ultimately bring more business for your site.
Therefore, I gathered some information about search engine optimization subject which I hope you will get benefit from reading it.
Search engine marketing is using the search engines to drive traffic to your website. Consumers are using the internet and for the most part “search engines” to find what they are looking for. Therefore, it’s important for your business to have a website that has a good ranking in search engines.
There are numbers of method you can use to market your website using the search engines; however, I will only cover those that are free of charge in this article.
Organic Search Engine Optimization
This is probably the most common search engine marketing strategy for your website. There are enormous amount of information on the web about organic search engine optimization; however, which one will work for your site?
Learn from my mistake. It won’t happen over the night. You must have a good plan for your website optimization process and dedicate yourself to that plan. Therefore, it’s important to have a well-planed search engine optimization strategy to reduce your chance of failure. Today, there are so many FREE TOOLS available to you that you can use to create a successful plan for your site such as Google Webmaster Tools, GoodKeyword and many more.
I have divided the search Engine optimization planning into 5 major steps.
1. Decide which search engine you want to focus on. I would suggest start with Google, Yahoo, MSN respectively and Lean as much as you can about these search engines. For example, learn what is important to Google and use it your advantage. These information are usually published at their sites and it’s available to the public. In addition, there are thousands of methods that have been patented by USPTS and it’s available to you for FREE which you can study and learn from it.
2. This is an important part of your plan. You have to be realistic. Select your target keywords as narrow as possible. Why? Because if you choose very wide keywords you are diminishing your chance of being successful in your project. Remember, you are not the only one that is trying to optimize his or her site and those who started before you are ahead of the game. So be patient and start from the button and get to the top.
3. Identify you competitors and find out about their strategies. By doing a simple search on Google you can find your competitors and discover their strategies and secrets. Using methods like number of incoming links to the website, website’s contents, number of pages and…est. learn as much as you can about them.
4. Once you have identified all the search-terms it’s time to start the optimization process from your home page and other important pages on your site. In this step prepare the Meta tags, keywords, heading, contents, link tags… Remember, search engine optimization is divided into two major parts; inside optimization and outside optimization. Please note; do not neglect to put relative Meta tags and content for your pages. Although, search engines such as Google, and Yahoo do not put a high value on Meta tags anymore, however not-having Meta tags can reduce your ranking up to 1%. Don’t say 1% doesn’t matter, when you are competing with more than one million pages.
5. Once you have figure-out your Meta tags, Keyword, and contents, it’s time to start the real and more challenging step “outside optimization”. The best and most effective method which so fare has been proven the top strategy for search engine optimization is linking strategy. But be careful of who you are getting link from and to whom you are linking from your website. I suggest link to those sites that offer something valuable to your visitors and exchange link with websites that are in the same market as you are. Link exchanging is beneficial but it can also be harmful. Search engines such as Google puts value on all incoming links to each web page and recognizes them as a vote from one site to another site. Linking strategy is a very complicated and critical subject and I would suggest that you do some research on your own before starting this process and find the best strategy for you site. I have another article “A successful linking strategy” which you can download from my site and in that article I will go over the details of a successful linking strategy.
I hope that by now you have a better vision of how a successful optimization plan should be designed and If you need any information you can always go to my website http://www.websitedevelopmenttech.com and click on learning center, or you can subscribe to my “6 weeks FREE optimization workshop” and get all the details you need to optimized you site.
Wish you all the Best.
Shawn Davari
Shawn Davari
http://www.articlesbase.com/seo-articles/how-to-design-a-successful-search-engine-optimization-plan-126837.html
What is the easiest way for a beginner to build a commercial website ?
I need to build a website for a business I have planned ? I have a very tight budget and don’t want to give it to vendors for development. I need information on the best way to develop a small scale website and also information how to put in content and publish and maintain the website. Pointers to increase traffic would also be welcome.
You’ll need a HTML editor. NVU is a free one. Then the easiest way to get started is by using a "template". You then need a hosting service. There are free ones like freewebs but in a business area I’d get my own dot com name. To increase traffic make sure you’re listed in google and other search engines. Follow the links for some of the stuff I talked about
References :
http://www.nvu.com/
http://openwebdesign.org/
http://members.freewebs.com/
http://www.godaddy.com/
You should learn some HTML for a start. SAMS teach yourself HTML & XHTML in 24 hours is a good book which will get you started. (It should be available on amazon) Once you know the basics you can experiment with free scripts for forms etc. that are online and customize them to your needs. You will also need some web space. To advertise your site use the marketing tools on yahoo and google. Hope this helps.
References :
One article that I found very useful is "7 Steps to Successful Web Site Development" http://www.powerhomebiz.com/vol142/website.htm as it takes to you all the decision steps that you need to take when starting an online business. Like any other business, startup period is full of "should I do this" or "should I do that" questions. The article is useful because it helps you think through every step of the way – from why do you want a website to who is your audience to how will you create your website to how you will market your new website.
Here are the steps you need to take when creating your online business:
STEP 1: Set Your Goals – Why do you want a web site? What is the size of the online market? What are the goals for your website?
STEP 2: Develop Your Web Site Strategy – Who is your website target audience? What typically appeals to your target audience? How are the other websites (your competition) reaching out to this target audience? How will you measure your performance?
STEP 3: Set-Up Implementation Plans – What name will you give to your site? How do you envision the design of your web site? How will you create your website? How will you create your content? How will you maintain your website?
STEP 4: Start the Ball Rolling – Do you have a logo? For e-retailers, do you have the critical components needed to run an e-commerce site? How are you going to host your site?
STEP 5: Create and Launch Your Web Site – Have you uploaded your site with your chosen web host provider? Are the scripts and application you need for your website functioning well? Have you tested your website?
STEP 6: Promote Your Web Site and Measure Its Results – Do you have a plan in place to market your website? Do you regularly review your traffic logs and web site performance tracker? How are you going to get sites to link to you? Do you know the search engine keywords that you rank well? If your site is not visible in the search engine results pages for its keywords, what strategies do you intend to do?
STEP 7: Maintain Your Website and Grow Your Web Business – Continue to find ways to grow your web business. How do you intend to continue your education on web development?
"If you build it, they will come" is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.
Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:
1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.
2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm
4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. My website (see my profile) accepts free press release submission (no strings attached!)
5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.
6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.
http://www.powerhomebiz.com/guide/cases/ii-lexi.htm
References :